Market Overview

Middle East & Africa E-cigarettes Market is forecasted to reach USD 485 million by 2024 growing at a rate of 9.74% during the forecast period (2019 - 2024). Over the past few years, there has been a rising awareness regarding the health hazards associated with smoking. This has resulted in high demand for alternatives to traditional cigarettes, like e-cigarettes. E-cigarettes were introduced as an alternative to traditional cigarettes. According to the estimates provided by the World Bank, 180 million premature deaths can be avoided if smoking cigarettes can be reduced to one-half by 2025, and e-cigarettes are a major step toward this achievement. With the growing popularity of vaping devices, flavor and fragrance vendors are introducing a wide variety of e-liquids to attract consumers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances, are luring a large number of consumers to adopt these e-cigarette devices. Tobacco manufacturers are focusing on technological developments and innovation, in order to attain an edge over the competitors. This has persuaded vendors to heavily invest in technology

Scope of the Report

E-cigarettes are also called vaping devices. They could contain e-liquids and can also include a miscellaneous group of devices that allow users to inhale an aerosol, which contains nicotine, flavorings, and other spices. Various types of flavors, such as mint, menthol, chocolate, cola, bubble gum, fusions of other fruits and flavoring ingredients are attracting a large number of consumers to adopt them.

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Key Market Trends

Penetration of E-cigarettes in Organized Retail

The evolving retail industry, especially in developing countries, is marked by the emergence of many stores in the hypermarket, supermarket, and specialty store formats. The penetration of organized retail is also expected to enable consumers to seek information about various brands and compare prices and quality, which results in a better purchase decision. Vendors leverage both traditional and social media platforms for advertising. Companies create campaigns and exhibition shows to promote their brands and products, reaching out to their target audience through various social media platforms. Now, with the increasing demand, several companies have invested heavily in finding new distribution channels. Thus, e-cigarettes are available for users across a range of channels. With the growth of e-commerce and many retail stores planning to introduce e-cigarettes in their line-up to match the competition, e-cigarettes are becoming relatively easy to procure. This is driving the faster adoption of the product, resulting in healthy market growth.

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