The Myanmar frozen food market was valued at USD 142.09 million in 2017 and is expected to register a CAGR of 4.7% during the forecast period, 2018-2023. Consumers’ habits are changing gradually with the changing lifestyles of the population with the gradually increasing economy. Snacking is one of the most prominent trends which is being observed in the consumers across Myanmar. The local consumers like “on the go” snacking and quality aspects of the frozen foods are making the category popular amid the consumers.
Urbanization has led to an increased awareness among the consumers who have now started to look for essential traits offered by the packaged food. For instance, enhanced shelf life of frozen foods have started to largely affect the consumers purchasing decisions and is helping in driving the growth of frozen food sales in the country.
With the rapidly improving incomes and augmenting middle class across the country, the population has started to develop appetites for foreign food and drinks. Amid this trend of experimentation within the population, frozen foods are gaining popularity in the local market. Currently, the demand for premium food categories like frozen food is concentrated within cities of Myanmar like Yangon, Naypyidaw, Mandalay and other large cities where purchasing power got strengthened lately.
The frozen snacks include frozen bakery product such as frozen bread, frozen pizza crust, frozen cakes & pastries, biscuits, cookies, and other fast food frozen products, such as puff, wafers etc. The instant products like noodles, and bakery products like puffs, patties are highly popular in the country – which is driving the market growth for the segment.
The frozen ready meal segment in Myanmar enjoyed stronger sales (globally) in the past, but the growing concerns about obesity and other lifestyle diseases have urged consumers pay close attention to nutritional labelling. Manufacturers are thus catering to this recent trend by offering healthy choices in the form of value-added nutrients, less salt and fat, etc.
The Myanmar frozen food market comprises of both domestic and international players with their presence for quite a long time. The foreign multinationals mainly sell their products in this country through networking with local distributors and online channels. With the increase in the development of the markets in Myanmar, brands like Food Empire, Dr. Oetker, and others are trying to expand its footprints in this country by the introduction of new flavors and types of frozen food products in accordance to the choices of local population.
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
1.1 Research Phases
1.2 Study Deliverables
1.3 Scope of the Market
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Dynamics
3.1.1 Rapid Urbanization Rising Hunger for Convenience
3.1.2 Sale of Frozen Food Growing With Evolving Modern Trade in the Country
3.2.1 Rising Concerns for Eating Healthy Amid Consumers in the Country
3.3.1 Global Manufacturers finding Growth Opportunities Partnering with Local Producers
4. Market Segmentation
4.1 By Product Type
4.1.1 Frozen Meat and Sea Food
4.1.2 Frozen Fruits and Vegetables
4.1.3 Frozen Ready Meal
4.1.4 Frozen Snacks
4.2 By Distribution Channel
4.2.2 Online Channels
4.2.3 Traditional Stores
5. Consumer Behavior Analysis
5.1 Consumer Demand Analysis
5.2 Target Market Identification
5.2.1 Purchasing Power
5.2.2 Demographic Strength and Weakness
5.2.3 Spending Patterns
6. Competitive Landscape
7. Company Profiles
7.1 Food Empire Limited
7.2 Dr. August Oetker Kg
7.4 X Les Vergers Boiron
7.5 Liberty Gold
7.6 Emborg Professional