North America Next Generation Storage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Next Generation Storage Market Report is Segmented by Storage System (Direct Attached Storage (DAS), Network Attached Storage (NAS), and Storage Area Network (SAN), by Storage Architecture (File and Object-Based Storage (FOBS) and Block Storage), and by End-User Industry (BFSI, Retail, IT and Telecom, Healthcare, and Media and Entertainment). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

North America Next Generation Storage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Next Generation Storage Market Size

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North America Next Generation Storage Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 27.20 Billion
Market Size (2030) USD 36.90 Billion
CAGR (2025 - 2030) 6.29 %
Market Concentration High

Major Players

North America Next Generation Storage Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Next Generation Storage Market Analysis

The North America Next Generation Storage Market size is estimated at USD 27.20 billion in 2025, and is expected to reach USD 36.90 billion by 2030, at a CAGR of 6.29% during the forecast period (2025-2030).

  • The next-generation storage market is showing signs of growth in the United States, owing to the regional concentration of global vendors and consumers in the country.
  • The number of hyperscale data centers that cloud companies and social network providers use has increased globally. North Virginia recorded around 2060 megawatts of inventory of data centers in the United States.
  • The region holds a significant smart retail market share, which generates a huge amount of data, in turn creating the demand for storage solutions. According to the U.S. Census Bureau, from January to March 2022, U.S. retail e-commerce sales amounted to approximately USD 250 billion, marking a 2.4% increase compared to the last quarter.
  • The United States region has approximately 348 million Internet users, according to Internet World stats. This is one of the highest penetration rates in the world. The growth in Internet users is directly connected to growth in data generation and, in turn, influencing the next-generation storage market. The country also possesses the highest smartphone penetration, which is around 93.4%. The region also has the widest coverage of the 5G network, with a 5G subscription penetration of 41%, according to Ericsson.

North America Next Generation Storage Industry Overview

The North America next-generation storage market is essentially concentrated, with technology behemoths wielding dominance through cutting-edge technology and experience. Companies frequently introduce new products with innovations and advances to stay competitive. Major market participants use a range of techniques to stay competitive, including acquisitions, partnerships, investments, mergers, and technology developments and introductions.

In November 2022, ATTO Technology, Inc., a global network, storage connectivity, and infrastructure solutions provider, announced its collaboration with AC&NC, on-premise data storage, to offer a developed, high-performance storage solution to 5600 °K productions, a film and video services provider. The solution includes a JetStor 816FX Fibre Channel Storage Area Network platform along with 16 12 TB SAS drives and the company's Celerity 16 Gb/s Fibre Channel Host Bus Adapters.

In June 2022, StorCentric, a data-centric security provider, announced the general availability (GA) launch of Nexsan EZ-NAS, network attached storage (NAS). It is designed for small and medium-sized businesses (SMBs) and large enterprises' edge deployments. The platform offers advanced enterprise-class features such as AD support, in-line compression, and data-at-rest encryption.

North America Next Generation Storage Market Leaders

  1. Toshiba Corporation

  2. Hewlett Packard Enterprise

  3. Dell Inc.

  4. IBM

  5. Hitachi, Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
North America Next Generation Storage Market Concentration
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North America Next Generation Storage Market News

  • March 2024 - Hewlett Packard Enterprise (HPE) introduced new HPE GreenLake cloud solutions, including HPE GreenLake Block Storage for AWS, enhanced NVMe capacity scaling, HPE Infosight AIOps, and the HPE Timeless Program for investment protection. HPE GreenLake for Private Cloud Business Edition now supports HPE Alletra MP and HPE SimpliVity Gen 11.
  • April 2024 - MaxLinear, Inc., a prominent player in storage accelerator solutions, has partnered with Dell Technologies to reshape storage solutions for the data-centric age. In this collaboration, MaxLinear will embed its Panther III storage accelerator into Dell's PowerMax storage platform. This move is poised to boost performance significantly and also unlock the critical workloads.

North America Next Generation StorageMarket Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Volume of Digital Data
    • 5.1.2 Rising Adoption of Solid-state Devices
    • 5.1.3 Increasing Proliferation of Smartphones, Laptops, and Tablets
  • 5.2 Market Restraints
    • 5.2.1 Lack of Data Security in Cloud- and Server-based Services

6. MARKET SEGMENTATION

  • 6.1 Storage System
    • 6.1.1 Direct Attached Storage (DAS)
    • 6.1.2 Network Attached Storage (NAS)
    • 6.1.3 Storage Area Network (SAN)
  • 6.2 Storage Architecture
    • 6.2.1 File and Object-based Storage (FOBS)
    • 6.2.2 Block Storage
  • 6.3 End-User Industry
    • 6.3.1 BFSI
    • 6.3.2 Retail
    • 6.3.3 IT and Telecom
    • 6.3.4 Healthcare
    • 6.3.5 Media and Entertainment

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Dell Inc.
    • 7.1.2 Hewlett Packard Enterprise Company
    • 7.1.3 NetApp Inc.
    • 7.1.4 Hitachi Ltd.
    • 7.1.5 IBM Corporation
    • 7.1.6 Toshiba Corp.
    • 7.1.7 Pure Storage Inc.
    • 7.1.8 DataDirect Networks.
    • 7.1.9 Scality Inc.
    • 7.1.10 Fujitsu Ltd.
    • 7.1.11 Netgear Inc.

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
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North America Next Generation Storage Industry Segmentation

Next-generation storage technology deals with an advanced portfolio of products and solutions, which help store data across various end-user industries, including IT firms, automotive companies, and data centers. With the increasing file sizes and a huge amount of big and unstructured data, IT companies face plenty of problems while dealing with data management. Conventional data storage technologies cannot handle a large amount of everyday data. The next-generation data storage infrastructure offers a reliable, faster, and cost-effective solution to meet the demands of growing data storage.

The North America Next Generation Storage Market is segmented by the storage system (direct attached storage (DAS), network attached storage (NAS), storage area network (SAN)), storage architecture (file and object-based storage (FOBS), and block storage), and end-user industry (BFSI, retail, IT and telecom, healthcare, and media and entertainment). The report offers market forecasts and size in value (USD) for all the above segments.

Storage System Direct Attached Storage (DAS)
Network Attached Storage (NAS)
Storage Area Network (SAN)
Storage Architecture File and Object-based Storage (FOBS)
Block Storage
End-User Industry BFSI
Retail
IT and Telecom
Healthcare
Media and Entertainment
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North America Next Generation StorageMarket Research FAQs

How big is the North America Next Generation Storage Market?

The North America Next Generation Storage Market size is expected to reach USD 27.20 billion in 2025 and grow at a CAGR of 6.29% to reach USD 36.90 billion by 2030.

What is the current North America Next Generation Storage Market size?

In 2025, the North America Next Generation Storage Market size is expected to reach USD 27.20 billion.

Who are the key players in North America Next Generation Storage Market?

Toshiba Corporation, Hewlett Packard Enterprise, Dell Inc., IBM and Hitachi, Ltd. are the major companies operating in the North America Next Generation Storage Market.

What years does this North America Next Generation Storage Market cover, and what was the market size in 2024?

In 2024, the North America Next Generation Storage Market size was estimated at USD 25.49 billion. The report covers the North America Next Generation Storage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Next Generation Storage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Next Generation StorageIndustry Report

Statistics for the 2025 North America Next Generation Storage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Next Generation Storage analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.