Market Overview

• The automotive seat market is anticipated to register a CAGR of about 5.37% during the forecast period (2019 – 2024).
• Increasing passenger comfort has become one of the most important considerations in the passenger car market and seats are of much significance in this aspect. Seats should take as little space as possible and provide the maximum level of comfort. As a result, consistent development is taking place in this regard.
• Automotive manufacturers consider weight as one of the most important factors while manufacturing a vehicle. Some manufacturers, such as Land Rover, have started making automobiles solely out of light materials, like aluminum, to cut down on weight.
• In order to further reduce the vehicle’s weight, automotive manufacturers are continuously exploring lightweight designs for seats. Carbon fiber is emerging as a strong candidate for lighter seats, but its high cost is impeding the progress.
• Due to intense competitive rivalry and margin pressure in the market, manufacturers are actively setting up bases in the emerging markets to take advantage of the low labor costs. This trend may change the dynamics of the industry in the long run, and seat manufacturers may have to start setting up facilities in these emerging markets to stay competitive.
• The powered seat and ventilated seat segments are expected to record high CAGR, on account of the rising sales of luxury vehicles and the increasing adoption of such seats in the mid-segment cars.
• The Asia-Pacific region is the biggest market, and is also predicted to show the highest growth rate among all regions.

Scope of the Report

The automotive seat market has been segmented by material, technology, and geography.

This study focuses on the automotive seats in the global market, especially in North America, Europe, Asia-Pacific, South Africa, Brazil, and the Rest of the World.

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Key Market Trends

Increase in Production of Automobiles

Sales of passenger cars have been increasing across the world. In 2017, the global passenger cars production accounted for 97,302,534 units. China has the largest share in the passenger car market, followed by the United States, Japan, Germany, South Korea, and India. Improving road infrastructure and rising disposable income of the middle-class consumers are driving the passenger car market in the developing countries. Competitive pricing of vehicles by automotive manufacturers has also created a huge demand for passenger cars in developing countries.

This rise in demand for passenger cars resulted in a rise in automobile production and the subsequent growth in the demand for related components, like upholstery, seats, etc. Additionally, the industry is witnessing a consumer preference toward SUVs and MPVs that generally have more seats, as compared to hatchbacks and sedans. Overall, the growing passenger car market is acting as a major driver for the automotive seat market.

Additionally, the demand for commercial vehicles has been continually increasing, owing to the growing e-commerce (resulting in growth in the logistics industry), construction, and mining industries. According to Eurostat, over 75% of inland cargo transports within the EU, i.e., about 1,750 billion metric ton-kilometer (tkm), travel by road. In some European countries, this rate goes as high as 90%, or more. As the e-commerce industry continues to grow across Europe, the demand for a more advanced distribution network is increasing. In 2017, freight transportation (between 50 km and 1,999 km) accounted for 89.1% of the total freight transportation, and as the market continues to expand, the demand for pick-up vans, small trucks, and other LCVs is also likely to increase. Thus, the rising demand for commercial vehicles is also expected to aid in propelling the growth of the automotive seat market.

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