The automotive seat market is largely dependent on the production of vehicles. The production and sales of vehicles have been on the rise across the world to meet the rising demand from increasing urban population in emerging economies such as China, India and few South-East Asian countries. The growth in production and sales of vehicles both passenger and commercial type is led by China, the largest automotive market in the world fuelled by a decent economic growth rate and increasing external trade.
The automotive seats market is experiencing immense competition
The automotive seating market is a highly consolidated market dominated by major companies such as Adient plc, Lear Corporation, Faurecia and Grupo Antolin. These companies together hold more than two-thirds of the market share across the globe. These groups have aggressively acquired many companies in the last few decades to achieve vertical integration which also enabled these companies to streamline their supply chains and capture major market shares. The market is characterized by tight competition between established companies (tier-1). The top companies have adapted to tightening of the market by undergoing many changes. For example, Johnson Controls has spun off its automotive experience division of which seating was a part and named the newly formed entity as Adient plc shifting its tax jurisdiction to the Republic of Ireland from the United States to increase its cash flows by significantly reducing its tax liability as the tax rate in the United States is greater compared to the tax rate in Ireland. Faurecia, another major player in the automotive segment has divested its automotive exteriors business to completely focus and invest its resources and capital in its automotive interiors business to increase its share in the market.
The high growth in the sales of SUVs and the ongoing trend of vehicle light weighting is driving the automotive seats market
The automotive seat market is directly dependent on the number of vehicles produced. The automotive seat market is being driven by the growth in the production and sales of cross over models and sport utility vehicles (SUV) as these type of vehicles have more seating content than other types of passenger vehicles such as Sedans and Hatchbacks. The growth in the sales of SUVs is majorly led by China the largest automotive market and also the largest automotive manufacturer.
Share of SUVs Sold in China’s Total Passenger Vehicles Sales
Source: Statista/Mordor Intelligence Analysis
The major trend witnessed by the automotive seat market is weight reduction of the seats. Automakers have been looking for ways to reduce the weight of the vehicle as a part of their efforts to reduce exhaust emissions. The OEMs have been looking for light-weighting almost every part of a vehicle including seats. The manufacturers of automotive seats have made weight reduction of the seats a part of their strategy to increase their market share. The ongoing trend of vehicle light weighting is driving the automotive seat market.
The advancements in the automotive technologies is transforming the automotive seats market
The automotive seats are being tailored for advanced automotive technologies such as autonomous vehicles and electric vehicles, and the share of such automobiles is poised to grow as automakers and other tech giants such as have invested in R&D programmes to develop these technologies. The introduction of autonomous vehicles will change the way the passengers are seated as the driver becomes a passenger. The automotive interior suppliers have concepts for autonomous vehicles which make the vehicle interior a living space. Further, the growing role of electronics in an automobile will significantly transform the seating of automobiles. The opportunities for the seating manufacturers are immense owing to transformative technologies that are on the anvil and the consequent challenges it will present to the industry in terms of safety and comfort.
The market has been segmented by material (Leather, Fabric), vehicle type (passenger vehicles and commercial vehicles) and region (North America, South America, Europe, Africa & Middle East and Asia-Pacific).
Major Players: ADIENT PLC., FAURECIA, LEAR CORPORATION and GRUPO ANTOLIN amongst others.
Key developments in the market:
Faurecia has introduced its second version of its Active Wellness concept, which uses unique types of contactless sensors, infrared cameras, and Bluetooth to collect data on the driver’s physical conditions, and then adjusts the seat and the cockpit environment accordingly.
Reasons to purchase this report:
- Provides latest insights into the Global automotive seating industry.
- Gives a detailed analysis of the competitive landscape in the automotive seats market.
- Analyzes the market scenario with the help of Porter’s Five Forces Analysis.
- Forecasts the market value by assessing the impact of the market drivers and constraints.
- Answers questions like
- How the increasing penetration of electronics in automotive change the automotive seats?
- What are the market dynamics for automotive aftermarket and component manufacturers in the country?
Report Customization and Benefits:
- This report can be customized to meet the desired requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
- Three months analyst support, along with the Market Estimate Sheet in excel.
1.1 Study Deliverables
1.2 General Study Assumptions
2. Research Methodology
2.2 Analysis Methodology
2.3 Study Assumptions
2.4 Econometric Forecast Model
3. Executive Summary
4. Key Findings of the Study
5. Market Overview and Technology Trends
5.1 Current Market Scenario
5.2 Technology Trends
5.3 Porter's Five Forces Analysis
5.3.1 Threat of New Entrants
5.3.2 Threat of Substitute Products/Services
5.3.3 Bargaining Power of Suppliers
5.3.4 Bargaining Power of Buyers
5.3.5 Intensity of Competitive Rivalry
6. Market Dynamics
6.1.1 Vehicle light-weighting
6.1.2 Increasing role of Electronics in Automobiles
6.2.1 Slow Economic Growth in the Latin American and Eastern European Region
6.3.1 Emergence of Autonomous Vehicles
7. Global Automotive Seats Market, Segmented By Material
8. Global Automotive Seats Market Segmented By Technology
8.1 Standard Seats
8.2 Powered Seats
8.3 Ventilated Seats
8.4 Other Seats
9. Global Automotive Seats Market, By Geography
9.1 North America
9.1.1 United States
9.1.3 Rest of North America
9.2.4 Rest of Asia-Pacific
9.3.1 United Kingdom
9.3.4 Rest of Europe
9.4 Rest of the World
9.4.2 South Africa
10. Competitive Landscape
10.2 Market Share Analysis
11. Company Profiles
11.1 Aisin Seiki Co., Ltd.
11.2 NHK Springs Corporation
11.3 Toyota Boshoku Corporation
11.4 Adient Plc
11.5 Grupo Antolin
11.6 Hyundai Dymos Inc
11.7 Lear Corporation
11.8 Gentherm Incorporated
11.9 Ts Tech
12. Future Outlook of the Market