New Zealand Used Car Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

New Zealand Used Car Market is Segmented by Vehicle Type (Hatchback, Sedan, Sports Utility Vehicle, and Multi-Purpose Vehicle), Vendor Type (Organized and Unorganized), and Fuel Type (Gasoline, Diesel, Electric, and Other Fuel Types). The Report Offers the Market Size and Forecast in Value (USD) for all the Above Segments.

New Zealand Used Car Market Size

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New Zealand Used Car Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 289.06 Million
Market Size (2029) USD 386.83 Million
CAGR (2024 - 2029) 6.00 %
Market Concentration Medium

Major Players

New Zealand Used Car Market Major Players

*Disclaimer: Major Players sorted in no particular order


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New Zealand Used Car Market Analysis

The New Zealand Used Car Market size is estimated at USD 289.06 million in 2024, and is expected to reach USD 386.83 million by 2029, growing at a CAGR of 6% during the forecast period (2024-2029).

Over the medium term, the pandemic made owning a car an unavoidable aspect of an individual's life, as traveling via public transport can be risky. People who preferred public transport during the pre-Covid times are now potential customers of the used cars market.

The majority of consumers prefer used cars with an average age and more kilometers driven since used cars in that segment offer an attractive and inexpensive option, with SUVs being the most popular type of automobile. Car dealers are highlighting the importance of having integrated, user-friendly platforms to facilitate the used car buyer's experience. These changes and advancements are positively affecting the used automobile sector, with promising future growth.

Due to the increasing digitization and the ability of companies to provide immersive purchase experiences remotely, the Used Car Market is expected to witness significant growth across the country. Furthermore, the rise in the value-added service offering and the variety of finance providers offering credit for used cars will also contribute to the growth of the used car market in the country. However, the higher interest rates might turn around some potential customers, hampering the market's growth.

New Zealand Used Car Market Trends

Hatchback Cars witnessing major growth

  • The majority of hatchbacks come under mini and small cars; they account for a major share and are the second most popular segment in the country after MPVs. Hatchbacks were identified to be the second most common car type in the country since they are popular as city cars in tier-1 and tier-2 cities.
  • Hatchbacks are popular for a variety of reasons, including lower taxation than sedans while providing the same performance and comfort. Furthermore, because there are so few new models that qualify for these tax breaks, the price of used hatchbacks remains unaffected.
  • When it comes to preowned hatchbacks, these vehicles are an appealing alternative to the LCGC and LMPV kinds often utilized by citizens. One may get hatchbacks in decent shape that are 5 to 10 years old on the market. This is likely to enhance the demand for used hatchback cars in the coming years.
  • Factors such as the high cost of new vehicles, affordability concerns, an increase in demand for off-lease vehicles, and subscription services provided by franchises, leasing offices, and car dealers have been reported to drive the expansion of the used vehicle market.
  • The used hatchback automobile category in the country is likely to hold a significant market share, owing to the increasing popularity of SUVs over the last five years, which implies the hatchback is now out of favor. As a result, there is a growing desire for hatchbacks that offer flexibility when driving in tight places. The significant presence of top automobile manufacturers offering a varied choice of hatchback vehicle models contributes to the growth of the used car industry.
New Zealand Used Car Market: New vehicle sales in New Zealand from 2016 to 2022 (in units)

Online Sales Channel Witnessing Major Growth during the Forecast Period

  • Rapid urbanization, an increase in internet connectivity, and advancements in the telecom sector have resulted in much-improved information flow for people. These characteristics are gradually being used by used car owners to advertise their vehicles and share information about their vehicles online. This has improved the sales process and allows more parties to sell and buy autos.
  • The growing number of internet users across the country is likely to enhance the use of online channels for booking used cars online. For instance, In 2022, the number of internet users was more than 94% of the total population.
  • Facilities such as an enormous number of photos and videos on the online platform and easy online instant finance service are drawing more customers into buying used cars. Technological developments such as hassle-free payment systems make the process easier and simpler.
  • Consumers are considering the purchase of used cars over newer ones with a higher focus on the cost than the brand names. They are much more tech-savvy, resulting in used-car sellers focusing on strengthening their online infrastructure. As a result, we see the online marketplace adapting to proprietary pricing algorithms to inspect and evaluate vehicles. This has also helped companies improve their used-car trade and transactional framework.
  • In addition, the COVID-19 pandemic has changed consumer behavior and accelerated the trend toward online purchases, which is likely to witness major growth for the market across the country. Such trends in the market indicate active online penetration and, hence, simultaneous developments across the used car market across the country.
New Zealand Used Car Market: Number of Internet Users in New Zealand (% of Population), 2018-2022

New Zealand Used Car Industry Overview

New Zealand's Used Car Market is dominated by several key players such as AJ Motors, Autotraders, Turners Automotive Group, Wheeler Motor Company Limited, and Others. The growing strategic development between the original equipment manufacturers and car dealers nationwide will likely witness significant market growth during the forecast period. For instance,

In FY 2023, Turners Automotive Group witnessed a USD 45.5 Million Net Profit before tax and was voted the country's most trusted used car dealer in the Readers Digest Quality Service awards.

In November 2022, The Motor Industry Association announced that used car prices would rise up to 25% under the Clean Car Standard in New Zealand.

New Zealand Used Car Market Leaders

  1. AJ Motors

  2. AutoTrader

  3. Turners Automotive Group

  4. Dayman's Motor Group


*Disclaimer: Major Players sorted in no particular order

New Zealand Used Car Market Concentration
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New Zealand Used Car Market News

  • August 2023: Andrew Simms, one of the leading dealer groups in New Zealand, collaborated with BYD Co. Ltd. Through this collaboration, the Andrew Simms Group enhanced their brand value across the country.
  • May 2023: The New Zealand Government the Clean Car Fee/Rebate scheme to reduce vehicle emissions from imported used cars.

New Zealand Used Car Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Online Sales Channel Witnessed Significant Market Growth

    2. 4.2 Market Restraints

      1. 4.2.1 Trust And Transparency In Used Car Remained A Key Challenge For Consumers

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in Value - USD)

    1. 5.1 Vehicle Type

      1. 5.1.1 Hatchback

      2. 5.1.2 Sedan

      3. 5.1.3 Sport Utility Vehicles (SUVs)

      4. 5.1.4 Multi-Purpose Vehicles (MUVs)

    2. 5.2 Vendor Type

      1. 5.2.1 Organized

      2. 5.2.2 Unorganized

    3. 5.3 Fuel Type

      1. 5.3.1 Gasoline

      2. 5.3.2 Diesel

      3. 5.3.3 Electric

      4. 5.3.4 Alternative Fuel Vehicles


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 AJ Motors

      2. 6.2.2 AutoTrader

      3. 6.2.3 Turners Automotive Group

      4. 6.2.4 Dayman's Motor Group


      6. 6.2.6 Morrison Motor Group

      7. 6.2.7 Autoport

      8. 6.2.8 New Zealand Car (NZC)

      9. 6.2.9 Paul Kelly Motor Company

      10. 6.2.10 Andrew Simms Group


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New Zealand Used Car Industry Segmentation

A used car is a pre-owned vehicle that has previously had one or more retail owners. These cars are sold through a variety of outlets through independent dealers, online sales channels, and others.

New Zealand's used car market is segmented by vehicle type, vendor type, and fuel type. Based on the vehicle type, the market is segmented into hatchbacks, sedans, sports utility vehicles, and multi-purpose vehicles. Based on the vendor type, the market is segmented into organized and unorganized. Based on the fuel type, the market is segmented into gasoline, diesel, electric, and other fuel types.

For each segment, the market sizing and forecast have been done based on the value (USD).

Vehicle Type
Sport Utility Vehicles (SUVs)
Multi-Purpose Vehicles (MUVs)
Vendor Type
Fuel Type
Alternative Fuel Vehicles
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New Zealand Used Car Market Research Faqs

The New Zealand Used Car Market size is expected to reach USD 289.06 million in 2024 and grow at a CAGR of 6% to reach USD 386.83 million by 2029.

In 2024, the New Zealand Used Car Market size is expected to reach USD 289.06 million.

AJ Motors, AutoTrader, Turners Automotive Group, Dayman's Motor Group and WHEELER MOTOR COMPANY LIMITED are the major companies operating in the New Zealand Used Car Market.

In 2023, the New Zealand Used Car Market size was estimated at USD 271.72 million. The report covers the New Zealand Used Car Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the New Zealand Used Car Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

New Zealand Used Car Industry Report

Statistics for the 2024 New Zealand Used Car market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. New Zealand Used Car analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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New Zealand Used Car Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)