
Study Period | 2019 - 2030 |
Market Size (2025) | USD 111.07 Billion |
Market Size (2030) | USD 145.85 Billion |
CAGR (2025 - 2030) | 5.60 % |
Fastest Growing Market | South America |
Largest Market | North America |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Fruit & Vegetable Juice Market Analysis
The Fruit And Vegetable Juice Market size is estimated at USD 111.07 billion in 2025, and is expected to reach USD 145.85 billion by 2030, at a CAGR of 5.6% during the forecast period (2025-2030).
The fruit and vegetable juice industry is experiencing a significant transformation driven by evolving consumer preferences and lifestyle changes. European markets demonstrate strong consumption patterns, with UNESDA reporting that the average person in the European Union consumed 16 liters of fruit juice and nectars in 2022. This trend reflects the growing integration of juice beverage products into daily dietary habits, particularly among health-conscious consumers. The industry has responded by expanding product portfolios to include more nutritious options, with manufacturers focusing on preserving natural nutrients and enhancing functional benefits. The shift towards healthier alternatives has prompted companies to innovate their processing techniques and ingredient selections.
The market is witnessing a notable surge in premium juice and organic juice offerings, reflecting consumers' increasing willingness to invest in high-quality, clean-label products. This trend is exemplified by recent industry developments, such as Ocean Spray's January 2024 launch of Revl Fruits, featuring 100% natural juice products in innovative flavors like Tart Cherry, Berry Wild, and Boldly Cran, packaged in environmentally conscious Tetra Pak cartons. The emphasis on sustainability extends beyond product formulation to packaging solutions, with companies increasingly adopting eco-friendly materials and reducing their environmental footprint.
The industry is experiencing a significant shift towards functional juice beverages that offer specific health benefits beyond basic nutrition. In September 2023, IncreBio, formerly JuiceInnov8, introduced its INCREDIBLE Juice line in Singapore, featuring near-zero sugar content while maintaining natural taste profiles. This development reflects the broader industry trend of technological innovation in fruit and vegetable juice processing, enabling manufacturers to meet consumer demands for healthier options without compromising on taste. The focus on health functionality is particularly evident in markets like Saudi Arabia, where health concerns are driving consumer choices, with recent national health surveys indicating obesity rates of 50% for females and 47% for males aged 55-59 in 2023.
The global fruit and vegetable juice market is benefiting from increasing tourism and international trade, which expose consumers to diverse flavor profiles and create opportunities for cross-cultural product innovations. For instance, Thailand's tourism sector recorded approximately 9.37 million foreign tourists in the first quarter of 2024, contributing to increased demand for tropical and exotic fresh juice varieties. This international exposure has prompted manufacturers to develop fusion flavors and innovative blends that cater to evolving global palates. The industry is also seeing significant investment in processing infrastructure, as evidenced by South Africa's fruit and vegetable juice processing industry generating revenue of USD 2.78 billion in 2023, indicating robust growth in production capabilities and market expansion.
Fruit & Vegetable Juice Market Trends
Growing Health Consciousness and Nutritional Benefits
The increasing awareness of health benefits associated with fruit juice and vegetable juices has emerged as a primary market driver, with consumers actively seeking healthy beverage options rich in essential nutrients, vitamins, and antioxidants. This shift is particularly evident in the rising demand for products that offer specific functional benefits, such as immune system support and improved digestion. For instance, in 2023, per capita consumption of orange juice in the United States reached 2.41 gallons, highlighting the sustained consumer interest in vitamin C-rich natural juice beverages. This trend is further reinforced by health professionals' endorsements emphasizing the importance of antioxidants and micronutrients found in natural juices.
The market has witnessed a significant transformation in consumer preferences, with a growing segment of discerning buyers who can differentiate between pure fruit juice and fruit-flavored drinks. This heightened awareness has led to increased demand for 100% organic juice, particularly those fortified with additional nutrients. Manufacturers have responded to this trend by developing products that maintain the natural nutritional profile of fruits and vegetables while ensuring convenience and accessibility. For example, in September 2023, IncreBio unveiled its INCREDIBLE Juice in Singapore, featuring near-zero sugar content while preserving the natural benefits of fruits, demonstrating the industry's commitment to meeting health-conscious consumer demands.
Rising Demand for Convenient and Ready-to-Drink Options
The fast-paced modern lifestyle has significantly influenced consumer preferences, driving the demand for convenient, ready-to-drink smoothie and juice options that offer both nutrition and accessibility. This trend is particularly evident in urban areas, where consumers seek quick and easy ways to incorporate fruits and vegetables into their daily diets. For instance, in September 2023, Fukuren Co. launched its "100% winter-grown Kyushu carrot juice" in 200ml bottles, specifically designed for on-the-go consumption through convenience stores and other distribution channels across Japan, exemplifying the industry's response to this growing demand for convenience.
The convenience factor extends beyond just packaging and portion sizes to include innovative distribution channels and accessibility options. Manufacturers are increasingly focusing on developing products that maintain freshness and nutritional value while offering maximum convenience. This is evidenced by recent market developments, such as Louis Dreyfus Company's March 2024 launch of Montebelo Brasil in France, which offers both pure orange juice and yellow lemonade variations in convenient packaging formats. The success of these initiatives is reflected in consumption patterns, with Statistics Canada reporting that per capita juice consumption reached 21.7 liters in 2022, demonstrating the strong consumer acceptance of convenient juice options.
Product Innovation and Clean Label Trends
The fruit and vegetable juice market is experiencing a significant transformation driven by consumer demand for innovative products with clean labels and natural ingredients. Manufacturers are responding by developing new formulations that eliminate artificial additives, preservatives, and added sugars while maintaining taste and nutritional value. This trend is exemplified by Ocean Spray's November 2023 launch of its Zero Sugar line, featuring Cranberry and Mixed Berry flavors sweetened exclusively with stevia leaf extract, demonstrating the industry's commitment to meeting consumer preferences for healthier alternatives without compromising on taste.
Innovation in the sector extends beyond sugar reduction to encompass new flavor combinations and functional benefits. Companies are increasingly focusing on developing products that combine traditional favorites with exotic ingredients and superfoods, creating unique value propositions for consumers. For example, in September 2023, Thailand-based IncreBio rebranded from JuiceInnov8 and introduced its INCREDIBLE Juice line, featuring innovative sugar-reduction technology while maintaining natural taste profiles. These developments reflect the industry's response to evolving consumer preferences for products that are both healthy and innovative, with manufacturers continuously exploring new ways to enhance their offerings through clean label initiatives and natural ingredient formulations.
Cultural Preferences and Traditional Consumption Patterns
Cultural traditions and regional preferences continue to play a crucial role in shaping the fruit and vegetable juice market, with different regions exhibiting distinct consumption patterns and preferences. In Mexico, for instance, there is a strong cultural affinity for freshly prepared fresh juice, with local markets and street vendors offering a wide variety of options from freshly squeezed orange juice to traditional aguas frescas made from hibiscus, tamarind, and lime. This cultural connection to fresh, natural beverages has influenced product development and marketing strategies across the industry, with manufacturers increasingly incorporating traditional flavors and preparation methods into their commercial offerings.
The influence of cultural preferences extends beyond individual countries to entire regions, where traditional beverages hold significant cultural importance. In the Caribbean region, for example, freshly made juices and smoothies featuring local fruits such as soursop, tamarind, and coconut are deeply embedded in daily consumption habits. This cultural significance has led manufacturers to develop products that reflect local tastes and traditions while meeting modern convenience requirements. The industry's response to these cultural preferences is evident in the diversification of product portfolios to include region-specific flavors and formulations, ensuring that traditional beverage choices remain accessible in contemporary formats.
Segment Analysis: By Category
Fruit Segment in Global Fruit and Vegetable Juice Market
The fruit juice segment dominates the global fruit and vegetable juice market, commanding approximately 95% of the total market share in 2024. This substantial market presence is driven by the widespread consumer preference for fruit juice-based beverages, particularly orange juice, mango juice, and berry-based drinks. The natural sweetness and familiar taste profiles of natural juice make them especially appealing across all age demographics. Additionally, the rising awareness of the health benefits associated with fruit juice, particularly their high vitamin C content, antioxidants, and immune-boosting properties, has significantly driven global demand. Major beverage manufacturers have capitalized on this trend by expanding their juice blend portfolios and introducing innovative blends that combine multiple fruits to create unique flavor profiles while maintaining the nutritional benefits consumers seek.

Vegetable Segment in Global Fruit and Vegetable Juice Market
The vegetable juice segment is experiencing the fastest growth in the fruit and vegetable juice market, projected to grow at approximately 9% during the forecast period 2024-2029. This accelerated growth is primarily driven by the increasing adoption of plant-based diets and growing health consciousness among consumers. Vegetables like kale, spinach, carrots, and beets, known for their health benefits ranging from anti-inflammatory properties to enhanced digestion and detoxification, are gaining significant traction among health-conscious consumers. The segment's growth is further bolstered by innovative product launches that combine vegetable juice with fruit juice to create palatable yet nutritious beverages. Additionally, the lower calorie and sugar content of vegetable juice compared to fruit juice makes them particularly attractive to consumers seeking weight management and low-sugar intake options.
Segment Analysis: Type
100% Juice Segment in Fruit and Vegetable Juice Market
The 100% natural juice segment dominates the global fruit and vegetable juice market, commanding approximately 40% of the total market share in 2024. This segment's prominence is driven by increasing consumer preference for pure and organic juice options that contain no additives or preservatives. The segment emphasizes the importance of unadulterated raw juice, aligning with the growing demand for healthier beverage choices worldwide. Leading brands have strategically expanded their 100% juice blend portfolios, focusing on innovative flavors and functional benefits to maintain their market position. For instance, in January 2024, RevL Fruits introduced a new juice blend lineup featuring 100% natural juice in flavors such as Tart Cherry, Berry Wild, and Boldly Cran, packaged in environmentally conscious 32 oz Tetra Pak cartons. The segment's success is further bolstered by increasing consumer awareness of the nutritional benefits of pure juices and their role in maintaining a healthy lifestyle.
Nectar Segment in Fruit and Vegetable Juice Market
The nectar segment is emerging as the fastest-growing category in the global fruit and vegetable juice market, projected to grow at approximately 6% CAGR from 2024 to 2029. This growth is primarily driven by innovations in nectar-based products, such as nectar-based cocktails and premium beverages, catering to consumers seeking unique and elevated flavor experiences. Manufacturers are implementing advanced technologies for producing nectars through low-energy processing methods, enhancing both efficiency and product quality. The segment's expansion is further supported by increasing consumer preference for fortified beverages with additional vitamins and minerals. For example, in April 2024, RFG Foods strategically entered the fruit nectar juice market, leveraging the success of its Rhodes brand in the 100% fruit juice segment, offering various flavors in multiple pack sizes ranging from 200ml to 2-liter formats.
Remaining Segments in Type Segmentation
The still juice drinks segment represents a significant portion of the global fruit and vegetable juice market, offering a balance between pure juices and flavored beverages. This segment caters to consumers seeking refreshing, low-calorie beverage options that provide hydration and natural flavors. The segment has witnessed considerable innovation in terms of product formulations, with manufacturers focusing on reducing sugar content while maintaining taste profiles. Additionally, the rise in health-conscious consumers has led to the development of functional still juice drinks fortified with vitamins, minerals, and other beneficial ingredients. The segment's growth is further supported by the increasing demand for convenient, ready-to-drink options that align with modern lifestyle preferences.
Segment Analysis: By Distribution Channel
Supermarkets/Hypermarkets Segment in Fruit and Vegetable Juice Market
Supermarkets and hypermarkets continue to dominate the fruit and vegetable juice market, commanding approximately 54% of the total market share in 2024. These retail formats offer a welcoming environment for customers to shop, providing them with an extensive selection of packaged fruit juice, still juice drinks, and nectar options. The segment's prominence is driven by several factors including the ability to showcase a wide variety of products, competitive pricing through economies of scale, and the convenience of one-stop shopping. Mainstream chains serve as crucial platforms for the sale of packaged juices in various flavors and concentrations, particularly appealing to customers making large family purchases. Additionally, these retail formats implement various promotional strategies and marketing techniques that positively influence product sales, while their organized shelf space and product categorization enhance the overall shopping experience for consumers seeking specific juice varieties.
Online Retail Stores Segment in Fruit and Vegetable Juice Market
The online retail stores segment is experiencing remarkable growth, projected to expand at approximately 8% during the forecast period 2024-2029. This growth is primarily driven by the increasing consumer preference for convenient shopping options and the expanding e-commerce infrastructure. The segment's rapid expansion is supported by factors such as easy product discovery, comprehensive product information availability, and customer reviews that help inform purchasing decisions. E-commerce platforms are actively improving their purchase processes in terms of security and reliability, while offering competitive pricing and expedited delivery options. The convenience of home delivery, coupled with exclusive online promotions and discounts, is attracting a growing number of consumers to this channel. Furthermore, the segment's growth is bolstered by the rising trend of mobile shopping and the integration of advanced technologies that enhance the online shopping experience for fruit juice products.
Remaining Segments in Distribution Channel
The convenience stores and grocery stores segment maintains a significant presence in the fruit and vegetable juice market, offering accessibility and quick purchasing options for consumers. These outlets are particularly valuable for impulse purchases and immediate consumption needs, with their extended operating hours and strategic locations. Other distribution channels, including specialty stores, vending machines, and forecourt retailers, play a complementary role in the market by catering to specific consumer segments and occasions. Specialty stores focus on premium and niche healthy beverage products, while vending machines provide convenient access in high-traffic locations. Forecourt retailers serve travelers and on-the-go consumers, offering a unique advantage through their highway and major road locations, thereby filling gaps that traditional retail channels might not cover.
Fruit And Vegetable Juice Market Geography Segment Analysis
Fruit and Vegetable Juice Market in North America
North America represents a mature fruit and vegetable juice market, characterized by sophisticated consumer preferences and strong health consciousness. The region's market dynamics are shaped by increasing demand for natural, organic, and functional beverages, with consumers increasingly prioritizing products rich in essential nutrients, vitamins, and antioxidants. The United States leads the regional market, followed by Mexico and Canada, with each country exhibiting distinct consumption patterns and preferences. The region's distribution network is well-established, with supermarkets/hypermarkets serving as the primary retail channel, complemented by growing e-commerce sales.

Fruit and Vegetable Juice Market in the United States
The United States dominates the North American fruit juice market, holding approximately 72% share of the regional market in 2024. The country's market is driven by increasing health consciousness and a growing preference for beverages rich in essential nutrients. Major retail chains offer extensive shelf space for juice products, while manufacturers focus on innovation in flavors and functional benefits. The market has witnessed significant growth in the organic juice market and clean-label products, with consumers showing strong interest in juices fortified with vitamins and minerals. Distribution channels are well-developed, with supermarkets and hypermarkets playing a crucial role in product accessibility and visibility.
Fruit and Vegetable Juice Market in Mexico
Mexico emerges as the fastest-growing market in North America, with a projected CAGR of approximately 8% during 2024-2029. The country's market growth is fueled by increasing urbanization and a growing middle class that is increasingly health-conscious. Traditional preferences for fresh fruit juices are being complemented by rising demand for packaged juice and convenience products. Mexican consumers show strong interest in innovative flavors and functional benefits, particularly in products that combine traditional and exotic fruits. The market is witnessing significant investment in production capabilities and distribution networks, with manufacturers focusing on both premium and value segments.
Fruit and Vegetable Juice Market in Europe
Europe's fruit and vegetable juice market is characterized by diverse consumer preferences across different regions, with a strong emphasis on quality, authenticity, and sustainability. The market spans multiple countries including Germany, the United Kingdom, France, Spain, Italy, and the Netherlands, each with distinct consumption patterns and preferences. The region demonstrates strong interest in the organic juice market and natural products, with consumers increasingly seeking transparency in ingredient sourcing and production methods. Innovation in packaging and product formulations plays a crucial role in market development, with manufacturers focusing on sustainable practices and clean-label products.
Fruit and Vegetable Juice Market in Germany
Germany leads the European market, commanding approximately 20% of the regional market share in 2024. The country's market is characterized by sophisticated consumer preferences and strong demand for organic and natural products. German consumers demonstrate high awareness of the health benefits associated with the fruit and vegetable juice market, particularly favoring products with no artificial additives. The market features a robust distribution network, with both traditional retail channels and specialized organic stores playing significant roles in product accessibility.
Fruit and Vegetable Juice Market in the United Kingdom
The United Kingdom represents the fastest-growing market in Europe, with an expected CAGR of approximately 5% from 2024-2029. The market is driven by increasing health consciousness and growing demand for convenient, nutritious beverages. British consumers show strong interest in innovative flavors and functional benefits, particularly in products that offer specific health advantages. The market has witnessed significant growth in premium and organic segments, with manufacturers focusing on clean-label products and sustainable packaging solutions.
Fruit and Vegetable Juice Market in Asia-Pacific
The Asia-Pacific region represents a dynamic fruit and vegetable juice market, characterized by diverse consumer preferences and varying levels of market maturity across countries. The region encompasses major markets including China, Japan, India, and Australia, each with unique consumption patterns and growth trajectories. Rising disposable incomes, urbanization, and increasing health consciousness are driving market growth across the region. The market is witnessing significant innovation in product formulations and packaging, particularly targeting younger consumers and health-conscious demographics.
Fruit and Vegetable Juice Market in China
China dominates the Asia-Pacific market, demonstrating strong consumer demand for both traditional and innovative juice products. The market benefits from extensive distribution networks and growing retail infrastructure. Chinese consumers increasingly prioritize health and wellness, driving demand for products with functional benefits and natural ingredients. The market shows particular strength in urban areas, where convenience and health consciousness are key purchase drivers.
Fruit and Vegetable Juice Market in India
India emerges as the fastest-growing market in the Asia-Pacific region, driven by rapid urbanization and changing consumer lifestyles. The market shows strong potential in both urban and rural areas, with increasing penetration of packaged juice products. Indian consumers demonstrate growing interest in healthier beverage options, particularly products that combine traditional flavors with modern convenience. The market witnesses significant innovation in packaging formats and product variants to cater to diverse consumer preferences.
Fruit and Vegetable Juice Market in South America
South America's fruit and vegetable juice market is characterized by strong cultural preferences for fresh and natural beverages, with Brazil and Argentina being key markets. The region benefits from abundant fruit resources and established processing capabilities. Brazil emerges as both the largest and fastest-growing market in the region, driven by its robust distribution networks and strong consumer base. The market shows significant potential for growth in both traditional and innovative product categories, with increasing focus on health-conscious offerings and convenient packaging formats.
Fruit and Vegetable Juice Market in the Middle East and Africa
The Middle East and Africa region presents a diverse market landscape for fruit and vegetable juices, with varying consumer preferences and market maturity levels across countries. The market encompasses key countries including Saudi Arabia and South Africa, with Saudi Arabia emerging as both the largest and fastest-growing market in the region. Consumer preferences are influenced by traditional beverage choices and increasing health consciousness, particularly in urban areas. The market shows strong potential for the premium juice market and innovative flavors, with growing emphasis on natural and healthy beverage options.
Fruit & Vegetable Juice Industry Overview
Top Companies in Fruit and Vegetable Juice Market
The global fruit and vegetable juice market is characterized by intense innovation and strategic maneuvering among leading players like The Coca-Cola Company, PepsiCo Inc., Dr Pepper Snapple Group, and Ocean Spray Cranberries Inc. Companies are increasingly focusing on launching health-oriented products, particularly organic juice and functional juice beverages with reduced sugar content and enhanced nutritional profiles. The industry witnesses continuous product development through cold-pressing technology, natural beverage ingredients, and fortification with vitamins and minerals. Operational agility is demonstrated through sophisticated distribution networks, strategic partnerships with retailers, and investment in advanced processing facilities. Market leaders are expanding their geographical presence through acquisitions, partnerships with local distributors, and the establishment of new production facilities, while simultaneously strengthening their sustainability initiatives through eco-friendly packaging solutions and responsible sourcing practices.
Fragmented Market with Strong Regional Players
The fruit and vegetable juice market exhibits a fragmented structure with a mix of global conglomerates and regional specialists competing across different price segments and distribution channels. Major multinational corporations leverage their extensive distribution networks, brand equity, and research capabilities to maintain market leadership, while regional players capitalize on their understanding of local tastes and preferences. The market demonstrates moderate consolidation in developed regions, with established players holding significant market share, while emerging markets remain relatively fragmented with numerous local manufacturers.
The industry is witnessing strategic consolidation through mergers and acquisitions, as larger companies seek to expand their product portfolios and geographical reach. Companies are actively pursuing vertical integration strategies, establishing direct relationships with farmers and cooperatives to ensure a consistent supply of quality raw materials. Private label manufacturers are gaining prominence, particularly in mature markets, forcing established brands to differentiate through innovation and premium juice offerings. The competitive landscape is further shaped by the emergence of specialized players focusing on niche segments such as organic juice, cold-pressed varieties, and functional juice beverages.
Innovation and Adaptability Drive Market Success
Success in the fruit and vegetable juice market increasingly depends on companies' ability to align with evolving consumer preferences while maintaining operational efficiency. Incumbents must focus on continuous product innovation, particularly in developing healthier alternatives with clean labels and functional benefits. Investment in advanced processing technologies, sustainable packaging solutions, and digital marketing capabilities has become crucial for maintaining a competitive advantage. Companies need to establish robust supply chain networks and strategic partnerships to ensure consistent quality and cost-effective production while meeting the growing demand for transparency and traceability.
Market contenders can gain ground by focusing on underserved segments and regional markets, while developing unique value propositions through specialized products and innovative delivery models. The high concentration of retail buyers and the increasing threat of substitute products necessitate strong brand differentiation and customer relationship management. Regulatory compliance, particularly regarding sugar content, labeling requirements, and health claims, continues to shape competitive strategies. Success also depends on companies' ability to navigate changing distribution dynamics, including the growing importance of e-commerce and direct-to-consumer channels, while maintaining strong relationships with traditional retail partners.
Fruit & Vegetable Juice Market Leaders
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The Kraft Heinz Company
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Keurig Dr Pepper Inc.
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The Coca-Cola Company
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PepsiCo, Inc.
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Ocean Spray Cranberries Inc
- *Disclaimer: Major Players sorted in no particular order

Fruit & Vegetable Juice Market News
- May 2024: Capri Sun made a significant move into the USD 38 billion Ready-to-Drink market with the introduction of Capri Sun Multi-Serve. This new offering, coming in a 96 oz. bottle, showcases the brand's popular Fruit Punch flavor.
- May 2024: The brand Naked diversified its offerings by debuting a line of lower-sugar smoothies. Branded as Naked Lower Sugar Smoothies, these new beverages tout a 50% reduction in sugar content and come in flavors like Berrylicious and Tropical Sunrise.
- April 2024: Tropicana expanded its portfolio with the addition of a new line, Tropicana Special Start. This new line features three 100% pure pressed fruit juices: Sanguinello Blood Orange, Pink Grapefruit, and Pineapple.
Fruit & Vegetable Juice Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Rising Health Consciousness Fuels The Demand For Cold-Pressed Juices
- 4.1.2 Popularity Of Functional And Fortified Products
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4.2 Market Restraints
- 4.2.1 Stiff Competition From Alternative Beverages
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Category
- 5.1.1 Fruit
- 5.1.2 Vegetable
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5.2 Type
- 5.2.1 Still Juice Drinks
- 5.2.2 100% juice
- 5.2.3 Nectar
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5.3 Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Specialty Stores
- 5.3.4 Online Retail Stores
- 5.3.5 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 Spain
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle-East and Africa
- 5.4.5.1 Saudi Arabia
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 The Kraft Heinz Company
- 6.3.2 PepsiCo Inc.
- 6.3.3 The Coca-Cola Company
- 6.3.4 Keurig Dr Pepper Inc.
- 6.3.5 Fresh Del Monte
- 6.3.6 Campbell Soup Company
- 6.3.7 Ocean Spray
- 6.3.8 Florida’s Natural Growers Inc.
- 6.3.9 Eckes Granini Group
- 6.3.10 Welch's
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Fruit & Vegetable Juice Industry Segmentation
Juice is a drink made from extracting or pressing the natural liquid contained in fruits and vegetables.
The global fruit and vegetable juice market is segmented by category into fruit and vegetable. Based on type, the market is segmented into still juice drinks, 100% juice, and nectar. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. Also, the study analyzes the fruit and vegetable juice market in emerging and established markets globally, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
For each segment, the market sizing and forecasting have been done in value terms (USD).
Category | Fruit | ||
Vegetable | |||
Type | Still Juice Drinks | ||
100% juice | |||
Nectar | |||
Distribution Channel | Supermarkets/Hypermarkets | ||
Convenience Stores | |||
Specialty Stores | |||
Online Retail Stores | |||
Other Distribution Channels | |||
Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | United Kingdom | ||
Germany | |||
Spain | |||
France | |||
Italy | |||
Russia | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle-East and Africa | Saudi Arabia | ||
South Africa | |||
Rest of Middle-East and Africa |
Fruit & Vegetable Juice Market Research FAQs
How big is the Fruit And Vegetable Juice Market?
The Fruit And Vegetable Juice Market size is expected to reach USD 111.07 billion in 2025 and grow at a CAGR of 5.60% to reach USD 145.85 billion by 2030.
What is the current Fruit And Vegetable Juice Market size?
In 2025, the Fruit And Vegetable Juice Market size is expected to reach USD 111.07 billion.
Who are the key players in Fruit And Vegetable Juice Market?
The Kraft Heinz Company, Keurig Dr Pepper Inc., The Coca-Cola Company, PepsiCo, Inc. and Ocean Spray Cranberries Inc are the major companies operating in the Fruit And Vegetable Juice Market.
Which is the fastest growing region in Fruit And Vegetable Juice Market?
South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Fruit And Vegetable Juice Market?
In 2025, the North America accounts for the largest market share in Fruit And Vegetable Juice Market.
What years does this Fruit And Vegetable Juice Market cover, and what was the market size in 2024?
In 2024, the Fruit And Vegetable Juice Market size was estimated at USD 104.85 billion. The report covers the Fruit And Vegetable Juice Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fruit And Vegetable Juice Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Fruit And Vegetable Juice Market Research
Mordor Intelligence provides a comprehensive analysis of the fruit and vegetable juice market. We leverage our extensive experience in the healthy beverage industry to deliver valuable insights. Our detailed report covers the complete spectrum of the juice beverage industry. This includes fresh juice, pressed juice, organic juice, and natural juice segments. The analysis also encompasses premium juice offerings, packaged juice solutions, and emerging functional juice categories. These insights are crucial for stakeholders interested in the smoothie market and the broader natural beverage industry.
Our expertly crafted report, available as an easy-to-download PDF, offers stakeholders detailed insights into juice blend innovations, concentrated juice developments, and detox juice trends. The comprehensive analysis covers raw juice production methods, mixed juice formulations, and vegetable juice innovations. It also examines the growing demand for fresh juice products across global markets. Stakeholders benefit from our thorough examination of healthy beverage market dynamics and smoothie industry trends. Emerging opportunities in the premium juice market are supported by robust data and actionable recommendations for strategic decision-making.