The evolving retail industry, especially in developing countries, is marked by the emergence of many stores in the hypermarket, supermarket, and specialty store formats. The penetration of organized retail is also expected to enable consumers to seek information about various brands and compare prices and quality, which results in a better purchase decision. Vendors leverage both traditional and social media platforms for advertising. Companies create campaigns and exhibition shows to promote their brands and products, reaching out to their target audience through various social media platforms. Now, with the increasing demand, several companies have invested heavily in finding new distribution channels. Thus, e-cigarettes are available for users across a range of channels. With the growth of e-commerce and many retail stores planning to introduce e-cigarettes in their line-up to match the competition, e-cigarettes are becoming relatively easy to procure. This is driving the faster adoption of the product, resulting in healthy market growth.

Vaping is a modern trend, but even new vapes have their roots in ancient history. Egypt is known for its ancient vaping techniques, such as heating herbs and oils on hot stones to vape. According to ‘The Egyptian Journal of Hospital Medicine’, in 2016, a study was conducted in Egypt, and the results of the study showed that 57.5% of the respondents were aware of e-cigarettes. Among those who know about e-cigarettes, 41.6% believed that e-cigarettes help smoking cessation and 31.9% believed that it is less harmful than traditional cigarettes. Vendors operating in the country are introducing innovative products, in terms of functionality, flavors, ingredients, packaging, and format. Rising consumer awareness and product knowledge about various e-cigarettes have led to the introduction of high-performance and quality products in the Egyptian e-cigarettes market. The electronic cigarette and e-liquid from Intellicig Egypt have revolutionized the smoking experience for the smokers. Intellicig is one of the largest electronic cigarette manufacturer in the Egyptian market and the only company that offers its clients, after-sale service and care.