Masterbatch Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Masterbatch Market Value & Industry Statistics and it is Segmented by Type (White Masterbatch, Black Masterbatch, Color Masterbatch, Additive Masterbatch, and Special Effect Masterbatch), by Polymer (Polypropylene, Polyethylene, High Impact Polystyrene, Polyvinyl Chloride, Polyethylene Terephthalate, and Others), by End-User (Agriculture, Building & Construction, Automotive and Transportation, Electric and Electronics, Packaging, and Other End- Users), and Geography (Asia-Pacific, North America, Europe, South America, and the Middle East and Africa). The market size and forecasts for masterbatch are provided in terms of value (USD Million) and volume (kilotons) for all the above segments.

Masterbatch Market Size

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Masterbatch Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR < 5.00 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Masterbatch Market

*Disclaimer: Major Players sorted in no particular order


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Masterbatch Market Analysis

The global masterbatch market is projected to register a CAGR of almost 5% during the forecast period (2022-2027).

The market was negatively impacted by COVID-19 in 2020. The COVID-19 outbreak in the first half of 2020 substantially impacted the numerous end-user industries of automotive, transportation, and building and construction. However, by 2021, the situation stabilized, and the market is expected to rise healthily in the current year.

Over the short term, increasing demand for plastic in the automotive industry due to its ability to reduce weight and space needs while simultaneously boosting fuel efficiency are some driving factors stimulating the market demand.

On the other hand, fluctuations in raw material prices, such as polymers, titanium oxide, and calcium carbonate, could hinder the market's growth.

The rising demand for biobased masterbatch will likely create opportunities for the market in the coming years.

The Asia-Pacific region is expected to dominate the market and is also likely to witness the highest CAGR during the forecast period.

Masterbatch Market Trends

This section covers the major market trends shaping the Masterbatch Market according to our research experts:

Packaging Segment Dominates the Market

Masterbatches are utilized in a variety of packaging applications, including rigid packaging (RIBC, Blow-molded containers, etc.) and flexible packaging (food packaging films (mono/multi-layer), FIBC, FMCG Packaging, etc.).

White masterbatches are important in imparting qualities to plastic objects because of their numerous advantages. These masterbatches deliver high-quality finished goods, are simple to use, have great dispersion, have excellent color performance, and are safe for food packaging.

The demand for packaged food is increasing in Asia-Pacific because of changing lifestyles, rising disposable income, a growing number of working professionals, and a growing preference for fast food.

Furthermore, the market for food packaging in North America is thriving due to people's excessive reliance on packaged foods and the food processing industry's stronghold. Large food processing corporations like PepsiCo, Tyson Foods, and Nestle require a lot of packaging materials.

Moreover, according to Statista, the European plastic packaging industry will grow at a CAGR of 4.4% between 2022 and 2026, reaching a value of more than USD 112 billion. This is projected to increase the demand for masterbatch in the coming years.

Owing to all these factors, the masterbatches market will likely grow globally during the forecast period.

Masterbatch Market Share

Asia Pacific Region to Dominate the Market

The Asia-Pacific region is expected to dominate the market. In the region, China is the largest economy in terms of GDP. China and India are among the fastest emerging economies in the world.

Asia-Pacific accounts for more than 70% of the global electronics production, with counties like South Korea, Japan, and China involved in manufacturing various electrical components and supplying to various industries globally. Additionally, India is expected to become the world's fifth-largest consumer electronics and appliances industry by 2025.

China has one of the largest food industries in the world. The country is expected to witness consistent growth during the forecast period, due to the rise of customized packaging in the food segment, like microwaveable foods, snack foods, and frozen foods, along with increasing exports. The use of masterbatch is expected to increase in the future.

Moreover, China is the world's largest plastic producer by far. According to the national bureau of statistics, in 2021, China produced 82.33 million metric tonnes of plastic products, up by 5.16% from 78.08 million metric tonnes in 2020.

Furthermore, according to the India Brand Equity Foundation, the Indian e-commerce industry is likely to increase by 21.5%, reaching USD 74.8 billion in 2022. Furthermore, the country's e-commerce industry is expected to reach USD 350 billion by 2030. The rising trend in the e-commerce sector is likely to enhance the demand for packaging, which will, in turn, augment the demand for the studied market in the country.

Due to all such factors, the market for masterbatch in the region is expected to have a steady growth during the forecast period.

Masterbatch Market Growth

Masterbatch Industry Overview

The masterbatch market is fragmented in nature. Some of the major players in the market include (not in any particular manner) Cabot Corporation, Tosaf, Avient, Clariant, and Americhem, among others.

Masterbatch Market Leaders

  1. Cabot Corporation

  2. Tosaf

  3. Avient

  4. Clariant

  5. Americhem

*Disclaimer: Major Players sorted in no particular order

Cabot Corporation, Tosaf, Avient, Clariant, Americhem
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Masterbatch Market News

  • In November 2020, Cabot Corporation launched PLASBLAK XP6801D black masterbatch, a unique styrene-acrylonitrile (SAN)-based formulation that meets the needs of the styrenics market without the usual trade-off between color and mechanical properties.
  • In January 2021, Avient Corporation completed an extension of its current color concentrate production capacity at its Vietnam plant in Binh Duong. The move will improve speed-to-market and service level for local customers seeking unique color solutions to enhance the aesthetics and appeal of high-quality end products.

Masterbatch Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Rising Demand in Plastic packaging Industry

      2. 4.1.2 Increasing Demand of Plastic in Automotive Industry

    2. 4.2 Restraints

      1. 4.2.1 Fluctuation in Raw Material Price

      2. 4.2.2 Strict Environmental Regulations

    3. 4.3 Value Chain / Supply Chain Analysis

    4. 4.4 Porters 5 Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 White Masterbatch

      2. 5.1.2 Black Masterbatch

      3. 5.1.3 Colour Masterbatch

      4. 5.1.4 Additive Masterbatch

      5. 5.1.5 Special Effect Masterbatch

    2. 5.2 By Polymer

      1. 5.2.1 Polypropylene

      2. 5.2.2 Polyethylene

      3. 5.2.3 High Impact Polystyrene

      4. 5.2.4 Polyvinyl Chloride

      5. 5.2.5 Polyethylene Terephthalate

      6. 5.2.6 Others

    3. 5.3 By End-User

      1. 5.3.1 Building & Construction

      2. 5.3.2 Packaging

      3. 5.3.3 Automotive & Transportation

      4. 5.3.4 Electric & Electronic

      5. 5.3.5 Consumer Goods

      6. 5.3.6 Agriculture

      7. 5.3.7 Others (Healthcare, Textile, etc.)

    4. 5.4 Geography

      1. 5.4.1 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.4.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.4.3 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      4. 5.4.4 South America

        1. Argentina

        2. Brazil

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Mergers & Acquisitions, Joint Ventures, Collaborations and Agreements

    2. 6.2 Market Share (%) **/Ranking Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Ampacet Corporation


      3. 6.4.3 Americhem

      4. 6.4.4 Avient

      5. 6.4.5 BARS-2

      6. 6.4.6 Cabot Corporation

      7. 6.4.7 Clariant

      8. 6.4.8 Coperion GmbH

      9. 6.4.9 Hubron International

      10. 6.4.10 Ochre Media Pvt Ltd

      11. 6.4.11 Tosaf

      12. 6.4.12 TREFFERT GMBH & CO. KG

    5. *List Not Exhaustive

    1. 7.1 Rising Demand for Biobased Masterbatch

**Subject to Availability
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Masterbatch Industry Segmentation

Masterbatch (MB) is a solid plastic additive used to color polymers or give them other qualities. It is a concentrated mixture of pigments and/or additives contained in a carrier resin and then cooled and chopped into a granular shape using a heat process. The masterbatch market is segmented by type, polymer, end-user industry, and geography. By type, the market is segmented into white masterbatch, black masterbatch, color masterbatch, additive masterbatch, and special effect masterbatch. By polymer, the market is segmented into polypropylene, polyethylene, high-impact polystyrene, polyvinyl chloride, polyethylene terephthalate, and others. By end-user, the market is segmented into agriculture, building & construction, automotive and transportation, electric and electronics, packaging, and others. The report also covers the market size and forecasts for the masterbatch market in 15 countries across major regions. For each segment, the market sizing and forecasts have been done on the basis of value (USD million) and volume (kilotons).

By Type
White Masterbatch
Black Masterbatch
Colour Masterbatch
Additive Masterbatch
Special Effect Masterbatch
By Polymer
High Impact Polystyrene
Polyvinyl Chloride
Polyethylene Terephthalate
By End-User
Building & Construction
Automotive & Transportation
Electric & Electronic
Consumer Goods
Others (Healthcare, Textile, etc.)
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Masterbatch Market Research FAQs

The Masterbatch Market is projected to register a CAGR of less than 5% during the forecast period (2024-2029)

Cabot Corporation, Tosaf, Avient, Clariant and Americhem are the major companies operating in the Masterbatch Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Masterbatch Market.

The report covers the Masterbatch Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Masterbatch Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The major trends driving the growth of the Masterbatch Market are a) Increasing demand for colored masterbatch and the rise in demand for sustainable packaging solutions b) Development of innovative masterbatch products with enhanced properties c) Growing adoption of sustainable packaging solutions

Masterbatch Industry Report

The masterbatch market is experiencing significant growth, driven by diverse applications across industries such as automotive, packaging, building and construction, consumer goods, textiles, and agriculture. Masterbatches, including types like color, additive, black, white, and filler, are crucial for enhancing the properties and appearance of polymers such as PP, LDPE & LLDPE, HDPE, PVC, PET, PUR, and PS. This market is notably influenced by the trend of replacing metals with plastics in automotive applications, boosting demand for lightweight, durable plastic components. Additionally, the demand for black masterbatch in polyester fibers used in automotive and textile industries highlights a specific growth area. Despite challenges like the non-biodegradability of plastics and regulatory restrictions, the masterbatch market is poised for expansion, especially in the Asia Pacific region, driven by increasing industrial activities and the adoption of advanced technologies. The need for efficient, attractive, and durable plastic products in packaging and construction further shapes market dynamics, making masterbatch a critical component in modern manufacturing and industrial processes. For detailed statistics, market share, size, revenue growth rate, and a forecast outlook, access a sample of the industry analysis as a free report PDF download from Mordor Intelligence™ Industry Reports.

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Masterbatch Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)