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North America E-Cigarettes Market is Segmented by Product (Completely Disposable Model, Rechargeable but Disposable Cartomizer, Personalized Vaporizer); by Battery Mode (Automatic E-Cigarette, Manual E-Cigarette); and by Geography.
North America E-Cigarettes market is estimated to witness a CAGR of 17.6% during the forecast period (2020 - 2025).
North America E-Cigarettes market is segmented by product, by battery mode, and by geography. By product, the market is segmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer; whereas by battery mode, the market is segmented into automatic e-cigarette and manual e-cigarette. By Geography, the market is studied for the United States, Canada, and Rest of North America.
|Completely Disposable Model|
|Rechargeable but Disposable Cartomizer|
|By Battery Mode|
|Rest of North America|
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The usage of e-cigarettes among youth and young adults in the region is rising at an alarming rate owing to the availability of a vast selection of brands and flavors on online stores. They find e-cigarettes trendy and are attracted by the various aspects such as, compact designs which offer concealability, availability of a large assortment of flavors, and the flavored/odorless aerosol exhaled which make it hard to detect. One of the popular brands among the demographic is JUUL, a brand of e-cigarette that is shaped like a USB flash drive.
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The Tobacco and Vaping Products Act (TVPA) establishes a nationalized framework for regulating vaping products, in addition to governing how tobacco products are to be produced, labeled, promoted, and sold in the country. This move aims at improving the accessibility of vaping products such as e-cigarettes with nicotine to adults in order to shift their focus from traditional tobacco products and to curb the sale of vaping and tobacco products to minors. JUUL Labs, Inc. a prominent manufacturer of vaping products such as e-cigarettes entered Canada soon after the TVPA act was implemented. The company had pilot-tested its new offering in Canada, JUUL C1, a connected device that allows the user to monitor their usage and track the device if lost. This has led to increased consumption of e-cigarettes in the country, region.
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North America E-Cigarettes market is consolidated and comprises of a few large players, who hold most of the share in the market. Key strategies adopted by the large players are product innovation and, mergers and acquisitions. Some of the major players in the market are British American Tobacco plc, Juul Labs, Inc., Altria Group, Inc., Imperial Brands plc, Japan Tobacco Inc., among others.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Completely Disposable Model
5.1.2 Rechargeable but Disposable Cartomizer
5.1.3 Personalized Vaporizer
5.2 By Battery Mode
5.2.1 Automatic E-Cigarette
5.2.2 Manual E-Cigarette
5.3 By Geography
5.3.1 United States
5.3.3 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 British American Tobacco plc
6.3.2 Juul Labs, Inc.
6.3.3 Altria Group, Inc.
6.3.4 Imperial Brands plc
6.3.5 Japan Tobacco Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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