North America Automotive Seat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The North America Automotive seat market is segmented By Material (Leather, Fabric, and Other Materials), Technology (Standard Seats, Powered Seats, Ventilated Seats, and Other Seats), Vehicle Type (Passenger Cars, Commercial Vehicles), and Country (the United States, Canada and Rest of North America). The report offers the market size and forecast in value (USD Billion) for all the above segments.

North America Automotive Seat Market Size

North America Automotive Seat Market_Overview
Study Period: 2018 - 2028
Fastest Growing Market: North America
Largest Market: North America
CAGR: 4.5 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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North America Automotive Seat Market Analysis

The North American automotive seat market was valued at USD 20.06 Billion in 2021 and is projected to grow to 26.13 Billion by 2027, registering a CAGR of 4.5% in terms of revenue during the forecast period.

Owing to the COVID-19 pandemic, vehicle production was slowed and demand was reduced, which hampered the overall automotive market in turn dipped the demand for automotive seats in the market. However, in 2021, the market bounced back and the number of vehicles sold in North America picked up the pace and the same momentum was carried over in the first half of 2022.

Over the medium term, the rise in vehicle production across the region is likely to witness major growth in the automotive seat market. The growing consumer trend toward comfort and elegant vehicle interior is likely to increase the demand for leather seats which in turn is anticipated to propel the market growth during the forecast period.

The United States is one of the key markets not only in North America but globally. Although the automotive industry is the largest exporter in the United States after that the aerospace industry. North America has several automotive OEMs who pioneer the global automotive industry due to their constant push for R&D activities. For instance, in the past five years, Stallantis, Ford, and General Motors have invested more than USD 35 billion in their U.S. locations. This investment is for the up gradation and expansion of assembly, plants, R&D labs, headquarters, administrative offices, and other infrastructure.

Additionally, as many governments in the North American region are encouraging the use of electric mobility, this is expected to be among the primary drivers that would aid in the growth of the automotive seat market in the region.

Introduction to heated -ventilated seats, memory seats and massage seats in luxury vehicles is likely to create lucrative opportunities for the market during the forecast period. For instance, customized intelligent seats can detect stress levels and notify the driver, while biometric sensing systems can monitor the passenger’s health and well-being. In autonomous cars rotating seats are already becoming a regular feature.

North America Automotive Seat Industry Segmentation

Automotive seats are designed to provide comfortable seating to the driver and passenger in the vehicle. An automotive seat typically consists of a frame, a backrest, a headrest, a seat base, and armrests. They are made of various materials, metals, composites, foam, and polyester or leather. 

North America Automotive Seat Market is segmented into material type, technology, vehicle type, and country. 

Based on the material type, the market is segmented into Leather, Fabric, and Other Materials.

Based on the technology, the market is segmented into Standard Seats, Powered Seats, Ventilated Seats, and Other Seats. 

Based on the vehicle type, the market is segmented into passenger cars and commercial vehicles.

Based on the country, the market is segmented into the United States, Canada, and the Rest of North America. 

For each segment, market sizing and forecast have been done on the basis of value (USD Billion). 

By Material Type
Leather
Fabric
Other Materials
By Technology Type
Standard Seats
Powered Seats
Ventilated Seats
Other Seats
By Vehicle Type
Passenger Cars
Commercial Vehicles
By Country
United States
Canada
Rest of North America

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North America Automotive Seat Market Trends

This section covers the major market trends shaping the North America Automotive Seat Market according to our research experts:

Growing demand for technologically advanced seats

The increasing global warming at extreme temperatures further makes it difficult for drivers and passengers to travel in the vehicle. The automotive seat market is expected to accommodate new technologies due to growing climate and environmental challenges. 

The growing consumer trend toward sports utility vehicles (SUVs) across North America is likely to enhance the demand for powered and ventilated seats. As the SUV has a variety of seat combinations which in turn is likely to witness major growth in the market. For instance, In 2021, the United States witnessed an 11% growth in mid-size SUV sales as compared to 2020. This increase in sales of SUVs across the region is likely to witness major growth in the market during the forecast period. 

Technological advancements have led to the development of climate-controlled seating technology in car seats, allowing consumers to cool them immediately. These seats have perforated inserts with chillers and fans built into them to accomplish this task. Similarly, fabric-based heaters are in the seats, which are useful during cold weather. Therefore, there is a growing focus on providing climate-controlled seats. For instance,

  • In July 2022, General Motors announced the introduction of heated and ventilated seats in the upcoming vehicles by the end of the year 2022. 

With the increase in electrification, seat manufacturers are focusing on efficient heating and air conditioning systems that are needed inside the vehicle. For instance, in 2019, Lear Corporation and Gentherm entered into a partnership for the development of passenger thermal seating solutions.

Whereas, top automotive OEMs and seat manufacturers have started spending huge amounts on research and development of seats. The revolution started with the child safety seat, and lightweight seats, and now autonomous cars are revolutionizing the seating arrangements and car interiors.

For instance, Lear Intu Intelligent Seating Ecosystem takes occupants’ biometric measurements to observe wellness and change the seating position accordingly. In case a passenger is facing fatigue, it can adjust the seat into a more upright posture to improve alertness.

Different strategies are implemented by the giant companies operating in this automotive seat market, aiding in proliferation with the integration of electrical components, thus, increasing comfort. They offer an assortment of functionalities such as ventilation, heating, and massaging. Automated seat adjustment using sensors to assure comfort is another key element aiding the increasing penetration of technology in the automotive seat market.

Keytrend1

The United States is Anticipated to Lead the North American Automotive Seat Market

The United States accounts for more than 60% of North America’s total car production. According to OICA, in 2021, about 1.5 million units of cars were produced in the United States which is lower than compared in 2020, when 1.9 million units of cars were produced.

The North American Automotive seat market is expected to lead by the United States followed by Canada and Mexico. North America has the god capability of manufacturing seats due to that it also exports a good share of its locally produced seats to other countries.

Traditionally North America, particularly the United States was the largest consumer and producer of pick-up trucks. Also, the region has witnessed a 2.0% decrease in the production of light commercial vehicles from last year (2020). Many electric passenger car makers are entering the commercial vehicle market by launching their new electric pickup trucks, which will drive the market in the forecast period.

Additionally, new technologies are expected to drive the market. for instance, technological advancements have led to the development of climate-controlled seating technology in car seats, allowing consumers to cool them immediately. These seats have perforated inserts with chillers and fans built into them to accomplish this task. Similarly, fabric-based heaters are in the seats, which are useful during cold weather. Therefore, there is a growing focus on providing climate-controlled seats. Hence carmakers are launching cars with ventilated or climate-controlled seats in the market. For instance, 

  • In September 2021, Audi launched its flagship electric vehicle e-Tron in the United States. The vehicle comes with climate-controlled seats as well as seats with massaging features and electronic seat adjustment with memory function.

Hence, owing to the development in the seats, and an increase in the number of electric vehicles sold in the country, the market in the United States is expected to grow.

Keytrend2

North America Automotive Seat Industry Overview

The North America Automotive Seat market is dominated by a few players, such as Adient PLC, Lear Corporation, Magna International., Toyota Boshaku Corporation, and Faurecia. The market is highly driven by factors like advanced technology, more comfort, growing investment in R&D projects, and a growing market of electric and autonomous vehicles around the region.

To provide a more luxurious experience to the people, major automotive seat manufacturers are making joint ventures with seat manufacturers. For instance,

  • In March 2022, Lear Corporation acquired Kongsberg Automotive’s Interior Comfort Systems (ICS) business unit. Through this acquisition, Lear Corporation expanded product offerings in increasingly popular thermal and comfortable seating solutions, such as seat heating and ventilation, and massage and lumbar support.
  • In October 2021, Faurecia invested an amount of USD 18 Million for an expansion of manufacturing facilities across Maury County, Tennessee.
  • In September 2021, TS Tech Co., Ltd. announced that TST NA TRIM, LLC. (TSNT), a consolidated subsidiary of TS Tech in the United States and ML Industries, Inc. established a joint company and its subsidiary. This is conducted as a part of the review of the production layout of automotive seat covers. The joint company will be named TSML Innovations, LLC. (TSML), 51% are owned by TSNT and 49% by MLI.
  • In May 2021, Tech Indiana, LLC (Tech Indiana), a consolidated subsidiary of TS Tech in the U.S., invested an amount of USD 9 Million for an expansion of manufacturing facilities across North America.
  • In January 2020, Adient PLC invested an amount of USD 23.5 Million for an expansion of its seating manufacturing facility across Lexington, Tennessee.

North America Automotive Seat Market Leaders

  1. Adient PLC

  2. Lear Corporation

  3. Faurecia SE

  4. Magna International

  5. Toyota Boshoku Corporation

*Disclaimer: Major Players sorted in no particular order

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North America Automotive Seat Market News

  • In September 2022, Adient Plc partnered with H2 Green Steel for the supply of green steel, to address emissions generated in the manufacturing of automotive seating systems.
  • In May 2022, Faurecia announced that it would make an investment of USD 147 million a brand-new plant in Nuevo Leon, Mexico.The plant will serve both the Interiors Business Group and the Seating Business Group of the company.75 million dollars will be invested in the plant to support production for Faurecia's Interiors Business Group. This money will initially be used to create and install instrument panels and other interior modules.The Seating Business Group of Faurecia will receive the remaining USD 72 million.
  • In January 2022, Toyota Boshaku Corporation developed seats and interior components featured in the new LEXUS NX. The seats have features including an electric retraction mechanism and improved cushioning by distributing body pressure across the buttocks area.

North America Automotive Seat Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Challenges

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD Billion)

    1. 5.1 By Material Type

      1. 5.1.1 Leather

      2. 5.1.2 Fabric

      3. 5.1.3 Other Materials

    2. 5.2 By Technology Type

      1. 5.2.1 Standard Seats

      2. 5.2.2 Powered Seats

      3. 5.2.3 Ventilated Seats

      4. 5.2.4 Other Seats

    3. 5.3 By Vehicle Type

      1. 5.3.1 Passenger Cars

      2. 5.3.2 Commercial Vehicles

    4. 5.4 By Country

      1. 5.4.1 United States

      2. 5.4.2 Canada

      3. 5.4.3 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Adient PLC

      2. 6.2.2 Lear Corporation

      3. 6.2.3 Recaro Group

      4. 6.2.4 Grupo Antolin

      5. 6.2.5 Faurecia SE

      6. 6.2.6 Magna International Inc.

      7. 6.2.7 H.O. Bostrom

      8. 6.2.8 Toyota Boshoku Corporation.

      9. 6.2.9 Aisin Seiki Co. Ltd

      10. 6.2.10 TS TECH Co., Ltd.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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North America Automotive Seat Market Research FAQs

The North America Automotive Seat Market is studied from 2018 - 2028.

The North America Automotive Seat Market is growing at a CAGR of 4.5% over the next 5 years.

The North America Automotive Seat Market is valued at 20 Billion USD in 2018.

The North America Automotive Seat Market is valued at 26 Billion USD in 2028.

North America is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Adient PLC, Lear Corporation, Faurecia SE, Magna International, Toyota Boshoku Corporation are the major companies operating in North America Automotive Seat Market.

North America Automotive Seat Industry Report

Statistics for the 2023 North America Automotive Seat market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Automotive Seat analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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