Tobacco Market - Growth, Trends, and Forecasts (2023 - 2028)

The Global Tobacco Market is Segmented by Product type (Cigarettes, Cigars and Cigarillos, Waterpipes, and smokeless, Devices); by Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Specialty Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Tobacco Industry Overview

Tobacco Market Summary
Study Period: 2016 -2027
Fastest Growing Market: Asia Pacific
Largest Market: Middle-East and Africa
CAGR: 3.75 %

Major Players

Tobacco Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Tobacco Market Analysis

The Global Tobacco Market is estimated to witness a CAGR of 3.75%in the upcoming five years.

Increasing smoking prevalence and stable demand for tobacco products are the key factors driving growth in the global tobacco market. Tobacco is one of the significant sources of tax revenue for governments worldwide. Owing to lax regulatory environments, developing economies are now fuelling growth in the market. Cigarettes have been observed to be the most popular tobacco product, owing to various factors such as convenience, the experience offered, and cost-effectiveness, among others. The tobacco market is consolidated with the presence of a few large players accounting for a significant share worldwide.

With the innovation in tobacco products, manufacturers are launching the product on a global scale to expand the company's revenues which in turn is gaining traction to boost the growth of the global tobacco market. As the population has become more aware of the harmful effects of tobacco consumption, tobacco consumption has been declining in developed and wealthy countries across the globe. Companies are introducing new products that are significantly less harmful than conventional products to maintain demand. New nicotine products referred to as new, alternative, or novel tobacco products that have entered the market are aiding the growth of the market across the globe.

Tobacco Industry Segments

Tobacco is a leaf derived from plants, which are plucked up, dried, processed, and fermented, then used in tobacco products. The global tobacco market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into Cigarettes, Cigars, & Cigarillos, Waterpipes, and Smokeless Devices. By distribution channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Other Distribution channels. Geographically the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type
Cigars and Cigarillos
Smokeless Devices
Distribution Channel
Convenience Stores
Specialty Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Tobacco Market Trends

This section covers the major market trends shaping the Tobacco Market according to our research experts:

Rising Popularity for Low Tar, Nicotine Products

To reduce the use of conventional/combustible cigarettes, consumers in the region are increasingly using e-cigarettes, snuff, and low-tar cigarette products concurrently. Additionally, due to the fact that e-cigarettes mimic the experience of smoking conventional/combustible cigarettes, consumers are significantly using them to satisfy their nicotine addiction, which is driving the market. Additionally, with the growing popularity of vaping devices, flavor and fragrance vendors are introducing a wide variety of e-liquids to attract consumers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances, are luring many consumers to adopt these e-cigarette devices.

Furthermore, e-cigarettes, snus, and other products have lower levels of carcinogens compared to combustible smokers. In addition, increasing cases of tobacco-related cancer globally, most of which are linked to cigarette smoking, have led the public to seek alternatives. Hence, increasing health concerns, especially among the smoking population, are driving the market growth of less harmful tobacco products.

Tobacco Market: United States high school students using electronic cigarettes (e-cigarettes) (in %), United States, 2016 - 2021

Asia-Pacific Holds a Significant Share in the Market

Asia-Pacific is one of the largest producers and consumers of tobacco globally, led by countries such as China and India. ITC is one of the biggest players in the Asian market in terms of cigarettes on the back of countrywide distribution and a large portfolio of brands. As cigarette companies cannot advertise, most rely on wide distribution and innovations to retain sales, including ITC. The regulations in countries such as India, for instance, the ban on the consumption of tobacco products in public places and also the rising availability of tobacco products in modern retail outlets in the region, are factors that are actively driving the growth of the tobacco market in the Asia-Pacific region. Smoking in Japan, though historically less restricted by law than in many other nations, has significantly changed in recent years. However, Japanese players implemented the TAPSO vending machine system, which required that people purchasing cigarettes from vending machines have identification cards verifying their age.

Tobacco Market - Market Share (%), By Region, Global, 2021

Tobacco Market Competitor Analysis

The global tobacco market is consolidated and comprises a few large players who hold most of the share in the market. Some of the major players in the market are Philip Morris International Inc., British American Tobacco plc, Imperial Brands plc, Eastern Company SAE, and ITC Limited, among others. With increased industry regulation worldwide, the launching of new products, mergers, and acquisitions have also increased, which are the major cause of acquiring a huge share in the market. The manufacturer is majorly concentrating on enhancing their product quality to obtain a competitive edge over other players in the market. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across the world.

Tobacco Market Top Players

  1. Philip Morris International Inc.

  2. British American Tobacco plc

  3. Imperial Brands plc

  4. Eastern Company SAE

  5. ITC Limited

*Disclaimer: Major Players sorted in no particular order

Tobacco Market Concentration

Tobacco Market Recent Developments

  • In November 2022, With its mix of specially designed tobacco sticks, BLENDS, Philip Morris International Inc. launched its latest heat-not-burn tobacco heating system, BONDS by IQOS. 
  • In July 2022, In Tokyo, Japan, BAT announced the launch of gloTM hyper X2, its latest innovation from the fast-growing global heated tobacco brand gloTM. Featuring new, innovative, user-friendly features, the new 'barrel styling' product offers a new, innovative design shaped by consumer insights.
  • In August 2021, Ploom X, a next-generation heated tobacco device was launched in Japan by JT Group. The Ploom X product is available in convenience stores and select tobacco retail outlets throughout Japan.

Tobacco Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Cigarettes

      2. 5.1.2 Cigars and Cigarillos

      3. 5.1.3 Waterpipes

      4. 5.1.4 Smokeless Devices

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 China National Tobacco Corporation

      2. 6.3.2 Philip Morris International Inc.

      3. 6.3.3 British American Tobacco plc

      4. 6.3.4 Japan Tobacco Inc.

      5. 6.3.5 Imperial Brands plc

      6. 6.3.6 Altria Group, Inc.

      7. 6.3.7 PT Gudang Garam Tbk

      8. 6.3.8 Eastern Company SAE

      9. 6.3.9 KT&G Corp

      10. 6.3.10 ITC Limited

    4. *List Not Exhaustive

**Subject to Availability
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Tobacco Market Research FAQs

The Tobacco Market market is studied from 2016 - 2027.

The Tobacco Market is growing at a CAGR of 3.75% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Middle-East and Africa holds highest share in 2021.

Philip Morris International Inc., British American Tobacco plc, Imperial Brands plc, Eastern Company SAE, ITC Limited are the major companies operating in Tobacco Market.

Tobacco Industry Reports

In-depth industry statistics and market share insights of the Tobacco sector for 2020, 2021, and 2022. The Tobacco research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Tobacco report PDF.

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