The North America freeze-dried product market is expected to grow at a CAGR of XX% during the forecast period of 2018–2023, to reach USD XX billion by 2023. Freeze-drying, commonly known as lyophilisation, is a food preservation technology that reduces the moisture load of the product while retaining the original structure and maximum nutrients. Freeze-dried food is the best-dehydrated food available due to its superior texture and sensory quality after rehydration.
The primary factor driving the freeze-dried food market is the superior quality product compared to other drying technologies. The final product has an excellent shelf-life (up to 25 years) without any added preservative. The high shelf-life makes it a profitable product during its supply chain. Moreover, the products have an original shape with light-weight that makes it convenient for transportation and is appealing also. In developed regions, such as North America, its application in healthy snack items is growing at a faster rate, which is another major driver for the market. Busy lifestyle of the North Americans is encouraging them to opt for convenient freeze-dried food products, due to their long storage time, quick rehydration and superior sensory quality. Moreover, the intact nutritional profile of freeze-dried products, same as in the original form, is driving the North American consumers to opt these products. Freeze-dried food can be stored for longer duration at home or on a journey and requires no time for cooking, which has grown its importance among consumers. Such products are necessary for hikers, trekkers and soldiers, who comprise a major part of the North American population. This factor can positively affect the growth in the North America freeze-dried industry. The restraining factor for the market is the availability of other drying techniques such as spray-drying, and fluid bed drying, as they are relatively low-cost than freeze-drying. Freeze-drying equipment are comparatively costlier than other dryers, which is a major drawback for small- and medium-scale industries.
The freeze-dried food market is segmented by the product type that includes freeze-dried fruits, vegetables, beverages, meat and sea food, dairy products and prepared foods. Fruits and vegetables are heat-sensitive products, which are more prone to loss of the vitamins and minerals when exposed to high temperatures. Freeze-drying preserves the necessary vitamins and antioxidants of the fruits during dehydration, which increases its importance among the various drying techniques. The freeze-dried fruits market holds the largest share, followed by vegetables and beverages. Freeze-dried beverages are further segmented into tea, coffee and fruit beverages. The freeze-dried prepared food includes freeze-dried soup and prepared meal. The freeze-dried prepared food market is growing at a fast rate due to the excellent nutrition and sensory quality of the products, apart from their instant cooking capability.
North America holds the highest share in the freeze-dried product market. The United States is the key market among the North American countries, followed by Canada and Mexico. Most of the major brands manufacturing freeze-dried food products are in the United States and they also distribute their products globally. Mexico has potential scope for growth in the freeze-dried food market due to its growing economy, expansion of middle-class, and low manufacturing costs.
Some of the major players capturing the freeze-dried food market include -
Recent Industry Insights
“Freeze-dried beets by Crunchies to hit the US market this spring.”
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Key Deliverables in the Study