Middle East and Africa Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Middle East and Africa Whey Protein Market is segmented by Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food), and Geography.

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MEA Whey Protein Market Size

Middle East and Africa Whey Protein Market Overview
Study Period: 2018 - 2028
CAGR: 6.75 %

Major Players

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*Disclaimer: Major Players sorted in no particular order
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MEA Whey Protein Market Analysis

Middle East and Africa whey protein market is projected to reach USD 0.92 billion by 2025, witnessing a CAGR of 6.75% during the forecast period.

  • The key factors that drive the growth of the whey protein market in the region are rising demand for dairy ingredients, consumer awareness towards a healthy diet, rising trend of the health club and fitness center, an increasing percentage of elder age people across the globe and keen interest of youngsters towards sports and nutrition.
  • Flavors, nutritional values, ease of carrying and perishable nature are making whey snacks a popular choice amongst not only health-conscious people but millennials who are looking for quick snack option to full meals, and older people looking for protein reach diet.

MEA Whey Protein Industry Segmentation

The scope of the whey protein market includes the segmentation of whey protein on the basis of Type under Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein. Further segmentation has been done on the basis of Application under Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food.

By Product Type
Whey Protein Concentrate
Whey Protein Isolate
Hydrolyzed Whey Protein
By Application
Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food
By Country
South Africa
Saudi Arabia
United Arab Emirates
Kuwait
Rest of Middle East and Africa

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MEA Whey Protein Market Trends

This section covers the major market trends shaping the MEA Whey Protein Market according to our research experts:

Increasing Health and Fitness Club Memberships In The Region

The Middle East and Africa region is flourishing in terms of health and fitness culture as there has been an increased rate in the number of memberships around the region. Consumers are willing to spend more on health and fitness club with healthy aspects is playing a key role to drive the market growth across the region. The rising number of health clubs and the gym with personal training and the latest fitness equipment is attracting consumers to join the health and fitness clubs which will continue to influence the whey protein market growth in upcoming years. Among all, countries like South Africa, Saudi Arabia, United Arab Emirates, Egypt, Morocco, and Kuwait are expected to surge the demand for whey protein in the region. IHRSA (International Health, Racquet And Sportsclub Association) stated that South Africa registered the highest number of health and fitness club memberships across the region in the year 2016.

Middle East and Africa Whey Protein Market Key Trends

South Africa Leading The Market in Africa Region

South Africa's whey protein market is projected to reach USD 125.9 million by 2024, registering the CAGR of 6.3% during the forecast period. The increase in demand from working women for quality protein infant foods and nutritional requirements of athletes is driving the growth rates. South Africa, with a matured and organized retail sector, is expected to increase shelf space for whey protein products (in its stores), thus, holding a major share in the African region. Therefore, consumers are increasingly purchasing protein bars and supplements to meet their nutrition requirements and maintain their health. 

Middle East and Africa Whey Protein Market Growth by Region

MEA Whey Protein Industry Overview

The market is dominated by players, such as Arla Foods, Glanbia Nutritionals, Lactatis Ingredients, Carbery Group, Agropur, Friesland Campina and others. Cheese production is the largest and most viable source of whey. Global companies are implicitly strengthening their production resources for whey protein, by investing in cheese production. Additionally, owing to the rising penetration of whey protein into the sports nutrition industry, the major companies are focusing on new and innovative product launches across countries like South Africa, UAE, Suadi Arabia, and Egypt.

MEA Whey Protein Market Leaders

  1. Arla Foods Ingredients

  2. Carbery Group

  3. Lactalis Ingredients

  4. The Agropur Dairy Cooperative

  5. Frieslandcampina

*Disclaimer: Major Players sorted in no particular order

Arla Foods Ingredients, Carbery Group, Lactalis Ingredients, The Agropur Dairy Cooperative, Erie Foods International Inc., Glanbia Nutritionals, Frieslandcampina

MEA Whey Protein Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Whey Protein Concentrate

      2. 5.1.2 Whey Protein Isolate

      3. 5.1.3 Hydrolyzed Whey Protein

    2. 5.2 By Application

      1. 5.2.1 Sports and Performance Nutrition

      2. 5.2.2 Infant Formula

      3. 5.2.3 Functional/Fortified Food

    3. 5.3 By Country

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 United Arab Emirates

      4. 5.3.4 Kuwait

      5. 5.3.5 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Arla Foods Ingredients

      2. 6.4.2 Carbery Group

      3. 6.4.3 Lactalis Ingredients

      4. 6.4.4 The Agropur Dairy Cooperative

      5. 6.4.5 Erie Foods International Inc.

      6. 6.4.6 Glanbia Nutritionals

      7. 6.4.7 Frieslandcampina

      5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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MEA Whey Protein Market Research FAQs

The Middle East and Africa Whey Protein Market is studied from 2018 - 2028.

The Middle East and Africa Whey Protein Market is growing at a CAGR of 6.75% over the next 5 years.

Arla Foods Ingredients, Carbery Group, Lactalis Ingredients, The Agropur Dairy Cooperative, Frieslandcampina are the major companies operating in Middle East and Africa Whey Protein Market.

Middle East and Africa Whey Protein Industry Report

Statistics for the 2023 Middle East and Africa Whey Protein market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Whey Protein analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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