Cigar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Cigar Market is Segmented by Product Type (Conventional Cigar and Premium Cigar), by Distribution Channel (Offline Retail Stores and Online Retail Stores), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD) for the Above Segments.

Cigar Market Size

Single User License


Team License


Corporate License


Book before:
Cigar Market Summary
Study Period 2019-2029
Market Size (2024) USD 53.64 Billion
Market Size (2029) USD 88.28 Billion
CAGR (2024 - 2029) 10.48 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Cigar Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Cigar Market Analysis

The Cigar Market size is estimated at USD 53.64 billion in 2024, and is expected to reach USD 88.28 billion by 2029, growing at a CAGR of 10.48% during the forecast period (2024-2029).

Increased consumer inclination toward products complementing opulent lifestyles and the premiumization of cigars have boosted the cigar market globally. Rising disposable income, demand for premium products, and celebrity endorsements have further driven the cigar market. As cigars are relatively high in price and are especially handmade, they are considered a luxury product and are favored by high-income groups. Convenience and innovation are other factors propelling the cigar market. Chain stores with drive-through window outlets are gaining traction due to the convenience offered by such stores. Customers find these drive-through windows convenient, which can aid in increasing cigar sales. 

The emergence and promotion of cigar culture, including cigar lounges, clubs, and events, have increased customers’ interest in cigars. These spaces provide enthusiasts with a social environment to enjoy cigars, share experiences, and discuss the nuances of different cigar brands and varieties. In addition, companies are offering new packaging designs for cigars to attract consumers and increase their market share. For instance, in February 2021, Oliva Cigars launched three Vitola Serie V in a new packaging design, a small box of three cigars. Furthermore, there has been has been a growing trend toward artisanal and premium products across various industries, including tobacco. Cigar enthusiasts frequently seek premium tobacco cigars that are handcrafted with precision. Hence, such factors are driving the demand for cigar products across worldwide.

Cigar Market Trends

Offline Retail Channels are the Widely Preferred Distribution Channel

Offline retail channels offering cigars include supermarkets, hypermarkets, convenience stores, specialty stores, food and grocery stores, mass markets, military commissaries, select clubs, and other retail chains.

Convenience stores are the most popular and preferred channel for consumers to purchase cigars across various regions. Convenience stores are strategically placed in areas near the homes and workplaces of consumers, increasing accessibility for consumers, thus making them one of the highest-selling points for cigars. Moreover, specialty stores, including cigar lounges, offer greater visibility and a wide assortment of cigars, making them another prominent distribution channel. The major players operating in the market sell their products through these stores, as they are convenient retail channels for end-users and vendors. For instance, in November 2023, a new specialty store named ‘Living My Best Cigar Life’ was opened in Moundsville, West Virginia, United States. The shop initially started offering premium cigars and other products. The specialty store also featured a separate smoking lounge featuring 10 chairs and five TVs. 

Moreover, the key players also consider supermarkets and hypermarkets to be growing distributors for offering cigars due to the high footfall of customers in such retail stores. Additionally, supermarkets provide the convenience of shopping in terms of the availability of all daily-need items under the same roof, making it another prominent selling point.

Cigar Market: Share of Cigarette Consumers (%), By Age, United States, 2021

Asia-Pacific Holds the Largest Market Share

In the Asia-Pacific market, the consumption of conventional cigars is higher compared to premium cigars due to the extremely high tax rates for premium cigars. The ban on e-cigarettes in the developed parts of China, including Beijing, is the primary factor responsible for the growth of the cigar market in the country. However, the high prices discourage the youth from smoking cigars and cigarettes and encourage the current smokers to quit. The high tobacco production in Asian countries also drives the market for cigars across the region. 

According to data published by the India Brand Equity Foundation (IBEF) in May 2022, India ranked behind China as the world's second-largest tobacco producer. Around 0.45 million hectares of land in the nation are used for tobacco farming. In India, tobacco is grown on about 10% of the world's land, making up 9% of the world's tobacco production. Over the past five years, around 800 million kg of tobacco crops were produced on average in India. Several types of tobacco are made in the nation, including flue-cured Virginia tobacco, country tobacco, burley tobacco, bidi tobacco, Rustica tobacco, hookah tobacco, cigar-wrapped tobacco, cheroot tobacco, burley tobacco, oriental tobacco, and chewing tobacco. According to the Ministry of Commerce and Industry, India exported USD 923.22 million worth of tobacco from 2021 to 2022. Such factors, along with the availability of cheaper cigars, are likely to provide a competitive edge to the Asian markets over other regions, thus driving the market.

Cigar Market : Market Share (%), By Region, Global, 2021

Cigar Industry Overview

The cigar market is competitive, with the strong presence of regional and global players. Well-established companies with international brands have a higher penetration rate across retail shelves, primarily because of business expansion and a higher consumer preference share across developed and developing markets. Some major players in the market include Swisher International Group, Imperial Brands PLC, Philip Morris International Inc., China National Tobacco Corporation, and Altria Group Inc. The major companies are increasing their market share based on the increased innovation in their product portfolio. To gain a competitive advantage in the market, companies compete on different factors, including product offerings, quality, packaging, and price, and by offering various flavors.

Cigar Market Leaders

  1. Imperial Tobacco Group

  2. Swisher International Group Inc.

  3. Altria Group Inc.

  4. China National Tobacco Corporation

  5. Philip Morris International Inc

*Disclaimer: Major Players sorted in no particular order

Cigar Market Concentration
Need More Details on Market Players and Competitors?
Download Sample

Cigar Market News

  • November 2023: Drew Estate’s Chateau Real brand was exclusively made available at Drew Diplomat Digital retailers, and its products were packaged in 20-count boxes. Drew Estate launched this brand specifically for the Drew Diplomat online premium cigar retailers. The Drew Estate Chateau Real brand was claimed to be a luxurious blend of premium cigars crafted to highlight the cigar’s compelling Connecticut Shade-forward flavor.
  • September 2023: Imperial Brand's Altadis U.S.A. launched Trinidad Espiritu No. 3 in five sizes and features a Mexican San Andreas wrapper over Nicaraguan binder and filler. The Trinidad Espiritu No. 3 comes in a 5 x 50 Robusto (USD 11.13), a 6 x 54 Toro (USD 12.08), a 6 x 60 Magnum (USD 12.68), a 6 ⅛ x 52 Belicoso (USD 12.61) and a 7.5 x 40 Fundador (USD 12.50).
  • November 2022: China National Tobacco Corp's Great Wall Cigar has released a limited-edition Year of the Rabbit cigar to commemorate the Year of the Rabbit in 2023, continuing its Chinese Zodiac series which began in 2015. Great Wall’s Chinese zodiac limited edition Year of the Rabbit Robusto (135mm x 53) featured 10 sticks per box. The brand claimed that these cigars were made with Chinese tobacco sourced from Shifang and featured blue light anti-counterfeiting technology on the cigar band.

Cigar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Cigar as a Status Symbol

      2. 4.1.2 Premiumization & Product Differentiation Play a Key Role

    2. 4.2 Market Restraints

      1. 4.2.1 Stringent Government Regulations & Health Factors

      2. 4.2.2 Stiff Competition From Substitutes

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Conventional Cigar

      2. 5.1.2 Premium Cigar

    2. 5.2 Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Imperial Brands Inc.

      2. 6.3.2 Scandinavian Tobacco Group AS

      3. 6.3.3 Altria Group Inc.

      4. 6.3.4 Swisher International Inc.

      5. 6.3.5 China National Tobacco Corporation

      6. 6.3.6 Oettinger Davidoff AG

      7. 6.3.7 JC Newman Cigar Co.

      8. 6.3.8 Manifatture Sigaro Toscano SPA

      9. 6.3.9 Japan Tobacco Inc.

      10. 6.3.10 Philip Morris International Inc.

    4. *List Not Exhaustive

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Cigar Industry Segmentation

A cigar is defined as a roll of tobacco wrapped in leaf tobacco or in a substance that contains tobacco. Cigars differ from cigarettes in that cigarettes are a roll of tobacco wrapped in paper or in a substance that does not contain tobacco. The cigar market is segmented by product type, distribution channel, and geography. The market is segmented by product type into conventional and premium cigars. The market is segmented by distribution channel into offline and online retail stores. By geography, the cigar market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Conventional Cigar
Premium Cigar
Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
Need A Different Region Or Segment?
Customize Now

Cigar Market Research FAQs

The Cigar Market size is expected to reach USD 53.64 billion in 2024 and grow at a CAGR of 10.48% to reach USD 88.28 billion by 2029.

In 2024, the Cigar Market size is expected to reach USD 53.64 billion.

Imperial Tobacco Group, Swisher International Group Inc., Altria Group Inc., China National Tobacco Corporation and Philip Morris International Inc are the major companies operating in the Cigar Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Cigar Market.

In 2023, the Cigar Market size was estimated at USD 48.02 billion. The report covers the Cigar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cigar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key factors driving the growth of the Cigar Market in emerging economies are a) Rising disposable income b) Growing social gatherings

Cigar Industry Report

The cigar industry is witnessing significant growth, fueled by a rising demand for luxury products among affluent consumers and a growing interest from younger demographics. This expansion is supported by the popularity of cigar lounges and clubs, offering a communal experience that attracts both seasoned aficionados and new smokers. Innovations such as flavored cigars are broadening the market's appeal, while the shift towards online retail channels allows manufacturers to reach a wider audience and improve sales margins. Despite challenges like stringent regulations and health concerns, the market thrives, especially in premium segments that offer high-quality, often handcrafted products. The future of the cigar industry looks promising, with opportunities for expansion into new regions and evolving consumer preferences. A closer look at cigar consumption by country reveals varied preferences and market dynamics, with key markets in North America, Europe, and emerging regions showing robust demand. The largest cigar companies are capitalizing on these trends through innovation and expanded distribution networks to meet the global demand for cigars. In terms of cigar industry worth, the market's value continues to ascend with an emphasis on premium and luxury segments. For detailed insights, Mordor Intelligence™ offers a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Cigar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)