Latin America E-Cigarette Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Latin America E-Cigarette Market Report Covers E Nicotine Technology and is Segmented by Product Type (Completely Disposable Model, Rechargeable but Disposable Cartomizer, and Personalized Vaporizer); by Battery Mode (Automatic E-cigarette and Manual E-cigarette); and by Geography (Chile, Ecuador, Honduras, Paraguay, Costa Rica, and Rest of Latin America). The report offers the market size and values in (USD Million) during the forecasted years for the above segments.

Latin America E-Cigarette Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Latin America E-Cigarette Market Size

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Latin America E Cigarettes Market- Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 5.74 %
Market Concentration Low

Major Players

Latin America E-Cigarettes Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Latin America E-Cigarette Market Analysis

The Latin America E-Cigarettes Market is expected to register a CAGR of 5.74% during the forecast period.

  • E-cigarettes and vaping devices are expected to gain significant traction during the forecast period due to the growing emphasis on adopting safer alternatives to smoking throughout the forecast. To meet the increasing demand for e-cigarettes and vape devices, vendors started to offer their products on the internet, including gifts with each purchase of vaping devices.
  • People are increasingly using E-cigarettes or electronic nicotine delivery systems (ENDS) as a substitute for smoking or recreational purposes. Due to the growing health concern over conventional tobacco-based cigarettes, the e-cigarette market has witnessed significant growth over the past decade. In Latin America, vaping is either illegal, or the laws are uncertain about e-cigarettes.
  • For example, vaping is banned in major countries like Argentina, Brazil, Mexico, and Venezuela, while there are no definite laws in countries like Peru and Colombia. As enforcement of e-cigarette laws is often open to local authorities, vape shops are usually found in places where they are technically illegal in the region. In the entire region, only five regions where the sale of e-cigarettes is legal and allowed are Chile, Ecuador, Honduras, Paraguay, and Costa Rica.

Latin America E-Cigarette Industry Overview

The Latin American E-cigarettes market is competitive with many regional players. Some significant companies selling e-cigarettes in the Latin American market are Shenzhen Kanger Technology Co., Ltd, Innokin Technology, British American Tobacco, and Shenzhen IVPS Technology Corporation Ltd. (Smok). Most companies sell their e-cigarettes via websites such as Revolution Vapor Ltda., and C.R. Vapor. Since it's legal to sell or use an e-cigarette in Ecuador, where they are considered 'electronic nicotine delivery systems,' advertising of e-cigarettes in Ecuador is only allowed in venues accessed solely by adults, thereby providing some form of consumer knowledge regarding the brands or companies selling their range of e-cigarettes in the country.

Latin America E-Cigarette Market Leaders

  1. Innokin Technology

  2. Shenzhen Kanger Technology Co.,Ltd

  3. International Vapor Group

  4. British American Tobacco PLC

  5. Philip Morris Products Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Latin America E-Cigarettes Market Concentration
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Latin America E-Cigarette Market News

  • August 2022: SMOK, the brand from Shenzhen IVPS Technology, which specializes in the research, development, production, and sale of e-cigarettes, launched its new SOLUS 2 series. After nearly 200 days in development, the SOLUS 2 has come to represent improved vaping experiences and cost-effectiveness for vapers worldwide.
  • May 2022: Innokin Technology partnered with Aquios Labs to launch the brand-new water-based vaporizer 'Lota'. With this partnership, Lota can access innovative new technologies and products for closed vaping systems. The first generation of water-based vape juice from Aquios Labs, AQ30, supports 30% water.
  • August 2021: Philip Morris International Inc launched IQOS ILUMA, the latest addition to its growing portfolio of smoke-free products for adults. The new IQOS ILUMA is the brand's first tobacco-heating system with induction-heating technology, which utilizes no blade and requires no cleaning.

Latin America E-Cigarette Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Completely Disposable Model
    • 5.1.2 Rechargeable but Disposable Cartomizer
    • 5.1.3 Personalized Vaporizer
  • 5.2 Battery Mode
    • 5.2.1 Automatic E-cigarette
    • 5.2.2 Manual E-cigarette
  • 5.3 Geography
    • 5.3.1 Chile
    • 5.3.2 Ecuador
    • 5.3.3 Honduras
    • 5.3.4 Paraguay
    • 5.3.5 Costa Rica
    • 5.3.6 Rest of Latin America

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Shenzhen Kanger Technology Co.,Ltd
    • 6.3.2 Innokin Technology
    • 6.3.3 British American Tobacco PLC
    • 6.3.4 Philip Morris International Inc.
    • 6.3.5 Shenzhen IVPS Technology Corporation Ltd. (Smok)
    • 6.3.6 International Vapor Group
    • 6.3.7 NicQuid LLC
    • 6.3.8 NJOY Inc.
    • 6.3.9 Japan Tobacco, Inc.
    • 6.3.10 Nicotek LLC
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Latin America E-Cigarette Industry Segmentation

Electronic cigarettes simulate tobacco smoking by using electronic devices. The device consists of a battery, an atomizer, and a cartridge or tank for holding liquid. With this product, the user inhales vapor rather than smoke.

The Latin American electronic cigarette (e-cigarette) market is segmented based on product type, battery mode, and geography. Based on product type, the e-cigarette market is segmented into Completely Disposable Models, Rechargeable but Disposable Cartomizers, and Personalized Vaporizers. Based on battery mode, the market is segmented into Automatic e-cigarettes and Manual e-cigarettes. By geography, it is segmented into Chile, Ecuador, Honduras, Paraguay, Costa Rica, and Rest of Latin America.

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Completely Disposable Model
Rechargeable but Disposable Cartomizer
Personalized Vaporizer
Battery Mode Automatic E-cigarette
Manual E-cigarette
Geography Chile
Ecuador
Honduras
Paraguay
Costa Rica
Rest of Latin America
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Latin America E-Cigarette Market Research FAQs

What is the current Latin America E-Cigarettes Market size?

The Latin America E-Cigarettes Market is projected to register a CAGR of 5.74% during the forecast period (2025-2030)

Who are the key players in Latin America E-Cigarettes Market?

Innokin Technology, Shenzhen Kanger Technology Co.,Ltd, International Vapor Group, British American Tobacco PLC and Philip Morris Products Inc. are the major companies operating in the Latin America E-Cigarettes Market.

What years does this Latin America E-Cigarettes Market cover?

The report covers the Latin America E-Cigarettes Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Latin America E-Cigarettes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Latin America E-Cigarette Industry Report

The Latin America e-cigarette market is undergoing substantial growth, driven by increased health awareness and a shift towards safer smoking alternatives like e-cigarettes. With products ranging from modular and rechargeable to next-generation and disposable e-cigarettes, and various flavors such as tobacco, fruit, and sweet, the market meets a broad consumer demand. Technological improvements in product design and distribution channels, including online platforms, specialist e-cig shops, supermarkets, and tobacconists, enhance accessibility and consumer appeal. Despite regulatory challenges in certain regions, countries like Chile and Ecuador see a rising demand due to legal backing, contributing to market expansion. This vibrant market, as detailed in Mordor Intelligence™ Industry Reports, promises significant growth and innovation in electronic nicotine delivery systems, catering to a young, health-conscious demographic seeking quality and safety in smoking alternatives. For comprehensive insights, a free downloadable report is available, providing a forecast and historical overview of the market.