North America Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The North America Yogurt Market is Segmented by Category (Dairy-based and Non-dairy-based Yogurt), Type (Plain and Flavored), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico, and Rest of North America). For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Market Snapshot

North America Yogurt Industry Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 3.9 %

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Market Overview

The North American yogurt market is projected to witness a CAGR of 3.9% during the forecast period (2022- 2027).

The COVID-19 crisis has significantly affected the market. There was a change in consumers' buying behavior as they preferred healthier products rather than chemically composed food products due to the rising awareness about healthier lifestyles. Chobani LLC, a major player in this sector, witnessed sales growth during the pandemic. The company's sales rise was majorly due to consumers stockpiling yogurt products for at-home consumption.

The increasingly health-conscious population mainly drives the market. Various health benefits associated with yogurt consumption are leading to its demand as a healthy snack option.

Drinkable yogurt is one of the categories that is seeing a growing trend in the market, majorly due to its convenience. Further, the ongoing trend of healthy hydration and the growing intake of probiotics are boosting sales.

Scope of the Report

Yogurt is a dairy food produced by the bacterial fermentation of milk. The North American yogurt market is segmented by category, type, distribution channel, and geography. The market sizing and forecast have been done for each segment based on the value (in USD million).

By Category
Dairy-based Yogurt
Non-dairy-based Yogurt
By Type
Plain Yogurt
Flavored Yogurt
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
United States
Rest of North America

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Key Market Trends

Consumers’ Preference for a Healthier Lifestyle

Due to the rising awareness about various diseases, such as obesity, consumers are opting for a healthier diet. These diseases can lead to several other cardiovascular issues, such as health attacks and uneven heartbeat. The increasing cases of obesity in North America, particularly in the United States, and increased awareness among individuals regarding weight management through yogurt consumption are expected to help the market grow. The increased health consciousness among consumers has encouraged them to opt for yogurt. It has various health benefits such as improved digestion, enhanced immune function, and a reduced risk of several diseases, including obesity. Moreover, the growing types of yogurt, such as low-fat, low sugar, and different flavors, have drastically attracted the consumers’ interest in this market.

North America Yogurt Market

Rising Consumer Demand for Non-dairy Yogurt

Plant-based foods continue to rise in popularity, including dairy-alternative products such as yogurt. Plant-based yogurt alternatives are renewing interest in the market with the growing number of vegans and flexitarians. Veganism in the region has been the key reason for the growth of this category, further boosted by indulgence buying. Players operating in the market believe that innovation can drive the market. Plant-based yogurts made from almond, cashew, coconut, flaxseed, and oats are evolving in the landscape. For instance, in 2021, Valio USA launched a new line of oat yogurts. The yogurt flavors include Plain, Vanilla, Blueberry, and Raspberry.

North America Yogurt Market

Competitive Landscape

The North American yogurt market is highly competitive due to the presence of domestic and international players in this sector. The major players in the industry are General Mills Inc., Chobani LLC, Lactalis Corporation Inc., FAGE USA Dairy Industry Inc., and Danone Food. Key players are focusing on product development and innovation to meet the consumers’ needs by offering a variety in taste and quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry.

Recent Developments

  • In 2021, Chobani LLC launched new flavors of zero sugar yogurt, namely Mixed Berry and Strawberry. The company launched the new products to offer consumers a sugar-free product. Through this innovation, the company aims to target diabetic patients. This strategy will also help the company expand its business and product portfolio.
  • In 2021, Danone Food’s subsidy Oikos launched a new blended "Greek Nonfat Yogurt". This new product is comparatively thick in volume and contains cream and more fruits. The company launched this product to provide consumers with a healthier product with different tastes. This strategy will help the company expand its business and maintain its brand image.
  • In 2020, Stonyfield Farm Inc. launched Daily Probiotics, a probiotic yogurt drink. The product will be available in two different flavors, Blueberry Pomegranate and Strawberry Acai. The company's strategy behind the launch of this new product is to expand its business by offering consumers healthier products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy-based Yogurt

      2. 5.1.2 Non-dairy-based Yogurt

    2. 5.2 By Type

      1. 5.2.1 Plain Yogurt

      2. 5.2.2 Flavored Yogurt

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Stores

      5. 5.3.5 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 United States

      2. 5.4.2 Canada

      3. 5.4.3 Mexico

      4. 5.4.4 Rest of North America


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Danone

      3. 6.4.3 Chobani LLC

      4. 6.4.4 Schreiber Foods

      5. 6.4.5 FAGE USA Dairy Industry Inc.

      6. 6.4.6 Johanna Foods Inc.

      7. 6.4.7 Lactalis Corporation

      8. 6.4.8 Nestle SA

      9. 6.4.9 Yakult Honsha Co. Ltd

      10. 6.4.10 Ultima Foods Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The North America Yogurt Market market is studied from 2016 - 2027.

The North America Yogurt Market is growing at a CAGR of 3.9% over the next 5 years.

General Mills Inc., Danone Food company, Lactalis Corporation, Chobani LLC, FAGE USA Dairy Industry Inc. are the major companies operating in North America Yogurt Market.

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