North America Fruits and Vegetables Juice Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The North America Fruits and Vegetables Juice Market is Segmented by Product Type (Fruit Juice, Vegetable Juice, and Nectar), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Others), and by Country (United States, Canada, Mexico, and Rest of North America). The report offers the market size and forecasts for in terms of value (in USD million) for all the above segments.

North America Fruits & Vegetables Juice Market Size

North America Fruits and Vegetables Juice Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 3.01 %
Market Concentration Low

Major Players

North America Fruits and Vegetables Juice Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Fruits & Vegetables Juice Market Analysis

Over the next five years, the North American fruit and vegetable juice market is expected to register a CAGR of 2.01%.

During the next few years, the market is expected to grow a lot. This is because people's lifestyles and eating habits are changing quickly, and health-conscious people are choosing healthy drinks over carbonated drinks more and more. The growing interest of consumers in convenient and healthy food and drink products to keep up with their fast-paced lives is boosting the sales of fruits and vegetable juice.

Rather than the earlier conventional juices, a new category of juices is now being marketed towards health and wellness trends in North America's fruits and vegetable juice market, such as juice products with less or no sugar and added functionality.Therefore, the factor of a healthy juice trend is driving the market in the North American region. In consideration of consumer preference, orange and mango juices are some of the most popular juices in the region, followed by apple, cranberry, grape, etc.

People used to think of juice as a healthy drink, but now they don't like it because it has too much sugar or is made with ingredients that aren't natural. This is especially true of reconstituted 100% juice, nectars, and juice drinks (with up to 24% juice). In addition, the region's demand for fresh juices is limiting the market's growth.

North America Fruits & Vegetables Juice Market Trends

This section covers the major market trends shaping the North America Fruits & Vegetables Juice Market according to our research experts:

Rising Preference for the Organic Food and Beverages is Driving the Market Growth

Research on natural, ingredient-based foods has shown that organically grown fruits and vegetables are good for you. People in North America are drinking more organic and digestive health-improvement drinks because they care more about their health, want to control their weight, have digestive problems, and are more aware of how products are made. Consumers are opting for products that do not have chemical ingredients, leading to a rising demand for natural and organic food and beverages. This change in the consumer's preference is expected to lead to high demand for juices that are organic in nature. Currently, the companies are more focused on offering organic juices of mixed types, as they include higher nutritional content and enable the manufacturers to offer a blend of different varieties of fruits, vegetables, and others. For instance, the R.W. Knudsen Family brand's offering includes nearly 100 types of natural, organic fruit and vegetable juices and natural sports drinks. Their natural flavors are generally derived from botanical sources. Moreover, it does not contain refined sugars, preservatives, artificial flavors, petroleum derivatives, or monosodium glutamate (MSG). All of the R.W. Knudsen Family's suppliers provide signed affidavits certifying their products do not contain any of the aforementioned ingredients.

Fruits and Vegetables Juice Market: Retail Sales of Organic Food, in USD Billion, By Product Category, United States, 2021

The United States is Expected to be the Largest Market

The Fruit and Vegetable Juice Market trends in the United States identify a number of factors that are likely to lead to accelerating growth in a market that has shown little momentum in recent years. Because the number of multicultural consumers is growing, there are likely to be more large households. This is likely to have an outsized effect on the growth of the juice and juice drink market as a whole. Consumers are welcoming new juices and juice drinks with wildly innovative forms and flavors. A variety of fruit and vegetable juices are achieving popularity in the wave of trends and fads driven by juice bars, beverage companies, and smoothie chains that have a significant impact on health-obsessed juice consumers. However, juice manufacturers have a strong reputation among consumers, and consumers still regard juices as a healthy alternative, in spite of concerns regarding sugar content. However, the prices of 100% juice and nectars are still high for a large segment of consumers, making these categories affordable only for a relatively small segment of consumers with higher purchasing power. Thus, the growing demand for healthy beverages and convenient snacking in the country is propelling the demand for fruit and vegetable juice in the market studied.

Fruits and Vegetables Juice Market: Retail Sales of Juice and Juice Drinks, in USD Billion, United States, 2018-2021

North America Fruits & Vegetables Juice Industry Overview

In the North American fruits and vegetables juice market, some of the active and prominent players performing in the market are The Kraft Heinz Company, PepsiCo Inc., The Coca-Cola Company, Keurig Dr Pepper Inc., Campbell Soup Company, and Del Monte Foods Ltd., among others. In North America, companies market their goods through a variety of retail channels (hypermarkets, supermarkets, convenience stores, health food stores, etc.) and advertising campaigns. The main things that determine who the big players are and where they stand in the studied market are the ingredients they use, their target customers, and the target market segments they want to reach. Packaging is another increasingly important consideration for players seeking to stand out on the shelf from other juice brands and products and alternative types of soft drinks. Jugos del Valle, which introduced Del Valle Nutri Vegetales in PET bottles with a sleeve to offer a premium appearance, is an example of the growing use of PET bottles.

North America Fruits & Vegetables Juice Market Leaders

  1. The Kraft Heinz Company

  2. PepsiCo, Inc.

  3. The Coca-Cola Company

  4. Campbell Soup Company

  5. Keurig Dr Pepper

*Disclaimer: Major Players sorted in no particular order

North America Fruits and Vegetables Juice Market Concentration

North America Fruits & Vegetables Juice Market News

  • March 2022: Kayco Beyond announced the launch of its cold-pressed juice, Wonder Lemon, in the United States. The company claimed the product was 100% organic and had zero added sugar.
  • November 2021: Ocean Spray launched its new range of low-calorie fruit juices in Walmart stores in the United States. The company said that the product was made with real fruit juice and had no added sugar.The product was made available in three variants, including Cranberry Pineapple Passion Fruit, Cranberry Lemon Raspberry, and Cranberry Raspberry Pear.
  • February 2021: PepsiCo launched its new range of fruit juice beverages for kids in the United States. The beverage, Frutly, consists of fruit juice, water, and electrolyte and has no artificial sweetener or added sugar.

North America Fruits & Vegetables Juice Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Fruit Juice

      2. 5.1.2 Vegetable Juice

      3. 5.1.3 Nectar

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Kraft Heinz Company

      2. 6.3.2 PepsiCo, Inc.

      3. 6.3.3 The Coca-Cola Company

      4. 6.3.4 Keurig Dr Pepper

      5. 6.3.5 Campbell Soup Company

      6. 6.3.6 Del Monte Foods Inc.

      7. 6.3.7 Citrus World, Inc.

      8. 6.3.8 Welch Foods Inc.

      9. 6.3.9 Santa Cruz Organic

      10. 6.3.10 RW Knudsen

    4. *List Not Exhaustive


North America Fruits & Vegetables Juice Industry Segmentation

Juice is a drink made by squeezing or squeezing fruits and vegetables to get the natural liquid inside. Type, channel of distribution, and nation are the market segments for fruit and vegetable juice in North America. By type, the market is segmented into fruit juice, vegetable juice, and nectar. Moreover, these products are being sold and distributed through the following channels: supermarkets, hypermarkets, specialty stores, convenience stores, and other distribution channels. The geographical segmentation of the market is segmented into the following countries: the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecast have been done based on value (in USD million).

Product Type
Fruit Juice
Vegetable Juice
Distribution Channel
Specialty Stores
Convenience Stores
Other Distribution Channels
United States
Rest of North America

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North America Fruits & Vegetables Juice Market Research FAQs

The North America Fruits and Vegetables Juice Market is projected to register a CAGR of 3.01% during the forecast period (2023-2028).

The Kraft Heinz Company, PepsiCo, Inc., The Coca-Cola Company, Campbell Soup Company and Keurig Dr Pepper are the major companies operating in the North America Fruits and Vegetables Juice Market.

North America Fruits and Vegetables Juice Industry Report

Statistics for the 2023 North America Fruits and Vegetables Juice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Fruits and Vegetables Juice analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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