The North American freeze-dried food market was estimated at USD 16.3 billion in 2016, and is expected to register a CAGR of 6.87% during the forecast period (2018-2023).
North America is the largest market for freeze-dried foods. It accounted for 34% of the total market by the end of 2016. High disposable incomes, high consumption of processed food, and high per-capita food consumption in general account for this market size. The United States, Canada, and Mexico are the three major countries in terms of consumption of freeze-dried food products, with the United States being the largest market in North America.
The primary factor driving the freeze-dried food market in North America is the superior product quality compared to other drying technologies. The final product has an excellent shelf-life without any added preservatives, making it a profitable product during the supply chain. Moreover, the products have an original shape and are light in weight, which make them convenient for transportation.
In developed regions, such as North America, its application in healthy snacks is growing at a faster rate, which is a major driver for the market. The busy lifestyles of the consumers are encouraging them to opt for freeze-dried food products, due to their convenience, long storage time, quick rehydration, and superior sensory quality. Moreover, the intact nutritional profile of freeze-dried products, same as the original form, is driving the North American consumers to opt for these products. Freeze-dried food can be stored for a longer duration at home or on a journey, and requires no time for cooking, which has increased its demand.
The North American freeze-dried food market is segmented by application and geography. Freeze-dried fruit is the most preferred category of freeze-dried foods. Freeze dried fruit dominates the market, followed by vegetables. Freeze dried beverages are growing at a faster rate due to the growing demand for functional beverages. The major segments based on geography include: the United States, Canada, Mexico, and others. Freeze-dried foods, such as, freeze-dried meat & sea food and freeze-dried dairy products, are gaining popularity among the consumers because of their shelf-life.
The United States is the largest freeze-dried food market in North America, occupying almost half of the market share in the region. Mexico is the fastest growing country in the region.
The major players include - Augason Farms, Emergency Essentials, Freeze-Dry Foods, Heinz Wattie's, Honeyville, Mercer Foods, Mondelez International, Mountain House, Nestle, OFD Foods, Thrive Life, Uniliver, Van Drunen Farms, and Wise Company, among others.
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