North America Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Yogurt Market has been Segmented by Category (Dairy based and Non-dairy based yogurt); by Type (Plain and Flavored), Distribution Channel (Hyper-markets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others) and Geography.

Market Snapshot

North America Yogurt Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.9 %

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Market Overview

North America Yogurt Market is forecasted to witness a CAGR of 3.9% during the forecast period (2020 - 2025).

  • The market is mainly driven by the increasingly health-conscious population. Various health benefits associated with yogurt consumption are making people in the region opt for it as a healthy snack option.
  • Some major trends in the yogurt market include reduced-sugar yogurts, novel or exotic flavors in yogurts, and yogurts for the label-conscious.
  • Nutrition-enhanced yogurt and product innovation in yogurt drinks present opportunities to players in the North America yogurt market.

Scope of the Report

North America yogurt market is segmented by category into dairy based and non-dairy based yogurt; by type into, plain and flavored. By distribution channel, the north america yogurt market can be segmented into hyper-markets/supermarkets, convenience stores, specialty stores, online stores, and others. 

By Category
Dairy-based yogurt
Non-dairy based yogurt
By Type
Plain yogurt
Flavored yogurt
Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
North America
United States
Rest of North America

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Key Market Trends

Frozen Yogurt Continues To Remain the Fastest Growing Segment

The increase in cases of obesity in North America, particularly in the U.S and increased awareness among individuals regarding weight management through yogurt consumption are factors expected to help the market grow. The increased health consciousness among consumers has encouraged them to opt for yogurt, as it has various health benefits such as improved digestion, enhanced immune function, and a reduced risk of several diseases, including obesity. Moreover, there are options for low-fat yogurt and reduced-fat yogurt. A US Census Bureau statistic has shown that 37.05 million Americans consumed regular frozen yogurt in 2018, which is higher as compared to its low-fat and reduced-fat variants. According to Cargill, Inc., this strong demand in whole-milk and full-fat yogurt is prevalent as a result of more consumers understanding the benefits of fats in foods.


Innovation in Packaging Trends Driving the Market

Attractive packaging is said to be one of the driving factors for the market. Yogurt is widely available across retail shelves in North America and therefore, packaging plays a crucial role in its sales. Nutritional value is generally available on the packaging, which aids consumers in an informed purchase decision. In North  America, yogurt is generally available in packaging of cups, tubs, drinks, and tubes, among which, yogurt sold in cups were found to be the most sold category in 2017, followed by yogurt sold in tubes.  This is majorly due to the increasing demand for ready-to-eat food and beverages. Busy lifestyles encourage the use of ready-to-eat on-the-go snacks, and thus cup yogurt is widely sold across the region.


Competitive Landscape

North America yogurt market is fragmented with the presence of a few global players such as Chobani, Fage, Danone, and Yoplait and various regional players. There is ample scope for regional players to gain competitive advantage, provided that they bring in substantial innovation at ingredients and packaging levels. Certain strategies have aided market players in the region to have a strong customer base. These include product innovation, attractive packaging, new product launches, mergers, acquisitions, and other strategic partnerships, which have augmented sales rates and have provided product differentiation.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy-based yogurt

      2. 5.1.2 Non-dairy based yogurt

    2. 5.2 By Type

      1. 5.2.1 Plain yogurt

      2. 5.2.2 Flavored yogurt

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Stores

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Danone

      3. 6.4.3 Chobani, LLC.

      4. 6.4.4 Schreiber Foods

      5. 6.4.5 FAGE USA Dairy Industry, Inc.

      6. 6.4.6 Johanna Foods, Inc.

      7. 6.4.7 Stonyfield Farm, Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Yogurt Market market is studied from 2016 - 2026.

The North America Yogurt Market is growing at a CAGR of 3.9% over the next 5 years.

General Mills Inc., Danone, Chobani, LLC., Stonyfield Farm, Inc., FAGE USA Dairy Industry, Inc. are the major companies operating in North America Yogurt Market.

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