Middle East & Africa Confectionery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Middle East & Africa Confectionery Market is Segmented by Product Type (Chocolates, Gums, Sugar Confectionery, and Snack Bars), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channel), and Geography.

Market Snapshot

Middle East & Africa Confectionery Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.2 %

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Market Overview

The Middle East & Africa confectionery market is forecasted to register a CAGR of 4.2% during the forecast period (2020 - 2025).

  • With a recovery in economic growth and appreciation of the local currency, following the recession and severe depreciation in 2016, the chocolate market witnessed significant value growth in 2017 in major African countries, such as Nigeria and South Africa.
  • Despite the increasing economic difficulties in Middle East & Africa, the key players maintained its leadership by focusing on heavy discounting and in-store promotions throughout the year, mainly in supermarkets and hypermarkets.
  • Premium brands, however, have an affluent consumer base, and they are well placed on maintaining or increasing retail value shares, which is supporting the market growth. Major players include Mondalez International, Nestle, Lindt & Sprungli AG, Hertshey's, and Mars Incorporated.

Scope of the report

The Middle East and Africa confectionery market is segmented into segments, such as product type, distribution channel, and geography. Under the product type, the market is segmented into chocolate (softlines/selflines, boxed assortments, countlines, molded chocolate, and other chocolates), sugar confectionery (mints, pastilles, jellies and chews, toffees, caramels and nougat, Lollipops, and other sugar confectionery products), gums, and snack bars (cereal bars and energy bars). By distribution channel, the confectionery market is segmented into supermarkets and hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is studied thoroughly for different countries under the region to provide a broader perspective of the market.

By Product Type
Boxed Assortments
Molded Chocolate
Other Chocolates
Sugar Confectionery
Pastilles, Jellies, and Chews
Toffees, Caramels, and Nougat
Other Sugar Confectioneries
Snack Bars
Cereal Bars
Energy Bars
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends


The shift in attitudes is forcing global firms, like Mars Inc., Mondelez International, and Nestle, to rebrand or reformulate its mass-market chocolates to create a healthier image or sell a more expensive premium experience. The consumers in Middle East & Africa are becoming more sophisticated and increasingly searching for premium chocolate products that are differentiated from common brands found in the retail sector. This has resulted in a surge in demand for high-quality premium chocolate products. For instance, the introduction of Lindt and Ferrero, a little over a decade ago, considerably raised the profile of premium chocolates in South Africa. In Middle East, many companies in and outside the region are catering to its growing standard and premium chocolate market. For instance, in Qatar, the chocolate producer Kaafe, established in 2011, sells “premium hand-made Belgian chocolates” with an “Arabic taste.” Another chocolate company in Bahrain, Chocolate & Co, focuses on premium chocolate, combining skillful artisans with a state-of-the-art manufacturing process to make products out of “fine Belgian chocolate” and quality ingredients from around the world.



The chocolate confectionery market in the United Arab Emirates continued to be characterized by strong promotional activity in 2019, as manufacturers competed intensely for volume share. Consumers in the country are actively looking for healthier options, such as low calorie, high cocoa, and functional ingredients based confectionery. A functional claim on the confectionery products label is proliferating. In recent years, there has been a significant increase in the number of products launched in sugar-free gums, energy chews, and candy. In May 2017, Premium and Halal certified chocolate maker, Patchi doubled its production capacity to 10 MT in the United Arab Emirates, owing to increase demand. Patchi’s current facility at Dubai Industrial Park is halal-certified, which is the first halal luxury chocolatier in the United Arab Emirates.

Middle East and Africa Confectionery Market

Competitive Landscape

With a huge global presence and wide distribution networks, the key players, such as Mars Incorporated, Mondelez International, Ferrero Group, Lindt & Sprungli AG, Nestle, and Hershey’s, hold the prominent shares in the Middle East & Africa confectionery market. The companies, like Mars Incorporated, held a prominent share in the market studied, due to the wide product portfolio, expanded production facilities, and a broad distribution network. Demand for boxed assortments is benefiting from intense innovation and promotional activities from the local manufacturers, such as Dadash Baradar Co. and Shirin Asal Co. The increasing popularity of highly advertised brands, such as Lindt Excellence (Chocoladefabriken Lindt & Sprüngli AG), and new launches, such as Galaxy Smooth Dark (Master Foods), are expected to contribute largely to boost the demand for dark chocolate, which is perceived as healthy chocolate.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Chocolates

        1. Softlines/Selflines

        2. Boxed Assortments

        3. Countlines

        4. Molded Chocolate

        5. Other Chocolates

      2. 5.1.2 Gums

      3. 5.1.3 Sugar Confectionery

        1. Mints

        2. Pastilles, Jellies, and Chews

        3. Toffees, Caramels, and Nougat

        4. Other Sugar Confectioneries

      4. 5.1.4 Snack Bars

        1. Cereal Bars

        2. Energy Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 United Arab Emirates

      4. 5.3.4 Qatar

      5. 5.3.5 Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Hershey Company

      2. 6.4.2 Mondelez International

      3. 6.4.3 Chocoladefabriken Lindt & Sprungli AG

      4. 6.4.4 Mars Incorporated

      5. 6.4.5 Nestle SA

      6. 6.4.6 Pladis Global

      7. 6.4.7 Afrikoa

      8. 6.4.8 Perfetti Van Melle Group BV

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Middle East & Africa Confectionery Market market is studied from 2016 - 2026.

The Middle East & Africa Confectionery Market is growing at a CAGR of 4.2% over the next 5 years.

Nestle SA, Mondelez International , Chocoladefabriken Lindt & Sprungli AG , Mars Incorporated, Perfetti Van Melle Group B.V. are the major companies operating in Middle East & Africa Confectionery Market.

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