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The North American chia seeds market is projected to register a CAGR of 8.4% during the forecast period 2022-2027.
COVID-19 seriously affected the production, certification, distribution, and cost of seeds by restricting the transportation of the seeds to curb the spread of the virus. This presents a problem for all countries but is likely to have a greater impact in developing countries, which may be particularly hard hit by the economic downturn and relatively more reliant on agriculture. Depending on how long the pandemic and associated confinement measures continue, the seed sector and its associated supply chains could feel the impact of COVID-19 long into the future.
In North America, Mexico was the largest producer of chia seeds, with 2,893.4 metric tons produced in 2018, and it accounted for around 99% of production in the region. Chia seeds do not follow the commoditization trend, as the market is still small, where supply is unstable, and there is a lack of awareness of the high-quality standards demanded by large industries. However, as more consumers are now aware of chia seeds and their benefits, the market is likely to witness tremendous growth in North America. Organic and non-GMO variants are the emerging trend for chia seeds. In terms of product launches, chia seeds are used as a functional ingredient in various bakery products, muesli bars, peanut butter, cereals, and other food products. The main hurdle to the Canadian chia seeds market is their high price, due to which chia seeds can easily be replaced by alternative seeds with similar health benefits, like flax seeds, in the country.
Scope of the Report
Chia seeds are derived from the desert plant Salvia Hispanica, which is a member of the mint family. Salvia Hispanica seed is often sold under its common name chia. The report defines chia seed as a commodity in terms of end users. To eliminate any double-count error in the market estimations, bulk buyers that procure chia seed products for retail sale, after value-addition, through further processing, are not considered a part of the chia seeds market report. The report offers size and forecasts for the North American Chia Seeds Market in volume (metric tons) and value (USD million) for all above the segments.
Key Market Trends
High Imports of Chia Seeds
North America produces chia seeds in a minimal amount. The region mainly imports chia seeds from various countries, such as China, Paraguay, Mexico, and Argentina. Chia seeds are readily available in grocery stores because they have a high demand in the region. In 2020, the United States imported around USD 168.9 million worth of chia seeds from the rest of the world, and Germany was the second major importer of chia seeds with USD 112.2 million in 2020. They contain a good amount of calcium, magnesium, and potassium, and they are believed to boost energy, stabilize blood sugar, and help with digestion. These benefits lead to the high imports of the seeds in the region. This clearly displays the increase in demand for chia-based products in the country, which are met by the escalating imports in the study period.
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United States- The Largest Consumer of Chia Seeds in the Region
The United States produces minimal quantities of chia in the mid/southwestern and eastern parts of the country. Based on the inputs from industry stakeholders, the US chia seeds market was estimated at USD 5,340.6 thousand in 2018; most of the sales were in the pure seed form. In 2010, only 27% of US consumers reported that they had heard of chia as a food item. However, by 2014, this fragment grew to over 37%. The protein content of the chia seeds is greater than in all other cereals crops because it mainly depends on environmental and agronomical factors. The US Department of Agriculture has confirmed that chia seeds contain some more exogenous amino acids and endogenous amino acids.
Chia seeds are labeled as superfoods in the United States, and thus, most merchants cite vitamin, mineral, and antioxidant contents on the packages to attract customers. Due to the presence of high protein, omega-3 fatty acid, and fiber content, in the past few years, there has been an increase in the consumption of chia seeds. As such, in the United States, the seeds are being increasingly integrated into the trends of health and food sectors, such as snacks, energy drinks, or aggregate with cereal, which is fueling the market for chia seeds in the country.
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In 2021, a Purdue University team developed and patented the method to separate mucilage from chia seeds, yielding a protein-rich chia seed flour with improved bioactivity and functionality compared with conventional methods. This work was supported by the USDA National Institute of Food and Agriculture. Mucilage is a thick and gluey substance that surrounds chia seeds and can make processing the seeds for food or pharmaceutical uses.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/Supply Chain Analysis
5. MARKET SEGMENTATION
5.1.1 United States
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
7. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The North America Chia Seeds Market market is studied from 2017 - 2027.
What is the growth rate of North America Chia Seeds Market?
The North America Chia Seeds Market is growing at a CAGR of 8.4% over the next 5 years.