Brazil Packaging Market Size and Share

Brazil Packaging Market Summary
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Brazil Packaging Market Analysis by Mordor Intelligence

The Brazil packaging market size reached USD 38.53 billion in 2025 and is forecast to expand at a 4.2% CAGR to USD 47.33 billion by 2030. Growth stems from e-commerce adoption, demographic shifts that favor convenience packs, and sustained investments in pulp-based capacity that offer a domestic alternative to imports. Accelerating online retail boosts corrugated demand, while plastic-substitution mandates channel spend toward paper and molded-fiber formats.[1]Diário Oficial da União, “Decreto 12.063,” in.gov.br Nearshoring of consumer-goods production into Brazil tightens links with North American supply chains and raises the need for export-compliant packaging. Persistent port congestion and resin price volatility temper earnings, yet continuous capital deployment by Suzano, Klabin, and Braskem confirms long-run confidence in the Brazil packaging market.

Key Report Takeaways

  • By packaging type, plastic held 48.15% of Brazil packaging market share in 2024, whereas paper packaging is forecast to advance at a 6.21% CAGR through 2030.
  • By packaging format, flexible solutions captured 54.77% share of the Brazil packaging market size in 2024 and are projected to grow at 5.75% CAGR to 2030.
  • By end-use industry, food applications accounted for 28.76% of Brazil packaging market size in 2024, while e-commerce packaging is poised for a 7.64% CAGR through 2030.

Segment Analysis

By Packaging Type: Transition from Plastic to Paper Gains Pace

Plastic retained the largest 48.15% Brazil packaging market share in 2024, anchored in beverages, household chemicals, and pharmaceuticals. However, surging e-commerce and regulatory scrutiny lift paperboard, propelling the segment toward a 6.21% CAGR. This shift enlarges Brazil packaging market size for paper producers by USD 4.3 billion by 2030. Pulp integrators invest in oxygen-delignification and barrier-coating lines that turn kraft into freezer-grade burger boxes. Meanwhile, recyclate-content targets spur plastic converters to blend 30% PCR into detergent bottles, keeping demand for HDPE steady.

The Brazil packaging industry introduces advanced metallized OPP films that deliver high oxygen barriers while reducing gauge by 12%. Metal packaging benefits from ABNT NBR 17194, which codifies performance standards for aluminum cans and raises consumer trust. Glass retains a premium niche in craft spirits, yet lighter PET liquor bottles penetrate duty-free shelves. Multipack shrink film now fights optical haze issues through bi-axially oriented PE, enabling shelf-ready clarity.

Brazil Packaging Market: Market Share by Packaging Type

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By Packaging Format: Flexible Packs Dominate Omni-Channel Retail

Flexible structures occupied 54.77% of Brazil packaging market size in 2024 and are forecast to post 5.75% CAGR through 2030. High-barrier stand-up pouches eclipse rigid jars in spreads and sauces, cutting logistics costs by 25%. Mono-material structures compatible with mechanical recycling advance from 6% to 19% unit share within flexible output. Rigid packaging remains vital in carbonated drinks where pressure resistance is critical; new rPET grades raise recycled content to 50% without yellowing.

The crossover from store shelf to doorstep drives a hybrid pack landscape. All-paper mailers with internal honeycomb cushions replace bubble envelopes for apparel, winning brand kudos for easy curbside recycling. Injection-molded thin-wall cups integrate IML barcodes that automate checkout at cashier-less stores. Flexible films printed in short runs via digital presses accelerate SKU proliferation for craft coffee roasters targeting regional tastes.

By End-Use Industry: Food Remains Anchor as E-Commerce Surges

Food manufacturers consumed 28.76% of Brazil packaging market size in 2024, relying on retort pouches, aseptic cartons, and hot-fill PET to service domestic and export trade. Shelf-stable meat exports to the Middle East demand multilayer EVOH laminates that withstand 121 °C sterilization. Beverage lines add tethered caps to comply with EU-bound export mandates, driving mold conversions. E-commerce parcels register the fastest 7.64% CAGR, adding nearly USD 2 billion to Brazil packaging market by 2030.

Healthcare spends on cold-chain pouches and child-resistant cartons as Brazil’s vaccine program expands. Cosmetics leverage matte-finish folding cartons with soy-based inks to reinforce sustainability messaging. Industrial clients invest in bulk FIBCs with antistatic liners to ship lithium concentrate from Minas Gerais mines, diversifying away from single-trip drums.

Brazil Packaging Market: Market Share by End-use Industry

Note: Segment shares of all individual segments available upon report purchase

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Geography Analysis

Demand clusters in the Southeast, where São Paulo and Rio de Janeiro anchor 65% of the Brazil packaging market. Dense consumer bases, diversified manufacturing, and the Santos port complex make the region the natural hub for converters. The South follows as the fastest-growing zone with a 4.8% CAGR, fueled by agribusiness exports and automotive parts plants across Paraná and Santa Catarina. Paperboard mills here enjoy proximity to pine plantations, reducing wood costs by 10% versus northern competitors.

The Northeast advances at 4.5% CAGR, supported by special-economic-zone incentives in Suape and Pecém that attract flexible-film extrusion. Logistics gaps lengthen delivery lead times, so shippers favor triple-wall corrugated crates for electronics that travel through unpaved stretches. The Central-West leverages soybean and corn output, prompting growth in woven-PP sacks and BOPP labels for bulk feed. In the North, river transport challenges push demand for moisture-resistant laminated sacks that endure week-long barge trips on the Amazon.

Competitive Landscape

The top five players command roughly 55% of the Brazil packaging market, signaling moderate concentration. Suzano’s USD 15 billion pursuit of International Paper assets broadens its corrugated reach and integrates North-American clients.[3]Packaging Insights, “Suzano’s US Acquisitions,” packaginginsights.com Klabin’s BRL 14.5 billion Puma II project adds 450,000 t of kraftliner, supporting Amazon’s paper-only shipping pledge. Braskem cooperates with Neste to scale 200,000 t of chemically recycled PE, supplying converters that need food-grade PCR. Ball Corporation boosts Jacareí can output 15% to serve craft-beer demand and secure long-term supply contracts.

Private equity eyes specialty niches: Bain Capital backed Packem to build a 50,000 t molded-fiber tray plant in Bahia, aiming at quick-service restaurants exiting polystyrene. Multinational flexibles group Amcor debuts AmFiber recyclable paper structures for OTC pharma, targeting import substitution. Sonoco’s take-over of Zaraplast strengthens industrial film presence in automotive and chemical verticals. Competitive pressure spurs digital transformation: WestRock digitizes three corrugated sites with autonomous guided vehicles, cutting internal transport labor 30%.

Brazil Packaging Industry Leaders

  1. Amcor plc

  2. Ball Corporation

  3. Braskem S.A.

  4. International Paper Company

  5. Graphic Packaging International, LLC

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • March 2025: Huhtamäki received ANVISA clearance for a molded-fiber line producing compostable fast-food bowls in Rio Grande do Sul.
  • January 2025: Suzano entered exclusive talks to acquire International Paper worldwide operations for USD 15 billion.
  • January 2025: Ball Corporation expanded Jacareí aluminum-can capacity by 15% to meet craft-beverage growth.
  • December 2024: Brazil published ABNT NBR 17194, the world’s first comprehensive aluminum-can quality code.

Table of Contents for Brazil Packaging Industry Report

1. INTRODUCTION

  • 1.1 Study assumptions and market definition
  • 1.2 Scope of the study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Plastic Substitution Mandates In Food Service
    • 4.2.2 E-Commerce Led Surge In Protective Packaging
    • 4.2.3 Demographics-Driven Demand For Portion Packs
    • 4.2.4 Nearshoring Of Consumer-Goods Production
    • 4.2.5 Smart Packaging Pilots By Brazilian Retailers
  • 4.3 Market Restraints
    • 4.3.1 Volatile Resin Prices
    • 4.3.2 Strict Extended-Producer-Responsibility (Epr) Targets
    • 4.3.3 Chronic Port-Side Logistics Bottlenecks
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of Macroeconomic Factors on the Market
  • 4.7 Technological Outlook
  • 4.8 Investment Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Packaging Type
    • 5.1.1 Plastic Packaging
    • 5.1.1.1 By Type
    • 5.1.1.1.1 Rigid Plastic Packaging
    • 5.1.1.1.1.1 By Material Type
    • 5.1.1.1.1.1.1 Polyethylene (PE)
    • 5.1.1.1.1.1.2 Polypropylene (PP)
    • 5.1.1.1.1.1.3 Polyethylene Terephthalate (PET)
    • 5.1.1.1.1.1.4 Polyvinyl Chloride (PVC)
    • 5.1.1.1.1.1.5 Polystyrene (PS) and Expanded Polystyrene (EPS)
    • 5.1.1.1.1.1.6 Other Material Types
    • 5.1.1.1.1.2 By Product Type
    • 5.1.1.1.1.2.1 Bottles and Jars
    • 5.1.1.1.1.2.2 Caps and Closures
    • 5.1.1.1.1.2.3 Trays and Containers
    • 5.1.1.1.1.2.4 Other Product Types
    • 5.1.1.1.1.3 By End-use Industry
    • 5.1.1.1.1.3.1 Food
    • 5.1.1.1.1.3.2 Beverage
    • 5.1.1.1.1.3.3 Pharmaceutical
    • 5.1.1.1.1.3.4 Cosmetics and Personal Care
    • 5.1.1.1.1.3.5 Industrial
    • 5.1.1.1.1.3.6 Other End-use Industries
    • 5.1.1.1.2 Flexible Plastic Packaging
    • 5.1.1.1.2.1 By Material Type
    • 5.1.1.1.2.1.1 Polyethylene (PE)
    • 5.1.1.1.2.1.2 Biaxially Oriented Polypropylene (BOPP)
    • 5.1.1.1.2.1.3 Cast Polypropylene (CPP)
    • 5.1.1.1.2.1.4 Other Material Types
    • 5.1.1.1.2.2 By Product Type
    • 5.1.1.1.2.2.1 Pouches and Bags
    • 5.1.1.1.2.2.2 Films and Wraps
    • 5.1.1.1.2.2.3 Other Product Types
    • 5.1.1.1.2.3 By End-use Industry
    • 5.1.1.1.2.3.1 Food
    • 5.1.1.1.2.3.2 Beverage
    • 5.1.1.1.2.3.3 Pharmaceutical
    • 5.1.1.1.2.3.4 Cosmetics and Personal Care
    • 5.1.1.1.2.3.5 Industrial
    • 5.1.1.1.2.3.6 Other End-use Industries
    • 5.1.1.2 By Product Type
    • 5.1.1.2.1 Bottles and Jars
    • 5.1.1.2.2 Pouches and Bags
    • 5.1.1.2.3 Bulk-Grade Products
    • 5.1.1.2.4 Other Product Types
    • 5.1.1.3 By End-use Industry
    • 5.1.1.3.1 Food
    • 5.1.1.3.2 Beverages
    • 5.1.1.3.3 Cosmetics and Personal Care
    • 5.1.1.3.4 Pharamceuticals
    • 5.1.1.3.5 Industrial
    • 5.1.1.3.6 Other End-use Industries
    • 5.1.2 Paper Packaging
    • 5.1.2.1 By Product Type
    • 5.1.2.1.1 Folding Carton
    • 5.1.2.1.2 Corrugated Boxes
    • 5.1.2.1.3 Liquid Paperboard
    • 5.1.2.1.4 Other Product Types
    • 5.1.2.2 By End-use Industry
    • 5.1.2.2.1 Food
    • 5.1.2.2.2 Beverages
    • 5.1.2.2.3 E-commerce
    • 5.1.2.2.4 Other End-use Industries
    • 5.1.3 Container Glass
    • 5.1.3.1 By Color
    • 5.1.3.1.1 Green
    • 5.1.3.1.2 Amber
    • 5.1.3.1.3 Flint
    • 5.1.3.1.4 Other Colors
    • 5.1.3.2 By End-use Industry
    • 5.1.3.2.1 Food
    • 5.1.3.2.2 Beverage
    • 5.1.3.2.2.1 Alcoholic
    • 5.1.3.2.2.2 Non-Alcoholic
    • 5.1.3.2.3 Personal Care and Cosmetics
    • 5.1.3.2.4 Pharmaceuticals (excluding Vials and Ampoules)
    • 5.1.3.2.5 Perfumery
    • 5.1.4 Metal Cans and Containers
    • 5.1.4.1 By Material Type
    • 5.1.4.1.1 Steel
    • 5.1.4.1.2 Aluminum
    • 5.1.4.2 By Product Type
    • 5.1.4.2.1 Cans
    • 5.1.4.2.2 Drums and Barrels
    • 5.1.4.2.3 Caps and Closures
    • 5.1.4.2.4 Other Product Types
    • 5.1.4.3 By End-use Industry
    • 5.1.4.3.1 Food
    • 5.1.4.3.2 Beverage
    • 5.1.4.3.3 Chemicals and Petroleum
    • 5.1.4.3.4 Industrial
    • 5.1.4.3.5 Paints and coatings
    • 5.1.4.3.6 Other End-use Industries
  • 5.2 By Packaging Format
    • 5.2.1 Flexible
    • 5.2.2 Rigid
  • 5.3 By End-use Industry
    • 5.3.1 Food
    • 5.3.2 Beverage
    • 5.3.3 Pharmaceuticals and Healthcare
    • 5.3.4 Personal Care and Cosmetics
    • 5.3.5 Industrial
    • 5.3.6 E-commerce
    • 5.3.7 Other End-use Industries

6. COMPETITIVE LANDSCAPE

  • 6.1 Market concentration
  • 6.2 strategic moves
  • 6.3 market share analysis
  • 6.4 Company profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Amcor plc
    • 6.4.2 Ball Corporation
    • 6.4.3 Bemis do Brasil Indústria e Comércio de Embalagens Ltda.
    • 6.4.4 Braskem S.A.
    • 6.4.5 International Paper Company
    • 6.4.6 Graphic Packaging International, LLC
    • 6.4.7 Huhtamäki Oyj
    • 6.4.8 Klabin S.A.
    • 6.4.9 Mondi plc
    • 6.4.10 Oji Holdings Corporation
    • 6.4.11 Sealed Air Corporation
    • 6.4.12 Smurfit WestRock
    • 6.4.13 Sonoco Products Company
    • 6.4.14 Tetra Pak International S.A.
    • 6.4.15 Trivium Packaging
    • 6.4.16 WestRock Company
    • 6.4.17 Zaraplast Indústria de Embalagens Ltda.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and unmet-need assessment
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Brazil Packaging Market Report Scope

The packaging industry in Brazil is of paramount importance and plays a vital role in the international trade of goods. Packaging can be classified based on the type of use, which includes primary packaging, secondary packaging, tertiary packaging, and ancillary packaging. The study on Brazil's packaging industry tracks demands for the major material types such as plastic (flexible and rigid), metals, glass, and paper and paperboard, along with corresponding industry verticals and revenue accrued from the sales of packaging products.

The Brazilian packaging market is segmented by material type and end-user industry. By material type, the market is segmented into paper and paperboard, plastic, metal, and glass. By end-user industry, the market is segmented into food, beverage, pharmaceutical, consumer electronics, personal/homecare, and other end-user industries. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Packaging Type
Plastic Packaging By Type Rigid Plastic Packaging By Material Type Polyethylene (PE)
Polypropylene (PP)
Polyethylene Terephthalate (PET)
Polyvinyl Chloride (PVC)
Polystyrene (PS) and Expanded Polystyrene (EPS)
Other Material Types
By Product Type Bottles and Jars
Caps and Closures
Trays and Containers
Other Product Types
By End-use Industry Food
Beverage
Pharmaceutical
Cosmetics and Personal Care
Industrial
Other End-use Industries
Flexible Plastic Packaging By Material Type Polyethylene (PE)
Biaxially Oriented Polypropylene (BOPP)
Cast Polypropylene (CPP)
Other Material Types
By Product Type Pouches and Bags
Films and Wraps
Other Product Types
By End-use Industry Food
Beverage
Pharmaceutical
Cosmetics and Personal Care
Industrial
Other End-use Industries
By Product Type Bottles and Jars
Pouches and Bags
Bulk-Grade Products
Other Product Types
By End-use Industry Food
Beverages
Cosmetics and Personal Care
Pharamceuticals
Industrial
Other End-use Industries
Paper Packaging By Product Type Folding Carton
Corrugated Boxes
Liquid Paperboard
Other Product Types
By End-use Industry Food
Beverages
E-commerce
Other End-use Industries
Container Glass By Color Green
Amber
Flint
Other Colors
By End-use Industry Food
Alcoholic
Non-Alcoholic
Personal Care and Cosmetics
Pharmaceuticals (excluding Vials and Ampoules)
Perfumery
Metal Cans and Containers By Material Type Steel
Aluminum
By Product Type Cans
Drums and Barrels
Caps and Closures
Other Product Types
By End-use Industry Food
Beverage
Chemicals and Petroleum
Industrial
Paints and coatings
Other End-use Industries
By Packaging Format
Flexible
Rigid
By End-use Industry
Food
Beverage
Pharmaceuticals and Healthcare
Personal Care and Cosmetics
Industrial
E-commerce
Other End-use Industries
By Packaging Type Plastic Packaging By Type Rigid Plastic Packaging By Material Type Polyethylene (PE)
Polypropylene (PP)
Polyethylene Terephthalate (PET)
Polyvinyl Chloride (PVC)
Polystyrene (PS) and Expanded Polystyrene (EPS)
Other Material Types
By Product Type Bottles and Jars
Caps and Closures
Trays and Containers
Other Product Types
By End-use Industry Food
Beverage
Pharmaceutical
Cosmetics and Personal Care
Industrial
Other End-use Industries
Flexible Plastic Packaging By Material Type Polyethylene (PE)
Biaxially Oriented Polypropylene (BOPP)
Cast Polypropylene (CPP)
Other Material Types
By Product Type Pouches and Bags
Films and Wraps
Other Product Types
By End-use Industry Food
Beverage
Pharmaceutical
Cosmetics and Personal Care
Industrial
Other End-use Industries
By Product Type Bottles and Jars
Pouches and Bags
Bulk-Grade Products
Other Product Types
By End-use Industry Food
Beverages
Cosmetics and Personal Care
Pharamceuticals
Industrial
Other End-use Industries
Paper Packaging By Product Type Folding Carton
Corrugated Boxes
Liquid Paperboard
Other Product Types
By End-use Industry Food
Beverages
E-commerce
Other End-use Industries
Container Glass By Color Green
Amber
Flint
Other Colors
By End-use Industry Food
Alcoholic
Non-Alcoholic
Personal Care and Cosmetics
Pharmaceuticals (excluding Vials and Ampoules)
Perfumery
Metal Cans and Containers By Material Type Steel
Aluminum
By Product Type Cans
Drums and Barrels
Caps and Closures
Other Product Types
By End-use Industry Food
Beverage
Chemicals and Petroleum
Industrial
Paints and coatings
Other End-use Industries
By Packaging Format Flexible
Rigid
By End-use Industry Food
Beverage
Pharmaceuticals and Healthcare
Personal Care and Cosmetics
Industrial
E-commerce
Other End-use Industries
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Key Questions Answered in the Report

What is the current value of the Brazil packaging market?

The Brazil packaging market size reached USD 38.53 billion in 2025.

How fast is the sector expected to grow?

It is projected to expand at a 4.2% CAGR through 2030.

Which packaging format leads unit demand?

Flexible formats hold 54.77% share and are forecast for a 5.75% CAGR.

Why is paper packaging gaining ground?

Plastic-reduction mandates and e-commerce logistics favor recyclable paperboard solutions.

Which region shows the fastest growth?

The South region is set to post a 4.8% CAGR thanks to agribusiness and automotive exports.

What key regulation affects producer responsibility?

Brazil’s National Solid Waste Policy requires 22% plastic recovery by 2025 and 55% by 2030.

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