Automotive Seat Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Automotive Active Seat Headrests Manufacturers and is segmented By Material Type (Synthetic Leather, Genuine Leather, and Fabric), Technology (Standard Seats, Powered Seats, Ventilated Seats, and Other Seats), Sales (OEM and Aftermarket), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the market size in value (USD Billion) and forecasts for all the above segments.

Automotive Seat Market Size

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Automotive Seat Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
CAGR 5.27 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration High

Major Players

Automotive Seat Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Automotive Seat Market Analysis

Currently, The Automotive Seat Market was valued at USD 80.25 billion, and it is expected to reach 109.2 billion growing at a CAGR of 5.27% in the upcoming five years.

The COVID-19 pandemic hindered the growth of the automotive seat market as there were continuous lockdowns and travel restrictions across the world to contain the virus. In addition, the market's supply chain got affected as manufacturing units were shut down. However, post-pandemic, the situation has gotten better with increasing sales of motor vehicles.

Over the long term, new opportunities in the automotive seat market are being created by the increasing use of lightweight materials to reduce seat weight. During the forecast period, the automotive seat markets will be fueled by rising SUV demand and rising vehicle production. The market is also being driven by rising demand for climate-controlled seat technology and lightweight seat frames.

Furthermore, the high costs of modular and advanced seats in comparison to traditional seats may stifle the growth of the automotive seat market. However, the increasing use of lightweight materials to reduce the weight of automotive seats is opening up new opportunities in the automotive seat market. Rising SUV demand and rising vehicle production will drive the automotive seat markets during the forecast period. Moreover, the companies are also using leather seats for the customers choosing leather seats for their comfort.

The Asia-Pacific region is expected to exhibit a better growth rate during the forecast period, as manufacturers are actively setting up bases in emerging markets such as India and China to take advantage of the low labor costs. This trend may change the dynamics of the industry in the long run, and seat manufacturers may have to start setting up facilities in these emerging markets to stay competitive.

Automotive Seat Market Trends

This section covers the major market trends shaping the Automotive Seats Market according to our research experts:

Rising Demand for Climate-controlled Seat Technology

The increasing global warming at extreme temperatures complicates vehicle travel for drivers and passengers. Due to the increasing climate and environmental challenges, the automotive seat market is expected to accommodate new technologies. For example, if a passenger car is left in the sun all day, the trapped heat will make it uncomfortable for the passenger and driver to sit in the car.

However, technological advancements have resulted in the development of climate-controlled seating technology in automobile seats, allowing consumers to cool them immediately. In order to accomplish this, these seats have perforated inserts with chillers and fans built into them. Similarly, there are fabric-based heaters in the seats, which are useful in cold weather. As a result, there is a growing emphasis on providing climate-controlled seats. Powered, heated, and ventilated applications are now commercialized and used in many low-cost vehicles.

The big companies operating in this automotive seat market use various strategies to aid in proliferation with the integration of electrical components, thus increasing comfort. They provide a variety of functions, such as ventilation, heating, and massaging. Another important factor aiding the increasing penetration of technology in the automotive seat market is automated seat adjustment using sensors to ensure comfort. For instance,

  • October, 2022 : NHK Spring Co. Ltd (NHK Spring) concentrated on creating automobile seats that reduce motion sickness. In order to lessen motion sickness in vehicles, the business has created a headrest with an innovative structure and hand support for using a smartphone. Its efficacy has already been established. In preparation for automated driving technology's gradual commercialization, the company seeks to enhance its value.
Automotive Seat Market: Seats for Motor Vehicles Sales Value in The United Kingdom, in Thousand GBP, 2016 To 2021

The Asia-Pacific Region to Lead the Market

During the forecast period, the Asia-Pacific region is expected to lead the market for automotive seats. Because of the presence of leading automotive seating manufacturers in the region, China is expected to hold a significant market share.

The growing demand for affordable vehicles in Asian countries such as China, Japan, South Korea, and India can be attributed to shifts in consumer behavior caused by pandemics. China is expected to be the region's fastest-growing automotive seat market due to increased vehicle production and sales.

The demand for powered and heated seats is expected to grow in this region, owing to the increasing demand for technologically advanced features by customers; China, as the global automotive manufacturing hub, has a large number of industry participants, with the majority of foreign industry leaders forming joint ventures and acquisitions with local manufacturers. For instance, in 

  • October, 2022 : Magna announced a joint venture with Guangdong Huatie Tongda High-Speed Railway Equipment Corporation in Qingdao, Shandong, to provide seating system solutions for designated clients' New Energy Vehicles.
  • November,2022 : Lear Corporation (Lear) made the strategic announcement of acquiring InTouch Automation, a supplier of complex automated testing equipment and Industry 4.0 technologies that are essential to the production of automotive seats. Lear's just-in-time (JIT) seating production process is enhanced by the InTouch product portfolio's standardization of testing procedures and increased capacity for real-time data collection and analysis.

Furthermore, India is the Asia-Pacific region's fastest-growing automotive market. Vehicle sales in the country fell dramatically as a result of the pandemic. Nonetheless, as the situation stabilized, vehicle sales and demand increased significantly and are expected to continue during the forecast period, assisting the automotive seat market in growing in the coming years. For instance, in 2020, 2.9 million cars were sold in India, which climbed to 3.8 million units last year.

Automotive Seats Market - Growth Rate by Region ( 2022 - 2027)

Automotive Seat Industry Overview

The automotive seat market is mainly dominated by Aisin Seiki Co. Ltd, Toyota Boshoku Corporation, Adient, Lear Corporation, Magna, Faurecia, Achi Co. Ltd, and IFB Industries Limited. With innovation gaining focus in the automotive seat market, many companies are coming together to research and develop innovative and novel automotive seating solutions. For instance,  

  • December, 2022: Faurecia SE (Faurecia) announced that it has signed a development agreement with Indorama Ventures, a leader in the production and recycling of PET (polyethylene terephthalate), to create a new line of cushioning solutions called "Auraloop" for the mobility market that is constructed from a structure of 100% recyclable polyester-based fibers. The new reasonable material in Auraloop will twofold lessen the carbon impression of vehicle seat cushions, presently produced using polyurethane froth. Auraloop's improved breathability and permeability for air, as well as its improved passive thermal regulation of occupants, make it a more comfortable seating option than current seating pad options.

Automotive Seat Market Leaders

  1. Adient

  2. Lear Corporation

  3. Faurecia

  4. Toyota Boshoku

  5. Magna International

*Disclaimer: Major Players sorted in no particular order

Automotive Seat Market Concentration
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Automotive Seat Market News

  • October, 2022: Toyota Boshoku Corporation (Toyota Boshoku), Aisin Corporation (Aisin), and Shiroki Corporation (Shiroki) announced an agreement to transfer two of Aisin's overseas manufacturing subsidiaries for seat frame mechanisms to Toyota Boshoku.
  • September, 2022: Uno Minda Limited formed a joint venture (JV) with TACHI-S Company Limited, a global seat system manufacturer. The companies will manufacture and market seat recliners for four-wheeled passenger vehicles in India. The JV will initially offer recliners before expanding into other seating mechanisms, seat frames, and complete seating assembly.
  • January, 2022 : Toyota Boshaku Corporation developed seats and interior components featured in the new LEXUS NX. The seats have features including an electric retraction mechanism and improved cushioning by distributing body pressure across the buttocks area.

Automotive Seat Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD Billion)

    1. 5.1 Material Type

      1. 5.1.1 Synthetic Leather

      2. 5.1.2 Genuine Leather

      3. 5.1.3 Fabric

    2. 5.2 Technology

      1. 5.2.1 Standard Seats

      2. 5.2.2 Powered Seats

      3. 5.2.3 Ventilated Seats

      4. 5.2.4 Other Seats

    3. 5.3 By Sales

      1. 5.3.1 OEM

      2. 5.3.2 Aftermarket

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. South America

        2. Middle East and Africa


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Adient PLC

      2. 6.2.2 Lear Corp.

      3. 6.2.3 Faurecia SE

      4. 6.2.4 Toyota Boshoku Corporation

      5. 6.2.5 Magna International Inc.

      6. 6.2.6 Aisin Corporation

      7. 6.2.7 NHK SPRING Co. Ltd

      8. 6.2.8 Grupo Antolin

      9. 6.2.9 Recaro Holding

      10. 6.2.10 TS Tec Co. Ltd


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Automotive Seat Industry Segmentation

The purpose of an automotive seat is to provide comfort to the driver. Moving cars can transmit vibrations close to the human spine's resonant frequency of 3 Hz, so the cushioning agent is especially important. To accommodate different body types, the base can usually be moved forward and back on metal railings, as well as up and down. This movement is accomplished through the use of either manual latches or electric levers.

The Automotive Seat Market is segmented By Material Type (Synthetic Leather, Genuine Leather, and Fabric), Technology (Standard Seats, Powered Seats, Ventilated Seats, and Other Seats), Sales (OEM and Aftermarket), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the market size in value (USD Billion) and forecasts for all the above segments.

Material Type
Synthetic Leather
Genuine Leather
Standard Seats
Powered Seats
Ventilated Seats
Other Seats
By Sales
North America
United States
Rest of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle East and Africa
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Automotive Seat Market Research FAQs

The Automotive Seats Market is projected to register a CAGR of 5.27% during the forecast period (2024-2029)

Adient, Lear Corporation, Faurecia, Toyota Boshoku and Magna International are the major companies operating in the Automotive Seats Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Automotive Seats Market.

The report covers the Automotive Seats Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Automotive Seats Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Current trends in the Automotive Seat Market include a) Integration of smart technologies for personalized comfort b) Increased use of recyclable materials c) Modular seat designs for flexible interiors

Major factors driving the Automotive Seat Market are a) Increasing vehicle production b) Rising demand for luxury and comfort features in vehicles c) Advancements in seating technologies

Automotive Seat Industry Report

The automotive seat market is poised for steady growth, driven by technological advancements and increasing demand for comfort and safety features in various vehicle segments. With a significant automotive seat market share, the Asia Pacific region is seeing high demand for premium vehicles, pushing automobile seats manufacturers to innovate in seat designs and materials. The market is trending towards powered and heated seats, especially in mid-segment cars and SUVs, thanks to more affordable technologies. Additionally, there's a shift towards sustainable materials like synthetic leather, which dominates the seat trim material market due to its cost-effectiveness and reduced environmental impact. Manufacturers are also focusing on seats that cater to electric and autonomous vehicles, emphasizing modularity, customization, and advanced safety systems integration. For detailed statistics on the automotive seat market share, size, and revenue growth rate, access a free report PDF download from Mordor Intelligence™ Industry Reports, which includes a market forecast outlook and historical overview.

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Automotive Seat Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)