The North American region produces chia seeds in a minimal amount and hence imports the same from various countries such as China, Paraguay, Mexico, and Argentina. Chia seeds are readily available in grocery stores because they have a high demand in the region. They contain a good amount of calcium, magnesium, and potassium, are believed to boost energy, stabilize blood sugar, and help with digestion which leads to the high imports of the seeds in the region. The chia products being introduced in the United States market was 4% in 2009, which sharply rose to 55% in 2013. This clearly displays the increase in demand for chia-based products in the country which are met by escalating imports in the study period.

The United States produces minimal quantities of chia in the mid/southwestern and eastern parts of the country. Based on the inputs from industry stakeholders, the US chia seeds market was estimated at USD 5,340.6 thousand in the year 2018, most of the sales being in pure seed form. In 2010, only 27% of US consumers reported that they had heard of chia as a food item. However, by 2014, this fragment grew to over 37%. 

Chia seeds are labeled as ‘superfoods’ in the United States, and hence, most of the merchants cite vitamin, mineral, and antioxidant contents on the packages to attract customers. Due to the presence of high protein, omega-3 fatty acid, as well as fiber content, the past few years have seen an increase in the consumption of chia seeds. As such, in the United States, the seeds are being increasingly integrated into the trends of health and food sectors, such as snacks, energy drinks, or aggregate with cereal which is fueling the market for chia seeds in the country.