Free-From Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Free-From Food Market is segmented by Type (Gluten-free, Dairy Free, Meat Free, and Other Types), End Product (Baby Food, Dairy-Free Foods, Meat Substitutes, Beverages, and Other End Products), Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, Convenience Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecasts for the free-from food market in value (USD million) for all the above segments.

Free-from Food Industry Overview

Free From Food Market Summary
Study Period: 2017-2027
Fastest Growing Market: Middle East and Africa
Largest Market: Asia-Pacific
CAGR: 13.25 %

Major Players

Free-From Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Free-from Food Market Analysis

The global free-from-food market was valued at USD 71,381.2 million during the current year and is expected to register a CAGR of 13.25% during the forecast period.

  • The free-from-food market is also thriving in the light of medical advancements that have analyzed and provided a solid understanding of different responses from the immune system, enabling consumers to make conscious decisions in purchasing their food products.
  • With changing lifestyles, the demand for plant-based foods is increasing due to the growing awareness about the benefits of a vegetarian diet. Consumers increasingly perceive vegetarian/vegan food products to help reduce the levels of harmful cholesterol in the blood and improve health and overall well-being.
  • For instance, according to World Bank Data, in 2020, Brazil held an 8% share of vegetarians worldwide. Most vegetarians include middle or upper-class urban dwellers from the central and southern parts of the country. A vegetarian diet can positively affect the environment, one of the major reasons for boosting the region's per capita spending on meat substitutes.
  • Consumer awareness regarding labeling allergen-free and dairy-free product claims and other ingredient claims is driving the market for these food products. Moreover, favorable regulations by the food safety authorities are expected to bring more opportunities for the major players in the market to increase output.

Free-from Food Industry Segments

Free-from foods are foods made without ingredients like gluten, dairy, or nuts.

The global free-from food market is segmented by type, end product, distribution channel, and geography. Based on type, the market is segmented into gluten-free, dairy-free, meat free, and other types. Based on the end product, the market is segmented into baby food, dairy-free foods, meat substitutes, beverages, and other end products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online retail stores, convenience stores, and other distribution channels. Moreover, the study provides an analysis of the free-from-food market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The report offers market size and forecasts for the free-fromfood market in value (USD million) for all the above segments.

By Type
Gluten-free
Dairy Free
Meat Free
Other Types
By End Product
Baby Food
Dairy-free Foods
Meat Substitutes
Beverages
Other End Products
By Distribution Channel
Supermarkets/Hypermarkets
Online Retail Stores
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
France
Germany
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
Australia
India
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Free-from Food Market Trends

This section covers the major market trends shaping the Free-from Food Market according to our research experts:

Clean Label Product Development and Associated Labeling Compliance

The free-from, natural, and organic claim products have started to witness soaring demands in countries like the United States, Germany, the United Kingdom, China, India, and others. The increased consumer demand for free-from-food products and the rising clean-label claims on products accelerated the market growth around the globe. Product launches with various label claims, such as "gluten-free," "dairy-free," "meat-free," "non-GMO," and "reduced sugar," have been benefitting customers over the past few years. Moreover, these days, consumers are keeping a constant check on food labels before purchasing any food product. Several organizational surveys on consumers' buying behaviour reveal the rising consumers' interest in probing for superior ingredients on food labels. According to a study published by the International Food Information Council Foundation in 2021, over half (54%) of participants indicated that front-of-package (FOP) labels have an impact on food and beverage purchases, and nearly a quarter (24%) agree that they have a considerable impact. Most survey participants (94%) were familiar with at least one FOP label. Thus, clean label product development, coupled with its associated labeling compliances is expected to drive the growth of the market.

Free-From Food Market -  Estimated Expenditure of Products With and Without Gluten, in Eur, Spain, 2022

Asia-Pacific is the Largest Region

The increasing consumer preference for healthy and high-quality food products is expected to drive the free-from-product market. According to a study on the Prevalence of Lactase Deficiency in Chinese Children of different ages published by the journal Research Gate, only 38.5% of children aged between 3 and 5 years old were lactose-deficient, and 87% of those in the 7-8 year and 11-13-year-old groups were lactose- and dairy-intolerant. On the other hand, the massive media exposure and government education on lactose intolerance and infant allergies helped boost purchases of free-from lactose-free baby milk formula and dairy products among consumers with related health issues. The ongoing trend of clean-label food products, with non-GMO, lactose-free, allergen-free, and gluten-free being the fastest-growing claims in the region, is yet another major factor augmenting the sales of free-from foods in the market over the forecast period. Thus, manufacturers are also launching innovative products to cater to the potential market. For instance, in October 2022, Licious, a meat startup in India, entered the plant-based meat sector with the launch of the brand UnCrave. According to the company statement, the brand will offer vegetarian chicken and mutton seek kebabs directly to consumers. Thus, growing trend of free-from food in the region, along with the product innovation from manufacturers is increasing the market growth in the Asia-Pacific region in the forecast period.

Free-From Food Market - Market Size (%), Global, 2021

Free-from Food Market Competitor Analysis

The free-from-food market is highly competitive due to the presence of several domestic and international players in this segment. Some of the key players in the market include Danone SA, Nestle SA, General Mills Inc., Reckitt Benckiser Group Plc, and Beyond Meat, among others. The key strategy used by some of the top players in the segment is product innovation, as this enables companies to meet the consumers changing preferences on a daily basis. Also, using the same strategy, a company can expand its product portfolio and even offer numerous products to consumers, which will help to elevate sales. For instance, in April 2021, General Mills launched a new flavour of breakfast cereal under the brand Chex. The product is now available in Apple Cinnamon flavour and is gluten-free by nature, as claimed by the company.

Free-from Food Market Top Players

  1. Danone SA

  2. Nestle SA

  3. General Mills Inc.

  4. Reckitt Benckiser Group Plc

  5. Beyond Meat

*Disclaimer: Major Players sorted in no particular order

Free-From Food Market Concentration

Free-from Food Market Recent Developments

  • In November 2022, Beyond Meat launched plant-based chicken products, including Beyond Chicken Nuggets and Beyond Popcorn Chicken. The company claims that the product contains 14g of plant-based protein derived from a blend of pea and faba beans, 0% cholesterol, 50% less saturated fat, and no added soy, hormones, or antibiotics. The product is available at more than 5,000 Kroger and Walmart stores in the United States.
  • In May 2022, Danone expanded its Canadian dairy-free portfolio by launching Nextmilk under the Silk Canada brand. Silk Nextmilk is described as an excellent source of vitamin B12 and riboflavin and a good source of calcium, vitamin D, vitamin A, zinc, and fiber.
  • In January 2022, Mondelez International launched the "Philadelphia vegan cream cheese alternative". According to the company, this new product is completely a plant-based product.

Free-from Food Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Gluten-free

      2. 5.1.2 Dairy Free

      3. 5.1.3 Meat Free

      4. 5.1.4 Other Types

    2. 5.2 By End Product

      1. 5.2.1 Baby Food

      2. 5.2.2 Dairy-free Foods

      3. 5.2.3 Meat Substitutes

      4. 5.2.4 Beverages

      5. 5.2.5 Other End Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Online Retail Stores

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 France

        3. 5.4.2.3 Germany

        4. 5.4.2.4 Italy

        5. 5.4.2.5 Spain

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 Australia

        4. 5.4.3.4 India

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 United Arab Emirates

        2. 5.4.5.2 South Africa

        3. 5.4.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by the Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Danone SA

      2. 6.3.2 Blue Diamond Growers

      3. 6.3.3 Abbott Laboratories

      4. 6.3.4 Dr. Sch�r AG / SPA

      5. 6.3.5 Beyond Meat

      6. 6.3.6 The Kellogg Company

      7. 6.3.7 General Mills Inc.

      8. 6.3.8 Reckitt Benckiser Group PLC

      9. 6.3.9 Nestl� S.A.

      10. 6.3.10 Oatly Group AB

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

  9. 9. DISCLAIMER

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Free-from Food Market Research FAQs

The Free-from Food Market market is studied from 2017 - 2027.

The Free-from Food Market is growing at a CAGR of 13.25% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

Asia-Pacific holds highest share in 2021.

Danone SA, Nestle SA, General Mills Inc., Reckitt Benckiser Group Plc, Beyond Meat are the major companies operating in Free-from Food Market.

Free-from Food Industry Reports

In-depth industry statistics and market share insights of the Free-from Food sector for 2020, 2021, and 2022. The Free-from Food research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Free-from Food report PDF.

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