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The Morocco Automotive Market is segmented by Vehicle Type (Passenger Cars and Commercial Vehicles).
The Moroccan automotive industry is expected to register a CAGR of over 7% during the forecast period (2020-2025).
The Morocco automotive industry outlook contains the latest trends and technological developments in this market, demand by vehicle type and share of major players across the country.
|By Vehicle Type|
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Foreign direct investment has been continually increasing, as companies are attracted toward the country’s favourable economic conditions, government support through their initiatives (such as tax exemptions for the first five years, VAT exemptions, and land purchase subsidies), skilled workforce, and modern infrastructure.
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The passenger cars segment witnessed a considerable increase of 4.11% in sales during 2017, reaching 155,218 units from its previous year.
During the Q1 of 2019, Dacia stood as the market leader, with a 30.3% market share. The Renault group, in April 2019, has sold about 5,364 units of passenger cars and utility vehicles, out of which, Dacia alone contributed to 3,157 units. This was followed by Volkswagen with 11,810 units, Peugeot with 11,316 units, and Hyundai with 9,882 units, sold during 2018.
Morocco developed an investment cluster program, which saw Renault enter the local market. Renault will be the only global automaker, assembling vehicles in the country, until the arrival of Peugeot in 2019.
The demand for luxury cars has increased during 2018, when compared to the previous year. A total of 1,140 hybrid vehicles were sold in the same year, as compared to 342 units in 2017. Luxury car manufacturers have also witnessed an increase in their sales. Mercedes-Benz sold 3,105 units, and stood as the market leader in the luxury segment, followed by BMW with 2,700 units and Audi with 2.572 units.
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The Morocco automotive industry is consolidated. Some of the key players in this market are Renault, Nissan, Peugeot, Volkswagen, and Dacia. The country has attracted several investments from international automotive firms, such as Renault, Peugeot, and the Volkswagen group. The country has seen 91 million vehicle sales in 2019.
Renault/Dacia owns a market share of over one-third of the new vehicle sales and is the largest automotive entity in Morocco. The company has two production plants in the country, and sources about 42% of its parts from local suppliers.
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's 5 Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Vehicle Type
5.1.1 Passenger Vehicles
5.1.2 Commercial Vehicles
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Automotive Vehicle Manufacturers
184.108.40.206 Ford Motor Company
220.127.116.11 Hyundai Motor Company
18.104.22.168 Fiat SpA
22.214.171.124 Volkswagen AG
7. MARKET OPPORTUNITIES AND FUTURE TRENDS