North America Confectionery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Confectionery Market is segmented by Product Type (Chocolates (Milk/White Chocolate and Dark Chocolate) Sugar Confectionery (Boiled Sweets, Toffees, Caramels and Nougat, Pastilles, Gums, Jellies and Chews, Mints and Others) and Snack Bars (Cereal Bars, Energy Bars and Other Snack Bars) By Distribution Channels (Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, Specialist Retailers, and Other Distribution Channels) and By Geography.

Market Snapshot

maket sum
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.34 %
CAGR (2019-2024): 4.34%
Largest Market: United States

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Market Overview

North America Confectionery Market is projected at a CAGR of 4.34%, during the forecast period, 2020 - 2025.

  • United States is the largest market accounting for more than 70% of the confectionery volume share. Increased demand for higher quality cocoa products and premium chocolate accelerated confectionery sale in North America.
  • High sugar content related to obesity is a severe concern among North American consumers. Consumers are looking for healthier options, such as low calorie, high cocoa, and functional ingredient-based confectionery. Functional claim on confectionery products labels is growing rapidly.


Scope of the Report

North America confectionery market is segmented by product type such as chocolate, sugar confectionery, and snack bar. Chocolate section oncludes milk/white chocolate and dark chocolate. Sugar confectionery section is further segmented into boiled sweets, toffees, caramels and nougat, pastilles, gums, jellies and chews, mints and others. Snack bars comprises of cereal bars, energy bars and other snack bars. On the basis of distribution channel, the market is segmentd into supermarkets and hypermarkets, convenience stores, online retail stores, specialist retailers, and other distribution channels. Also, the study provides an analysis of the confectionery market in the emerging and established markets across the region, including the United States, Canada, Mexico and rest of the North America.

By Product Type
Milk/White Chocolate
Dark Chocolate
Sugar Confectionery
Boiled Sweets
Toffees, Caramels and Nougat
Pastilles, Gums, Jellies and Chews
Snack Bar
Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Supermarkets/HypermarketsSpecialist Retailers
Convenience Stores
Online Retail
Specialist Retailers
North America
United States
Rest of North America

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Key Market Trends

Evolving Fitness Trends

The evolving fitness trend in the region is expected to upthrust the growth of associated markets including protein bars. Moreover, the developed countries like the United States have experienced a considerable increase in number of consumers opting for fitness and health clubs who are progressively becoming the target consumer of the market. Since, protein is an important element that supports fitness progress, the consumers are opting weight management and energy products, such as protein bars, to remain fit and healthy.

trend 1

Chocolate Craving Dominates the North America Confectionery Market

North American chocolate confectionery volume surpassed 1,604 million Kg in 2017 with moulded chocolate leading the segment. Moulded chocolate holds 33% of the chocolate volume share, which is followed by Countlines and softlines Countlines is the most consumed chocolates in the region, which is growing at a steady rate of 3%. The demand for countline sales crossed USD 8,067 million in 2017; driven by on-the-go and convenient pack style of products. Boxed assortments sale is growing in the region owing to seasonal chocolate gifting trend demand for premium chocolate and attractive packaging. However, the government regulation regarding sugar tax and promotion activity for sharing bags are the major restraints affecting confectionery market growth.

trend 2

Competitive Landscape

The North America confectionery market is fragmented among multinational players accounting for the dominant share. Nestle, Hershey, Ferrero, Mars Inc., and Mondelez International are the leading players in the confectionery market. Companies are implementing numerous strategies such as new product development, partnerships, merger and acquisitions to provide innovative products and to expand their product portfolio to meet the growing demand.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Chocolate

        1. Milk/White Chocolate

        2. Dark Chocolate

      2. 5.1.2 Sugar Confectionery

        1. Boiled Sweets

        2. Toffees, Caramels and Nougat

        3. Pastilles, Gums, Jellies and Chews

        4. Mints

        5. Others

      3. 5.1.3 Snack Bar

        1. Cereal Bars

        2. Energy Bars

        3. Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/HypermarketsSpecialist Retailers

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialist Retailers

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez international Inc.

      2. 6.4.2 Mars Inc.

      3. 6.4.3 Nestle SA

      4. 6.4.4 Ferrero Group

      5. 6.4.5 Meiji Co. Ltd

      6. 6.4.6 Hershey Co

      7. 6.4.7 Lotte Confectionery Co. Ltd

      8. 6.4.8 Grupo Bimbo, S.A.B. de C.V.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Confectionery Market market is studied from 2016 - 2026.

The North America Confectionery Market is growing at a CAGR of 4.34% over the next 5 years.

The North America Confectionery Market is valued at 4.34% in 2026.

Mondeléz international Inc, Mars Inc, Nestle SA, Ferrero Group, Meiji Co. Ltd are the major companies operating in North America Confectionery Market.

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