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Middle East and Africa Whey Protein Market is segmented by Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food), and Geography.
Whey Protein Concentrate
Fastest Growing Segment:
Whey Protein Isolate
Middle East and Africa whey protein market is projected to reach USD 0.92 billion by 2025, witnessing a CAGR of 6.75% during the forecast period.
The scope of the whey protein market includes the segmentation of whey protein on the basis of Type under Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein. Further segmentation has been done on the basis of Application under Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food.
|By Product Type|
|Whey Protein Concentrate|
|Whey Protein Isolate|
|Hydrolyzed Whey Protein|
|Sports and Performance Nutrition|
|United Arab Emirates|
|Rest of Middle East and Africa|
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The Middle East and Africa region is flourishing in terms of health and fitness culture as there has been an increased rate in the number of memberships around the region. Consumers are willing to spend more on health and fitness club with healthy aspects is playing a key role to drive the market growth across the region. The rising number of health clubs and the gym with personal training and the latest fitness equipment is attracting consumers to join the health and fitness clubs which will continue to influence the whey protein market growth in upcoming years. Among all, countries like South Africa, Saudi Arabia, United Arab Emirates, Egypt, Morocco, and Kuwait are expected to surge the demand for whey protein in the region. IHRSA (International Health, Racquet And Sportsclub Association) stated that South Africa registered the highest number of health and fitness club memberships across the region in the year 2016.
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South Africa's whey protein market is projected to reach USD 125.9 million by 2024, registering the CAGR of 6.3% during the forecast period. The increase in demand from working women for quality protein infant foods and nutritional requirements of athletes is driving the growth rates. South Africa, with a matured and organized retail sector, is expected to increase shelf space for whey protein products (in its stores), thus, holding a major share in the African region. Therefore, consumers are increasingly purchasing protein bars and supplements to meet their nutrition requirements and maintain their health.
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The market is dominated by players, such as Arla Foods, Glanbia Nutritionals, Lactatis Ingredients, Carbery Group, Agropur, Friesland Campina and others. Cheese production is the largest and most viable source of whey. Global companies are implicitly strengthening their production resources for whey protein, by investing in cheese production. Additionally, owing to the rising penetration of whey protein into the sports nutrition industry, the major companies are focusing on new and innovative product launches across countries like South Africa, UAE, Suadi Arabia, and Egypt.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whey Protein Concentrate
5.1.2 Whey Protein Isolate
5.1.3 Hydrolyzed Whey Protein
5.2 By Application
5.2.1 Sports and Performance Nutrition
5.2.2 Infant Formula
5.2.3 Functional/Fortified Food
5.3 By Country
5.3.1 South Africa
5.3.2 Saudi Arabia
5.3.3 United Arab Emirates
5.3.5 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Arla Foods Ingredients
6.4.2 Carbery Group
6.4.3 Lactalis Ingredients
6.4.4 The Agropur Dairy Cooperative
6.4.5 Erie Foods International Inc.
6.4.6 Glanbia Nutritionals
7. MARKET OPPORTUNITIES AND FUTURE TRENDS