north-america-freeze-dried-product-market
Published

January 2017

North America Freeze-Dried Food Market - Growth, Trends and Forecasts (2017 - 2022)

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Market Insights

The North America freeze-dried product market is expected to grow at a CAGR of XX% during the forecast period of 2017–2022, to reach USD XX billion by 2022. Freeze-drying, commonly known as lyophilisation, is a food preservation technology that reduces the moisture load of the product while retaining the original structure and maximum nutrients. Freeze-dried food is the best-dehydrated food available due to its superior texture and sensory quality after rehydration.

Market Dynamics

The primary factor driving the freeze-dried food market is the superior quality product compared to other drying technologies. The final product has an excellent shelf-life (up to 25 years) without any added preservative. The high shelf-life makes it a profitable product during its supply chain. Moreover, the products have an original shape with light-weight that makes it convenient for transportation and is appealing also. In developed regions, such as North America, its application in healthy snack items is growing at a faster rate, which is another major driver for the market. Busy lifestyle of the North Americans is encouraging them to opt for convenient freeze-dried food products, due to their long storage time, quick rehydration and superior sensory quality. Moreover, the intact nutritional profile of freeze-dried products, same as in the original form, is driving the North American consumers to opt these products. Freeze-dried food can be stored for longer duration at home or on a journey and requires no time for cooking, which has grown its importance among consumers. Such products are necessary for hikers, trekkers and soldiers, who comprise a major part of the North American population. This factor can positively affect the growth in the North America freeze-dried market. The restraining factor for the market is the availability of other drying techniques such as spray-drying, and fluid bed drying, as they are relatively low-cost than freeze-drying. Freeze-drying equipment are comparatively costlier than other dryers, which is a major drawback for small- and medium-scale industries.

Market Segmentation

The freeze-dried food market is segmented by the product type that includes freeze-dried fruits, vegetables, beverages, meat and sea food, dairy products and prepared foods. Fruits and vegetables are heat-sensitive products, which are more prone to loss of the vitamins and minerals when exposed to high temperatures. Freeze-drying preserves the necessary vitamins and antioxidants of the fruits during dehydration, which increases its importance among the various drying techniques. The freeze-dried fruits market holds the largest share, followed by vegetables and beverages. Freeze-dried beverages are further segmented into tea, coffee and fruit beverages. The freeze-dried prepared food includes freeze-dried soup and prepared meal. The freeze-dried prepared food market is growing at a fast rate due to the excellent nutrition and sensory quality of the products, apart from their instant cooking capability.

Regional Analysis

North America holds the highest share in the freeze-dried product market. The United States is the key market among the North American countries, followed by Canada and Mexico. Most of the major brands manufacturing freeze-dried food products are in the United States and they also distribute their products globally. Mexico has potential scope for growth in the freeze-dried food market due to its growing economy, expansion of middle-class, and low manufacturing costs.

Some of the major players capturing the freeze-dried food market include -

  • Nestle
  • Mondelez International, Inc.
  • OFD Foods, Inc.
  • Uniliver
  • Mountain House

Recent Industry Insights

“Freeze-dried beets by Crunchies to hit the US market this spring.

Future Spotlight

Technological advances in freeze-dried foods, to explore super foods such as beetroot, and elderberry, are the future spotlight in the market. The growing demand of additive-free and natural products is paving way for good opportunities in the freeze-dried product market.

Key Deliverables in the Study

  • Market analysis for the North America freeze-dried product market, with region-specific assessments and competition analysis on a regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the North America freeze-dried product market on a regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.
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$8250
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