Middle East And Africa Whey Protein Market Size

Middle East and Africa Whey Protein Market Analysis

The Middle East and Africa whey protein market is projected to register a CAGR of 5.75% during the upcoming five years.

The key factors that drive the growth of the whey protein market in the region are rising demand for dairy ingredients, consumer awareness towards a healthy diet, and the rising trend of health clubs and fitness centers. With increasingly busier lifestyles, consumers cannot regularly consume a nutritionally complete diet, which prompts them to seek nutrients from packaged food products. Therefore, packaged food manufacturers fortify food products with nutritious ingredients, including protein ingredients. The growing demand for nutrient-enriched food products among consumers, along with the increased incorporation of protein ingredients in various functional foods to enhance their nutrient profiles by manufacturers, are contributing to the growth of the market. Furthermore, whey protein is highly used by food and beverage manufacturers, which is enabling whey protein manufacturers to introduce innovative protein ingredients in the market.

Flavors, nutritional values,and ease of carrying are making whey snacks a popular choice amongst not only health-conscious people but millennials who are looking for quick snack options to full meals and older people looking for protein in their diet. Whey protein is frequently employed to enhance biological value, produce superior physical, textural, and other functional aspects of food, enhance sensory qualities, and develop high-protein and low-lactose products. Additionally, efforts to find novel uses, such as creating edible films, will help the sector expand.