North America Frozen Food Market Size
|Study Period||2018 - 2028|
|Base Year For Estimation||2022|
|Forecast Data Period||2023 - 2028|
|Historical Data Period||2018 - 2021|
*Disclaimer: Major Players sorted in no particular order
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North America Frozen Food Market Analysis
North America Frozen Food Market is projected to register a CAGR of 4.14% during the coming five years.
The growth of the North America Frozen Food Market is driven by the rising demand for convenient and ready-to-eat products, owing to the busy lifestyles and changing food-eating habits of North Americans. Innovative product developments, like low trans-fat, low fat, multigrain, whole wheat, and low-on-artificial-preservatives products, are expected to provide an impetus to the frozen food industry. The market is primarily driven by rising expenditure on food and beverage, the introduction of longer shelf-life products, increasing impulse purchasing, and huge demand for quick-preparation food due to the lack of cooking time catered with the convenience provided by frozen food products.
According to the US Department of Agriculture April 2021, 72.0% of Americans purchased frozen food due to their busy life schedules. These facts are likely to bode well with the market growth. The increasing health and safety concerns amid rising COVID-19 cases obligated people to take fewer trips to stores to buy household items, including food and snacks. Frozen food manufacturers are investing heavily in new technologies that are designed to make frozen foods more nutritious and last longer without the use of any preservatives. One such technology is pouch packaging. The airtight packaging keeps frozen foods fresh for longer by preventing any moisture, which would encourage bacteria and mold growth. It has another benefit of retaining more of the minerals and nutrients in frozen foods for longer and hence is a growing packaging trend in the country.
Moreover, owing to frozen food demand, manufacturers are focused on offering premium frozen meals in the market. For instance, in Febuary 2023, Nestle Canada enlarged the frozen meal aisle with its new launch called Marketplace Cuisine. As per Statistics Canada, consumer spending reached to CAD 1,227,135 million in the third quarter of 2022. Thus, the rising spending on premium-quality food products and the rising young population are the major factors driving the demand for convenient ready meals in Canada.
North America Frozen Food Market Trends
Rising Consumer Expenditure On Convenience Food Products
The market is primarily driven by rising expenditure on food and beverage, introducing products with longer shelf life, increasing impulse purchasing, and growing demand for convenience foods that can be prepared quickly due to a shortage of available time. These factors have resulted in the need to stockpile eatables in houses that lasted longer without spoilage, further increasing frozen food sales. For instance, in February 2021, the American Frozen Food Institute (AFFI) reported that the sales of frozen meals such as seafood and poultry were 21.0% higher than in the year 2019, with double-digit sales of all types of frigid/chilled meals. Due to the rise in the economy, growing working-class population, and evolved consumer lifestyle, a notable rise is observed in the expenditure for convenience food products, such as frozen foods, across the United States.Also, younger consumers with disposable incomes are more likely to try new products (many of which are convenient food products) and have non-traditional eating habits. In addition, they eat out more often, burying the demand for frozen food snacks/meals across the country.
In addition, manufacturers are also catering to the increasing vegan population in the region. By introducing plant-based frozen foods to cater to consumer demand and increase their sales. For instance, in February 2022, Zoglas introduced a new Classic plant-based ready meal that can be sold with 21 days shelf life or a frozen ready meal entree with nine months shelf life. The variants available in ready meals are Plant-based Spaghetti & Meatballs, Plant-based Meat Lasagna, Plant-based Butter Chicken, Plant-based Chicken Parmesan, Plant-based Slappy Joe Jalapeno Mac & Cheese, and Plant-based Shepherd's Pie. North American consumers prefer greater convenience and on-the-go food and the trend is inclined toward smaller and more frequent meals. As breakfast is considered an important meal of the day, consumers are highly interested in tasting different types of frozen food meals breakfast, which saves time. In Mexico, frozen Mexican food including frozen taquitos, frozen burritos, and frozen Mexican dinners is witnessing enhanced demand. The sales of frozen foods are rising as consumers opt to save time and opt for products with a specific health focus. Niche products and plant-based products are appearing in the frozen-food meals segment to fulfill the demand.
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Supermarkets/Hypermarkets Segment Is Expected To Dominate The Market
The demand for ready-packed, easy-to-cook, and ready-to-eat products is expected to increase over the forecast period, which is going to boost the North American frozen food market The American consumers prefer greater convenience and on-the-go food and the trend is inclined toward smaller and more frequent meals. Frozen foods are now on display in the first row in the supermarkets and hypermarkets in the region. Owing to fast-paced lifestyles and the need for a quick meal or snack among adults.
In supermarkets/hypermarkets, frozen-food meals are available in a wide range with a variety of ingredients and flavors in different packaging styles. This further attracts consumers to supermarkets and hypermarkets, driving the net sale in the market. For instance, Walmart offers different types of ready meals, including chicken alfredo, chicken breast, mashed potato, spaghetti, and meat sauce, under the brand Hormel. In addition, Hormel offers ready meals in a microwave tray. The ready meal in the tray can be heated in the microwave for a minute and consumed with no preparation time.
In addition, different supermarket and hypermarket chains like Walmart and Kroger offer different loyalty benefits to retain consumers. For instance, Kroger Co. offers a family loyalty program to its customers. Using the Shopper's card, the customer can earn one fuel point for every USD 1 spent in the supermarket. Due to such factors, the market for frozen foods is on the rise. Also, due to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets segment is a dominant channel for sales of frozen food in the region.
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North America Frozen Food Industry Overview
The North American frozen food market facilitates its operation in a highly competitive market. This is due to the presence of several small and large players in this segment. Owing to the existence of several players in the frozen food market, the rivalry among the competitors is also high. Among the top players in this industry, Some of the major players in the frozen food market in North America are ConAgra Foods Inc, McCain Foods, Nestle SA, Foods Inc., and Ajinomoto Co. Inc., among others. The major players of the market are indulging in strategies, like product launches, mergers and acquisitions, expansions, and partnerships, in order to establish a strong consumer base and esteemed position in the market
North America Frozen Food Market Leaders
ConAgra Foods Inc
Tyson Foods Inc.
Kraft Heinz Co.
*Disclaimer: Major Players sorted in no particular order
North America Frozen Food Market News
- In September 2022, Impossible Foods launched its first branded frozen plant-based entrees, Impossible Bowls. The single-serve frozen meals come in eight varieties featuring Impossible Foods' different plant-based meat options and can be cooked in five minutes or less.
- In February 2022, Frozen Food brand real good foods launched a new stuffed chicken bites platform on Kroger Banners. The company's partnership with Kroger is to expand distribution in another frozen category into all Kroger Banners in the United States.
- In February 2022, Tyson Foods Inc. expanded its facility in Bowling Green, Kentucky, for the production of bacon with an investment of USD 355 million.
- In March 2021, Real Good Foods Co., a frozen food brand launched its low-carb and high-protein chicken lasagna noodles in the United States. The company claimed that the product is made of real and nutritious ingredients instead of artificial ingredients, making it suitable for consumers searching for high-protein meals.
North America Frozen Food Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Bargaining Power of Buyers
4.3.2 Bargaining Power of Suppliers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute
4.3.5 Threat of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Frozen Fruit and Vegetable
5.1.2 Frozen Meat and Seafood
5.1.3 Frozen Ready Meals
5.1.4 Frozen Dessert
5.1.5 Frozen Snack
5.1.6 Other Product types
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channnels
5.3.1 United States
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 ConAgra Foods Inc.
6.3.2 McCain Foods
6.3.3 Nestle SA
6.3.4 Tyson Foods Inc
6.3.5 Ajinomoto Co. Inc.
6.3.6 Mccain Foods
6.3.7 General Mills Inc.
6.3.8 Kraft Heinz Co.
6.3.9 Wawona Frozen Foods, Inc.
6.3.10 Kellogg's Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Frozen Food Market Research FAQs
What is the current North America Frozen Food Market size?
The North America Frozen Food Market is projected to register a CAGR of 4.14% during the forecast period (2023-2028).
Who are the key players in North America Frozen Food Market?
ConAgra Foods Inc, McCain Foods, Nestle SA, Tyson Foods Inc. and Kraft Heinz Co. are the major companies operating in the North America Frozen Food Market.
North America Frozen Food Industry Report
Statistics for the 2023 North America Frozen Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Frozen Food analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.