OLED Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 31.60 Billion |
| Market Size (2030) | USD 56.47 Billion |
| CAGR (2025 - 2030) | 12.31% |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
OLED Market Analysis
The OLED Market size is estimated at USD 31.60 billion in 2025, and is expected to reach USD 56.47 billion by 2030, at a CAGR of 12.31% during the forecast period (2025-2030).
- OLED technology enables the creation of emissive displays, allowing for individual control of each pixel, which emits its own light. Consequently, OLED displays are renowned for their superior picture quality, characterized by vibrant colors, rapid motion response, and, crucially, exceptional contrast levels.
- With the increasing technological developments in segments such as smartphones, automotive, smart wearables, and others, the adoption of OLED displays has been continuously increasing, demanding the players to invest in this technology through product innovation, expansion activities, mergers, acquisitions, collaborations, partnerships, etc.
- For instance, in August 2024, LG Display announced that it would take part in K-Display 2024 at COEX in Seoul, where it planned to showcase its distinctive competitive edge in OLED technology. Emphasizing the theme "A Better Future," the company plans to present innovative OLED solutions that deliver unique value to customers, featuring large-sized OLEDs tailored for television and gaming alongside ultra-large automotive display options designed specifically for software-defined vehicles (SDVs).
- The growing consumer electronics sector across the world drives the market growth. According to the GSMA report, the adoption rate of smartphones in the MENA region is projected to rise from 54% in 2018 to 74% by 2025. In Sub-Saharan Africa, smartphones are anticipated to account for 61% of all connections by 2025.
- Over the next decade, OLEDs are poised to supplant LCDs across a wide array of applications, from the compact screens of smartwatches to the expansive displays of television sets. OLED displays boast energy efficiency and sunlight readability, as well as offer a recycling process that is simpler than that of LCDs.
- Unlike LCDs, where backlighting is the primary source of illumination, OLED displays derive light from individual pixels. This unique feature allows OLEDs to achieve true, deep blacks by simply dimming or turning off specific pixels, leading to reduced power consumption. The combination of high brightness, low power usage, and superior contrast ratios are driving the widespread adoption of OLED technology across diverse applications.
- The initial attraction of OLED technology is limited by its high upfront costs, which could further impact the market growth. The production of OLED displays or lighting is costly due to the significant amount of materials required.
- Macroeconomic factors such as government regulations can affect the market growth. An OLED technology is governed by specific regulations concerning safety standards and environmental factors. These regulations do not substantially impede innovation or market expansion. Nonetheless, adherence to standards like the Restriction of Hazardous Substances (RoHS) and energy efficiency mandates may have some impact on manufacturing processes and product design.
OLED Market Trends
Mobile and Tablet Segment is Expected to Hold Significant Market Share
- In recent years, smartphone displays have undergone remarkable advancements, often beyond the awareness of the general public in this era of technology. These display screens serve as the primary interface in the mobile landscape, which has experienced a significant evolution in innovative offerings over the past few years. Consumers have become increasingly discerning in their smartphone purchases, and while all features hold importance, the display consistently remains the most prominent aspect.
- The prevalence of mobile phones equipped with OLED screens is increasing swiftly, with annual production exceeding 500 million AMOLED displays, primarily to meet the demands of the mobile phone market. Samsung has incorporated AMOLED technology in its premium devices for several years, and a majority of smartphone manufacturers, including Apple, LG, Xiaomi, Huawei, Oppo, Vivo, Lenovo, and Motorola, are also embracing OLED displays.
- The adoption rate of OLED folding smartphones is expected to rise in tandem with advancements in display technology. As manufacturers consistently introduce new flagship folding models with enhanced specifications and competitive pricing, the overall smartphone penetration rate is likely to increase. This presents an opportunity to revitalize a market that has experienced a decline in consumer confidence due to inflation, thereby facilitating greater acceptance of folding mobile devices.
- The increasing demand for smartphones is also significantly driving the market growth. According to JEITA, the monthly domestic shipment volume of mobile phones in Japan amounted to about 660 thousand units in December 2023. In addition, the percentage of 5G smartphones is expected to increase by 2024, thus fueling the market growth.
- Several smartphone manufacturers are using OLED screens to improve the usability and performance of mobile phones, further supporting the market growth. For instance, in August 2024, Google introduced three new smartphones, a foldable device, and a smartwatch, all featuring AMOLED displays. The Pixel 9 Pro Fold smartphone boasts an 8-inch 120Hz foldable LTPO AMOLED display with a peak brightness of 2,700 nits and a resolution of 2076x2152, alongside an external 6.3-inch 120Hz AMOLED display with a resolution of 1080x2424. Powered by the Google Tensor G4 chipset, this device offers configurations of up to 16GB of RAM and 512GB of storage.
Asia-Pacific is Expected to Hold Major Market Share
- The demand for OLED in the region is significantly influenced by the demand for PC monitors, television, and the mobile sector, as the region ranks among the foremost producers and consumers of these devices. Despite the recent trade tensions with the United States impacting consumer electronic sales in the Asia-Pacific, the market continues to maintain a substantial share.
- China continues to maintain its prominent position in terms of production. For instance, according to the National Bureau of Statistics of China, during January/February 2024, the production value of finished computers in China stood at 45.45 million units.
- The growing mobile subscribers have also contributed to the regional market's growth. Ericsson projects that the proportion of smartphone subscriptions in India, relative to the total number of mobile subscriptions, is likely to rise from 82% in 2023 to 93% by 2029.
- The current surge in OLED investments in China is creating fresh prospects for the South Korean display equipment sector. Notably, BOE Technology has chosen several South Korean firms as primary suppliers of production equipment for OLED panels, marking a significant advancement for the previously stagnant display equipment market.
- The automotive industry in the region is one of the most significant markets globally due to the size of its domestic market and the use of mass production techniques. In the automotive industry, the types and quantities of displays mounted on vehicles are also gradually increasing. OLED technology is highly regarded as a key component of luxurious automotive interior design as it can scale up design by reproducing absolute black.
- The country is home to various companies like Tata Motors, BYD, and Nissan, among others. It has been a pioneer in the automotive industry, especially in terms of automation, thus creating new opportunities for the vendors operating in the country. The increasing production of automotives in the region is expected to drive the demand for the OLED market. For instance, in January 2024, the China Association of Automobile Manufacturers announced a significant achievement for the country's auto industry: production and sales have surpassed 30 million units annually, highlighting the immense growth opportunities in the sector.
OLED Industry Overview
The OLED market is fragmented and consists of various players. Market players adopt various strategies such as strategic mergers, acquisitions, product innovation, and market expansion to stay ahead of the competition. Some of the key players include Sony Corporation, Pioneer Corporation, LG Display Co. Ltd, Samsung Display Co. Ltd, and Universal Display Corporation, among others. Some of the recent developments in the market include:
• In July 2024, Kopin Corporation announced the accomplishment of two significant milestones in its pursuit of establishing "fabless" organic light-emitting diode (OLED) display production for defense applications. Firstly, in response to the requirements of its clients in the Defense and Security sectors, Kopin is actively working to secure an OLED deposition partner located in a robust NATO-member European nation, with a transition plan aimed at achieving production readiness by 2024.
• In May 2024, LG Display revealed that it would showcase a wide array of its next-generation OLED and advanced display technologies at SID Display Week 2024, taking place in San Jose, California. Among the company's latest advancements is OLEDoS for VR, a new technology being presented to the public for the first time, boasting significantly enhanced screen brightness and resolution compared to current standards.
OLED Market Leaders
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Sony Corporation
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Pioneer Corporation
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LG Display Co. Ltd.
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Samsung Display Co. Ltd.
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Universal Display Corporation
- *Disclaimer: Major Players sorted in no particular order
OLED Market News
- February 2024: Samsung Display presented robust foldable panels and introduced Flex Magic Pixel OLED technology, which collaborates with AI-enabled smart devices to enhance security measures. The artwork 'Mr. OLEDboy,' created by the esteemed London-based fashion illustrator Mr. Slowboy, imagines the future shaped by OLED technology.
- January 2024: Apple announced the introduction of a new midrange iPhone model. According to a report, the forthcoming iPhone SE 4, which represents the fourth generation of the 'Special Edition' iPhone, is anticipated to include an OLED display produced by a Chinese manufacturer.
OLED Industry Segmentation
The term 'OLED' refers to an organic light-emitting diode. These devices utilize LED technology and incorporate an organic substance as the layer responsible for light emission. Organic LEDs are capable of delivering high-quality displays characterized by excellent contrast, wide viewing angles, and true black levels.
The study tracks the revenue accrued through the sale of OLED display and lighting products by various players in the global market. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
The OLED market is segmented by product type (display and lighting), technology (passive matrix OLED and active matrix OLED), type (flexible, rigid, and transparent), application (mobile & tablet, television, automotive displays, smartwatches & wearables, digital signage/large format display, PC monitors and laptops, and other applications), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for the above-mentioned segments.
| By Product Type | Display |
| Lighting | |
| By Technology | Passive Matrix OLED (PMOLED) |
| Active Matrix OLED (AMOLED) | |
| By Type | Flexible |
| Rigid | |
| Transparent | |
| By Application | Mobile and Tablet |
| Television | |
| Automotive Displays | |
| Smartwatches & Wearables | |
| Digital Signage/Large Format Display | |
| PC Monitors and Laptops | |
| Other Applications | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
OLED Market Research FAQs
How big is the OLED Market?
The OLED Market size is expected to reach USD 31.60 billion in 2025 and grow at a CAGR of 12.31% to reach USD 56.47 billion by 2030.
What is the current OLED Market size?
In 2025, the OLED Market size is expected to reach USD 31.60 billion.
Who are the key players in OLED Market?
Sony Corporation, Pioneer Corporation, LG Display Co. Ltd., Samsung Display Co. Ltd. and Universal Display Corporation are the major companies operating in the OLED Market.
Which is the fastest growing region in OLED Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in OLED Market?
In 2025, the Asia Pacific accounts for the largest market share in OLED Market.
What years does this OLED Market cover, and what was the market size in 2024?
In 2024, the OLED Market size was estimated at USD 27.71 billion. The report covers the OLED Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the OLED Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
OLED Industry Report
Statistics for the 2025 OLED market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. OLED analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
