
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 4.69 Billion |
Market Size (2030) | USD 5.93 Billion |
CAGR (2025 - 2030) | 4.79 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
North American Seasonings & Spices Market Analysis
The North American Seasonings And Spices Market size is estimated at USD 4.69 billion in 2025, and is expected to reach USD 5.93 billion by 2030, at a CAGR of 4.79% during the forecast period (2025-2030).
The North American seasoning and spices industry is experiencing significant transformation driven by evolving consumer preferences and changing dietary habits. The foodservice sector plays a crucial role in market dynamics, with Statistics Canada reporting over 97,000 restaurants, bars, and caterers across Canada, creating substantial demand for diverse herbs and spices products. The industry is witnessing a notable shift toward premium and authentic flavors, with consumers increasingly seeking out unique and ethnic taste experiences. This trend has led to the emergence of innovative product offerings and specialized blending techniques to cater to sophisticated palates.
Health consciousness has become a primary factor influencing market dynamics, particularly regarding sodium consumption. According to the U.S. Food and Drug Administration (FDA), the average American consumes approximately 3,400 milligrams of sodium daily, nearly 50% higher than the recommended amount. This awareness has prompted manufacturers to develop low-sodium alternatives and natural seasonings blends. The American Heart Association estimates that reducing salt intake to recommended levels could prevent 450,000 cardiovascular disease cases and save USD 40 billion in healthcare costs over the next two decades, driving innovation in healthy seasoning and spices alternatives.
The market is witnessing substantial growth in the ready-to-use seasoning segment, particularly in blended spices that offer convenience across various applications. Consumer demand for bold flavors and restaurant-quality taste experiences at home has led to the introduction of premium spice blends and innovative flavor combinations. The industry has responded with new product developments that combine traditional spices with modern flavor profiles, catering to both convenience and authenticity demands. According to the USDA's Food Surveys Research Group, approximately 20% of the U.S. population aged 1 or older consumes salad on an average day, driving demand for specialized dressing and food flavoring blends.
Supply chain dynamics and sourcing strategies have become increasingly important in the North American market. The industry has witnessed significant investments in vertical integration and direct sourcing relationships to ensure quality control and sustainability. Major players are expanding their production capabilities and implementing advanced processing technologies to meet growing demand. The trend toward organic and clean-label products has led to increased focus on transparency in sourcing and processing methods, with companies developing sophisticated traceability systems and quality assurance protocols to maintain product integrity and meet regulatory requirements. The use of flavor enhancer techniques has also become prevalent to meet consumer expectations for taste and quality.
North American Seasonings & Spices Market Trends
Increased Demand for Spice Blends in Food Industry
The North American seasonings and spices market is experiencing substantial growth driven by increasing consumer demand for diverse and convenient blended seasonings across various applications. Consumer palates are becoming more adventurous, with studies indicating that approximately 50% of United States consumers actively seek new and exciting flavors in their food experiences. This trend has led to greater mainstream acceptance of international seasonings, particularly those from Middle Eastern, Mediterranean, and North African cuisines, such as harissa and berbere mixed spices. These ethnic spices, which typically combine ingredients like turmeric, coriander, warm brown spices, crushed ground peanuts, ginger, cayenne, garlic, and onion, are finding increasing applications in savory snacks, ready meals, and home cooking.
The surge in demand for spice blends has prompted manufacturers to accelerate their innovation efforts in product development and diversification. Companies are introducing ready-to-use dry blends that offer food manufacturers, foodservice companies, and retailers simple, clean-label solutions for creating consistent and authentic flavors. For instance, recent innovations include specialized blends like Spicy Citrus Coast, featuring a scorpion chili kick and ground red pepper with lime, and Warm Sedona Sunset, combining turmeric, ginger, cinnamon, and green cardamom. This innovation trend is particularly evident in the rising popularity of ethnic cuisine food offerings, where different gravies and sauces require specific spice blend combinations to achieve authentic flavors.
Growing Health Consciousness and Demand for Natural Ingredients
A powerful 'green wave' movement across North America is fundamentally transforming consumer preferences in the seasonings and spices market, with increasing awareness of health issues driving a significant shift toward natural seasonings. This trend has particularly benefited the herbs segment, with ingredients like basil, oregano, and parsley experiencing substantial demand growth. The movement extends beyond mere consumption patterns, influencing domestic production patterns, with regions like California and Florida emerging as leading producers of fresh herbs due to their favorable weather conditions, while Hawaii and New Jersey serve as important second-tier sources for domestically produced herbs.
The industry's response to this health-conscious trend is evident in strategic business movements and product development initiatives. Major market players are actively expanding their portfolios to include more natural and wellness-oriented offerings. This strategic shift is exemplified by Kerry Group Inc.'s acquisition of Natreon Inc., a leading supplier of branded Ayurvedic botanical ingredients, in April 2022. The acquisition significantly strengthens Kerry's position in the natural ingredients segment, particularly in supplying branded and scientifically studied Ayurvedic extracts to the dietary supplement and functional food and beverage industries. This trend is further supported by the growing integration of herbs and spices into various health-focused applications, with fresh herbs being marketed through wholesale channels and farmer's markets, catering to consumers seeking natural, unprocessed seasonings.
Segment Analysis: By Product Type
Spices Segment in North American Seasonings and Spices Market
The spices segment dominates the North American seasonings and spices market, accounting for approximately 62% of the total market share in 2024. This substantial market presence is driven by the increasing consumer demand for authentic ethnic cuisines and the growing popularity of mixed spices across various applications. The segment's growth is particularly notable in the food service industry, where restaurants and food manufacturers are incorporating diverse spice combinations to create unique flavor profiles. Additionally, the rising awareness of the health benefits associated with various culinary spices, such as turmeric, cinnamon, and pepper, has further strengthened their position in the market. The segment's robust performance is also supported by the expanding retail distribution networks and the increasing availability of premium and organic spice variants.

Herbs and Seasonings Segment in North American Seasonings and Spices Market
The herbs and seasonings segment is projected to experience the fastest growth in the North American seasonings and spices market during 2024-2029, with an estimated growth rate of around 5% annually. This accelerated growth is primarily attributed to the increasing consumer preference for natural and clean-label food products. The segment is benefiting from the growing trend of home cooking and the rising popularity of Mediterranean and other herb-rich cuisines. Manufacturers are responding to this demand by introducing innovative herb blends and expanding their organic herb offerings. The segment is also seeing significant growth in the ready-to-use fresh herb category, particularly in urban markets where consumers seek convenience without compromising on flavor authenticity.
Remaining Segments in Product Type Segmentation
The salt and salt substitutes segment continues to play a crucial role in the North American seasonings and spices market, driven by evolving consumer health preferences and dietary requirements. This segment is witnessing significant innovation in terms of reduced-sodium alternatives and premium sea salt varieties. The increasing awareness of sodium-related health issues has led to the development of various salt alternatives and blends that maintain flavor while addressing health concerns. The segment is also seeing growth in the specialty salt category, including pink Himalayan salt and various mineral-rich sea salts, which are gaining popularity among health-conscious consumers and gourmet cooking enthusiasts.
Segment Analysis: By Application
Meat and Seafood Segment in North American Seasonings and Spices Market
The meat and seafood application segment dominates the North American seasonings and spices market, commanding approximately 28% market share in 2024. This significant market position is driven by the extensive use of dried spices and table seasoning in processed meat and seafood products, where they serve dual purposes of flavor enhancement and preservation. Various spices including salt, black pepper, allspice, thyme, bay leaf, mustard, garlic, anise, and cinnamon are widely utilized in processed meat products to impart distinctive flavors and inhibit bacterial growth and oxidation. The segment's prominence is further strengthened by North America's position as one of the largest processed meat-consuming regions globally, supported by extensive cold chain networks and widespread supermarket chains that enable efficient product distribution. The strong presence of major meat processing facilities operated by companies like JBS, Tyson Foods, Cargill Incorporated, and National Beef Packing continues to drive demand for herbs and spices in this segment.
Savory Snacks Segment in North American Seasonings and Spices Market
The savory snacks segment is emerging as the fastest-growing application category, projected to grow at approximately 6% during 2024-2029. This robust growth is driven by increasing consumer preference for snacks with unique and bold flavor profiles. Manufacturers are incorporating diverse seasoning blends in products like chips, popcorn, fox nuts, baked thins, and extruded snacks to differentiate their offerings in the competitive market. The segment's growth is further fueled by the rising 'Snackification' trend, where consumers opt for multiple snacks throughout the day instead of traditional meals. The presence of a multicultural population in the region, seeking diverse flavors and taste experiences, is encouraging snack manufacturers to introduce products with innovative seasonings. Additionally, the growing health-conscious consumer base is driving demand for seasonings that offer nutritional benefits, particularly in the healthy snack category.
Remaining Segments in Application Segmentation
The other significant applications in the North American seasonings and spices market include sauces, salads, and dressings; soups, noodles, and pasta; bakery and confectionery; and other miscellaneous applications. The sauces, salads, and dressings segment benefits from the increasing popularity of ethnic cuisines and diverse flavor preferences. The soups, noodles, and pasta segment is driven by the growing consumption of convenience foods and the rising influence of Asian cuisines. The bakery and confectionery segment leverages spices and seasonings for both flavoring and functional benefits in various baked goods. The remaining applications category encompasses dairy products, dips, gravies, and marinades, catering to the diverse needs of the food processing industry and reflecting the versatility of seasonings and spices in modern food applications.
North American Seasonings and Spices Market Geography Segment Analysis
North American Seasonings and Spices Market in the United States
The United States dominates the North American seasonings and spices market, commanding approximately 70% of the total market share in 2024. The country's market leadership is driven by its robust foodservice sector and strong growth in the tourism industry, which continues to attract consumers toward regional cuisines infused with popular natural herbs and spices like pepper, oregano, paprika, cumin, cloves, and ginger. The increasing consumer awareness regarding the medicinal benefits associated with herbs and spices consumption has been a significant factor supporting market expansion. The United States market has witnessed a notable shift in consumer preferences toward organic and natural food products, with cooking spices and seasonings being no exception. The demand is particularly strong for high-quality healthy food ingredients, coupled with an increased interest in experimenting with new flavors in the foodservice sector. The country's position as an import-dependent market for whole spices such as pepper, vanilla beans, turmeric, cloves, and cardamom has established strong trade relationships with developing countries, particularly India and China.
North American Seasonings and Spices Market in Mexico
Mexico represents the most dynamic market in the North American region, projected to grow at a CAGR of approximately 7% during 2024-2029. The country's seasoning and spices market is characterized by its deep-rooted culinary traditions and the extensive use of cooking spices in Mexican cuisine. The most common Mexican culinary herbs and spices include coriander, allspice, cloves, thyme, Mexican oregano, Mexican cinnamon, cumin, and cacao, which are integral to authentic Mexican dishes. The popularity of South Asian, North African, and Middle Eastern cuisines has contributed to increasing demand for diverse spice varieties. Mexican chiles remain a staple in Mexican cuisine and are used extensively in salsas, stews, vegetable dishes, and sauces. The market has also seen significant growth in the demand for organic and natural seasonings, driven by increasing health consciousness among consumers and the growing export opportunities for Mexican aromatic spices to other North American countries.
North American Seasonings and Spices Market in Canada
Canada's seasonings and spices market has evolved significantly, driven by its growing food retail sector and increasing multicultural population. The high popularity of frozen savory meals among children, coupled with rising interest in Western cuisines, has stimulated seasoning and spice product demand throughout the country. Ontario and Quebec have emerged as two major hotspots in the Canadian seasonings and spices industry. The market is characterized by consumers' willingness to purchase healthier products with convenience and flavor variety. Industrial formulators are actively targeting food service chains with advertising and promotion based on product quality and cost. The Canadian market has shown particular interest in Asian and Middle Eastern cuisines, leading to increased demand for different flavors of sauces derived from Asian ground spices.
North American Seasonings and Spices Market in Other Countries
The rest of the North American region, including countries such as Nicaragua, Honduras, Cuba, El Salvador, Panama, Costa Rica, Jamaica, and Guatemala, presents unique opportunities in the seasonings and spices market. These countries contribute significantly to the global spice trade, with Guatemala notably emerging as a major producer of cardamom. The region's diverse culinary traditions and increasing tourism have led to growing demand for exotic whole spices and seasonings. The market in these countries is characterized by a strong presence of traditional spices and herbs and spices, with each country offering unique flavor profiles and spice blends. The increasing focus on organic spice production and sustainable farming practices has positioned these countries as important suppliers in the global spice trade. The region's strategic location and favorable climate conditions continue to support the growth of various spice varieties, contributing to the overall diversity of the North American seasonings and spices market.
North American Seasonings & Spices Industry Overview
Top Companies in North American Seasonings and Spices Market
The North American seasonings and spices market features prominent players like McCormick & Company, Olam International, Kerry Group, Sensient Technologies, and Associated British Foods leading the industry. Companies across the market are heavily investing in research and development to introduce innovative gourmet spice blends and enhanced flavor profiles that cater to evolving consumer preferences. Operational excellence is being achieved through supply chain optimization, with firms establishing dedicated sustainability programs covering operations from farming to final production. Strategic initiatives focus on expanding private label capabilities, strengthening distribution networks, and developing new sales channels, including e-commerce and foodservice segments. Market leaders are also prioritizing vertical integration and implementing advanced technologies in production facilities to maintain competitive advantages while ensuring product quality and safety standards.
Fragmented Market with Strong Consolidation Trend
The North American seasonings and spices market exhibits a highly competitive and fragmented structure, characterized by the presence of both global conglomerates and specialized regional players. Global leaders leverage their extensive distribution networks, diverse product portfolios, and significant research capabilities to maintain market positions, while regional specialists focus on niche segments and local taste preferences. The industry demonstrates a strong emphasis on transparency and quality certifications, with companies increasingly investing in sustainable sourcing practices and organic product lines to differentiate their offerings.
Merger and acquisition activities remain a key strategy for market consolidation, with larger companies actively acquiring smaller specialists to expand their product range and geographic presence. Companies are particularly targeting acquisitions that strengthen their positions in premium segments, such as organic and natural seasonings, or those that provide access to specialized production capabilities and unique flavor profiles. The industry's competitive dynamics are further shaped by increasing investments in production facilities and technology upgrades, as companies seek to optimize their manufacturing processes and meet growing demand for innovative seasoning solutions, including specialty seasonings and industrial seasonings.
Innovation and Sustainability Drive Future Success
Success in the North American seasonings and spices market increasingly depends on companies' ability to align with emerging consumer trends while maintaining operational efficiency. Market leaders are strengthening their positions through investments in clean label products, organic certifications, and sustainable sourcing practices, while new entrants are finding opportunities in specialized market segments and innovative flavor combinations. The industry's competitive landscape is being reshaped by growing consumer demand for transparency in ingredient sourcing and processing methods, pushing companies to adopt more rigorous quality control measures and traceability systems.
Companies looking to gain market share must navigate several critical factors, including the increasing bargaining power of large retail chains and foodservice operators, the moderate threat of substitution from alternative flavoring solutions, and evolving regulatory requirements regarding food safety and labeling. Success strategies increasingly focus on developing strong relationships with reliable suppliers, investing in advanced processing technologies, and building robust distribution networks. The ability to quickly adapt to changing consumer preferences while maintaining cost competitiveness and ensuring consistent product quality will remain crucial for both established players and new market entrants. The growing demand for herbs and spices in retail spice segments also represents a significant opportunity for growth.
North American Seasonings & Spices Market Leaders
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McCormick & Company, Inc.
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Döhler Gmbh
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Kerry Group PLC
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Ajinomoto Co. Inc.
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Olam International
- *Disclaimer: Major Players sorted in no particular order

North American Seasonings & Spices Market News
- April 2024: Kerry Group announced the launch of Tastesense Salt, which delivers salt and savory taste without adding sodium by retaining essential flavor properties and replicating salty impact, body, and linger.
- February 2024: Dohler announced the expansion of the Cartersville plant to catalyze future growth. With AI developments and automated flavor compounding systems, Dohler aims to deliver agility and quality to the flavor industry.
- January 2024: Olam Food Ingredients launched a new commercial platform, ofi F&B Solutions, which will be integrated into its Ingredients and Solutions reporting segment. The new platform consolidates Olams's existing category solutions capabilities and innovation infrastructure, enhancing its ability to cater to diverse consumers' needs.
- January 2024: The McCormick brand introduced Flavor Maker Seasonings, a new line to inspire and flavor meals from prep to plate. These seasonings provide quick, convenient flavor as an ingredient during cooking or a topping. They are available in various varieties such as Chicken, Veggie, Pasta, Avocado, Egg, Sandwich, Pizza, Chili, Salmon, Potato, Asian-style Rice Bowl, Mac & Cheese, Mediterranean, Ramen, and Taco.
North American Seasonings & Spices Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Demand for Clean Label Products
- 4.1.2 The Rising Popularity of Ethnic Cuisines
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4.2 Market Restraints
- 4.2.1 Adverse Effects of Excess Spices Consumption
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Salt and Salt Substitutes
- 5.1.2 Herbs and Seasonings
- 5.1.2.1 Thyme
- 5.1.2.2 Basil
- 5.1.2.3 Oregano
- 5.1.2.4 Parsley
- 5.1.2.5 Other Herbs and Seasonings
- 5.1.3 Spices
- 5.1.3.1 Pepper
- 5.1.3.2 Cardamom
- 5.1.3.3 Cinnamon
- 5.1.3.4 Clove
- 5.1.3.5 Nutmeg
- 5.1.3.6 Turmeric
- 5.1.3.7 Other Spices
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5.2 By Application
- 5.2.1 Bakery and Confectionery
- 5.2.2 Soup, Noodles, and Pasta
- 5.2.3 Meat and Seafood
- 5.2.4 Sauces, Salads, and Dressing
- 5.2.5 Savory Snacks
- 5.2.6 Other Applications
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5.3 By Geography
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning Analysis
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6.3 Company Profiles
- 6.3.1 McCormick & Company Incorporated
- 6.3.2 Olam International
- 6.3.3 Kerry Group PLC
- 6.3.4 Dohler Group
- 6.3.5 All Seasonings Ingredients Inc.
- 6.3.6 Ajinomoto Co. Inc.
- 6.3.7 Cargill Incorporated
- 6.3.8 Associated British Foods PLC
- 6.3.9 Horton Spice Mills Limited (Canada)
- 6.3.10 Newly Weds Foods Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North American Seasonings & Spices Industry Segmentation
Spices are vegetation products that have an aromatic or pungent taste quality and are used for flavoring while cooking. On the other hand, seasoning is a mixture of several flavoring components, such as sugars, salts, spices, and herbs. The North American seasonings and spices market is segmented by product type into salt and salt substitutes, herbs and seasonings, and spices. The herbs and seasonings covered in the report include thyme, basil, oregano, parsley, and other herbs and seasonings. The spices segment includes pepper, cardamom, cinnamon, clove, nutmeg, and turmeric. The market is segmented by application into bakery and confectionery, soup, noodles and pasta, meat and seafood, sauces, salads and dressings, savory snacks, and other applications. By geography, it is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts are done based on value (USD).
By Product Type | Salt and Salt Substitutes | ||
Herbs and Seasonings | Thyme | ||
Basil | |||
Oregano | |||
Parsley | |||
Other Herbs and Seasonings | |||
Spices | Pepper | ||
Cardamom | |||
Cinnamon | |||
Clove | |||
Nutmeg | |||
Turmeric | |||
Other Spices | |||
By Application | Bakery and Confectionery | ||
Soup, Noodles, and Pasta | |||
Meat and Seafood | |||
Sauces, Salads, and Dressing | |||
Savory Snacks | |||
Other Applications | |||
By Geography | United States | ||
Canada | |||
Mexico | |||
Rest of North America |
North American Seasonings & Spices Market Research FAQs
How big is the North American Seasonings And Spices Market?
The North American Seasonings And Spices Market size is expected to reach USD 4.69 billion in 2025 and grow at a CAGR of 4.79% to reach USD 5.93 billion by 2030.
What is the current North American Seasonings And Spices Market size?
In 2025, the North American Seasonings And Spices Market size is expected to reach USD 4.69 billion.
Who are the key players in North American Seasonings And Spices Market?
McCormick & Company, Inc., Döhler Gmbh, Kerry Group PLC, Ajinomoto Co. Inc. and Olam International are the major companies operating in the North American Seasonings And Spices Market.
What years does this North American Seasonings And Spices Market cover, and what was the market size in 2024?
In 2024, the North American Seasonings And Spices Market size was estimated at USD 4.47 billion. The report covers the North American Seasonings And Spices Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North American Seasonings And Spices Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North American Seasonings And Spices Market Research
Mordor Intelligence provides a comprehensive analysis of the herbs and spices industry. We leverage extensive expertise in food flavoring and seasoning trends. Our latest report examines a wide range of products, from whole spices and ground spices to mixed spices and dried spices. Special attention is given to growing segments like organic spices and natural seasonings. The analysis covers both retail spices and industrial seasoning applications, offering detailed insights into aromatic spices and flavor enhancer developments across North America.
Stakeholders gain valuable insights through our detailed examination of culinary herbs and cooking spices. This includes emerging trends in ethnic spices and specialty seasonings. The report, available as an easy-to-download PDF, covers gourmet spices and blended seasonings markets. It also explores the growing demand for table seasoning products. Our analysis is particularly beneficial for manufacturers and distributors of culinary spices. It offers strategic insights into both traditional food seasoning practices and innovative specialty seasonings developments. The comprehensive coverage of condiments and spices ensures stakeholders can make informed decisions based on current market dynamics and future projections.