North America Yogurt Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Yogurt Market is segmented by Product Type (Flavored Yogurt, Unflavored Yogurt), by Distribution Channel (Off-Trade, On-Trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Dairy production.

North America Yogurt Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Yogurt Market Size

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North America Yogurt Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 16.1 Billion
Market Size (2030) USD 18.84 Billion
CAGR (2025 - 2030) 3.20 %
Market Concentration Low

Major Players

North America Yogurt Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Yogurt Market with other markets in Food & Beverage Industry

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North America Yogurt Market Analysis

The North America Yogurt Market size is estimated at 16.1 billion USD in 2025, and is expected to reach 18.84 billion USD by 2030, growing at a CAGR of 3.20% during the forecast period (2025-2030).

The North American yogurt industry is experiencing significant shifts in consumer preferences and consumption patterns, driven by evolving dietary habits and lifestyle changes. Consumer awareness of nutritional benefits has led to increased demand for protein-rich and probiotic-enhanced products. This trend is particularly evident in Canada, where per capita yogurt consumption reached 11.96 kg in 2022, significantly higher than other North American countries. The industry has responded by developing products with enhanced nutritional profiles, with most flavored yogurts now containing 5-7 grams of protein per serving and Greek yogurt variants offering up to 12 grams of protein per 5.3 oz serving.


Product innovation and flavor diversification continue to drive market dynamics, with manufacturers focusing on introducing new variants to capture consumer interest. In the United States, 27% of yogurt consumers reported that new flavor launches influenced their purchasing decisions in 2022. Consumer preferences show a clear inclination towards specific flavors, with strawberry leading at 8% popularity, followed by vanilla and blueberry at 4% each. This trend has prompted manufacturers to expand their product portfolios, as evidenced by recent developments such as Johanna Foods Inc.'s announcement in February 2023 to construct a 65,000-square-foot expansion of its yogurt manufacturing plant to double production capacity.


The distribution landscape has undergone significant transformation, with supermarkets and hypermarkets dominating the retail channel at a 75.35% market share in 2022. Major retailers like Walmart, Target, Kroger, and Costco have expanded their yogurt sections to accommodate a wider variety of brands and flavors, offering products across different price points ranging from USD 4.97 to USD 85. The retail sector's evolution is further characterized by the growing importance of convenience, with approximately 23.1 million Americans consuming food outside their homes at least once weekly in 2022, influencing product packaging and portion sizes.


Health consciousness and clean label trends are reshaping product formulations and marketing strategies in the yogurt industry. Manufacturers are increasingly focusing on fortified yogurt products, particularly in Canada, where there is growing consumer interest in probiotic-enhanced varieties. The industry has witnessed a surge in product launches featuring natural ingredients, reduced sugar content, and enhanced nutritional profiles. Greek yogurt variants, in particular, have gained prominence due to their higher protein content and perceived health benefits, containing approximately 120 calories per 5.3 oz serving compared to traditional yogurt's 170 calories.

Segment Analysis: Product Type

Flavored Yogurt Segment in North American Yogurt Market

The flavored yogurt segment dominates the North American yogurt market, commanding approximately 76% of the total market share in 2024. This significant market position is driven by consumers' evolving preferences for different types of flavors, with flavored yogurts increasingly preferred as breakfast options, snacks, desserts, and beverages. The segment's growth is particularly strong in the United States, where consumers show high interest in various flavor profiles, including vanilla, strawberry blend, and peach varieties. The segment's success is further bolstered by its nutrient-dense profile and significant nutritional benefits, making it an attractive option for health-conscious consumers. Major retail chains and supermarkets have played a crucial role in the segment's dominance by offering extensive shelf space and frequent promotional activities, with supermarkets and hypermarkets accounting for around 77% of flavored yogurt distribution. The segment is expected to maintain its strong market position with a projected growth rate of approximately 2% from 2024 to 2029, driven by continuous product innovations and increasing consumer awareness about healthier lifestyle choices.

Market Analysis of North America Yogurt Market: Chart for Product Type

Unflavored Yogurt Segment in North American Yogurt Market

The unflavored yogurt segment in the North American market has established itself as a significant category, particularly appealing to consumers seeking pure, versatile dairy products. The segment's growth is primarily driven by increasing consumer awareness of the health benefits associated with probiotic consumption and the rising demand for clean-label products. Unflavored yogurt provides substantial nutritional benefits, including high protein content (approximately 10g per serving), probiotics (90 billion - 500 billion CFU), and essential vitamins B6 and B12. The segment has shown particular strength in Canada, where per capita consumption of unflavored yogurt stands at about 2.50 kg, reflecting the country's strong preference for natural dairy products. The market is witnessing increased innovation in product formulations, with manufacturers focusing on developing new varieties of plain Greek yogurt and other traditional styles to meet diverse consumer preferences. The segment is projected to grow at a steady rate of approximately 1.5% from 2024 to 2029, supported by the increasing trend toward healthier, less processed food options.

Segment Analysis: Distribution Channel

Off-Trade Segment in North American Yogurt Market

The off-trade distribution channel dominates the North American yogurt market, accounting for approximately 92% of the total market share in 2024. This channel encompasses various retail formats, including supermarkets, hypermarkets, convenience stores, online retailers, and specialist stores. The segment's dominance is primarily attributed to the extensive network of supermarkets and hypermarkets across the region, which offer a wide variety of yogurt products, competitive pricing, and frequent promotional activities. Technological advancements in digital catalogs and online shopping platforms have further strengthened this segment's position. Supermarkets and hypermarkets alone contribute to around 77% of the off-trade sales, offering consumers the convenience of comparing products and making bulk purchases. The segment is expected to maintain its leading position and demonstrate the highest growth rate of approximately 3% during 2024-2029, driven by increasing consumer preference for organized retail and the growing penetration of e-commerce platforms in the region.

On-Trade Segment in North American Yogurt Market

The on-trade distribution channel, which includes foodservice establishments such as restaurants, cafes, and other food outlets, represents a smaller but significant segment of the North American yogurt market. This channel serves as an important platform for yogurt consumption through various foodservice formats, including quick-service restaurants, full-service restaurants, cafeterias, and other food establishments. The segment has shown resilience and adaptation to changing consumer preferences by incorporating yogurt into various menu items, from breakfast options to desserts and smoothies. The growth in this segment is supported by the increasing trend of out-of-home consumption and the rising number of food establishments across the region. Several food outlets have established themselves to meet the growing demand for out-of-house consumption, with over 72,000 coffee and snack shops operating in the United States alone as of 2023. The segment continues to evolve with innovative yogurt-based offerings and strategic partnerships with major yogurt manufacturers to enhance their menu offerings.

North America Yogurt Market Geography Segment Analysis

Yogurt Market in the United States

The United States yogurt market dominates the North American yogurt market, commanding approximately 73% yogurt market share in 2024. The country's market leadership is driven by a strong consumer preference for different yogurt varieties, particularly flavored and Greek yogurt variants. American consumers are increasingly health-conscious, leading to higher consumption of protein-rich yogurt products. The market is characterized by constant product innovations, with manufacturers regularly introducing new flavors and formulations to meet evolving consumer preferences. Supermarkets and hypermarkets remain the primary distribution channels, with over 63,000 stores across the country offering extensive yogurt selections. The market also benefits from robust online retail growth, with major retailers expanding their e-commerce platforms to provide convenient shopping experiences. Additionally, the rising trend of yogurt consumption as a breakfast option and healthy snack alternative continues to drive market growth.

Yogurt Market in Mexico

Mexico represents a dynamic growth market in North America's yogurt industry, projected to grow at approximately 3% CAGR from 2024 to 2029. The country's yogurt market is experiencing significant transformation driven by increasing consumer awareness about health benefits and a growing preference for low-calorie, high-protein products. Mexican consumers are showing particular interest in Mexico flavored yogurt market varieties, with manufacturers responding through innovative product launches. The distribution network is expanding rapidly, with both modern retail formats and traditional channels playing crucial roles in market development. The country's yogurt industry benefits from strong domestic production capabilities and established supply chains. Consumer education about probiotic benefits and the introduction of new product variants are key market drivers. The market also sees growing demand for premium and fortified yogurt products, particularly in urban areas where health-conscious consumers are willing to pay more for quality products.

Yogurt Market in Canada

Canada maintains a strong position in the North American yogurt market, characterized by sophisticated consumer preferences and high per capita consumption patterns. The country's yogurt industry benefits from stringent quality standards and a well-developed dairy sector. Canadian consumers show particular interest in probiotic and fortified yogurt products, driving innovation in the functional foods segment. The market features a diverse product range, from traditional varieties to plant-based alternatives, catering to various dietary preferences. Distribution channels are well-established, with over 15,000 supermarkets across the country ensuring widespread product availability. The market also benefits from strong domestic production capabilities and established cold chain infrastructure. Consumer awareness about health benefits and the increasing popularity of Canada flavored yogurt market as a versatile food ingredient continue to drive market growth.

Yogurt Market in Other Countries

The yogurt market in other North American countries, including Greenland, Jamaica, Cuba, Panama, Costa Rica, and Guatemala, demonstrates unique characteristics shaped by local consumer preferences and market dynamics. These markets are experiencing gradual transformation with increasing awareness about yogurt's nutritional benefits. The retail landscape in these countries is evolving, with both modern and traditional channels playing important roles in product distribution. Consumer preferences vary significantly across these markets, with some showing strong interest in traditional yogurt varieties while others embrace innovative flavors and formats. The markets benefit from improving cold chain infrastructure and distribution networks. Marketing efforts focus on educating consumers about yogurt's health benefits and versatility as a food product. These countries also show growing interest in premium yogurt products, particularly in urban areas where health consciousness is rising.

North America Yogurt Industry Overview

Top Companies in North American Yogurt Market

The North American yogurt market is characterized by continuous product innovations and strategic expansions by major players. Companies are heavily focused on launching new yogurt products designed to meet changing consumer preferences, particularly in health-conscious and functional yogurt segments. Manufacturers are differentiating their offerings through unique flavors, ingredients, and environmentally friendly packaging formats. Operational agility is demonstrated through the conversion of production facilities to accommodate plant-based alternatives and the expansion of production capacities across different regions. Strategic moves include significant investments in research and development, strengthening distribution networks, and enhancing marketing initiatives. Companies are also expanding their presence through new manufacturing facilities and modernizing existing ones to improve production efficiency and meet growing consumer demand.

Fragmented Market Led By Global Players

The North American yogurt market exhibits a fragmented competitive landscape dominated by multinational corporations alongside regional specialists. Global dairy conglomerates maintain significant yogurt market share through their established brands and extensive distribution networks, while specialized yogurt manufacturers carve out niches with premium and artisanal offerings. The market structure features a mix of large-scale industrial producers and smaller craft manufacturers, creating a diverse competitive environment. These players compete through brand strength, product innovation, pricing strategies, and distribution reach, with larger companies leveraging their economies of scale and smaller players focusing on product differentiation and local market knowledge.


The market has witnessed considerable merger and acquisition activity as companies seek to strengthen their market positions and expand their product portfolios. Large dairy companies are acquiring smaller, innovative brands to enter new market segments and appeal to changing consumer preferences. Strategic partnerships between manufacturers and retailers are becoming increasingly common to enhance market penetration and distribution efficiency. Companies are also investing in vertical integration to better control their supply chains and ensure product quality, while some are forming alliances with technology providers to improve production processes and develop innovative products.

Innovation and Distribution Drive Market Success

Success in the North American yogurt market increasingly depends on companies' ability to innovate while maintaining operational efficiency. Manufacturers must focus on developing products that align with emerging health trends and dietary preferences, including plant-based alternatives and functional ingredients. Building strong relationships with retailers and investing in multiple distribution channels has become crucial for market success. Companies need to maintain flexibility in their production processes to quickly respond to changing consumer preferences while ensuring consistent product quality. Establishing robust supply chain networks and implementing sustainable practices are becoming increasingly important for long-term success in the market.


For new entrants and smaller players, success lies in identifying and serving underserved market segments while building strong brand identities. Companies must invest in research and development to create unique product offerings that differentiate them from established players. Developing direct-to-consumer channels and leveraging digital marketing strategies can help overcome distribution challenges faced by smaller manufacturers. Building relationships with specialty retailers and focusing on premium market segments can provide opportunities for growth. Additionally, companies need to prepare for potential regulatory changes regarding labeling requirements and health claims while maintaining compliance with existing food safety standards.

North America Yogurt Market Leaders

  1. Danone SA

  2. FAGE USA Dairy Industry Inc.

  3. Groupe Lactalis SA

  4. Schreiber Foods Inc.

  5. The Hain Celestial Group Inc.

  6. *Disclaimer: Major Players sorted in no particular order
North America Yogurt Market Concentration
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North America Yogurt Market News

  • February 2023: Johanna Foods Inc. announced the construction plan for a 65,000-square-foot expansion of its yogurt manufacturing plant to double the production capacity.
  • June 2022: Danone North America partnered with White Plains, Boulder, and Colo and launched Activia+ Multi-Benefit Probiotic Yogurt Drinks.
  • March 2021: Siggi’s launched its newest line of reduced-sugar yogurt. The new offering contains 50% less sugar than the leading Greek yogurt.

North America Yogurt Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Per Capita Consumption
  • 4.2 Raw Material/commodity Production
    • 4.2.1 Milk
  • 4.3 Regulatory Framework
    • 4.3.1 Canada
    • 4.3.2 Mexico
    • 4.3.3 United States
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Product Type
    • 5.1.1 Flavored Yogurt
    • 5.1.2 Unflavored Yogurt
  • 5.2 Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 By Sub Distribution Channels
    • 5.2.1.1.1 Convenience Stores
    • 5.2.1.1.2 Online Retail
    • 5.2.1.1.3 Specialist Retailers
    • 5.2.1.1.4 Supermarkets and Hypermarkets
    • 5.2.1.1.5 Others (Warehouse clubs, gas stations, etc.)
    • 5.2.2 On-Trade
  • 5.3 Country
    • 5.3.1 Canada
    • 5.3.2 Mexico
    • 5.3.3 United States
    • 5.3.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 Alpina Productos Alimenticios SA BIC
    • 6.4.2 Danone SA
    • 6.4.3 FAGE USA Dairy Industry Inc.
    • 6.4.4 Groupe Lactalis SA
    • 6.4.5 Johanna Foods Inc.
    • 6.4.6 Schreiber Foods Inc.
    • 6.4.7 The Hain Celestial Group Inc.
    • 6.4.8 ​​Country Food LLC

7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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North America Yogurt Industry Segmentation

Flavored Yogurt, Unflavored Yogurt are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Product Type Flavored Yogurt
Unflavored Yogurt
Distribution Channel Off-Trade By Sub Distribution Channels Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
On-Trade
Country Canada
Mexico
United States
Rest of North America
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North America Yogurt Market Research FAQs

How big is the North America Yogurt Market?

The North America Yogurt Market size is expected to reach USD 16.10 billion in 2025 and grow at a CAGR of 3.20% to reach USD 18.84 billion by 2030.

What is the current North America Yogurt Market size?

In 2025, the North America Yogurt Market size is expected to reach USD 16.10 billion.

Who are the key players in North America Yogurt Market?

Danone SA, FAGE USA Dairy Industry Inc., Groupe Lactalis SA, Schreiber Foods Inc. and The Hain Celestial Group Inc. are the major companies operating in the North America Yogurt Market.

Which segment has the biggest share in the North America Yogurt Market?

In the North America Yogurt Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which country has the biggest share in the North America Yogurt Market?

In 2025, United States accounts for the largest share by country in the North America Yogurt Market.

What years does this North America Yogurt Market cover, and what was the market size in 2025?

In 2025, the North America Yogurt Market size was estimated at 16.10 billion. The report covers the North America Yogurt Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Yogurt Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Yogurt Market Research

Mordor Intelligence offers a comprehensive analysis of the North America yogurt market, utilizing our extensive experience in consumer goods research. Our detailed report examines various segments, including the Greek yogurt, flavored yogurt, and fortified yogurt markets across the United States, Canada, and Mexico. The analysis covers yogurt consumption in the US, retail dynamics such as yogurts Walmart distribution channels, and emerging trends in yogurt in America. Our report PDF, available for immediate download, provides in-depth insights into market dynamics and growth patterns.

Stakeholders benefit from our thorough examination of the US yogurt market size and regional market variations. This includes a detailed analysis of consumer preferences, ranging from condensed yogurt to sugar-free low fat yogurt products. The report features comprehensive yogurt comparison charts and sales analytics, offering valuable insights into consumer behavior and product performance. Our research covers emerging segments such as the children's yogurt and sterilized yogurt markets, providing stakeholders with actionable intelligence for strategic decision-making. The analysis includes detailed yogurt sales forecasts and consumption patterns, supported by robust data visualization and expert commentary.