Nicotine Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Nicotine Gum Market is segmented by Product Type (2 mg Nicotine Gum and 4 mg Nicotine Gum), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Tobacco Stores, Online Retail Stores, and Other Distribution Channels), and By Geography ( North America, Europe, Asia-Pacific, South America, and Middle East & Africa)

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: >5.1 %

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Market Overview

The Global Nicotine Gum Market is projected to register a CAGR of ~5.1% during the study period (2020-2025). 

  • The growing awareness regarding health hazards associated with smoking, which has resulted in a rise in the number of people trying to quit smoking is the major factor driving market growth. Moreover, the market has witnessed a significant increase in demand from medical institutions and rehab clinics for the purpose of nicotine cessation, in both the developed and developing countries across the globe. 
  • Furthermore, an increase in government initiatives across various countries to control tobacco consumption is also a prime factor rising the sales of nicotine gum, globally.

Scope of the Report

The global nicotine gum market is segmented by product type into 2 mg Nicotine Gum and 4 mg Nicotine Gum. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores/tobacco stores, online retail stores, and other distribution channels. By geography, the scope includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
2 mg Nicotine Gum
4 mg Nicotine Gum
By Distribution Channels
Convenience Stores/Tobacco Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Rising Awareness Regarding Health Hazards Associated with Smoking

Globally, there has been a significant rise in government focus to reduce smoking rates, Governments across the regions are adopting comprehensive approaches to control tobacco consumption. This include a range of measures such as ban on tobacco advertising and promotion; restrictions on smoking in public places and in the workplace; sustained increases in tobacco taxation combined with measures to curb smuggling; large, bold health warnings on tobacco products; smoking cessation and health education campaigns; and the regulation of tobacco to standards and many others. Such measures have increased the consumers to look for alternatives to reduce tobacco consumption driving demand for the nicotine gum market.

Nicotine Gum Market1

North America Holds Significant Share in the Market

North America has experienced an increase in the percentage of health consciousness consumers supported by government initiatives and campaigns driving the growth of the market in the region. Moreover, the region has the presence of major brands focusing on product innovations to capture the growing demand and achieve a competitive advantage in the market. For instance, Nicorette has launched a new nicotine gum product coated ice mint lozenge with a smoother texture. Such factors are anticipated to drive the market growth during the study period. The United States holds the major share in the North America nicotine gum market.

Nicotine Gum Market2

Competitive Landscape

The global nicotine gum market is a fragmented market with the presence of various regional and global players. Moreover, the market has the presence of many private label nicotine gum brands owing to growing demand. Companies make themselves competitive by expanding product offerings, improving taste, flavors, functionality, and marketing activities. Key players in the market include British American Tobacco, GlaxoSmithKline plc, ITC Limited, Johnson & Johnson, Novartis AG, among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 2 mg Nicotine Gum

      2. 5.1.2 4 mg Nicotine Gum

    2. 5.2 By Distribution Channels

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores/Tobacco Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 British American Tobacco

      2. 6.3.2 GlaxoSmithKline plc

      3. 6.3.3 ITC Limited

      4. 6.3.4 Johnson & Johnson

      5. 6.3.5 Novartis AG

      6. 6.3.6 Perrigo Company plc

      7. 6.3.7 Takeda Consumer Healthcare Company Limited

      8. 6.3.8 Cipla Health Limited

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Nicotine Gum Market market is studied from 2016 - 2026.

The Nicotine Gum Market is growing at a CAGR of >5.1% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

British American Tobacco, GlaxoSmithKline plc, ITC Limited, Johnson & Johnson, Novartis AG are the major companies operating in Nicotine Gum Market.

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