Microwave Oven Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers the Global Microwave Oven Market Size & Trends. It is Segmented by Type (grill, Solo, and Convection), by Distribution Channel (multibrand Stores, Exclusive Stores, Online, and Other Distribution Channels), by Application (residential and Commercial), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers Market Size and Forecasts for the Microwave Oven Market in Terms of Revenue (USD) for all the Above Segments.

Microwave Oven Market Size

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Microwave Oven Market Summary
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Study Period 2020-2029
Market Size (2024) USD 17.78 Billion
Market Size (2029) USD 22.26 Billion
CAGR (2024 - 2029) > 4.60 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Microwave Oven Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Microwave Oven Market Analysis

The Microwave Oven Market size is estimated at USD 17.78 billion in 2024, and is expected to reach USD 22.26 billion by 2029, growing at a CAGR of greater than 4.60% during the forecast period (2024-2029).

The rising standard of living of customers, an increasing number of nuclear families, and surging demand for frozen and ready-to-eat food are key factors driving the market growth. The increasing number of working women and the preoccupied schedules of people in urban cities are likely to fuel the demand for ovens. The robust growth of the hospitality sector and rising catering contracts for large-scale functions, seminars, and other social gatherings are also expected to drive the demand for commercial appliances over the forecast period.

Economic factors, such as the rising population, increasing disposable income of consumers, and growing awareness about different cooking appliances, such as microwave ovens, grills, and barbeques, are projected to impact the market positively. The convection segment of the market is poised to account for half of the overall market.

The demand for a microwave oven may gain strong support from the rising consumer spending on kitchen appliances. The adoption of kitchen and home appliances is forecast to witness robust growth, owing to the increasing rate of urbanization. High power consumption is expected to be a dominant restraint for the growth of the microwave oven market. However, several companies are expected to develop products that consume less energy and offer a more significant advantage over their traditional counterparts.

The rising trend of connectivity between home appliances and innovations, such as inverter-based microwave ovens, is projected to create new opportunities in the market. The steady growth of sales of smart kitchen appliances is also an opportunity for the market players. Post-COVID, the microwave oven market has experienced a significant boost in sales due to increased home cooking and convenience.

Microwave Oven Market Trends

Residential Application is Dominating the Market

In the case of the residential application segment, the most significant driver is the changing lifestyles and food consumption preferences of people, with more consumers shifting toward ready-to-eat and frozen food products. In the previous year, the residential application segment accounted for a large revenue share, and it is likely to expand at a healthy CAGR over the forecast period. A large part of new households comprises working singles who prefer to dine out rather than set up their kitchens. This may be a drawback for the residential segment of the market. However, this trend is estimated to boost the culture of quick-service restaurants, cafes, and small eateries, which, in turn, is expected to work in favor of the market.

Microwave Oven Market Share - by End-User, in 2022

Asia-Pacific is Expected to Witness the Highest Growth

Traditional cooking equipment is still a prominent choice among many of the population in the developed regions of Asian countries. The microwave oven industry has substantial growth prospects in the Asia-Pacific region as most sales are expected to originate from customers purchasing microwaves for the first time. The growing need for energy-efficient kitchen appliances and demand for smart appliances would have a positive impact on the market expansion.

Microwave Oven Market - Market Share by Region, 2022

Microwave Oven Industry Overview

The microwave oven market is fragmented. The competition in the market is estimated to intensify, with innovations in new products and the presence of national and international companies. Some of the most important players in the microwave oven market are Illinois Tool Works Inc., Guangdong Galanz Enterprises Co. Ltd, Sharp Corporation, LG Electronics Inc., Electrolux AB, and Alto-Shaam Inc., among others.

Microwave Oven Market Leaders

  1. LG Electronics Inc.

  2. Alto-Shaam Inc.

  3. Brandt

  4. Panasonic Corporation

  5. Breville

*Disclaimer: Major Players sorted in no particular order

Microwave Oven Market Concentration
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Microwave Oven Market News

  • August 2023: LG Electronics India and ITC Foods have announced a strategic partnership to redefine cooking experiences for consumers in India. The partnership combines two leading companies’ expertise to offer consumers a more convenient, healthier, and more versatile cooking experience.
  • January 2022: Blue Apron announced a strategic partnership with Panasonic Consumer Electronics Company, a global leader in developing innovative products and solutions. Through this collaboration, Blue Apron will offer customers convenient cooking options combining select recipes with fast and delicious techniques using the Panasonic 4-in-1 Multi-Oven.

Microwave Oven Market Report - Table of Contents


    1. 1.1 Study Deliverables and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Demand for Small Kitchen Appliances

    3. 4.3 Market Restraints

      1. 4.3.1 High Installation and Maintenance Costs

    4. 4.4 Market Opportunities

      1. 4.4.1 Increasing Demand for Smart and Energy-Efficient Kitchen Appliances

    5. 4.5 Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Technology Innovations in the Industry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Type

      1. 5.1.1 Grill

      2. 5.1.2 Solo

      3. 5.1.3 Convection

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi-brand Stores

      2. 5.2.2 Exclusive Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By End-User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

    4. 5.4 By Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 South America

      5. 5.4.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Illinois Tool Works Inc

      2. 6.1.2 Sharp Corporation

      3. 6.1.3 Guangdong Galanz Enterprises Co. Ltd

      4. 6.1.4 Whirlpool Corporation

      5. 6.1.5 Electrolux AB

      6. 6.1.6 LG Electronics

      7. 6.1.7 Alto-Shaam Inc

      8. 6.1.8 Brandt

      9. 6.1.9 GE Appliances

      10. 6.1.10 Moulinex (Groupe SEB)

      11. 6.1.11 Breville

      12. 6.1.12 Panasonic Corporation

      13. 6.1.13 Samsung Electronics

      14. 6.1.14 Midea Group

      15. 6.1.15 Miele*

    2. *List Not Exhaustive


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Microwave Oven Industry Segmentation

A microwave oven is a relatively small, boxlike oven that raises food temperature by subjecting it to a high-frequency electromagnetic field. The study offers a complete background analysis of the microwave oven market, including the analysis and forecast of market size, market share, industry trends, growth drivers, and vendors. It also includes insights into market segmentation by type, application, and geography. Additionally, the report features qualitative and quantitative assessments by analyzing the data gathered from industry analysts and market participants across the critical points in the industry’s value chain. 

The Microwave Oven Market is segmented by type (grill, solo, and convection), distribution channel (multi-brand stores, exclusive stores, online, and other distribution channels), application (residential and commercial), and geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa).

The report offers market size and forecasts for the market in terms of revenue (USD) for all the above segments.

By Type
By Distribution Channel
Multi-brand Stores
Exclusive Stores
Online Stores
Other Distribution Channels
By End-User
By Geography
North America
South America
Middle East & Africa
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Microwave Oven Market Research Faqs

The Microwave Oven Market size is expected to reach USD 17.78 billion in 2024 and grow at a CAGR of greater than 4.60% to reach USD 22.26 billion by 2029.

In 2024, the Microwave Oven Market size is expected to reach USD 17.78 billion.

LG Electronics Inc., Alto-Shaam Inc., Brandt, Panasonic Corporation and Breville are the major companies operating in the Microwave Oven Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Microwave Oven Market.

In 2023, the Microwave Oven Market size was estimated at USD 16.96 billion. The report covers the Microwave Oven Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Microwave Oven Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Microwave Oven Industry Report

Statistics for the 2024 Microwave Oven market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Microwave Oven analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Microwave Oven Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)