North America Automotive Seat Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The North America Automotive Seat Market is Segmented by Material (Leather, Fabric, and Other Materials), Technology (Standard Seats, Powered Seats, Ventilated Seats, and Other Seats), Vehicle Type (Passenger Cars, Commercial Vehicles), and Country (the US, Canada and Rest of North America). The Report Offers the Market Size and Forecast in Value (USD Billion) for all the Above Segments.

North America Automotive Seat Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Automotive Seat Market Size

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North America Automotive Seat Market_Overview
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 20.96 Billion
Market Size (2030) USD 26.12 Billion
CAGR (2025 - 2030) 4.50 %
Market Concentration Medium

Major Players

North America Automotive Seat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Automotive Seat Market with other markets in Automotive Industry

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North America Automotive Seat Market Analysis

The North America Automotive Seat Market size is estimated at USD 20.96 billion in 2025, and is expected to reach USD 26.12 billion by 2030, at a CAGR of 4.5% during the forecast period (2025-2030).

The rise in vehicle production across the region is likely to witness major growth in the automotive seat market. The growing consumer trend toward comfort and elegant vehicle interior is likely to increase the demand for leather seats which in turn is anticipated to propel the market growth during the forecast period.

The United States is one of the key markets not only in North America but globally. Although the automotive industry is the largest exporter in the United States after that the aerospace industry. North America has several automotive OEMs who pioneer the global automotive industry due to their constant push for R&D activities. For instance, in the past five years, Stallantis, Ford, and General Motors have invested more than USD 35 billion in their U.S. locations. This investment is for the up gradation and expansion of assembly, plants, R&D labs, headquarters, administrative offices, and other infrastructure.

Additionally, as many governments in the North American region are encouraging the use of electric mobility, this is expected to be among the primary drivers that would aid in the growth of the automotive seat market in the region.

Introduction to heated -ventilated seats, memory seats and massage seats in luxury vehicles is likely to create lucrative opportunities for the market during the forecast period. For instance, customized intelligent seats can detect stress levels and notify the driver, while biometric sensing systems can monitor the passenger's health and well-being. In autonomous cars rotating seats are already becoming a regular feature.

North America Automotive Seat Industry Overview

The North America Automotive Seat market is dominated by a few players, such as Adient PLC, Lear Corporation, Magna International., Toyota Boshaku Corporation, and Faurecia. The market is highly driven by factors like advanced technology, more comfort, growing investment in R&D projects, and a growing market of electric and autonomous vehicles around the region.

To provide a more luxurious experience to the people, major automotive seat manufacturers are making joint ventures with seat manufacturers. For instance,

  • In March 2022, Lear Corporation acquired Kongsberg Automotive's Interior Comfort Systems (ICS) business unit. Through this acquisition, Lear Corporation expanded product offerings in increasingly popular thermal and comfortable seating solutions, such as seat heating and ventilation, and massage and lumbar support.
  • In October 2021, Faurecia invested an amount of USD 18 Million for an expansion of manufacturing facilities across Maury County, Tennessee.
  • In September 2021, TS Tech Co., Ltd. announced that TST NA TRIM, LLC. (TSNT), a consolidated subsidiary of TS Tech in the United States and ML Industries, Inc. established a joint company and its subsidiary. This is conducted as a part of the review of the production layout of automotive seat covers. The joint company will be named TSML Innovations, LLC. (TSML), 51% are owned by TSNT and 49% by MLI.
  • In May 2021, Tech Indiana, LLC (Tech Indiana), a consolidated subsidiary of TS Tech in the U.S., invested an amount of USD 9 Million for an expansion of manufacturing facilities across North America.
  • In January 2020, Adient PLC invested an amount of USD 23.5 Million for an expansion of its seating manufacturing facility across Lexington, Tennessee.

North America Automotive Seat Market Leaders

  1. Adient PLC

  2. Lear Corporation

  3. Faurecia SE

  4. Magna International

  5. Toyota Boshoku Corporation

  6. *Disclaimer: Major Players sorted in no particular order
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North America Automotive Seat Market News

  • In September 2022, Adient Plc partnered with H2 Green Steel for the supply of green steel, to address emissions generated in the manufacturing of automotive seating systems.
  • In May 2022, Faurecia announced that it would make an investment of USD 147 million a brand-new plant in Nuevo Leon, Mexico.The plant will serve both the Interiors Business Group and the Seating Business Group of the company.75 million dollars will be invested in the plant to support production for Faurecia's Interiors Business Group. This money will initially be used to create and install instrument panels and other interior modules.The Seating Business Group of Faurecia will receive the remaining USD 72 million.
  • In January 2022, Toyota Boshaku Corporation developed seats and interior components featured in the new LEXUS NX. The seats have features including an electric retraction mechanism and improved cushioning by distributing body pressure across the buttocks area.

North America Automotive Seat Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Challenges
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD Billion)

  • 5.1 By Material Type
    • 5.1.1 Leather
    • 5.1.2 Fabric
    • 5.1.3 Other Materials
  • 5.2 By Technology Type
    • 5.2.1 Standard Seats
    • 5.2.2 Powered Seats
    • 5.2.3 Ventilated Seats
    • 5.2.4 Other Seats
  • 5.3 By Vehicle Type
    • 5.3.1 Passenger Cars
    • 5.3.2 Commercial Vehicles
  • 5.4 By Country
    • 5.4.1 United States
    • 5.4.2 Canada
    • 5.4.3 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Adient PLC
    • 6.2.2 Lear Corporation
    • 6.2.3 Recaro Group
    • 6.2.4 Grupo Antolin
    • 6.2.5 Faurecia SE
    • 6.2.6 Magna International Inc.
    • 6.2.7 H.O. Bostrom
    • 6.2.8 Toyota Boshoku Corporation.
    • 6.2.9 Aisin Seiki Co. Ltd
    • 6.2.10 TS TECH Co., Ltd.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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North America Automotive Seat Industry Segmentation

Automotive seats are designed to provide comfortable seating to the driver and passenger in the vehicle. An automotive seat typically consists of a frame, a backrest, a headrest, a seat base, and armrests. They are made of various materials, metals, composites, foam, and polyester or leather. 

North America Automotive Seat Market is segmented into material type, technology, vehicle type, and country. 

Based on the material type, the market is segmented into Leather, Fabric, and Other Materials.

Based on the technology, the market is segmented into Standard Seats, Powered Seats, Ventilated Seats, and Other Seats. 

Based on the vehicle type, the market is segmented into passenger cars and commercial vehicles.

Based on the country, the market is segmented into the United States, Canada, and the Rest of North America. 

For each segment, market sizing and forecast have been done on the basis of value (USD Billion). 

By Material Type Leather
Fabric
Other Materials
By Technology Type Standard Seats
Powered Seats
Ventilated Seats
Other Seats
By Vehicle Type Passenger Cars
Commercial Vehicles
By Country United States
Canada
Rest of North America
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North America Automotive Seat Market Research FAQs

How big is the North America Automotive Seat Market?

The North America Automotive Seat Market size is expected to reach USD 20.96 billion in 2025 and grow at a CAGR of 4.5% to reach USD 26.12 billion by 2030.

What is the current North America Automotive Seat Market size?

In 2025, the North America Automotive Seat Market size is expected to reach USD 20.96 billion.

Who are the key players in North America Automotive Seat Market?

Adient PLC, Lear Corporation, Faurecia SE, Magna International and Toyota Boshoku Corporation are the major companies operating in the North America Automotive Seat Market.

What years does this North America Automotive Seat Market cover, and what was the market size in 2024?

In 2024, the North America Automotive Seat Market size was estimated at USD 20.02 billion. The report covers the North America Automotive Seat Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Automotive Seat Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Automotive Seat Industry Report

Statistics for the 2025 North America Automotive Seat market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Automotive Seat analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.