Free-From Food Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Global Free From Food Market Research & Analysis. The market is segmented by Type (Gluten-free, Dairy-Free, Meat-Free, and Other Types), End Product (Baby Food, Dairy-Free Foods, Meat Substitutes, Beverages, and Other End Products), Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, Convenience Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Free-From Food Market Size

Free-from Food Market Summary
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Study Period 2018-2028
Market Size (2023) USD 80.84 Billion
Market Size (2028) USD 150.60 Billion
CAGR (2023 - 2028) 13.25 %
Fastest Growing Market Middle East and Africa
Largest Market Asia-Pacific

Major Players

Free-from Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Free-From Food Market Analysis

The Free-from Food Market size is estimated at USD 80.84 billion in 2023, and is expected to reach USD 150.60 billion by 2028, growing at a CAGR of 13.25% during the forecast period (2023-2028).

  • The global free-from food market was valued at USD 71,381.2 million during the current year. The free-from food market is also thriving in the light of medical advancements that have analyzed and provided a solid understanding of different responses from the immune system, enabling consumers to make conscious decisions in purchasing their food products.
  • The demand for plant-based foods is increasing due to changing lifestyles and growing awareness of the benefits of a vegetarian diet. Consumers increasingly believe that vegetarian and vegan food products can help reduce harmful cholesterol levels in the blood and improve overall health.
  • For instance, the European Consumer Survey on plant-based found that the United Kingdom's purchase and consumption rates of plant milk, meat alternatives, vegan margarine, vegan cheese, vegan ready meals/food to go, and seafood alternatives are the highest in Europe.
  • Consumer awareness regarding labeling allergen-free and dairy-free product claims and other ingredient claims is driving the market for these food products. Moreover, favorable regulations by the food safety authorities are expected to bring more opportunities for the major players in the market to increase output.

Free-From Food Market Trends

This section covers the major market trends shaping the Free-from Food Market according to our research experts:

Clean Label Product Development and Associated Labeling Compliance

  • Products claimed as free-from, natural, and organic have started to witness soaring demand in countries like the United States, Germany, the United Kingdom, China, India, and others. The increased consumer demand for free-from-food products and the rising clean-label claims on products accelerated the global market growth.
  • Products with various label claims, such as "gluten-free," "dairy-free," "meat-free," "non-GMO," and "reduced sugar," have been benefitting customers over the past few years. Moreover, consumers constantly check food labels these days before purchasing any food product. Several organizational surveys on consumers' buying behavior reveal the rising consumers' interest in probing for superior ingredients on food labels.
  • According to a study published by the International Food Information Council (IFIC) in 2021, the vast majority of survey takers (94%) were familiar with at least one front-of-package (FOP) label; over half (54%) said that FOP labels impact food and beverage purchases, and about a quarter (24%) said that they have a significant impact.
  • Thus, clean label product development and associated labeling compliances are expected to drive the market's growth.
Free-From Food Market: Estimated Expenditure of Products with and Without Gluten, in Eur, Spain, 2022

Asia-Pacific is the Largest Region

  • The increasing consumer preference for healthy and high-quality food products is expected to drive the free-from food market. According to a study on the Prevalence of Lactase Deficiency in Chinese children of different ages published by the journal Research Gate, only 38.5% of children aged between 3 and 5 years old were lactose-deficient, and 87% of those in the 7-8 year and 11-13-year-old groups were lactose- and dairy-intolerant. 
  • On the other hand, the massive media exposure and government education on lactose intolerance and infant allergies helped boost the purchase of free-from lactose baby milk formula and dairy products among consumers with related health issues. 
  • Another significant driver boosting the sales of free-from foods in the market over the forecast period is the ongoing trend of clean-label food products, with non-GMO, lactose-free, allergen-free, and gluten-free being the fastest-growing claims in the region. Thus, manufacturers are also launching innovative products to cater to the potential market. 
  • For instance, in October 2022, Licious, a meat startup in India, entered the plant-based meat sector with the launch of the brand UnCrave. According to the company statement, the brand will offer vegetarian chicken and mutton sheek kebabs directly to consumers. Thus, the growing trend of free-from food in the region and the product innovation from manufacturers will increase the market growth in the Asia-Pacific region over the forecast period.
Free-from-Food Market: Market Size (%), Global, 2021

Free-From Food Industry Overview

The free-from-food market is highly competitive due to the presence of several domestic and international players. Some of the key players in the market include Danone SA, Nestle SA, General Mills Inc., Reckitt Benckiser Group Plc, and Beyond Meat, among others. The key strategy used by some of the top players in the segment is product innovation, as this enables companies to meet the consumers changing preferences on a daily basis. Also, using the same strategy, a company can expand its product portfolio and even offer numerous products to consumers, which will help elevate sales. For instance, in April 2021, General Mills launched a new flavor of breakfast cereal under the brand Chex. The product was made available in Apple Cinnamon flavor and is gluten-free by nature, as claimed by the company.

Free-From Food Market Leaders

  1. Danone SA

  2. Nestle SA

  3. General Mills Inc.

  4. Reckitt Benckiser Group Plc

  5. Beyond Meat

*Disclaimer: Major Players sorted in no particular order

Free-From-Food Market Concentration

Free-From Food Market News

  • November 2022: Beyond Meat launched plant-based chicken products, including Beyond Chicken Nuggets and Beyond Popcorn Chicken. The company claims that the product contains 14 g of plant-based protein derived from a blend of pea and faba beans, 0% cholesterol, 50% less saturated fat, and no added soy, hormones, or antibiotics. The product was made available at more than 5,000 Kroger and Walmart stores in the United States.
  • May 2022: Danone expanded its Canadian dairy-free portfolio by launching Nextmilk under the Silk Canada brand. Silk Nextmilk is described as an excellent source of vitamin B12 and riboflavin and a good source of calcium, vitamin D, vitamin A, zinc, and fiber.
  • January 2022: Mondelez International launched the Philadelphia vegan cream cheese alternative. According to the company, this new product is completely a plant-based product.

Free-From Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Gluten-free

      2. 5.1.2 Dairy-Free

      3. 5.1.3 Meat-Free

      4. 5.1.4 Other Types

    2. 5.2 End Product

      1. 5.2.1 Baby Food

      2. 5.2.2 Dairy-free Foods

      3. 5.2.3 Meat Substitutes

      4. 5.2.4 Beverages

      5. 5.2.5 Other End Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Online Retail Stores

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Strategies Adopted by the Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Danone SA

      2. 6.3.2 Blue Diamond Growers

      3. 6.3.3 Abbott Laboratories

      4. 6.3.4 Dr. Schar AG / SPA

      5. 6.3.5 Beyond Meat

      6. 6.3.6 The Kellogg Company

      7. 6.3.7 General Mills Inc.

      8. 6.3.8 Reckitt Benckiser Group PLC

      9. 6.3.9 Nestle S.A.

      10. 6.3.10 Oatly Group AB

    4. *List Not Exhaustive


**Subject to Availability

Free-From Food Industry Segmentation

Free-from foods are foods made without ingredients like gluten, dairy, or nuts.

The global free-from food market is segmented by type, end product, distribution channel, and geography. Based on type, the market is segmented into gluten-free, dairy-free, meat-free, and other types. Based on the end product, the market is segmented into baby food, dairy-free foods, meat substitutes, beverages, and other end products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online retail stores, convenience stores, and other distribution channels. Moreover, the study provides an analysis of the free-from food market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

The report offers market size and forecasts for the free-from food market in value (USD million) for all the above segments.

Other Types
End Product
Baby Food
Dairy-free Foods
Meat Substitutes
Other End Products
Distribution Channel
Online Retail Stores
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Free-From Food Market Research FAQs

The Free-from Food Market size is expected to reach USD 80.84 billion in 2023 and grow at a CAGR of 13.25% to reach USD 150.60 billion by 2028.

In 2023, the Free-from Food Market size is expected to reach USD 80.84 billion.

Danone SA, Nestle SA, General Mills Inc., Reckitt Benckiser Group Plc and Beyond Meat are the major companies operating in the Free-from Food Market.

Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia-Pacific accounts for the largest market share in the Free-from Food Market.

Free-From Food Industry Report

Statistics for the 2023 Free-From Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Free-From Food analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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