The free-from food market is expected to be driven by the pairing-up trend of gluten-free claims, with that of allergens-free label claims. The significant and notable development in the ingredients formulation is also set to provide renewed momentum to gluten-free labeling claims. For instance, a highly functional chickpea flour recently developed by Nutriati is touted to further strengthen the market sentiments. The additional health claims coupled with gluten-free characteristics have attracted greater consumer’s interest that eventually translates into higher sales. The product development is further complimented by increasing emphasis on labeling compliance amid rising prevalence rates for celiac disease. The decent sales growth rate of 7.42%, in 2017 for gluten-free foods in the Canadian marketplace signifies the robust potential for such labeling claims, even in the relatively developed and saturated markets. 

Asian diets largely vary compared to western food habits. Although each Asian country and region has its distinct flavors and cooking styles, they also have many unifying features, such as high consumption of plant foods, like vegetables, fruits, beans, legumes, nuts, herbs, and spices. The Asian countries hold nearly half of the world’s population. With a geographical base, including countries as diverse as Bangladesh, Cambodia, China, India, Indonesian, Japan, Laos, Malaysia, Mongolia, Myanmar, Nepal, North Korea, South Korea, the Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia, and others, the traditional Asian diet covers a lot of territory, in both a geographical and culinary sense. The increase in the demand for free-from food is also leading to the rise in demand for gluten-free and trans-free foods.