North America Dashboard Camera Market - Growth, Trends, and Forecast (2020 - 2025)

The North America Dashboard Camera Market is segmented by Technology (Basic and Smart), Product (Single-channel, Dual-channel, and Rear-view) and Country.

Market Snapshot

Study Period:

2019-2025

Base Year:

2019

Fastest Growing Market:

North America

Largest Market:

North America

CAGR:

15.41 %

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Market Overview

The North American dashboard camera market is expected to register a CAGR of over 15.41% during the forecast period, (2020 - 2025). The market studied has expanded rapidly over the past few years, due to a considerable rise in the number of accidents and thefts, which has led to the government mandating the installation of dashcams. Driving assistance systems have gained popularity recently, owing to the drastic rise in the number of accidental fatalities that have been reported in the past decade. The demand for better assistance systems to categorically judge imminent dangers and guide drivers has emerged as a viable product in the automotive sector.

  • There is a drastic increase in automobiles sales worldwide. As more and more users are growing conscious about safety, dashcam installations are expected to witness an all-time high over the forecast period. Many car manufacturers are providing built-in dashcams in their cars, to fulfill customers’ requirements for road safety. For instance, automobile manufacturer, Citroen, has launched its first car to be sold in Australia, with a factory-fitted dashcam. It is integrated into the rearview mirror and records footage continuously, unless the driver switches it off.
  • There is a significant demand for driver assistance features in cars, which would help the drivers in navigation. Safety-conscious drivers also need smart dashcams that are innovative and have a better quality. Dashcams are also incorporating the ADAS functionality that takes driver safety to the next level, with its safety features, such as lane departure warnings, detection of front car movement, and forward collision warnings.
  • The rising number of automobile sales and increasing number of safety-conscious drivers are expected to increase the demand for dashboard cameras in cars.
  • The problems of legality issues of dashcams are related to obstructing the view through the windshield and using electronic surveillance. Besides, these issues are dealt differently from one country to another, and can also differ within the jurisdictions of the same country.
  • There are privacy obligations for dashcam users that have to be fulfilled. If people operate shared vehicles, they must inform the other person that a dashcam has been installed. This also holds true for those operating in the taxi industry. Minicab drivers, coach drivers, etc., who choose to use a dashcam, must inform every passenger who enters their vehicle that a dashcam is in use.

Scope of the Report

Dashboard cameras are onboard cameras that continuously record the view through a vehicle's front windscreen and sometimes rear or other windows. The important benefits of a vehicle dash camera are its accident recording capabilities. It helps to capture vehicle collations on video, which ensures that there is always a witness around. Besides, many people have used accident footage to prove that they were not wrong. Dashcams are also placed on truck dashboards that help to record front facing videos. Besides, advanced dash cams can record rear views and some are equipped with specialized sensors to support more effective night time recordings.

By Technology
Basic
Smart
By Product
Single-channel
Dual-channel
Rear-view
Geography
North America
US
Canada

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Key Market Trends

Single-channel is Expected to Register a Significant Growth

  • Dashboard cameras are available in every conceivable configuration, ranging from a single lens to multiple lenses, which allow simultaneous front and rear recording. The demand for single-channel dashboard cameras is growing rapidly, due to the rising demand for dashboard cameras among motorists, owing to its usefulness in filing insurance claims, procurement of evidence for civil and criminal lawsuits, and other safety concerns.
  • Voxx International, one of the players, showcased its new 360Fly single lens 360° action camera. The ability of this system to provide mobility without a processor can be further extended to automotive applications, to obtain better-processed images. Furthermore, the usage of wide-angle lenses in automotive camera modules is witnessing increasing adoption, due to a wide field coverage and enhanced picture quality.
  • OEMs are exploring safety solutions that capture blind spots on the road. Thus, this technology is being adopted rapidly on a large scale. Single-channel dashboard cameras are relatively cheaper in comparison to dual-channel dashcams, which further play a vital role in influencing the consumers’ purchasing opinion.

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Basic Technology is Expected to Hold Major Share

  • Basic dashboard cameras are affordable (ranging from USD 20 to USD 100) and usually have limited features, compared to other dashboard cameras. This segment has witnessed rapid adoption of full HD dashboard cameras, which are replacing SD dashboard cameras rapidly. Basic dashboard cameras are in-vehicle cameras with built-in or removable storage media, which continually record driving, with no additional feature. Dashboard cameras are being installed with the intention of gathering evidence in the event of a road traffic accident.
  • Major taxi service provider companies install dashcams in their taxis to film the passenger area. For example, to increase taxi drivers’ safety or to combat theft and vandalism. The basic dashcams are in-car cameras with built-in/removable storage media that constantly record driving, with no additional feature. In addition to basic practices of dash cams, advanced cameras offer much smarter features, such as audio recording, GPS logging, speed sensors, accelerometers, and uninterrupted power supply.
  • Also, benefiting from the trend of these dashboard cameras, a group of startups in the United States developed an innovative business model, wherein they offer monetary rewards to drivers for installing dashboard cameras in their vehicles. The aim is to collect dashcam recorded data, and ultimately aid technology companies in building maps for self-driving cars. As a result, an increasing number of ride-hailing service providers across North America, such as Lyft and Uber, have begun deploying in-car DVRs to record their rides.

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Competitive Landscape

The North American dashboard camera market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market shares and profitability. 

The companies operating in the market are also acquiring start-ups working on dashboard camera technologies to strengthen their product capabilities. In October 2017, Garmin acquired Navionics SpA, a provider of electronic navigational charts and mobile applications for the marine industry. Through this acquisition, the company aims to offer the best available breadth and depth coverage to its marine customers.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increase in Automobile Sales

      2. 4.3.2 Favorable Dashboard Camera Installation Mandates

      3. 4.3.3 Increase in the Number of Road Accidents and Thefts

    4. 4.4 Market Restraints

      1. 4.4.1 Laws Restricting the Use of Dashcams in Some Areas

      2. 4.4.2 Reliability and Privacy Issues

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Technology

      1. 5.1.1 Basic

      2. 5.1.2 Smart

    2. 5.2 By Product

      1. 5.2.1 Single-channel

      2. 5.2.2 Dual-channel

      3. 5.2.3 Rear-view

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 US

        2. 5.3.1.2 Canada

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Garmin Ltd

      2. 6.1.2 LG Electronics

      3. 6.1.3 Panasonic Corporation

      4. 6.1.4 Samsung Electronics Co., Ltd. (Harman International Industries, Inc.)

      5. 6.1.5 Transcend Information Inc.

      6. 6.1.6 Pittasoft Co. Ltd (BlackVue)

      7. 6.1.7 YI Technology

      8. 6.1.8 Papago Inc.

      9. 6.1.9 Mondo Systems Inc.

      10. 6.1.10 Steelmate Co. Ltd

      11. 6.1.11 Waylens Inc.

      12. 6.1.12 Rand McNally

      13. 6.1.13 Cobra Electronics Corporation.

      14. 6.1.14 HP Inc.

  7. *List Not Exhaustive
  8. 7. INVESTMENT ANALYSIS

  9. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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