North America Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North America Nutricosmetics Market is Segmented by Product Type (Skin Care Supplements, Hair Care Supplements, and Weight Management Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels), and Geography

Market Snapshot

North America Nutricosmetics Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 8.85 %

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Market Overview

The North American nutricosmetics market is anticipated to witness a CAGR of 8.85% during the forecast period (2020-2025). 

  • Increasing healthcare costs, obesity, aging population, and chronic health conditions are the key factors driving the sales of nutricosmetics products.
  • The shift of the consumers toward healthier consumption habits, like veganism and organic foods, is promoting the use of naturally-developed nutricosmetics in the region. 
  • However, American consumers are generally less health-conscious than their counterparts from the other developed countries. Thus, due to the lack of sales through streamlined distribution channels like pharmacies, many companies have witnessed minimal success in the market and have reconsidered the existence of their products.

Scope of the Report

The North American nutricosmetics market is segmented by product type, into skin care supplements, hair care supplements, and weight management supplements. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. The market is also differentiated by geography, into the United States, Canada, Mexico, and the rest of the North American region.

By Product Type
Skin Care Supplements
Hair Care Supplements
Weight Management Supplements
By Distribution Channel
Pharmacies / Drug Stores
Online Retail Stores
Other Distribution Channels
By Country
United States
Rest of North America

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Key Market Trends

Herbal Supplements are Expected to Foster the Growth of the Market

Among the ingredients used in nutricosmetics, antioxidants are the most crucial ones. As free-radical scavengers, they prevent the oxidation of cell compounds, which is generally considered one of the main mechanisms of premature aging. The best-known antioxidants are carotenoids (beta-carotene, lycopene, lutein, zeaxanthin, and astaxanthin) and polyphenols (anthocyanidins, catechins, flavonoids, tannins, and procyanidins, such as Pycnogenol). Its sources include tomatoes, fungi, algae, tea leaves, grape seed, citrus fruits, and berries. The incorporation of antioxidants in herbally-produced supplements is the demand of the region and therefore, several manufacturers are trying to develop herbal solutions for various issues. 

North America Nutricosmetics Market1

The Demand for Fortified Foods is Rising

Fortified and functional foods are becoming more popular among health-conscious consumers, leading to the higher uptake of carotenoids among major food companies. Carotenoids are known to have many antioxidant properties. Many nutricosmetic manufacturers use natural ingredients, such as fruit extracts and PUFA, which when ingested, can enhance the appearance of skin, nails, and hair. Among all the ingestible and topical combination products within the industry, beauty drinks are proving to be a highly palatable option. The major reasons for the increased demand for beauty drinks include increasing prevalence of lifestyle diseases and people consciously taking preventive healthcare measures. In addition, the market for beauty drinks is predominantly driven by the standard consumer shift toward preventive skincare, with the increasing aging population in the developed countries of the region.

North America Nutricosmetics Market2

Competitive Landscape

In the United States, the consumers dislike consuming ingestible products from cosmetic brands. Therefore, food and beverage manufacturers consider nutricosmetics to be a good opportunity to enter the nutricosmetics market with their fortified food products that provide similar benefits like nutricosmetics. The Canadian market is driven by increasing demand for health and beauty products like supplements and drinks among the aging population and young adults. Hence, the manufacturers have a great platform to exhibit their research and innovation and come up with unique remedies to cater to the fueling demand of the nutricosmetic market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care Supplements

      2. 5.1.2 Hair Care Supplements

      3. 5.1.3 Weight Management Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies / Drug Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway

      2. 6.4.2 Herbalife International Inc.

      3. 6.4.3 General Nutrition Centers Inc.

      4. 6.4.4 Beiersdorf AG

      5. 6.4.5 Shiseido Co. Ltd

      6. 6.4.6 Vital Proteins LLC

      7. 6.4.7 JuiceDelivery LLC

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Nutricosmetics Market market is studied from 2016 - 2026.

The North America Nutricosmetics Market is growing at a CAGR of 8.85% over the next 5 years.

Amway, Herbalife International, Inc, General Nutrition Centers, Inc., Beiersdorf AG, Shiseido Co.,Ltd. are the major companies operating in North America Nutricosmetics Market.

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