Oat Protein Market - Growth, Trends, and Forecast (2019 - 2024)

The Oat Protein Market is segmented by Form (Isolates and Concentrates), Application (Foods, Beverages, Personal Care/ Cosmetics, and Other Applications), and Geography.

Market Snapshot

SNAP
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Europe

Largest Market:

Europe

CAGR (2019-2024):

1.22%

Key Players:

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Market Overview

The oat protein market is forecast to register a CAGR of 1.22%, during the forecast period (2019 - 2024).

  • The market is driven by various factors, such as increasing awareness about protein-rich diets and rising inclination toward vegan diet among consumers. Additionally, the high nutritional value of oat protein has increased its adoption rate.
  • The oat protein market is witnessing an increasing demand in almost all applications, including foods and beverages. Moreover, it is increasingly being used in health supplements, as it contains amino acids, which aid in the growth and repair of muscles.
  • Oat protein plays a major role in sports nutrition, as it has applications in protein bars and shakes.
  • All the aforementioned factors are expected to drive the growth of the oat protein market.

Scope of the Report

Oat protein is available in isolate and concentrate forms, and has applications in the foods, beverages, personal care/ cosmetics, and other industries. The study also covers the geographical analysis of the most active countries pertaining to the market, such as the United States, Canada, China, Japan, Germany, the Netherlands, and Central European countries.

By Form
Isolates
Concentrates
By Application
Foods
Beverages
Personal Care/ Cosmetics
Other Applications
Geography
United States
Canada
China
Japan
Germany
Netherlands
Central Europe

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Key Market Trends

The Beverages Segment Registers the Fastest Growth Rate

The beverages segment of the market is expected to garner a significant revenue share over the forecast period. This growth is in line with the rise in consumption of plant protein-based beverages across the developed economies. The rise in consumer interest in increasing protein intake, increase in demand for clean labeling and products that offer ease of digestion and compatibility with vegetarian and vegan lifestyle, and the need or desire to avoid allergens are some of the key factors expected to play significant roles in determining the demand for oat protein across the beverages segment of the market.

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The United States Dominates the Oat Protein Market

According to the study conducted by FAO, in the United States, oats are the third most important grain crop. Additionally, the study stated that oat protein was seventh, in terms of the volume of production, after maize, rice, wheat, barley, sorghum, and millet. It is primarily consumed to reduce the risk of heart diseases, by reducing the cholesterol level in the body. For instance, Fazer Mills, an international family-owned company, offers Fazer Aurora Oat Beta Glucan, a neutral colored plant-based protein that contains the highest concentration of oats. It reduces the cholesterol levels and provides digestive benefits.

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Competitive Landscape

The oat protein market is fragmented, and has a large number of small-scale players. Significant major players are embarking on strategies, such as product innovation, expansion, and acquisition, as there is a small room for growth in the near future. The demand for oat protein is nullified by the surging growth of pea and soy as plant-based proteins, wherein, major players have a notable amount of investment to push the market forward.

Major Players

  1. Tate & Lyle
  2. Oy Karl Fazer AB
  3. Givaudan
  4. Croda International PLC

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Form

      1. 5.1.1 Isolates

      2. 5.1.2 Concentrates

    2. 5.2 By Application

      1. 5.2.1 Foods

      2. 5.2.2 Beverages

      3. 5.2.3 Personal Care/ Cosmetics

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 China

      4. 5.3.4 Japan

      5. 5.3.5 Germany

      6. 5.3.6 Netherlands

      7. 5.3.7 Central Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Tate & Lyle PLC

      2. 6.1.2 Oy Karl Fazer AB

      3. 6.1.3 Givaudan SA

      4. 6.1.4 Harke Group

      5. 6.1.5 Croda International PLC

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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