Nutricosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Nutricosmetics Market Trends

Popularity of Nutricosmetics Among Millennials and Gen Z

The increasing popularity of nutricosmetics among Gen Z and Millennials marks a significant shift in consumer preferences, as these generations actively seek integrated solutions addressing both external aesthetics and inner health. The younger generation approaches nutricosmetics as part of a holistic approach toward beauty and health, with significantly changing lifestyles and increased importance placed on maintaining good health and long-term beauty, especially among young women. This demographic's engagement with social media and digital platforms has amplified awareness and interest in beauty supplements, leading manufacturers to innovate their product offerings accordingly. For instance, in April 2023, Siro Europe launched two collagen supplements in the form of gummy products at Vitafoods Europe in Switzerland, with their Perfect Glow gummy specifically formulated for skin smoothness, elasticity, and glow.

The market is experiencing accelerating demand for products that offer significant improvement in skin health, hair growth, and fingernails, particularly driven by environmental factors like pollution and hard water conditions. According to the American Academy of Dermatology Association, in 2022, acne was the most common skin condition in the United States, affecting up to 50 million people annually. This has led to increased interest in skin supplements containing active ingredients such as collagen, omega-3 and omega-6 fatty acids, vitamins, minerals, botanical extracts, and antioxidants. According to Harvard Health Publishing, studies have shown that chronic and acute stress can exert negative effects on overall skin and exacerbate several skin conditions, including acne and hair loss, further driving young consumers toward nutricosmetic solutions.

Growing Wellness and Beauty Trend Among Consumers

The global nutricosmetics market is witnessing a significant shift in consumer preferences, largely driven by the rising emphasis on beauty and wellness owing to the growing awareness of the interrelation between dietary habits, skincare, and overall well-being. Consumers are increasingly favoring products with natural, organic, plant-based, vegan, and non-GMO ingredients, prompting manufacturers to capitalize on this trend through new product launches. For example, in July 2023, Monteloeder, a Spanish-based health and wellness company and a subsidiary of SuanNutra, introduced vegan-friendly beauty gummies for its Eternalyoung anti-aging botanical blend, featuring a mix of four plant-based ingredients to elevate skincare solutions with natural polyphenolic compounds for anti-aging benefits.

Social media platforms and influencer collaborations have become catalysts for amplifying the beauty and wellness trend, with nutricosmetics brands leveraging strategic social media marketing to improve brand visibility and enhance engagement. This is exemplified by Power Gummies' sponsorship announcement in November 2022 for the latest season of SplitsvillaX4 as a health partner, showcasing their product offerings, including Gorgeous Hair and Nail Vitamins, as part of the 'Hair Growth Matlab Power Gummies' campaign. The intense focus on health and wellness, coupled with robust endorsements and marketing efforts of lifestyle enhancement products, has led to increased consumer awareness and acceptance of nutricosmetics as an integral part of their daily wellness routines.

Rising Trend of Ingestible Beauty Products Supporting Market Growth

The demand for nutricosmetics is being driven by the growing awareness among consumers that supplements offer a convenient way to promote healthy skin without a tedious nightly routine. Consumers are increasingly preferring nutricosmetics over topical beauty products like serums, moisturizers, body lotions, and exfoliators, finding edible beauty products an easy and convenient option. Antioxidants are particularly popular in nutricosmetics as they help counteract inflammation that leads to skin aging, while ingestible zinc is known to reduce oxidative stress, thus improving acne and helping to heal wounds. According to the American Hair Loss Association, hereditary thinning or baldness is common among Americans, affecting an estimated 80 million people, driving the demand for hair supplements.

Manufacturers are capitalizing on the growing interest in ingestible beauty products to achieve optimum skin health and introducing new products in the market. For instance, in December 2021, ForeWin Co. launched the Saejin White capsules in the Vietnam market, containing active ingredients like Glutathione from yeast extract, Vitamin C, and other ingredients that help supplement collagen, regenerate, and nourish the skin from the inside out. The significant change in people's lifestyle and the changing approach toward beauty is boosting the sales of nutricosmetics, as consumers increasingly seek solutions that address specific concerns such as pigmentation, dryness, hair loss, and wrinkles through internal supplementation rather than external application alone.

Segment Analysis: Product Type

Skin Care Segment in Global Nutricosmetics Market

The skin care segment dominates the global nutricosmetics market, commanding approximately 58% of the total market share in 2024. This significant market position is driven by increasing consumer awareness regarding skin problems caused by various vitamin deficiencies and the growing emphasis on preventive health management practices. The segment's growth is further bolstered by the rising demand for collagen-based skin supplements, which are known to stimulate the production of fresh collagen and deliver firmer and plumper skin. Manufacturers are actively responding to this demand by introducing innovative products that combine multiple active ingredients like antioxidants, vitamins, phytonutrients, and botanical fruit extracts. The segment is experiencing particularly strong growth due to its alignment with the 'beauty from within' concept, which has gained substantial acceptance among customers, particularly among aging populations in developed economies.

Remaining Segments in Product Type Segmentation

The hair care and nail care segments complete the nutricosmetics market landscape, each serving distinct consumer needs and preferences. The hair care segment has established itself as a significant contributor to the market, driven by increasing demand for hair supplements that improve hair volume, luster, and length, particularly with products focused on preventing hair loss. The nail care segment, while smaller in market share, maintains steady growth through innovative formulations that combine essential nail supplements with vitamins, minerals, and amino acids for stronger and healthier nails. Both segments benefit from the growing trend of holistic beauty approaches and the increasing consumer understanding of the connection between nutritional intake and external appearance.

Segment Analysis: Form

Powder and Liquid Segment in Nutricosmetics Market

The powder and liquid segment dominates the global nutricosmetics market, holding approximately 45% of the market share in 2024. This significant market position is driven by the segment's versatility and consumer preference for easily digestible formats. Liquids and powders have proven to be highly palatable choices amid the increasing preference for ingestible and topical combination products within the nutricosmetic sector. The extended shelf life of powdered formulations particularly appeals to consumers seeking a more natural approach to supplementation, often found in beauty drinks. The segment's success is further bolstered by busy lifestyles, as consumers seeking convenience, flexibility, rapid absorption, and higher bioavailability lean toward powdered and liquid forms of nutricosmetic supplements. Manufacturers are actively responding to this demand by introducing innovative powder and liquid formulations that combine multiple active ingredients for enhanced efficacy.

Gummies and Soft Chews Segment in Nutricosmetics Market

The beauty gummies and soft chews segment is projected to experience the fastest growth in the nutricosmetics market, with an expected growth rate of approximately 9% during the forecast period 2024-2029. This remarkable growth is attributed to the segment's ability to combine the benefits of traditional vitamins and minerals with the gratifying experience of consuming gummy candies. The pleasant taste, vibrant colors, and familiar format resonate with a wide range of consumers from all age groups, effectively eliminating the aversion toward swallowing pills or capsules. Health-conscious consumers seeking both efficacy and a delightful sensory experience have significantly contributed to the rise of gummy formats in the industry. The segment's growth is further supported by innovations in natural flavors and colors, aligning with the growing demand for clean-label products.

Remaining Segments in Form Segmentation

The tablets and capsules segment continues to maintain a strong presence in the nutricosmetics market, offering consumers a convenient and precise dosage format. This traditional form of supplementation appeals to consumers who prioritize convenience and pre-measured portions, eliminating the need for measuring or mixing. The segment's stability and proven track record in delivering active ingredients effectively make it a reliable choice for manufacturers and consumers alike. The format's ability to mask unpleasant tastes and odors while providing accurate dosing continues to make it a preferred choice among certain consumer groups, particularly those who appreciate its no-nonsense approach to supplementation, often seen in beauty pills.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in Nutricosmetics Market

The supermarket/hypermarket segment dominates the global nutricosmetics market, holding approximately 38% market share in 2024. This significant market position is attributed to the convenience of shopping and availability of various brands of personal care products compared to other distribution channels. Supermarkets and hypermarkets typically maintain high footfall rates and have dedicated aisles for nutricosmetic products, making them easily accessible to consumers. The segment's growth is further supported by huge discounts, offers, product bundling, and other consumer-oriented schemes that make shopping at these locations both beneficial and effective. Companies offering nutricosmetics tend to target these distribution channels for product sales to create brand familiarity among customers and increase their sales volumes. The expansion of major supermarket chains globally has also contributed to the segment's dominance, with companies like Tesco increasing their presence across various regions.

Online Retail Segment in Nutricosmetics Market

The online retail segment is projected to experience the fastest growth in the nutricosmetics market, with an expected CAGR of approximately 12% during 2024-2029. This rapid growth is driven by the increasing reliance on e-commerce platforms for making purchases, as consumers can conveniently shop and compare products while remaining in their comfort zone. The segment benefits from various advantages such as free deliveries, easy order cancellation/refund processes, and attractive coupon codes that provide customers with a hassle-free shopping experience. The presence of major e-commerce platforms like Amazon, Walmart, Target, and Carrefour has significantly contributed to the segment's growth. Leading retailers are increasingly partnering with online platforms to launch their own online services, expanding their reach to a broader customer base. The economic benefits of online marketing and advertising have also prompted nutricosmetics brands to utilize e-commerce channels for new product launches and customer base expansion.

Remaining Segments in Distribution Channel

The nutricosmetics market's distribution landscape is further shaped by drug stores/pharmacies, specialist stores, and other distribution channels. Drug stores and pharmacies maintain a strong position due to their image of product safety and efficacy, with pharmacists providing valuable product information to consumers. Specialist stores offer a curated selection of products tailored to nutritional needs, creating a more targeted and informed shopping experience while providing expert advice and demonstrations. Other distribution channels, including grocery stores and warehouse clubs, play a vital role in reaching different consumer segments through various retail formats. These channels collectively contribute to the market's diverse distribution network, ensuring widespread product availability and meeting different consumer preferences and shopping habits.

Nutricosmetics Market Geography Segment Analysis

Nutricosmetics Market in North America

The North American nutricosmetics market demonstrates a robust ecosystem driven by increasing consumer awareness about beauty supplements and their benefits. The region showcases strong market penetration across the United States, Canada, and Mexico, with consumers increasingly adopting ingestible beauty products as part of their daily wellness routines. The market is characterized by innovative product launches, particularly in the gummies and soft chews segment, along with a growing emphasis on natural and organic ingredients. Distribution channels are well-developed across the region, with a significant presence in both traditional retail and e-commerce platforms.

Nutricosmetics Market in United States

The United States dominates the North American nutricosmetics market, commanding approximately 90% of the regional market share. The country's market is driven by strong consumer interest in beauty-from-within products, particularly among millennials and Gen Z demographics. Several consumers prefer specific brands based on natural formulations, which has fueled a surge in demand for safe, natural, and organic products. This trend has led to most companies launching products with nature-inspired components, such as vegan, plant-based, and premium botanical ingredients with multi-functional qualities. The market also benefits from well-established distribution networks and a strong presence of major global players.

Nutricosmetics Market in Mexico

Mexico emerges as the fastest-growing market in North America, with a projected CAGR of approximately 9% during 2024-2029. The market demonstrates significant potential driven by increasing household expenditure and growing consumer awareness about the benefits of nutricosmetics. The country has witnessed a notable shift in consumer preferences towards collagen supplements, which have gained substantial shelf space due to their functionality in anti-aging, hair revitalization, and skin elasticity enhancement. The market also benefits from the increasing settlement of expatriate populations and rising standards of living, particularly in urban areas.

Nutricosmetics Market in Europe

The European nutricosmetics market showcases a mature and sophisticated landscape with a strong presence across major economies, including the United Kingdom, Germany, France, Italy, Spain, and Russia. The region demonstrates advanced consumer understanding of nutricosmetics, supported by robust research and development activities. European consumers show particular interest in science-backed formulations and natural ingredients, driving innovation in product development. The market benefits from strong regulatory frameworks and established distribution networks across both traditional and modern retail channels.

Nutricosmetics Market in United Kingdom

The United Kingdom leads the European nutricosmetics market, holding approximately 24% of the regional market share. The country's market is characterized by high product awareness among consumers and the presence of numerous companies, making the marketplace vibrant and innovative. The UK market benefits from a strong retail infrastructure and increasing consumer preference for premium nutricosmetic products. The market also shows significant growth in online retail channels, with many brands focusing on direct-to-consumer sales strategies.

Nutricosmetics Market in Italy

Italy represents the fastest-growing market in Europe, with an expected CAGR of approximately 8% during 2024-2029. The Italian market shows strong potential driven by increasing consumer focus on anti-aging solutions and beauty-from-within concepts. The country's market benefits from a strong tradition in beauty and wellness, coupled with growing consumer awareness about the benefits of nutricosmetics. Italian consumers have shown particular interest in natural and organic ingredients, driving manufacturers to focus on clean label formulations.

Nutricosmetics Market in Asia-Pacific

The Asia-Pacific nutricosmetics market represents a dynamic and rapidly evolving landscape, encompassing diverse markets including Japan, China, India, and Australia. The region demonstrates strong consumer acceptance of beauty-from-within concepts, particularly in developed markets like Japan and emerging economies like China. The market is characterized by innovative product launches, strong distribution networks, and increasing consumer awareness about the benefits of nutricosmetics. Cultural emphasis on beauty and wellness, particularly in East Asian countries, continues to drive market growth.

Nutricosmetics Market in Japan

Japan stands as the largest market in the Asia-Pacific region, demonstrating strong consumer acceptance and market maturity. The country's market benefits from a deep-rooted beauty culture that emphasizes holistic approaches to skincare and wellness. Japanese consumers often value the integration of traditional remedies with modern science, making nutricosmetics that incorporate ingredients such as collagen and green tea particularly popular. The market shows strong innovation in product development and formulation.

Nutricosmetics Market in China

China emerges as the fastest-growing market in the Asia-Pacific region, driven by increasing consumer awareness and rising disposable incomes. The market shows particular strength in the younger demographic segments, with Gen Z and millennial consumers showing strong interest in multi-functional health claims. The Chinese market benefits from advanced e-commerce infrastructure and growing demand for premium nutricosmetic products. The regulatory environment has also evolved favorably, supporting innovation and commercialization in the sector.

Nutricosmetics Market in Rest of the World

The Rest of the World market, encompassing South America and the Middle East & Africa regions, demonstrates growing potential in the nutricosmetics sector. The Middle East & Africa region leads both in terms of market size and growth rate, driven by increasing adoption of Western beauty trends and rising disposable incomes. South America shows promising development, particularly in countries with strong beauty and wellness cultures. Both regions benefit from growing awareness about the benefits of nutricosmetics and increasing penetration of international brands. The market is characterized by rising demand for halal-certified products in the Middle East and natural ingredient-based formulations in South America.