Market Snapshot
2015-2024
2018
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Market Overview
In North America, Mexico is the largest producer of chia seed with 2,893.4 metric ton produced in the year 2018 and accounted for around 99% of production in the region. Chia seeds do not follow the commoditization trend, as the market is still small, where supply is unstable, and there is a lack of awareness of the high-quality standards demanded by large industries. However, as more consumers are now aware of chia seeds and its benefits, the market is likely to witness tremendous growth in the North American region. Organic and non-GMO variants are the emerging trend for chia seeds. In terms of product launches, chia is used as a functional ingredient in a number of bakery products, muesli bars, peanut butter, cereals, and more food products. The main hurdle to the Canadian chia seeds market is its price. Due to its high price, it may easily be replaced by alternative seeds with similar health benefits, like flax seeds in the country.
Scope of the Report
Chia seeds are derived from the desert plant “Salvia Hispanica”, which is a member of the mint family. Salvia Hispanica seed is often sold under its common name “chia”. The report defines chia seed as a commodity in terms of the end users. To eliminate any ‘double-count’ error in the market estimations, bulk buyers that procure chia seed products for retail sale, after value-addition through further processing, are not considered a part of the chia seeds market.
| US | |
| Production Analysis | |
| Consumption Analysis, Market Value and Price Trend | |
| Import Market Analysis (Volume and Value) | |
| Export Market Analysis (Volume and Value) |
| Canada | |
| Production Analysis | |
| Consumption Analysis, Market Value and Price Trend | |
| Import Market Analysis (Volume and Value) | |
| Export Market Analysis (Volume and Value) |
| Mexico | |
| Production Analysis | |
| Consumption Analysis, Market Value and Price Trend | |
| Import Market Analysis (Volume and Value) | |
| Export Market Analysis (Volume and Value) |
Key Market Trends
High Imports of Chia Seeds
The North American region produces chia seeds in a minimal amount and hence imports the same from various countries such as China, Paraguay, Mexico, and Argentina. Chia seeds are readily available in grocery stores because they have a high demand in the region. They contain a good amount of calcium, magnesium, and potassium, are believed to boost energy, stabilize blood sugar, and help with digestion which leads to the high imports of the seeds in the region. The chia products being introduced in the United States market was 4% in 2009, which sharply rose to 55% in 2013. This clearly displays the increase in demand for chia-based products in the country which are met by escalating imports in the study period.
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United States- The Largest Consumer of Chia Seeds in the Region
The United States produces minimal quantities of chia in the mid/southwestern and eastern parts of the country. Based on the inputs from industry stakeholders, the US chia seeds market was estimated at USD 5,340.6 thousand in the year 2018, most of the sales being in pure seed form. In 2010, only 27% of US consumers reported that they had heard of chia as a food item. However, by 2014, this fragment grew to over 37%.
Chia seeds are labeled as ‘superfoods’ in the United States, and hence, most of the merchants cite vitamin, mineral, and antioxidant contents on the packages to attract customers. Due to the presence of high protein, omega-3 fatty acid, as well as fiber content, the past few years have seen an increase in the consumption of chia seeds. As such, in the United States, the seeds are being increasingly integrated into the trends of health and food sectors, such as snacks, energy drinks, or aggregate with cereal which is fueling the market for chia seeds in the country.
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Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Overview
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4.2 Introduction to Market Drivers and Restraints
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4.3 Market Drivers
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4.4 Market Restraints
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4.5 Competitive Environment
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5. MARKET SEGMENTATION
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5.1 US
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5.1.1 Production Analysis
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5.1.2 Consumption Analysis, Market Value and Price Trend
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5.1.3 Import Market Analysis (Volume and Value)
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5.1.4 Export Market Analysis (Volume and Value)
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5.2 Canada
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5.2.1 Production Analysis
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5.2.2 Consumption Analysis, Market Value and Price Trend
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5.2.3 Import Market Analysis (Volume and Value)
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5.2.4 Export Market Analysis (Volume and Value)
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5.3 Mexico
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5.3.1 Production Analysis
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5.3.2 Consumption Analysis, Market Value and Price Trend
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5.3.3 Import Market Analysis (Volume and Value)
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5.3.4 Export Market Analysis (Volume and Value)
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6. MARKET OPPORTUNITIES AND FUTURE TRENDS
