Market Size of Middle East & Africa Confectionery Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.20 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Confectionery Market Analysis
The Middle East & Africa confectionery market is forecasted to register a CAGR of 4.2% during the forecast period (2020 - 2025).
- With a recovery in economic growth and appreciation of the local currency, following the recession and severe depreciation in 2016, the chocolate market witnessed significant value growth in 2017 in major African countries, such as Nigeria and South Africa.
- Despite the increasing economic difficulties in Middle East & Africa, the key players maintained its leadership by focusing on heavy discounting and in-store promotions throughout the year, mainly in supermarkets and hypermarkets.
- Premium brands, however, have an affluent consumer base, and they are well placed on maintaining or increasing retail value shares, which is supporting the market growth. Major players include Mondalez International, Nestle, Lindt & Sprungli AG, Hertshey's, and Mars Incorporated.
