United States Small Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The US Small Kitchen Appliances Market is segmented by Product (Tea Makers, Juicers, Mixers, Blenders, Water Dispensers, Countertop Water Filters, Food Processors, Countertop/Stand-alone Ice Makers, Small Refrigerators, Electric Kettle, Electric Cooker Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)), and End-User (Residential and Commercial).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.45 %

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Market Overview

The United States Small Kitchen Appliances Market is currently the most exciting and innovative space. The market is witnessing a huge amount of growth, innovation, and consumer engagement, owing to the changing taste of the consumers and the continuously evolving lifestyle.

The market is registered a moderate growth in 2019. Changing and continuously evolving consumer buying patterns, including an increase in the percentage of consumers who are purchasing houseware online, create both opportunities and uncertainty for the growth prospects within the small appliance category, as well as for all the individual retailers and several industry participants.

The major players in the industry are continuously focusing on innovation to reach the growing and changing consumer tastes in the market studied. The Hamilton Beach brand is ranked as the number one small kitchen appliance brand in the United States, in terms of the total number of units sold. Kitchen Collection (KC), a subsidiary of the Hamilton Beach Group, is the leading specialty retailer of kitchen and related products in the outlet malls throughout the United States.

Scope of the Report

A complete background analysis of the market, which includes an assessment of the parental market, emerging trends by segments and regional markets, Significant changes in market dynamics and market overview is covered in the report. The report also features the qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

By Product
Coffee Makers
Tea Makers
Water Dispensers
Countertop Water Filters
Food Processors
Countertop/Stand-alone Ice Makers
Small Refrigerators
Electric Kettle
Electric Cooker
Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)
By End Use

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Key Market Trends

Growing Preference For Small Kitchen Appliances Among Millennials

Eco-conscious millennials are highly inclined toward small-space appliances, as they use a lesser amount of energy to run compared to full-sized appliances. The small-space appliances are available in several sizes, from 18 to 28 inches wide in refrigerators, ranges, exhaust hoods, dishwashers, built-in coffee makers, and washers and dryers.

The trend of small kitchen appliances gained momentum among the millennial population, as they started purchasing multi-functional appliances or replacing traditional or conventional models of appliances. Thus, the growing trend of small kitchen appliances among the millennials in the United States serves as a major driver for the market studied.

The Keurig coffee machine (three of the top 10 small kitchen appliances year-to-date) is replacing the traditional coffee makers, offering a much quicker and more convenient cup of coffee for today's on-the-go consumer. The Instant Pot (seven of the top 10 small kitchen appliances year-to-date) combines a pressure cooker, slow cooker, rice cooker, and several other functions into a single device.


Technological Advancements are Drving the Market

AI-enabled kitchen appliances are gaining importance due to technological advancements, such as voice control and artificial intelligence, that make the intelligent assistant a control center for the connected homes. Smart home devices and the AI assistants, such as Alexa, Siri, and OK Google, to start or stop kitchen appliances is expected to transform the market.

GE Appliances, Samsung, and Electrolux are key players who are increasingly using technological innovation in the market. Additionally, leading vendors, such as LG and Kitchen Aid, are investing in the AI-enabled smart appliances, like smart refrigerators, ovens, and dishwashers, to attract the maximum number of consumers in the market.

A few of the major factors that drive the demand for smart kitchen appliances include higher internet penetration, an increased supply of mobile entities, improvements in wireless communications, the emergence of cloud services, higher demand for low energy high-performance technologies, and other advancements in IoT technologies.

Moreover, the growing demand for smart home appliances has resulted in the rising demand for smart kitchen appliances. The smart speaker technology is rapidly evolving, with newer specifications and innovations being added every day.


Competitive Landscape

The report covers major international players operating in the US small kitchen appliances market. Some of the key players in the market are Hamilton Beach Brands Holding Company, Newell Brands, Spectrum Brands, Breville Group Limited and Gourmia. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. Companies are adopting a sustainable approach for production, integration of technology with appliances, nearshore manufacturing are the major trends witnessed in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technological Snapshot

    7. 4.7 Insights on Multi-functional Kitchen Appliances


    1. 5.1 By Product

      1. 5.1.1 Coffee Makers

      2. 5.1.2 Tea Makers

      3. 5.1.3 Juicers

      4. 5.1.4 Mixers

      5. 5.1.5 Blenders

      6. 5.1.6 Water Dispensers

      7. 5.1.7 Countertop Water Filters

      8. 5.1.8 Food Processors

      9. 5.1.9 Countertop/Stand-alone Ice Makers

      10. 5.1.10 Small Refrigerators

      11. 5.1.11 Electric Kettle

      12. 5.1.12 Electric Cooker

      13. 5.1.13 Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)

    2. 5.2 By End Use

      1. 5.2.1 Residential

      2. 5.2.2 Commercial


    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Hamilton Beach Brands Holding Company

      2. 6.2.2 Newell Brands

      3. 6.2.3 Spectrum Brands

      4. 6.2.4 Breville Group Limited

      5. 6.2.5 Gourmia

      6. 6.2.6 Dash

      7. 6.2.7 Smeg Spa

      8. 6.2.8 Electrolux AB

      9. 6.2.9 Whirlpool Corporation

      10. 6.2.10 APEX Water Filters Inc.

      11. 6.2.11 Luma Comfort

      12. 6.2.12 New Air

      13. 6.2.13 Danby

      14. 6.2.14 Edgestar

      15. 6.2.15 Other Companies (Panasonic Corporation, Koninklijke Philips NV, Instant Brands Inc., BIG Chill, BSH Hausgerate GmbH, Della, Sentern)

    3. *List Not Exhaustive

  8. 8. APPENDIX

**Subject to Availability

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Frequently Asked Questions

The United States Small Kitchen Appliances Market market is studied from 2016 - 2026.

The United States Small Kitchen Appliances Market is growing at a CAGR of 3.45% over the next 5 years.

Hamilton Beach Brands Holding Company, Newell Brands, Inc., Spectrum Brands Holdings, Breville Group Limited, Gourmia are the major companies operating in United States Small Kitchen Appliances Market.

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