|Study Period:||2016 -2027|
|Fastest Growing Market:||Middle East and Africa|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The global fruit and vegetable juice market is projected to witness a CAGR of 4.85% during the forecast period (2022 - 2027).
During the ongoing COVID-19 pandemic, fruit and vegetable juices consumption has increased globally on account of its health benefits. This was because of the fact that consumers became aware of their health. There was a change in buying behavior of the consumers. Due to the closures of certain retail stores, the e-commerce websites were majorly preferred by the consumers, as the consumers were stockpiling the fruit and vegetable juice for in-home consumption. The Coca-Cola Company, which is a major player in this segment, announced that during the pandemic, the fruit drink Maaza had more sales than the carbonated drinks. According to the company, this rapid change was due to the consumers changing preferences toward the drinks.
The growth in the fruit and vegetable juice market is driven by the increasing demand for healthy beverages from an increasingly health-conscious consumer base.
The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the juice market across the world. Cold-pressed juices preserve the vitamins, minerals, and enzymes that are lost during the heating and oxidizing phases of the traditional processes of making juices.
Scope of the Report
Juice is a drink made from the extraction or pressing of the natural liquid contained in fruits and vegetables. The global fruit and vegetable juice market is segmented by product type into fruit juice, vegetable juice, and nectar. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the fruit and vegetable juice market in the emerging and established markets globally, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasting have been done in value terms (USD million).
|By Product Type|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
Key Market Trends
Increasing Demand for Fortified Juices
Fruit juices fortified with functional ingredients offer several health benefits to consumers. Moreover, the growing trend among consumers to maintain good health is promoting the innovation of products in this segment. For example, Omega-3, fiber, bioactive compounds, vitamins, and probiotic bacteria are some of the functional ingredients that offer immense product opportunities for the juice industry. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamin D, vitamin E, vitamin A, and vitamin C are some popular vitamin types added to fruit juices. Various government initiatives are undertaken across the world to increase the consumption of fortified food and beverage. Due to the fact that fortified fruit juices can enable several types of vitamins and nutrition to the consumer, there is a significant rise in demand for these products around the globe, which is also one of the main reasons for driving the market.
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Middle-East and Africa is the Fastest-growing Market
The current average per capita consumption of fruit and vegetable juices in the Middle-East and African region is comparatively lower than that of the developed regions but is increasing at a quick pace. Education levels play an important role in determining the health status of consumers in this region. A shift toward healthier fruit and vegetable juices instead of carbonated energy drinks is surfacing in the region. One of the potential reasons for the growth of this market in South Africa is the government’s awareness campaign focused on orienting consumers toward healthier food consumption habits. Moreover, due to the presence of several traditional cultures in this region, the consumers prefer organic and natural products rather than any chemically composed products. Consumers in this region prefer a healthier lifestyle and follow a healthy diet. Thus, the demand for fruit and vegetable juices is increasing in this region, which is also uplifting the market.
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The market studied is highly competitive in nature due to the presence of domestic and international players in this sector. The major players in the industry include PepsiCo, The Kraft Heinz Company, Keurig Dr. Pepper Inc., The Coca-Cola Company, and Campbell Soup Company. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and in the product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and also, the companies can remain a strong competition for other players in the market.
- In 2021, PepsiCo launched Frutly juice, a mix of fruit juice, water, and electrolyte, helping keep the consumer hydrated. This product targets the teenager segment, who will be the primary consumers of the product. It is available in three flavors, packed in 35oz bottles containing zero sugar and 60 calories.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Fruit Juice
5.1.2 Vegetable Juices
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
18.104.22.168 Rest of Asia-Pacific
5.3.4 South America
22.214.171.124 Rest of South America
5.3.5 Middle-East and Africa
126.96.36.199 Saudi Arabia
188.8.131.52 South Africa
184.108.40.206 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Kraft Heinz Company
6.4.2 PepsiCo Inc.
6.4.3 The Coca-Cola Company
6.4.4 Keurig Dr Pepper Inc.
6.4.5 Fresh Del Monte
6.4.6 Campbell Soup Company
6.4.7 Ocean Spray
6.4.8 Citrus World Inc.
6.4.9 Eckes Granini Group
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Fruit and Vegetable Juice Market market is studied from 2016 - 2027.
What is the growth rate of Fruit and Vegetable Juice Market?
The Fruit and Vegetable Juice Market is growing at a CAGR of 4.85% over the next 5 years.
Which region has highest growth rate in Fruit and Vegetable Juice Market?
Middle East and Africa is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Fruit and Vegetable Juice Market?
Europe holds highest share in 2021.
Who are the key players in Fruit and Vegetable Juice Market?
PepsiCo , The Kraft Heinz Company, Keurig Dr Pepper Inc., The Coca-Cola Company, Campbell Soup Company are the major companies operating in Fruit and Vegetable Juice Market.