Global Cigar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Cigar Market is segmented by Product Type (Conventional Cigar and Premium Cigar), Distribution Channel (Offline Retail Stores​ and Online Retail Stores​), and Geography. The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Cigar and Cigarillos Market Bar Graph
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 11.54 %

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Market Overview

The global cigar market was valued at USD 36,673.34 million in 2020, and it is projected to register a CAGR of 11.54% during the forecast period of 2021-2026.

According to numerous surveys, consumers intended to quit smoking due to concerns about elevated health risks if they contracted COVID-19, however, this led to increased cigar smoking. This is attributed to consumers being unable to deviate their minds to other things, ultimately leading to spending more money and time on their smoking habits. According to the government source, the world’s largest cigar producer, the Caribbean nation, is planning to export a record USD 1 billion worth of tobacco products this year, representing a 6% jump over the USD 942 million it sold abroad in 2019.

Increased consumer inclination toward products complimenting the opulent lifestyles, along with the rapidly growing premiumization of cigars, has been lifting the cigar market globally.

In addition, government regulations related to tobacco and tobacco products further influence and remain a key factor in driving the cigar market. For instance, the FDA requires premium cigar manufacturers and distributors to label their products with mandatory warning statements, similar to the wording already required on cigarette and tobacco packaging. These warnings must also be included in any advertisements and/or marketing for premium cigars.

Scope of the Report

The cigar is a bundle of dried and fermented tobacco leaves rolled into a cylindrical shape for smoking. The global cigar market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into the conventional cigar and premium cigar segments. By distribution channel, the market is segmented into offline retail stores and online retail stores​​. By geography, the global cigar market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Product Type
Conventional Cigar
Premium Cigar
By Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Continuous Increase in Smoking Rates Boosting Sales of Conventional Cigars

As economic scenarios improve in developed countries, like the United States, the appeal of the fine machine-made conventional cigar, a relatively affordable option among tobacco products, is expected to weaken, with many consumers likely to prefer premium cigars. In March 2018, the FDA started soliciting opinion and feedback on its plans to regulate cigars in the United States by issuing an Advanced Notice of Proposed Rulemaking (ANPRM) for premium cigars, which is expected to affect conventional cigars' consumption in the United States and North America. Conventional cigar manufacturers are also conducting R&D activities to come up with better tobacco quality and new flavors and are even investing in improving packaging to further the aesthetic appeal. For instance, in 2019, El Artista Cigars launched a range of new cigars with the brand name Buffalo TEN, which claims to offer better tobacco quality with attractive packaging.

Cigar and Cigarillos Market Key Trends

Asia Pacific holds the Largest Market Share

In the Asia-Pacific market, the consumption of conventional cigars is higher compared to premium cigars. This is because the tax rates for premium cigars are extremely high. The government bodies in regions like India do not differentiate between premium cigars, which is more of a luxury product, and other tobacco products, such as cigarettes and loose tobacco, which are addictive and very harmful. Furthermore, the ban of e-cigarettes in the developed states of China, including Beijing, is the major factor responsible for the growth of the cigar market in China. The higher prices discourage the youth from smoking cigars and cigarettes and encourage the current smokers to quit. The tobacco tax combines an ad valorem tax and a specific excise tax. The total tobacco tax rate in China is approximately 40% at the retail price level, far below the median range of the tax rates of the international community, which is between 65% and 70%. Therefore, this higher price is responsible for the significant value generation of the tobacco market in the country, despite a decrease in sales volume.

Cigar and Cigarillos Market Growth by Region

Competitive Landscape

The global cigar market is highly consolidated and competitive, with the strong presence of regional and global players. In the market studied, well-established companies with a known brand attached to their business profile have a higher penetration rate across retail shelves, mostly on account of business expansion and the presence of a higher share of consumer preference across both developed and developing markets. Some major players in the market studied include Swisher International Group, Imperial Brands PLC, Scandinavian Tobacco Group, and Altria Group Inc.

Recent Developments

  • In November 2019, Davidoff expanded operations in Hong Kong with the opening of a new flagship store in a luxury shopping destination, The Landmark. The new 580 sq. ft store is 61% bigger than the original 355 sq. ft store, located on the same premises.
  • In June 2019, El Artista Cigars launched a range of new cigars under the Buffalo TEN brand, which claims to offer better tobacco quality with attractive packaging.
  • In May 2019, Nat Sherman International, a wholly-owned subsidiary of Altria Group Inc., announced its plan to launch two new limited-edition cigars at IPCPR 2019. This can be seen as the company’s response to capture the rapidly growing cigar market.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Conventional Cigar

      2. 5.1.2 Premium Cigar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Imperial Brands

      2. 6.4.2 Scandinavian Tobacco Group AS

      3. 6.4.3 Altria Group Inc.

      4. 6.4.4 Habanos SA

      5. 6.4.5 Swisher International Inc.

      6. 6.4.6 Swedish Match AB

      7. 6.4.7 Villiger Sohne AG

      8. 6.4.8 Burger Sohne Holding AG (Danneman)

      9. 6.4.9 Arnold Andre GmbH & Company KG

      10. 6.4.10 Holt's Cigar Company Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global Cigar Market market is studied from 2016 - 2026.

The Global Cigar Market is growing at a CAGR of 11.54% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Imperial Tobacco Group, Swedish Match AB, Swisher International Group Inc., Scandinavian Tobacco Group, Altria Group, Inc. are the major companies operating in Global Cigar Market.

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