Automotive Seat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The automotive seat market was valued at USD 76.24 billion in 2020, and it is expected to reach a value of USD 103.74 billion by 2022, registering a CAGR of 5.27% during the forecast period (2021 - 2026).

The COVID-19 pandemic hindered the growth of the automotive seat market, as there were continuous lockdowns and travel restrictions across the world to contain the virus. In addition, the supply chain of the market got affected as manufacturing units were shut down. Besides, these high costs of modular and advanced seats compared to traditional seats may hamper the growth of the automotive seat market.

However, the increasing usage of lightweight materials to decrease the weight of automotive seats is creating new opportunities in the market for automotive seats. The growing demand for vehicle production and rising SUV will fuel the automotive seat markets in the forecast period.

Some other factors driving the market are rising demand for climate-controlled seat technology and a surge in the need for lightweight seat frames. 

The Asia-Pacific region is expected to exhibit a better growth rate during the forecast period, as manufacturers are actively setting up bases in emerging markets such as India and China to take advantage of the low labor costs. This trend may change the dynamics of the industry in the long run, and seat manufacturers may have to start setting up facilities in these emerging markets to stay competitive.

Scope of the Report

The report covers the latest trends and COVID-19 impact followed by technological advancements in the market. The scope of the automotive seat market report covers the segmentation based on material type, technology, and geography. By material type, the market is segmented into synthetic, genuine leather, fabric, and other material types. By technology type, the market is segmented into standard seats, powered seats, ventilated seats, and other seats. By geography type, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. For each segment, the market sizing and forecast have been done on the basis of value (USD billion).

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Key Market Trends

Rising Demand for Climate-controlled Seat Technology

The increasing global warming at extreme temperatures is further making it difficult for the drivers and passengers to travel in the vehicle. The automotive seat market is expected to accommodate new technologies in the wake of growing climate and environmental challenges. For example, if a passenger car is left in the sun all day, it will be uncomfortable for the passenger and driver to sit in the car due to trapped heat.

However, technological advancements have led to the development of climate-controlled seating technology in car seats, which allow consumers to cool them right away. These seats have perforated inserts with chillers and fans built into them to accomplish this task. Similarly, there are fabric-based heaters in the seats, which are useful during cold weather. Therefore, there is a growing focus on providing climate-controlled seats.

• Powered, heated, and ventilated applications are now getting commercialized and are being used in most mid-end SUVs, while massage seats are mostly offered in high-end models by OEMs. For instance, automotive OEMs such as Mercedes-Benz, BMW, Jaguar, and Cadillac offer massage seats for front passengers.

Different strategies are implemented by the giant companies operating in this automotive seat market, aiding to proliferate with the integration of electrical components, thus, increasing comfort. They offer an assortment of functionalities such as ventilation, heating, and massaging. Automated seat adjustment using sensors to assure comfort is another key element aiding the increasing penetration of technology in the automotive seat market.

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