Automatic Content Recognition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Automatic Content Recognition Market is Segmented by Solution (Real-time Content Analytics, Security and copyright management, Voice and Speech Recognition), End-user Industry (IT & Telecommunication, Consumer Electronics, Media & Entertainment), and Geography.

Market Snapshot

Automatic Content Recognition Market Summary
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 30 %
Automatic Content Recognition Market Major Players

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Market Overview

The Automatic Content Recognition Market was valued at USD 1.60 billion in 2020 and is expected to reach USD 7.69 billion by 2026, at a CAGR of 30% over the forecast period 2021 - 2026. The market for automatic content recognition is increasing at significant momentum due to the constant advancements in content recognition technology platform.

  • Due to the rise of automatic content recognition technology in smartphones and smart TVs, the demand for automatic content recognition solutions has grown globally. Additionally, increasing deployment of Automatic Content Recognition by the media companies for applications such as audience measurement and broadcast monitoring is anticipated to raise the global automatic content recognition market growth.
  • With the growth of the consumer electronics segment, the electronics manufacturing companies are increasingly embedding automatic content recognition technology in smart devices such as TVs and mobile handsets.
  • Moreover, the emergence of new technologies and increased consumer demand for more customized content have boosted the growing pace of the automatic content recognition market across industries to a great extent. Increased levels of adoption of portable devices have been instrumental in maximizing the growth potential of the market.

Scope of the Report

Automatic content recognition (ACR) is an identification technology which is used to verify the content played on a media device or present in a media file. The devices containing ACR support enable users to quickly obtain additional information about the content they have just experienced without any user based input or search efforts. It provides a solution for various brands to engage with television viewers on their second screens. Technology present viewers with second-screen content that's synced with the TV program and enables networks to measure a specific show's audience viewership in real time. It works by making a digital mark from content on the television screen. This information can be used to identify the on-screen content, and to sync with other automatic content recognition enabled devices, such as tablets and phones.

By Solution
Real-time Content Analytics
Voice & Speech Recognition
Security & Copyright Management
Data Management & Metadata
Other Solution types
By End-user Industry
IT & Telecommunication
Consumer Electronics
Media & Entertainment
Other End-user Industry
North America
Latin America
Middle East & Africa

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Key Market Trends

Media & Entertainment Sector is Expected to Grow at a Significant Rate

  • With DVRs, Video on Demand and over-the-top streaming across all screens has made the viewer's life significantly better by allowing them to deliver what, when and where they watch, things got more difficult for advertisers and content owners. This is because over the past few years, live audiences decreased and overall viewer engagement declined. Due to the rise of automatic content recognition technology in smartphones and smart TVs, has led to the high demand for automatic content recognition solutions globally.
  • During the forecast period the audio, video, and image recognition solution are expected to dominate the solution segment in the automatic content recognition market as it is the most demanding solution, which helps in identifying all types of media content in the smart devices.
Automatic Content Recognition Market - Value of Entrainment & Media Sector, in Trillion USD, Global, 2012 - 2016

Asia-Pacific Region is Registered as the Fastest Growing Market

  • APAC is expected to attribute the higher growth in the next few years due to technological advancement, across economically developing countries such as Australia, India, China, and Japan, thereby rapidly adopting technology-enabled smart devices, which is anticipated to foster the global market.
  • The Asia-Pacific region is estimated to display major development chances across the segment due to an increasing population, rising mobile users, mounting popularity of BYOD technology and prosperous IT & telecommunication as the key causes powering the market expansion.
  • According, to International Trade Administration China‘s markets grew from USD 209 billion by 10% during 2016 - 2017. Although the market size and potential are unmatched due to stringent barriers to entry persist due to censorship rules on cultural content sectors, including internet, TV, film, music, radio.  


Automatic Content Recognition Market - Growth Rate by Region (2019-2024)

Competitive Landscape

The automatic content recognition market is moderately competitive and consists of a few major players. In terms of market share, some of the players currently dominate the market. However, with the advancement in the content recognition across the managed services, new players are increasing their market presence thereby expanding their business footprint across the emerging economies.

  • May 2019 - Nuance Communications, Inc. announced that it powers features of the BMW Intelligent Personal Assistant. Available first in the new BMW 3 Series, It is an AI-powered digital companion that enables drivers to operate their car and access its functions and information simply by speaking.
  • Nov 2018 - Anghami, the leading Music company in the MENA region & ACRCloud teamed up to bring Radar feature, where the user won't miss a song and will be able to recognize all the songs playing around them. Anghami provides a seamless music experience and allows to play unlimited music on-the-go through mobile. 

Major Players

  1. Apple Inc. (Shazam Entertainment Ltd.)

  2. Audible Magic Corporation

  3. Digimark Corporation

  4. ACRCloud

  5. Nuance Communications Inc.

Automatic Content Recognition Market Concentration

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Deployment of ACR in Media & Entertainment Industry

      2. 4.2.2 Growing Integration of ACR in Smartphones and Wearable Devices

    3. 4.3 Market Restraints

      1. 4.3.1 Rising Privacy and Security Constraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technology Snapshot

      1. 4.6.1 Acoustic & Digital Video Fingerprinting

      2. 4.6.2 Digital Audio & Video Watermarking

      3. 4.6.3 Optical Character Recognition


    1. 5.1 By Solution

      1. 5.1.1 Real-time Content Analytics

      2. 5.1.2 Voice & Speech Recognition

      3. 5.1.3 Security & Copyright Management

      4. 5.1.4 Data Management & Metadata

      5. 5.1.5 Other Solution types

    2. 5.2 By End-user Industry

      1. 5.2.1 IT & Telecommunication

      2. 5.2.2 Consumer Electronics

      3. 5.2.3 Media & Entertainment

      4. 5.2.4 Healthcare

      5. 5.2.5 Other End-user Industry

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Apple Inc. (Shazam Entertainment Ltd.)

      2. 6.1.2 Audible Magic Corporation

      3. 6.1.3 Kantar Media SAS

      4. 6.1.4 Digimark Corporation

      5. 6.1.5 Signalogic Inc.

      6. 6.1.6 Vobile Group Limited

      7. 6.1.7 VoiceInteraction SA

      8. 6.1.8 ACRCloud

      9. 6.1.9 Nuance Communications Inc.

      10. 6.1.10 Audible Magic Corporation

      11. 6.1.11 Beatgrid Media B.V

    2. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Automatic Content Recognition Market market is studied from 2018 - 2026.

The Automatic Content Recognition Market is growing at a CAGR of 30% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Apple Inc. (Shazam Entertainment Ltd.), Audible Magic Corporation, Digimark Corporation, ACRCloud, Nuance Communications Inc. are the major companies operating in Automatic Content Recognition Market.

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