United States Small Kitchen Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers United States Small Kitchen Appliances Market Companies and it is Segmented by Product (Tea Makers, Juicers, Mixers, Blenders, Water Dispensers, Countertop Water Filters, Food Processors, Countertop/Stand-alone Ice Makers, Small Refrigerators, Electric Kettles, Electric Cooker Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)), By Distribution Channel (Multi-brand Stores, Exclusive Stores, Online and Other Distribution Channels) and End-User (Residential and Commercial)

US Small Kitchen Appliances Market Size

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United States Small Kitchen Appliances Market Summary
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Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 25.24 Billion
Market Size (2029) USD 29.91 Billion
CAGR (2024 - 2029) 3.45 %
Market Concentration Medium

Major Players

United States Small Kitchen Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

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US Small Kitchen Appliances Market Analysis

The United States Small Kitchen Appliances Market size is estimated at USD 25.24 billion in 2024, and is expected to reach USD 29.91 billion by 2029, growing at a CAGR of 3.45% during the forecast period (2024-2029).

The United States Small Kitchen Appliances Market is currently the most exciting and innovative space. The market is witnessing a huge amount of growth, innovation, and consumer engagement, owing to the changing taste of consumers and the continuously evolving lifestyle.

Changing and continuously evolving consumer buying patterns, including an increase in the percentage of consumers who are purchasing houseware online, create both opportunities and uncertainty for the growth prospects within the small appliance category, as well as for all the individual retailers and several industry participants. The major players in the industry are continuously focusing on innovation to reach the growing and changing consumer tastes in the market studied. Leading market share Hamilton Beach is the #1 small kitchen appliance brand in the USA, in brick-and-mortar and e-commerce channels, based on units sold, with a 9.5% share on June 30, 2022

The outbreak of coronavirus illness harmed the United States small kitchen appliances market in 2020, as governments around the world instituted lockdowns. The online sales of small kitchen appliances experienced an increase, during the ongoing COVID-19 pandemic. The US online small kitchen appliance sales surged due to the emergence of numerous e-commerce website which offer attractive deals & discounts. The dip in 2020 was not as severe, and the market recovered in 2021 as a result of increased consumer spending, an increase in the number of single-person households, the launch of new businesses, and so on. The market is likely to grow in the future as many companies introduce small kitchen appliances.

US Small Kitchen Appliances Market Trends

This section covers the major market trends shaping the US Small Kitchen Appliances Market according to our research experts:

Growing Preference For Small Kitchen Appliances Among Millennials is Driving the Market

Eco-conscious millennials are highly inclined toward small-space appliances, as they use a lesser amount of energy to run compared to full-sized appliances. The small-space appliances are available in several sizes, from 18 to 28 inches wide in refrigerators, ranges, exhaust hoods, dishwashers, built-in coffee makers, and washers and dryers.

The trend of small kitchen appliances gained momentum among the millennial population, as they started purchasing multi-functional appliances or replacing traditional models of appliances. Thus, the growing trend of small kitchen appliances among the millennials in the United States serves as a major driver for the market studied.

The Keurig coffee machine (three of the top 10 small kitchen appliances year-to-date) is replacing the traditional coffee makers, offering a much quicker and more convenient cup of coffee for today's on-the-go consumer. The Instant Pot (seven of the top 10 small kitchen appliances year-to-date) combines a pressure cooker, slow cooker, rice cooker, and several other functions into a single device.

United States Small Kitchen Appliances Market - Projected Millennial Population in the United States, In Million

Technological Advancements are Drving the Market

AI-enabled kitchen appliances are gaining importance due to technological advancements, such as voice control and artificial intelligence, that make the intelligent assistant a control centre for connected homes. Smart home devices and the AI assistants, such as Alexa, Siri, and OK Google, to start or stop kitchen appliances are expected to transform the market.

GE Appliances, Samsung, and Electrolux are key players who are increasingly using technological innovation in the market. Additionally, leading vendors, such as LG and Kitchen Aid, are investing in AI-enabled smart appliances, like smart refrigerators, ovens, and dishwashers, to attract the maximum number of consumers in the market.

A few of the major factors that drive the demand for smart kitchen appliances include higher internet penetration, an increased supply of mobile entities, improvements in wireless communications, the emergence of cloud services, higher demand for low-energy high-performance technologies, and other advancements in IoT technologies.

Moreover, the growing demand for smart home appliances has resulted in the rising demand for smart kitchen appliances. Smart speaker technology is rapidly evolving, with newer specifications and innovations being added every day.

United States Small Kitchen Appliances Market - Smart Home Appliances Usage in the United States, In Millions, 2018-2025

US Small Kitchen Appliances Industry Overview

The report covers major international players operating in the US small kitchen appliances market. Some of the key players in the market are Hamilton Beach Brands Holding Company, Newell Brands, Spectrum Brands, Breville Group Limited and Gourmia. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. Companies are adopting a sustainable approach to production, integration of technology with appliances, and nearshore manufacturing are the major trends witnessed in the market.

US Small Kitchen Appliances Market Leaders

  1. Hamilton Beach Brands Holding Company

  2. Newell Brands, Inc.

  3. Spectrum Brands Holdings

  4. Breville Group Limited

  5. Gourmia

*Disclaimer: Major Players sorted in no particular order

United States Small Kitchen Appliances Market Concentration
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US Small Kitchen Appliances Market News

In July 2022, Breville Group Limited completed the acquisition of 100% of the Italian-based prosumer coffee group, LELIT.

In July 2022, Spectrum Brands will acquire the home appliances and cookware categories of Tristar Products, intending to combine them with its home and personal care segment to create a new, standalone global appliance company.

US Small Kitchen Appliances Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Consmuer Buying Behaviour in Small Kitchen Appliance market

    7. 4.7 Insights on Multifunctional Small Kitchen Appliances

    8. 4.8 Insights on Government Regulations in the Market

    9. 4.9 Insights on Technological Disruption in the Market

    10. 4.10 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Coffee Makers

      2. 5.1.2 Tea Makers

      3. 5.1.3 Juicers

      4. 5.1.4 Mixers

      5. 5.1.5 Blenders

      6. 5.1.6 Water Dispensers

      7. 5.1.7 Countertop Water Filters

      8. 5.1.8 Food Processors

      9. 5.1.9 Countertop/Stand-alone Ice Makers

      10. 5.1.10 Small Refrigerators

      11. 5.1.11 Electric Kettle

      12. 5.1.12 Electric Cooker

      13. 5.1.13 Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi-brand Stores

      2. 5.2.2 Exclusive Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By End Use

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Hamilton Beach Brands Holding Company

      2. 6.2.2 Newell Brands

      3. 6.2.3 Spectrum Brands

      4. 6.2.4 Breville Group Limited

      5. 6.2.5 Gourmia

      6. 6.2.6 Smeg Spa

      7. 6.2.7 Electrolux AB

      8. 6.2.8 Whirlpool Corporation

      9. 6.2.9 APEX Water Filters Inc.

      10. 6.2.10 Luma Comfort

      11. 6.2.11 New Air

      12. 6.2.12 Danby

      13. 6.2.13 Edgestar

      14. 6.2.14 Other Companies (Panasonic Corporation, Koninklijke Philips NV, Instant Brands Inc., BIG Chill, BSH Hausgerate GmbH, Della, Sentern)*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. APPENDIX AND ABOUT US

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US Small Kitchen Appliances Industry Segmentation

United States Small Kitchen Appliances Market is Segmented by Product (Tea Makers, Juicers, Mixers, Blenders, Water Dispensers, Countertop Water Filters, Food Processors, Countertop/Stand-alone Ice Makers, Small Refrigerators, Electric Kettles, Electric Cooker Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)), By Distribution Channel (Multi-brand Stores, Exclusive Stores, Online and Other Distribution Channels) and End-User (Residential and Commercial).

By Product
Coffee Makers
Tea Makers
Juicers
Mixers
Blenders
Water Dispensers
Countertop Water Filters
Food Processors
Countertop/Stand-alone Ice Makers
Small Refrigerators
Electric Kettle
Electric Cooker
Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)
By Distribution Channel
Multi-brand Stores
Exclusive Stores
Online
Other Distribution Channels
By End Use
Residential
Commercial
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US Small Kitchen Appliances Market Research FAQs

The United States Small Kitchen Appliances Market size is expected to reach USD 25.24 billion in 2024 and grow at a CAGR of 3.45% to reach USD 29.91 billion by 2029.

In 2024, the United States Small Kitchen Appliances Market size is expected to reach USD 25.24 billion.

Hamilton Beach Brands Holding Company, Newell Brands, Inc., Spectrum Brands Holdings, Breville Group Limited and Gourmia are the major companies operating in the United States Small Kitchen Appliances Market.

In 2023, the United States Small Kitchen Appliances Market size was estimated at USD 24.40 billion. The report covers the United States Small Kitchen Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the United States Small Kitchen Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

United States Small Kitchen Appliances Industry Report

Statistics for the 2024 United States Small Kitchen Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Small Kitchen Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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United States Small Kitchen Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)