Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Nutricosmetics Market is segmented by Product Type (Skin Care, Hair Care, and Nail Care), Form (Tablets and Capsules, Powder and Liquid, and Gummies and Soft Chews), Distribution Channel (Supermarkets/Hypermarkets, Drug Stores/Pharmacies, Specialist Stores, Online Retail, and Other Distribution Channels), and Geography.

Market Snapshot

Nutricosmetics Market Share
Study Period: 2016-2026
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 8.05 %
Nutricosmetics Market Major Players

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Market Overview

The nutricosmetics market was valued at USD 6,925.49 million in 2020, and it is estimated to register a CAGR of 8.05% during the forecast period, 2021-2026.

Globally, more individuals are seeking out combination products that help them look and feel good inside and out, such as beauty-from-within such as joint health and healthy aging. Moreover, due to the COVID-19 pandemic conditions, there is a growing interest in botanical actives for beauty-from-within products. Factors, such as unhealthy skin, led by constantly wearing face masks, increased the demand for skin health supplements and attracted new consumers to opt for beauty supplements prior to the pandemic, significantly impacting the market growth during the study period.

The nutricosmetics market is driven by the rising consumer awareness regarding their skin problems, such as anti-aging, wrinkles, hair loss, scalp problems, etc., that are associated with various nutrient deficiencies leading to a paradigm shift toward preventive health management practices amid the rising healthcare costs and increasing burden of lifestyle diseases. Thus, insisting on the consumption of nutricosmetics across the world.

Furthermore, the robust demand for products that contain vitamins and omega-3, especially for skincare, holds a significant share in the market. Moreover, the beauty-from-within approach is garnering popularity among the millennial generation, as it is an attractive combination of beauty and health.

However, there is no clear demarcation for nutraceutical-based products, with variations across different countries. Thus, the complexity in regulatory, legislative, and technological aspects acts as a major hurdle for market growth.

Scope of the Report

Nutricosmetics is defined as nutritional supplements that support the function and structure of the skin and thereby, it reduces the impact of free radicals in the skin. The global nutricosmetics market is segmented by product type, distribution channel, and geography. By product type, the market has been segmented into skincare, haircare, and nail care. By form, the market has been segmented into tablets and capsules, powder and liquid, and gummies and soft chews. By distribution channel, the market studied has been segmented into supermarkets/hypermarkets, drug stores/pharmacies, specialist stores, online retail, and other distribution channels. By geography, the nutricosmetics market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Product Type
Skin Care
Hair Care
Nail Care
By Form
Tablets and Capsules
Powder and Liquid
Gummies and Soft Chews
By Distribution Channel
Drug Stores/Pharmacies
Specialist Stores
Online Retail
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
South America
Middle-East and Africa

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Key Market Trends

Skin Care Holds a Prominent Share of the Market

The preventive, holistic, and eco-conscious approach is delivering escalated growth of the skincare segment, with offers that support clinically studied active ingredients. Additionally, the market for skincare in nutricosmetics is witnessing emerging ingredients for healthy skin, like pycnogenol and lycopene. Thus, in 2017, COR Group Italia launched an Indiegogo campaign for Lycomplete™, which acts against the effects of UVA-UVB. Moreover, players in the market are competing in innovations in terms of ingredients, product form, packaging materials, and others. In 2017, Nutrinovate combined Evolva’s Verite resveratrol and dissolvable film technology in its Reserol product range, which is available in a dissolvable oral film strip system. Companies operating in this segment are moving to incorporate naturally occurring active ingredients for clean alternatives, ranging from mushrooms in supplements to ground coffee in skin scrubs and seaweed in skincare. For instance, in 2020, Ajinomoto health and nutrition announced the launch of indigo marine collagen protein powder, which provides a simple way to help diminish the effects of aging while revitalizing skin.

Nutricosmetics Market Size

North America is the Fastest Growing Market

North America is the fastest-growing region in the global nutricosmetics market. The consumers of the region, predominantly the United States and Canada, tend to be skeptical of the idea of “beauty foods” and are more likely to demand products like UV protection and wrinkle-smoothing products, creating a bullwhip in the product launch. For instance, in 2020, SDIN® launched SunISDIN™ Softgel Capsules to the US market, an advanced combination of antioxidants, vitamins, and an essential mineral, to prepare the skin to fight photoaging, prevent oxidative stress, and support general skin health. Furthermore, according to the American Hair Loss Association, by the age of thirty-five, two-thirds of American men will experience some degree of appreciable hair loss, and by the age of fifty, approximately 85% of men have significantly thinning hair. Thus, Viviscal debuted a line of mix-in powdered supplements to boost hair health for both men and women, diversely formulated with biotin and marine collagen. Thereby, manufacturers continuously introducing new product offerings with an aim to satiate the surging demand is projected to drive the market studied considerably.

Global Nutricosmetics Market

Competitive Landscape

The global nutricosmetics market is highly competitive with the strong presence of regional and global players in the market, where the demand is mostly driven by beauty claims. Consumer awareness about brand know-hows is luring more start-ups into the market. For instance, in 2020, Care/of expanded into the beauty category with the launch of six new products, including collagen ingestible. Moreover, with the growing demand for nutricosmetics, players like GlaxoSmithKline PLC and Herbalife Limited, among others, are following various strategies like merger and acquisition and R&D to cater to the segment with a better storyline that connects consumers and delivers experiences with the product.

Recent Developments

  • In October 2020, Herbalife Nutrition expanded its nutricosmetics market in Malaysia with the launch of its skin supplement range of collagen powder in the Malaysian market.
  • In April 2019, GNC featured a first-ever beauty end-cap display in each of its 6,000 stores. The brands that would be displayed on the end-cap include GNC Hair, Skin & Nails, Body Kitchen, Neocell, and ResVitale. The company would invest in brands like Body Kitchen and Earth Genius that operate under beauty ingestible brands.
  • In August 2018, Kora Organics launched the Noni Glow Skinfood Supplement, a powdered formula that offers a synergistic blend of phytonutrients and antioxidants. The product is designed to support daily beauty and wellness.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

      2. 5.1.2 Hair Care

      3. 5.1.3 Nail Care

    2. 5.2 By Form

      1. 5.2.1 Tablets and Capsules

      2. 5.2.2 Powder and Liquid

      3. 5.2.3 Gummies and Soft Chews

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Drug Stores/Pharmacies

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retail

      5. 5.3.5 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. South America

        2. Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corporation


      3. 6.4.3 Fit & Glow Healthcare Private Limited

      4. 6.4.4 Herbalife Nutrition Ltd

      5. 6.4.5 Blackmores Limited

      6. 6.4.6 GNC Holdings Inc.

      7. 6.4.7 PurpleRock UTA Opco LLC

      8. 6.4.8 GlaxoSmithKline PLC

      9. 6.4.9 Suntory Holdings Limited

      10. 6.4.10 KORA ORGANICS

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Nutricosmetics Market market is studied from 2016 - 2026.

The Nutricosmetics Market is growing at a CAGR of 8.05% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Herbalife Nutrition Ltd , GlaxoSmithKline PLC, GNC Holdings, Inc., Suntory Holdings Limited , Amway are the major companies operating in Nutricosmetics Market.

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