Morocco Automotive Industry Market Size (2024 - 2029)

The market size of the Moroccan automotive industry is set to expand significantly, despite a temporary slump due to COVID-19. The government's easing of lockdown measures and the resumption of production activities have led to a resurgence in growth. The long-term market expansion is being driven by increasing investment from leading automakers and government incentives, including tax breaks. The government's encouragement of foreign investment and the signing of automotive free trade agreements with the European Union and the United States have also contributed to the market's growth. These factors have positioned Morocco as an emerging hub for automotive production and export activities.

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Market Size of Morocco Automotive Industry

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR > 6.00 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order
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Morocco Automotive Market Analysis

The Moroccan automotive market studied was valued at USD 4 billion in 2021, and it is expected to reach a value of USD 5.5 billion by 2027, registering a CAGR of about 6% during the forecast period.

Due to the spread of COVID-19, the automotive market in Morocco witnessed a slump in growth due to lower footfalls in the showrooms. Various automobile manufacturers were forced to temporarily shut their production as the supply chain was disrupted by the country-wide lockdown imposed by the government, which restrained the growth of the market. However, after the government provided relaxations in lockdown measures and companies resumed production activities, Morocco registered 143,900 new cars in the last 10 months of 2021. Given that it is a growth of 10.10% higher than at the end of October 2019. Hence, It is expected that there will be substantial growth in the automobile industry.

Over the long term, the increasing investment from the leading automakers in Africa and incentives offered by the government by removing certain taxes during the first five years are majorly driving the automotive market in Morocco. Foreign investment is encouraged by the Moroccan government. The automotive sector exports went from MAD 14.7 billion to almost MAD 65.1 billion at the end of 2018, which is an increase of 14.5% per year.

Additionally, Morocco's integration into the global economy was facilitated by the signing of numerous automotive free trade agreements with the European Union and the United States. Morocco signed a deal with more than 25 automotive industry projects worth USD 1.5 billion as it seeks to position itself as an international hub for automotive production. These trade agreements contributed positively to the emergence of automotive export activities.

Morocco Automotive Industry Segmentation

The Moroccan automotive market is segmented by Vehicle Type and Drive Type. The report offers market size and forecast for Moroccan automotive in terms of volume (in units) and value (USD billion) for all the above segments.

By Vehicle Type, the market is segmented into Passenger Vehicles and Commercial Vehicles.

By Drive Type, the market is segmented into Internal Combustion Engine, Plug-In Hybrid and Battery Electric.

By Vehicle Type
Passenger Vehicles
Commercial Vehicles
By Drive Type
Internal Combustion Engine
Plug-In Hybrid
Battery Electric

Morocco Automotive Industry Size Summary

The Moroccan automotive market is experiencing significant growth, thanks in part to the easing of lockdown measures and the resumption of production activities. The industry faced a downturn due to the COVID-19 pandemic, but the market is expected to rebound and see substantial growth in the coming years. This growth is fueled by increased investments from leading automakers in Africa, favorable government incentives, and Morocco's integration into the global economy through various automotive free trade agreements. The market is also benefiting from foreign investments from leading auto manufacturers, attracted by the country's favorable economic conditions, government support, skilled workforce, and modern infrastructure. There is also an increasing demand for passenger vehicles, despite a dip in sales due to the pandemic. The Moroccan automotive industry has attracted several investments from international automotive firms, further boosting the market's growth. With Morocco's strategic geographical location and important trade deals with the United States, the European Union, and many Asian countries, the country's automotive industry is expected to stabilize in the post-pandemic scenario.

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Morocco Automotive Industry Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size in USD Billion)

    1. 2.1 By Vehicle Type

      1. 2.1.1 Passenger Vehicles

      2. 2.1.2 Commercial Vehicles

    2. 2.2 By Drive Type

      1. 2.2.1 Internal Combustion Engine

      2. 2.2.2 Plug-In Hybrid

      3. 2.2.3 Battery Electric

Morocco Automotive Industry Market Size FAQs

The Morocco Automotive Market is projected to register a CAGR of greater than 6% during the forecast period (2024-2029)

Toyota Motor Corporation, Volkswagen AG, Groupe Renault, Hyundai Motor Company and Ford Motor Company are the major companies operating in the Morocco Automotive Market.

Morocco Automotive Market Report Snapshots

Morocco Automotive Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)