Nicotine Gum Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Nicotine Gum Market Revenue and it is segmented by Type (2 mg Nicotine Gum and 4 mg Nicotine Gum), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Tobacco Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Size and Values Are Provided in Terms of (USD) During the Forecasted Years for the Above Segments.

Nicotine Gum Market Size

Nicotine Gum Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 1.47 Billion
Market Size (2028) USD 1.79 Billion
CAGR (2023 - 2028) 4.11 %
Fastest Growing Market North America
Largest Market Asia Pacific

Major Players


*Disclaimer: Major Players sorted in no particular order


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Nicotine Gum Market Analysis

The Nicotine Gum Market size is estimated at USD 1.47 billion in 2023, and is expected to reach USD 1.79 billion by 2028, growing at a CAGR of 4.11% during the forecast period (2023-2028).

  • The market for nicotine gums and patches is driven by various factors, including the growing preference for smoking cessation aids, government initiatives to control tobacco consumption, and the rising number of deaths caused by smoking. For example, the United Kingdom government's objective to be smoke-free by 2030 has led to significant investments in stop-smoking services and other initiatives aimed at helping consumers quit smoking.
  • Similarly, Johnson & Johnson's donation of nicotine patches to the Ministry of Health of Jordan exemplifies efforts to support smoking cessation during the COVID-19 pandemic and beyond. Cigarette smokers looking to reduce their exposure to hazardous chemicals in tobacco smoke have driven up worldwide demand for nicotine replacement therapy (NRT) products like nicotine gum in recent years. Recent developments in the worldwide NRT industry include the introduction of longer-lasting gums and the rising popularity of flavored alternatives. The number of persons utilizing nicotine replacement therapy (NRT) to help them stop smoking has also increased, as has the percentage of doctors who advocate for its use.
  • The Food and Drug Administration (FDA) approves nicotine gum as a medicine to aid in quitting smoking. It is often combined with nicotine patches to manage stronger cravings and prevent withdrawal symptoms. The increasing awareness of the health hazards associated with smoking has resulted in a rise in the number of people attempting to quit smoking, thereby boosting sales of nicotine gum products.
  • Moreover, the high number of deaths caused by smoking has prompted manufacturers to develop new products that reduce tobacco-related harm, thereby driving market growth. For example, according to the World Health Organization (WHO), the number of tobacco smokers in the African, American, European, and South East Asian regions will be 62, 118, 168, and 418 million, respectively 2025.

Nicotine Gum Market Trends

Rising Awareness Regarding Health Hazards Associated with Smoking

  • The market for nicotine cessation products has seen a significant increase in demand from medical institutions and rehab clinics in both developed and developing countries. This trend is driven by consumers' preference for nicotine replacement therapies, such as gums and patches, to help them quit smoking due to the growing awareness of the harmful health hazards of smoking cigarettes. 
  • The American Heart Association (AHA) reports that smoking-related diseases result in more than 440,000 deaths yearly in the United States alone. Moreover, women aged 35 and older who smoke and take birth control pills are at a higher risk of stroke or heart disease, and cigarette smokers are 2-4 times more likely to develop heart disease than non-smokers.
  • Governments are also taking comprehensive measures to reduce smoking rates, such as banning tobacco advertising and promotion, restricting smoking in public places, and implementing health education campaigns with bold health warnings on tobacco products. India's National Tobacco Control Cell (NTCC) is responsible for planning, policy formulation, monitoring, implementing, and evaluating the different activities under the National Tobacco Control Programme (NTCP). These measures have encouraged consumers to look for alternatives to reduce tobacco consumption, driving demand for the nicotine gum market. 
  • Additionally, the availability of various flavors has also contributed to the success of nicotine gum. Nicotine gum comes in a wide variety of flavors, including mint, fruit, and cinnamon, to make quitting smoking easier for the smoker without sacrificing flavor. Because of this, the popularity of nicotine gum has risen among smokers, who the flavor of conventional tobacco products may have turned off.
Nicotine Gum Market: Percentage of Individuals Successfully Quit Smoking, By Age, (in %), England, 2021-2022

North America Holds Significant Share in the Market

  • North America has experienced an increase in the percentage of health-consciousness consumers supported by government initiatives and campaigns driving market growth in the region. Moreover, the region has the presence of major brands focusing on product innovations to capture the growing demand and achieve a competitive advantage in the market. 
  • For instance, Nicorette has launched a new nicotine gum product coated with ice mint lozenge with a smoother texture. Such factors are anticipated to drive the market growth during the study period. The United States holds the major share of the North American nicotine gum market.
Nicotine Gum Market CAGR (in %), By Geography, Global, 2022

Nicotine Gum Industry Overview

The market for nicotine gum is highly competitive, with numerous global, regional, and private-label companies vying for a significant market share. Key players in the market include British American Tobacco, Haleon Group of Companies, Johnson & Johnson, Perrigo Company plc, and Philip Morris International Inc., among others.

Key players are focused on expanding their product portfolios and offering unique products, such as sugar-free gums, to differentiate themselves from the competition and meet the increasing demand for nicotine gum. Manufacturers are also attempting to improve nicotine gum's taste, flavors, and functionality and are promoting their products through various marketing campaigns to gain a competitive edge.

Nicotine Gum Market Leaders

  1. British American Tobacco

  2. Haleon Group of Companies

  3. Johnson & Johnson

  4. Perrigo Company plc

  5. Philip Morris International Inc.

*Disclaimer: Major Players sorted in no particular order

Nicotine Gum Market Concentration

Nicotine Gum Market News

  • March 2022: Johnson & Johnson's Nicorette and NicoDerm launched a digital ecosystem, a website that offers support for smokers on their quit journey. The website is equipped with various resources and tools, including education, motivation, and support, to make quitting smoking easier. The company has designed this new strategy as a portfolio of nicotine replacement therapy (NRT) solutions to combine various options to help smokers quit.
  • February 2022: Enorama Pharma's business partner, betapharm Arzneimittel GmbH, launched generic nicotine chewing gum in Germany under the brand name Nicotine Beta. This brand offers generic products that highlight the advantages of nicotine replacement therapy (NRT).
  • July 2021: Philip Morris International Inc. acquired Fertin Pharma, a manufacturer of nicotine gum, for USD 813.1 million. The company's goal with this acquisition is to expand its product portfolio by adding a range of smoke-free products.

Nicotine Gum Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 2 mg Nicotine Gum

      2. 5.1.2 4 mg Nicotine Gum

    2. 5.2 Distribution Channels

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores/Tobacco Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 British American Tobacco

      2. 6.3.2 Haleon Group of Companies

      3. 6.3.3 ITC Limited

      4. 6.3.4 Johnson & Johnson

      5. 6.3.5 Perrigo Company plc

      6. 6.3.6 Philip Morris International Inc.

      7. 6.3.7 Rubicon Research (Rubicon Consumer Healthcare)

      8. 6.3.8 Alchem International Pvt. Limited

      9. 6.3.9 Cipla Limited

      10. 6.3.10 Die betapharm Arzneimittel GmbH

      11. 6.3.11 Alkalon A/S

    4. *List Not Exhaustive

**Subject to Availability

Nicotine Gum Industry Segmentation

Nicotine gum is an over-the-counter (OTC) smoking cessation product. It aims to assist individuals suffering from tobacco dependence in minimizing their consumption of cigarettes and eventually quitting smoking.

The scope of the nicotine gum market includes segmentation of the market based on type, distribution channel, and geography. By type, the market is segmented into 2 mg Nicotine Gum and 4 mg Nicotine Gum. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/tobacco stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

2 mg Nicotine Gum
4 mg Nicotine Gum
Distribution Channels
Convenience Stores/Tobacco Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Nicotine Gum Market Research FAQs

The Nicotine Gum Market size is expected to reach USD 1.47 billion in 2023 and grow at a CAGR of 4.11% to reach USD 1.79 billion by 2028.

In 2023, the Nicotine Gum Market size is expected to reach USD 1.47 billion.

British American Tobacco, Haleon Group of Companies, Johnson & Johnson, Perrigo Company plc and Philip Morris International Inc. are the major companies operating in the Nicotine Gum Market.

North America is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia Pacific accounts for the largest market share in Nicotine Gum Market.

Nicotine Gum Industry Report

Statistics for the 2023 Nicotine Gum market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Nicotine Gum analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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