Middle East And Africa Plant Growth Regulators Market Size and Share

Middle East And Africa Plant Growth Regulators Market (2025 - 2030)
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Middle East And Africa Plant Growth Regulators Market Analysis by Mordor Intelligence

The Middle East and Africa plant growth regulators market size was valued at USD 280.31 million in 2025 and is projected to reach USD 393.81 million by 2030, growing at a CAGR of 7.04%. The market growth is driven by increasing demand for residue-free exports, expansion of protected cultivation areas, and government-supported desert agriculture initiatives. In Middle East and African countries, these regulators are applied to enhance the production of fruits such as apples, pears, and peaches. According to the Food and Agriculture Organization (FAO), Egypt's fruit production increased from 16.0 million metric tons in 2022 to 16.2 million metric tons in 2023. The growth of contract farming has led to standardized input protocols that include hormonal treatments, while local formulation facilities have reduced supply chain lengths and decreased currency-related price fluctuations. The market sees increased competition between global agrochemical companies and regional specialists, driving innovation in products with faster environmental degradation, controlled-release mechanisms, and application support. Export quality requirements and water conservation needs create opportunities for high-quality cytokinin, gibberellin, and auxin products that increase yield efficiency. These factors support the continued growth of the plant growth regulators market, despite economic pressures on agricultural input costs.

Key Report Takeaways

  • By product type, cytokinin led with 36.2% of the Middle East and Africa plant growth regulators market share in 2024, while gibberellin is advancing at a 10.1% CAGR through 2030.
  • By formulation, solutions held 43.7% of the Middle East and Africa plant growth regulators market size in 2024, whereas water-soluble granules recorded the strongest 11.2% CAGR to 2030.
  • By application, fruits and vegetables commanded 40.2% of the market share in 2024 and are projected to grow at an 11.0% CAGR through 2030.
  • By geography, Africa contributed 57.1% revenue share in 2024, while the Middle East exhibits the fastest 9.7% CAGR through 2030.
  • BASF SE, Bayer AG, Syngenta Group, Corteva Agriscience, and UPL Limited collectively accounted for the majority share in 2024, underscoring a moderately concentrated playing field.

Segment Analysis

By Product Type: Cytokinin Leads Despite Gibberellin Surge

Cytokinins held a dominant 36.2% of the Middle East and Africa plant growth regulators market share in 2024. This dominance reflects their effectiveness in breaking seed dormancy, promoting lateral shoot development, and extending post-harvest life in export-oriented fruits and vegetables. The segment's prominence is particularly evident in date palm cultivation across the Middle East and citrus production in South Africa and Morocco, where cytokinin treatments improve fruit set and reduce pre-harvest drop by 15-20%.

Gibberellin products are projected to grow at a 10.1% CAGR through 2030, marking the fastest growth in the segment. This growth is primarily due to their role in stem elongation and flowering control within protected cultivation systems, which are expanding in the United Arab Emirates and Saudi Arabia's desert agriculture programs. Auxin formulations maintain their importance in root development and cutting propagation, particularly in Ethiopia's coffee regions and Kenya's tea estates. Ethylene regulators serve specific functions in fruit ripening control and flower induction, with increased usage in Egypt's mango exports and South Africa's avocado production. Brassinosteroids, an emerging segment, focus on stress tolerance and yield enhancement, gaining importance in North Africa's water-stressed regions where drought resistance is essential.

Middle East And Africa Plant Growth Regulators Market: Market Share by Product Type
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Note: Segment shares of all individual segments available upon report purchase

By Application: Fruits and Vegetables Drive Innovation

The fruits and vegetables segment holds 40.2% of the Middle East and Africa plant growth regulators market size in 2024, with projected growth of 11.0% through 2030. This dominance reflects the region's emphasis on export-quality crops that require precise quality control and shelf life management. The segment's strength comes from extensive synthetic plant growth regulator usage in greenhouse tomato and cucumber production in Turkey and Morocco, where controlled environments allow accurate application timing and dosage management.

Grains and cereals form a significant but moderately growing segment, with synthetic plant growth regulators primarily used for lodging prevention in wheat and tiller enhancement in rice across Egypt's Nile Delta. In commercial crops, cotton and sugarcane producers apply these regulators to enhance fiber quality and control harvest timing, particularly in Sudan's cotton regions and Egypt's sugarcane areas, where export standards drive implementation. The pulses and oilseeds segment focuses on pod development and harvest uniformity, essential for mechanized farming operations in Ethiopia's commercial agriculture zones. The turf and ornamental grass segment serves landscaping and golf course maintenance in Gulf countries, where synthetic plant growth regulators help maintain grass quality in high-temperature conditions. 

By Formulation: Solutions Dominate While Water-Soluble Granules Gain Ground

Solutions formulations held 43.7% of the Middle East and Africa plant growth regulators market share in 2024. This dominance stems from their ease of application through existing spray equipment and rapid plant uptake characteristics. These features align well with the region's intensive production systems and time-sensitive application windows. The solutions segment's strong position reflects its practical advantages in foliar application and fertigation systems, which are increasingly common in protected cultivation and precision agriculture operations across the Middle East and Africa.

Water-soluble granules are experiencing the fastest growth at 11.2% CAGR through 2030. This growth is driven by their controlled-release applications and reduced application frequency, which suits extensive farming operations and areas with limited labor availability. Wettable powders maintain a stable market position due to their cost advantages and extended shelf life, making them suitable for distribution networks in remote areas with challenging storage conditions and slow product turnover. Other formulations, including emulsions, soluble powders, and gel formulations, serve specialized applications where specific release characteristics or application methods offer distinct advantages.

Middle East And Africa Plant Growth Regulators Market: Market Share by Formulation
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Africa held 57.1% of the Middle East and Africa plant growth regulators market share in 2024. Nigeria's government-supported contract farming initiatives incorporate cytokinin sprays across two million hectares of smallholder programs. The South African Health Products Regulatory Authority facilitates efficient new product registrations, creating market competition that reduces prices and increases product availability. Kenya's streamlined low-residue approval process complements European phytosanitary standards, enabling exporters to earn premium prices without significant cold-chain investments. Ethiopia's coffee and floriculture sectors implement specialized auxin protocols to enhance quality metrics and boost foreign exchange revenue.

The Middle East segment projects a 9.7% CAGR through 2030. The United Arab Emirates' greenhouse facilities, supported by the Environment Agency Abu Dhabi, demonstrate 40% water conservation through integrated gibberellin applications. Saudi Arabia's Vision 2030 initiative utilizes King Abdullah University of Science and Technology research to expand controlled-environment agriculture, achieving 35% higher tomato yields in the same land area. Turkey serves as a continental trade hub, with 12-month regulatory processes accelerating market access for its greenhouse export operations.

North Africa combines its proximity to Mediterranean export markets with desert agriculture development. Morocco's OCP fertilizer initiative integrates with specialized cytokinin programs for saline soil conditions, creating comprehensive input solutions that enhance farmer adoption. In 2024, Egypt's Toshka project implemented gibberellin applications to enhance crop establishment, supporting regional food security and reducing per-hectare input costs through scale efficiencies. The East African Community's cross-border cooperation aligns label requirements and residue standards, facilitating regional trade and promoting shared agricultural practices across member economies.

Competitive Landscape

The Middle East and Africa plant growth regulators market shows moderate concentration, with BASF SE, Bayer AG, Syngenta Group, Corteva Agriscience, and UPL Limited holding the majority market share in 2024. BASF SE maintains market leadership through its comprehensive portfolio of cytokinin, auxin, and gibberellin products, supported by digital agronomy tools for spray timing and weather risk assessment. Bayer AG integrates seed-chemistry platforms, combining hormonal treatments with stress-tolerant genetics. Syngenta Group maintains a strong protected-cultivation presence through greenhouse advisory services featuring proprietary gibberellin blends.

Multinational companies are establishing local production facilities in South Africa, Egypt, and Turkey to reduce import tariffs and manage currency fluctuations. These facilities formulate concentrates specific to regional water chemistry, reducing freight lead times by up to six weeks. Regional companies like ZAGRO Africa are expanding their distribution networks across East Africa, competing through local presence and efficient registration processes for niche active ingredients. Companies are incorporating sensors and modeling software into their products, demonstrating yield improvements of thousands of dollars per hectare through field trials.

In 2023, ADNOC's USD 3.62 billion acquisition of Fertiglobe integrated hormone distribution with nitrogen-fertilizer sales networks, enabling combined nutrient-and-regulator packages. Technology companies such as ReNile are securing venture capital to combine IoT monitoring with hormone dosing schedules, expanding competition beyond chemical products into data-driven crop management. Market leadership is increasingly determined by service quality, regulatory expertise, and anti-counterfeiting measures rather than product offerings alone.

Middle East And Africa Plant Growth Regulators Industry Leaders

  1. BASF SE

  2. Bayer AG

  3. Syngenta Group

  4. Corteva Agriscience

  5. UPL Limited

  6. *Disclaimer: Major Players sorted in no particular order
Middle East & Africa Plant Growth Regulators Market Concentration
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Recent Industry Developments

  • May 2024: UPL Limited received notification regarding the incorporation of a new step-down subsidiary, UPL Agricultural Product Trading FZE, in Dubai, United Arab Emirates. The subsidiary will focus on agricultural trading and chemical fertilizer trading, including plant growth regulators.
  • September 2023: Syngenta introduced its "NoMow" plant growth regulator (PGR) in South Africa. The product helps turf professionals reduce mowing frequency, improve turf quality, and manage turf maintenance costs efficiently.

Table of Contents for Middle East And Africa Plant Growth Regulators Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Regulatory Push for Residue-Free Exports
    • 4.2.2 Rapid Expansion of Protected Cultivation Acreage
    • 4.2.3 Rising Adoption in High-Value Plantations
    • 4.2.4 Growth of Contract Farming Across the Region
    • 4.2.5 Post-Harvest Loss Reduction Initiatives
    • 4.2.6 Pivot to Desert Agriculture Mega-Projects
  • 4.3 Market Restraints
    • 4.3.1 Low Product Awareness Among Smallholders
    • 4.3.2 Fragmented Distribution Networks
    • 4.3.3 Stringent Product-Registration Timelines
    • 4.3.4 Sporadic Counterfeit Trade at Border Markets
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Product Type
    • 5.1.1 Cytokinin
    • 5.1.2 Auxin
    • 5.1.3 Gibberellin
    • 5.1.4 Ethylene
    • 5.1.5 Brassinosteroids
    • 5.1.6 Other Types (Abscisic Acid, Ethephon, etc.)
  • 5.2 By Application
    • 5.2.1 Grains and Cereals
    • 5.2.2 Pulses and Oilseeds
    • 5.2.3 Fruits and Vegetables
    • 5.2.4 Commercial Crops
    • 5.2.5 Turf and Ornamental Grass
    • 5.2.6 Other Application (Forage and Fodder Crops, Floriculture, etc.)
  • 5.3 By Formulation
    • 5.3.1 Water-Soluble Granules
    • 5.3.2 Solutions
    • 5.3.3 Wettable Powders
    • 5.3.4 Others (Emulsion, Soluble Powder, Dustable Powder, Oil Dispersion, Gel Formulation, etc.)
  • 5.4 By Geography
    • 5.4.1 Africa
    • 5.4.1.1 Nigeria
    • 5.4.1.2 Tanzania
    • 5.4.1.3 Uganda
    • 5.4.1.4 South Africa
    • 5.4.1.5 Kenya
    • 5.4.1.6 Ethiopia
    • 5.4.1.7 Rest of Africa
    • 5.4.2 Middle East
    • 5.4.2.1 Turkey
    • 5.4.2.2 United Arab Emirates
    • 5.4.2.3 Saudi Arabia
    • 5.4.2.4 Egypt
    • 5.4.2.5 Israel
    • 5.4.2.6 Rest of Middle East

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
    • 6.4.1 BASF SE
    • 6.4.2 Bayer AG
    • 6.4.3 Syngenta Group
    • 6.4.4 Corteva Agriscience
    • 6.4.5 UPL Limited
    • 6.4.6 Sumitomo Chemical Co., Ltd.
    • 6.4.7 FMC Corporation
    • 6.4.8 Nufarm Limited
    • 6.4.9 Eastman Chemical Company
    • 6.4.10 ZAGRO Africa (Pty) Ltd
    • 6.4.11 MITSUI & Co., Ltd. (Mitsui Group)
    • 6.4.12 AECI Plant Health
    • 6.4.13 Al-Anfal Fertilizer Industry Company (Green Land Est.)
    • 6.4.14 Jubaili Agrotec Group (JAG) Holding Limited
    • 6.4.15 ICL Group Ltd

7. Market Opportunities and Future Outlook

Middle East And Africa Plant Growth Regulators Market Report Scope

Plant growth regulators (PGRs) are chemicals used to modify plant growth such as increasing branching, suppressing shoot growth, increasing return bloom, removing excess fruit, or altering fruit maturity. The Middle East & Africa Plant Growth Regulators Market is segmented by Product Type (Cytokinin, Auxin, Gibberellin, and Other Types), Application (Crop-based and Non-crop-based), and Geography (South Africa, Nigeria, Tanzania, Uganda, Cameroon, Congo, and the Rest of Africa) and (Iran Turkey, Iraq, Yemen, Egypt, and Rest of Middle East). The report offers market size and forecasts for the market in terms of value (USD) and volume (metric tons) for all the above segments.

By Product Type
Cytokinin
Auxin
Gibberellin
Ethylene
Brassinosteroids
Other Types (Abscisic Acid, Ethephon, etc.)
By Application
Grains and Cereals
Pulses and Oilseeds
Fruits and Vegetables
Commercial Crops
Turf and Ornamental Grass
Other Application (Forage and Fodder Crops, Floriculture, etc.)
By Formulation
Water-Soluble Granules
Solutions
Wettable Powders
Others (Emulsion, Soluble Powder, Dustable Powder, Oil Dispersion, Gel Formulation, etc.)
By Geography
Africa Nigeria
Tanzania
Uganda
South Africa
Kenya
Ethiopia
Rest of Africa
Middle East Turkey
United Arab Emirates
Saudi Arabia
Egypt
Israel
Rest of Middle East
By Product Type Cytokinin
Auxin
Gibberellin
Ethylene
Brassinosteroids
Other Types (Abscisic Acid, Ethephon, etc.)
By Application Grains and Cereals
Pulses and Oilseeds
Fruits and Vegetables
Commercial Crops
Turf and Ornamental Grass
Other Application (Forage and Fodder Crops, Floriculture, etc.)
By Formulation Water-Soluble Granules
Solutions
Wettable Powders
Others (Emulsion, Soluble Powder, Dustable Powder, Oil Dispersion, Gel Formulation, etc.)
By Geography Africa Nigeria
Tanzania
Uganda
South Africa
Kenya
Ethiopia
Rest of Africa
Middle East Turkey
United Arab Emirates
Saudi Arabia
Egypt
Israel
Rest of Middle East

Key Questions Answered in the Report

What is the projected value of the Middle East and Africa plant growth regulators market by 2030?

It is forecast to reach USD 393.81 million, expanding at a 7.04% CAGR from 2025.

Which product type currently commands the largest share?

Cytokinin leads with 36.2% of 2024 revenue thanks to versatility in dormancy breaking and shelf-life extension.

Which formulation is growing fastest?

Water-soluble granules post the highest 11.2% CAGR due to controlled-release features that cut application frequency.

Why is the Middle East region outpacing Africa in growth rate?

Government-backed desert agriculture projects and large-scale greenhouse investments push Middle East CAGR to 9.7%.

How concentrated is supplier power in this field?

The top five companies hold the majority revenue share, indicating moderate consolidation and room for regional players.

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