Asia Pacific E-Cigarette Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Asia Pacific Electronic Cigarette / Vape Market is segmented by Product Type (E-cigarette Devices and E-liquid), By Distribution Channel (Offline Retail Stores and Online Retail Stores), and by Geography (New Zealand, Indonesia, Bangladesh, and the Rest of Asia-Pacific). The market size and Forecasts are provided in terms of Value (USD Million) for all the above segments.

Asia Pacific E-Cigarette Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Asia Pacific E-Cigarette Market Size

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Asia-Pacific E Cigarettes Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 1.93 %
Market Concentration High

Major Players

Asia-Pacific E Cigarettes Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Asia Pacific E-Cigarette Market Analysis

The Asia-Pacific E Cigarettes Market is expected to register a CAGR of 1.93% during the forecast period.

E-cigarettes, or electronic nicotine delivery systems (ENDS) are being increasingly used by people as a substitute for smoking or recreational purposes. Due to the growing health concern over the usage of conventional tobacco-based cigarettes, the e-cigarette market has witnessed significant growth over the past decade. Other factors driving market growth include the growing popularity of e-cigarettes among millennials and rising health concerns among the geriatric population. For instance, in February 2022, RELX and SMOORE, the leading player in the Chinese market, are committed to cross-disciplinary fundamental research on atomization mechanisms to investigate the long-term health effects of vaping.

Increasing the adoption of e-cigarettes has created a market for disposable, reusable, and customizable e-cigarettes. Easier access to the distribution channel, especially online websites and e-commerce sites, has provided market players with the scope to expand both locally and regionally, which continues to be one of the key drivers for the market.

To increase their consumer base, e-cigarette manufacturers are introducing new device configurations and products at low prices. Modular e-cigarettes are becoming more popular due to the customization options available, which allow users to interchange parts such as coils, atomizers, and battery mods to achieve the desired flavor and improve the vaping experience. For instance, in June 2022, Voopoo launched its 3 latest pod products such as VMATE E, VMATE infinity edition, and Drag Q infinity edition at the Indonesian Vape exhibition. As per the company's claim, the V-series products are equipped with a newly upgraded cartomizer, uses 5A freshness seal technology to lock in the fresh taste and aroma of the e-liquid, while the Fresnel lens texture design effectively reduces the e-exposure liquid to light, preserving the fresh taste for users.

However, the stringent regulations in the major countries of the region and concerns among smokers regarding the presence of toxicants in e-liquids might hamper the potential market.

Asia Pacific E-Cigarette Industry Overview

The Asia-Pacific market is highly competitive. Philip Morris International, JUUL Labs Inc., British American Tobacco PLC, Smoore International Holdings Ltd, and Japan Tobacco International have the highest market shares. The global players dominate the market studied owing to their wide product offerings and high-quality products. Improved technologies are required by the new players entering the market to sustain themselves in the competitive Asia-Pacific e-cigarette market. The Asia-Pacific e-cigarette market is expected to witness significant growth over the forecast period due to the development of several marketing strategies, such as product innovation, product differentiation, packaging, and branding of the products across the Asia-Pacific region to attract the target customers.

Asia Pacific E-Cigarette Market Leaders

  1. Philip Morris International

  2. JUUL Labs, Inc.

  3. British American Tobacco p.l.c.

  4. Smoore International Holdings Ltd

  5. Japan Tobacco International

  6. *Disclaimer: Major Players sorted in no particular order
Asia-Pacific E Cigarettes Market Concentration
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Asia Pacific E-Cigarette Market News

  • November 2022: Moti Planet expanded its business operation in the Malaysian market by launching its flagship product MOTI K Pro. At International Electronic Cigarettes Exhibitions in Malaysia, the company has also presented other products such as MIOTI X Mini, and MOTI X Play, as well as disposable new products MOTI BOTO 6000, MOTI Box R7000, and the industry's first replaceable disposable electronic cigarettes were also presented in exhibitions i.e., MOTI One 4000.
  • August 2021: Philip Morris International Inc. launched IQOS ILUMA. According to the company, the product is one of the most innovative additions to its growing portfolio of smoke-free products for adults who would otherwise smoke or use nicotine products.
  • August 2021: Japan Tobacco Inc. launched Ploom X, a next-generated heated tobacco device. Ploom X plans to sell across Japan through convenience stores and selected tobacco retail stores.

Asia Pacific E-Cigarette Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 E-cigarette Devices
    • 5.1.2 E-liquid
  • 5.2 Distribution Channel
    • 5.2.1 Offline Retail Stores
    • 5.2.2 Online Retail Stores
  • 5.3 Geography
    • 5.3.1 New Zealand
    • 5.3.2 Bangladesh
    • 5.3.3 Indonesia
    • 5.3.4 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Position Analysis
  • 6.3 Company Profiles
    • 6.3.1 Philip Morris International
    • 6.3.2 JUUL Labs, Inc.
    • 6.3.3 British American Tobacco p.l.c.
    • 6.3.4 Vaping Gadget Limited
    • 6.3.5 Smoore International Holdings Ltd
    • 6.3.6 Japan Tobacco International
    • 6.3.7 Imperial Brands
    • 6.3.8 Vape Company
    • 6.3.9 RELX International Enterprise HK Limited
    • 6.3.10 MOTI Planet
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Asia Pacific E-Cigarette Industry Segmentation

A device called an e-cigarette heats a liquid to create vapors that users inhale. Another widespread name for using electronic cigarettes is vaping.

The Asia-Pacific e-cigarette market is segmented by product, distribution channel, and geography. Based on the product type. e-cigarettes are segmented into e-cigarette devices and e-liquid. Based on distribution channels, the market is segmented into offline retail stores and online retail stores. Based on geography, the market is segmented into, New Zealand, Indonesia, Bangladesh, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type E-cigarette Devices
E-liquid
Distribution Channel Offline Retail Stores
Online Retail Stores
Geography New Zealand
Bangladesh
Indonesia
Rest of Asia-Pacific
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Asia Pacific E-Cigarette Market Research FAQs

What is the current Asia-Pacific E Cigarettes Market size?

The Asia-Pacific E Cigarettes Market is projected to register a CAGR of 1.93% during the forecast period (2025-2030)

Who are the key players in Asia-Pacific E Cigarettes Market?

Philip Morris International, JUUL Labs, Inc., British American Tobacco p.l.c., Smoore International Holdings Ltd and Japan Tobacco International are the major companies operating in the Asia-Pacific E Cigarettes Market.

What years does this Asia-Pacific E Cigarettes Market cover?

The report covers the Asia-Pacific E Cigarettes Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific E Cigarettes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Asia-Pacific E-Cigarette Industry Report

Statistics for the 2025 Asia-Pacific E Cigarettes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific E Cigarettes analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.