Fruit and Vegetable Juice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Fruit and Vegetable Juice Market is Segmented by Product Type (Fruit Juice, Vegetable Juice, and Nectar); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size and forecast of the market in value (USD million) for all the above segments.

Market Snapshot

Fruit And Vegetable Juice Market Industry Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Middle East and Africa
Largest Market: Europe
CAGR: 4.85 %
Fruit And Vegetable Juice Market Industry Major Players

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Market Overview

The fruit and vegetable juice market is projected to witness a CAGR of 4.85% during the forecast period (2021 - 2026).

Fruits and vegetables are perceived as naturally sourced healthy food, which is having the potential to improve immunity.

 During the ongoing COVID-19 pandemic, fruit and vegetable juices' consumption had increased globally on account of health benefits. Various players in the regional and international markets have launched products with fortified vitamins and minerals to boost peoples' immunity.

The growth in the fruit and vegetable juice market is driven by the increasing demand for healthy beverages from an increasingly health-conscious consumer base.

The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the juice market across the world. Cold-pressed juices preserve the vitamins, minerals, and enzymes that are lost during the heating and oxidizing phases of the traditional processes of making juices.

Very few consumers are aware of the benefits of fruit and vegetable mixed juices, especially in developing countries. This forced vendors of mixed juices in such markets to come up with marketing and advertising activities to increase consumer awareness about the benefits of mixed juice products.

Scope of the Report

Juice is a drink made from the extraction or pressing of the natural liquid contained in fruits and vegetables. The global fruit and vegetable juice market is segmented by product type into fruit juice, vegetable juice, and nectar. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the fruit and vegetable juice market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Product Type
Fruit Juice
Vegetable Juices
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Increasing Demand for Fortified Juices

Fruit juices fortified with functional ingredients offer new product opportunities to companies that can develop and market functional fruit juice products by understanding consumer preferences so as to meet consumer expectations. Omega-3, fiber, bioactive compounds, vitamins, and probiotic bacteria are some of the functional ingredients that offer immense product opportunities for the juice industry. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamin D, vitamin E, vitamin A, and vitamin C are some popular vitamin types added to fruit juices. Various government initiatives are being undertaken across the world to increase the consumption of fortified food and beverage, especially in developing countries, like China and India, thus, driving the market further.

Fruit And Vegetable Juice Market Industry Key Trends

Middle East & Africa is the Fastest-growing Region in the Fruit and Vegetable Juice Market

The current average per capita consumption of fruit and vegetable juices in the Middle East & African region is comparatively lower than that of the developed regions but is increasing at a quick pace. Education levels play an important role in determining the health status of consumers in this region. A shift toward healthier fruit and vegetable juices instead of carbonated energy drinks is surfacing in the region. One of the potential reasons for the growth of this market in South Africa is the government’s awareness campaign focused on orienting consumers toward healthier food consumption habits. The fruit and vegetable juice market in Saudi Arabia benefited from the excise taxes imposed on carbonated and energy drinks in 2017. People above the age of 45 prefer juices with no added sugar, 100% juice content, and vitamins and minerals, thus benefitting the market further.

Fruit And Vegetable Juice Market Industry Growth Rate

Competitive Landscape

The fruit and vegetable juice market is highly competitive, with numerous small and medium regional players holding the majority share. Major players in the market are trying to gain a competitive advantage over the regional players through product innovations involving seasonal/local fruits. The key players in the market studied include PepsiCo, The Kraft Heinz Company, Keurig Dr. Pepper Inc., The Coca-Cola Company, and Campbell Soup Company.

Recent Developments

  • In 2021, PepsiCo launched Frutly juice, a mix of fruit juice, water, and electrolyte, helping keep the consumer hydrated. This product targets the teenager segment, who will be the primary consumers of the product. It is available in three flavors, packed in 35oz bottles containing zero sugar and 60 calories.
  • In 2020, Coca-Cola India launched two different products under its Minute Made brand. These are Vita Punch and Nutri Force, made from fruit juice with fortified nutrients like vitamin C and iron.
  • In 2020, Coca-Cola renewed its contract with Peace River Citrus to manufacture its Minute Made juice products under an expansion plan at the Bartow processing plant. The produced juice will be sold in McDonald's throughout the United States and Canada.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Fruit Juice

      2. 5.1.2 Vegetable Juices

      3. 5.1.3 Nectar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kraft Heinz Company

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Keurig Dr Pepper Inc.

      5. 6.4.5 Fresh Del Monte

      6. 6.4.6 Campbell Soup Company

      7. 6.4.7 Ocean Spray

      8. 6.4.8 Citrus World Inc.

      9. 6.4.9 Eckes Granini Group

      10. 6.4.10 Welch's

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Fruit and Vegetable Juice Market market is studied from 2016 - 2026.

The Fruit and Vegetable Juice Market is growing at a CAGR of 4.85% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

PepsiCo , The Kraft Heinz Company, Keurig Dr Pepper Inc., The Coca-Cola Company, Campbell Soup Company are the major companies operating in Fruit and Vegetable Juice Market.

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