Middle East Smart Home Market Size & Share Analysis - Growth, Trends, and Forecast (2025 - 2030)

The Middle East Smart Home Market Report is Segmented by Product (Comfort and Lighting, Control and Connectivity, Energy Management, Home Entertainment, and Security) and Country (Saudi Arabia, United Arab Emirates, Qatar, and the Rest of the Middle East). The Report Offers Market Size and Forecast for all the Above Segments in Value (USD).

Middle East Smart Home Market Size & Share Analysis - Growth, Trends, and Forecast (2025 - 2030)

Middle East Smart Home Market Size

Middle East Smart Home Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 10.28 Billion
Market Size (2030) USD 24.73 Billion
CAGR (2025 - 2030) 19.20 %
Market Concentration Low

Major Players

Middle East Smart Home Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Middle East Smart Home Market Analysis

The Middle East Smart Home Market size is estimated at USD 10.28 billion in 2025, and is expected to reach USD 24.73 billion by 2030, at a CAGR of 19.2% during the forecast period (2025-2030).

  • The smart home market in the Middle East is experiencing a significant growth trajectory, driven by increasing disposable incomes and a tech-savvy population. Consumer demand in the region is gravitating towards enhanced security systems, energy management solutions, and smart entertainment devices. The high penetration of smartphones and internet connectivity in the region is a pivotal factor enabling the seamless operation and control of smart home devices. According to data published by GSMA, the smartphone penetration rate in the Middle East is more than 76%.
  • Moreover, the affluent consumer base is increasingly inclined toward adopting cutting-edge home automation systems that offer convenience, security, and energy efficiency. As a result, smart thermostats, lighting controls, and automated security systems are seeing robust demand. 
  • The market is also characterized by global tech players like Apple, Amazon, and Google, alongside regional players who tailor their offerings to meet local preferences. Additionally, there is a growing ecosystem of startups that are innovating with region-specific smart home solutions, contributing to market diversity and competition.
  • The technology is becoming prominent is countries such as United Arab Emirates and Kingdom of Saudi Arabia due to its affordability because of high income levels. Smart home voice activated devices such as Alexa have become popular due to ease of use in terms of controlling lighting, air conditioners, cameras and TVs. The rapid adoption of smart home technology has streamlined everyday tasks for the tech savvy customers. 
  • According to a report published by Amazon in January 2024, customers in Middle East are widely engaged for the second year in a row with 14 interactions a day per customer.
  • In 2023, Alexa saw a 40 percent increase in monthly active users in the region, with Alexa interactions growing by 30 percent compared to 2022. Throughout the year, Alexa switched lights on and off over 24 million times in Saudi Arabia and the UAE alone, indicating a significant surge in engagement. As the region embraces digital transformation, integrating smart home technologies is poised to become a standard feature of modern living.

Middle East Smart Home Industry Overview

The smart home market in the Middle East is fragmented, driven by high disposable incomes and tech-savvy consumers who prefer a range of options. Major players such as Google and Amazon compete with other international and regional companies by offering diverse smart home devices and integrated systems tailored to local preferences. The competition is intensified by the fast pace of technological advancements and the growing consumer demand for innovative, cost-effective, and energy-efficient solutions.

  • March 2024 - Samsung Electronics has seamlessly integrated ABB-free@home® automation into its SmartThings platform, offering residents a single, comprehensive app for managing diverse appliances and devices from various manufacturers. This partnership creates a world-class automation platform, simplifying home management and eliminating application overload. ABB-free@home now interacts with all SmartThings partner solutions, providing remote access and individualized control. Property managers in rental and multi-dwelling units can also benefit from enhanced innovation opportunities in automation, energy management, and service systems.
  • March 2024 - Schneider Electric unveiled the upgraded Back-UPS BE Series – 900 & 1050 VA, catering to remote work and smart home needs. With increased power capacity, they ensure uninterrupted connectivity for critical devices. The modern design optimizes space with stackable surfaces. Users benefit from enhanced convenience with USB charging ports and user-friendly interface signaling UPS status. Moreover, the series prioritizes sustainability, meeting stringent energy efficiency standards. The inclusion of PowerChute Serial Shutdown software aids in utility bill savings.

Middle East Smart Home Market Leaders

  1. ABB Ltd

  2. Schneider Electric SE

  3. Honeywell International Inc.

  4. Emerson Electric Co.

  5. Siemens AG

  6. *Disclaimer: Major Players sorted in no particular order
Middle East Smart Home Market Concentration
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Middle East Smart Home Market News

  • January 2024 - Universal Electronics Inc. introduced the UEI Butler Smart Home Control Hubs at CES. These hubs offer seamless integration with QuickSet Cloud, facilitating Discovery, Control, and Interaction across various connected devices for smarter living. With pre-integrated Zigbee sensors, Wi-Fi or Ethernet configurations, and matter-bridging capability, they enable tailored experiences for energy management, climate control, and smart lighting. Featuring Matter Controller and multi-admin capabilities, alongside nevo.ai virtual agent support, they ensure personalized, hassle-free operation. 
  • December 2023 - Aqara and iot squared have inked an MoU, targeting ICT and IoT advancements in Saudi Arabia, in line with Vision 2030. Aqara, known for its smart home solutions, and iot squared, a collaboration between stc Group and Saudi Arabia's Public Investment Fund, will jointly provide IoT products and services to Saudi consumers. The aim is to develop tailored smart home solutions leveraging Aqara's platform and iot squared's industry expertise. The collaboration seeks to accelerate IoT adoption, enhancing technological innovation and quality of life in Saudi Arabia.

Middle East Smart Home Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Need for Home Comfort
    • 5.1.2 Rising Disposable Income
  • 5.2 Market Challenges
    • 5.2.1 High Installation and Replacement Costs

6. MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Comfort and Lighting
    • 6.1.2 Control and Connectivity
    • 6.1.3 Energy Management
    • 6.1.4 Home Entertainment
    • 6.1.5 Security
  • 6.2 By Country***
    • 6.2.1 Saudi Arabia
    • 6.2.2 United Arab Emirates
    • 6.2.3 Qatar
    • 6.2.4 Egypt
    • 6.2.5 Turkey

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Schneider Electric SE
    • 7.1.2 Honeywell International Inc.
    • 7.1.3 Emerson Electric Co.
    • 7.1.4 Siemens AG
    • 7.1.5 ABB Limited
    • 7.1.6 Cisco Systems Inc.
    • 7.1.7 Google Inc.
    • 7.1.8 General Electric Company
    • 7.1.9 IBM Corporation
    • 7.1.10 Lutron Electronics Co. Inc.
    • 7.1.11 United Technologies Corporation
    • 7.1.12 Smarthome Inc.
    • 7.1.13 LG Electronics Inc.

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
***In the final report, Egypt and Turkey will be studied together as 'Rest of the Middle East'
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Middle East Smart Home Industry Segmentation

A smart home uses internet-connected devices to enable remote management and automation of household systems such as lighting, heating, security, and entertainment. These devices, which can be controlled via smartphones, tablets, or voice assistants, communicate with each other to optimize energy usage, enhance convenience, and improve security. The integration of IoT technology allows for seamless interaction and personalized control, making everyday tasks more efficient and convenient.

The Middle East Smart Home Market is Segmented by Product (Comfort and Lighting, Control and Connectivity, Energy Management, Home Entertainment, and Security) and Country (Saudi Arabia, United Arab Emirates, Qatar, and the Rest of the Middle East). The Report Offers Market Size and Forecast for all the Above Segments in Value (USD).

By Product Comfort and Lighting
Control and Connectivity
Energy Management
Home Entertainment
Security
By Country*** Saudi Arabia
United Arab Emirates
Qatar
Egypt
Turkey
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Middle East Smart Home Market Research FAQs

How big is the Middle East Smart Home Market?

The Middle East Smart Home Market size is expected to reach USD 10.28 billion in 2025 and grow at a CAGR of 19.20% to reach USD 24.73 billion by 2030.

What is the current Middle East Smart Home Market size?

In 2025, the Middle East Smart Home Market size is expected to reach USD 10.28 billion.

Who are the key players in Middle East Smart Home Market?

ABB Ltd, Schneider Electric SE, Honeywell International Inc., Emerson Electric Co. and Siemens AG are the major companies operating in the Middle East Smart Home Market.

What years does this Middle East Smart Home Market cover, and what was the market size in 2024?

In 2024, the Middle East Smart Home Market size was estimated at USD 8.31 billion. The report covers the Middle East Smart Home Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East Smart Home Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East Smart Home Industry Report

Statistics for the 2025 Middle East Smart Home market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Smart Home analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.