Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Small Home Appliances Market Report Segments the Industry Into by Product (Coffee Makers, Food Processors, Grills and Roasters, Electric Kettles, and More), by Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Small Home Appliances Market Size and Share

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Small Home Appliances Market Analysis by Mordor Intelligence

The global small home appliances market is valued at USD 140.60 billion in 2025 and is forecast to advance to USD 186.44 billion by 2030, reflecting a steady 5.81% CAGR across the period. Rising urban density, the spread of e-commerce, and rapid product digitalization are reshaping purchasing behavior in every region. Compact, multifunctional designs now dominate product launches as households maximize limited living space, while energy-efficient models gain traction amid tightening regulatory standards in the European Union and comparable programs in North America and Asia [1]Directorate-General for Energy, “Ecodesign Requirements for Standby Electric Power,” European Commission, ec.europa.eu. Manufacturers are also consolidating production footprints in response to tariff volatility, yet China retains a central role thanks to 4.48 billion export units in 2024 alone, a 20.8% jump year-on-year.

Key Report Takeaways

  • By product category, vacuum cleaners led with 21.6% of the small home appliances market share in 2024; air fryers are projected to post the fastest 7.1% CAGR through 2030.  
  • By distribution channel, multi-brand stores held 39.8% revenue share in 2025, while online sales are set to deliver a 7.6% CAGR to 2030.  
  • By geography, Asia-Pacific commanded 46.2% share of the small home appliances market size in 2025 and is poised to expand at 6.7% CAGR over the forecast horizon. 

Segment Analysis

By Product: Air Fryers Accelerate Category Growth

Vacuum cleaners retained the lead with 21.6% of the small home appliances market share in 2024, with cordless motors and multi-surface filtration upgrades. The segment benefits from steady replacement demand and heightened cleanliness awareness. Meanwhile, air fryers are forecast to expand at a 7.1% CAGR between 2025 and 2030, the fastest among tracked categories. Food brands such as Nestlé and Conagra now release air-fryer-optimized SKUs that reinforce household adoption, Food Dive. Blenders and food processors remain attractive to health-conscious consumers searching for fresh smoothies and meal prep efficiency, while premium espresso machines sustain momentum in affluent demographics seeking café-quality beverages at home.

Consumers allocate higher budgets to obtain professional-grade results, propelling interest in countertop ovens that merge convection, microwave, and air-fry functions. Grill and roaster sales expand in urban markets where balcony cooking supersedes full-size outdoor barbecues. The “other small appliances” bucket, covering niche devices such as waffle irons and yogurt makers, illustrates continued fragmentation into lifestyle-specific micro segments. Collectively, these product innovations bolster the small home appliances market size within kitchens worldwide.

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Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Online Gains Momentum

Multi-brand stores still account for 39.8% of revenue in 2025, aided by hands-on demonstrations and immediate product availability. Exclusive brand outlets cater to high-value consumers who prioritize curated experiences, although their footprint is confined to major urban centers. Online, however, is the momentum story, posting a 7.6% CAGR through 2030. Image rotation, augmented reality size previews, and peer reviews reduce hesitation once associated with buying appliances sight unseen. Seamless returns and next-day delivery further erode barriers. As omnichannel models mature, retailers integrate in-store pick-up, online price matching and virtual sales support to retain loyalty across touchpoints, ensuring the small home appliances market continues to diversify its distribution map.

Small Home Appliances Market: Market Share by Distribution Channel
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific captured 46.2% of the small home appliances market in 2025 while registering a 6.7% CAGR outlook. China’s export engine shipped 4.48 billion units overseas in 2024, a 20.8% surge China Inspection and Quarantine Times. Government trade-in subsidies encourage domestic consumers to replace legacy models, offsetting moderating sentiment in urban centers. Belt and Road logistics corridors expand access to Central Asian buyers, where Chinese appliance imports rose 35% last year. India anchors regional upside with the consumer durables sector on course for USD 59.96 billion by 2030 and a fourth world ranking by 2027. Production-linked incentives attract Godrej, Haier, and Whirlpool to expand factories, shortening lead times and cutting import costs. 

The continent’s new ecodesign mandate curbs standby power and rewards recyclability, creating opportunities for innovators in motor efficiency and recyclable plastics, European Commission. In the United Kingdom, a large percentage of consumers cite energy expense as a decisive purchase factor. 

North America remains a premium landscape where brand heritage and advanced features command price premiums, yet tariff uncertainty nudges some buyers toward entry-level imports. Latin America plus Middle East & Africa contribute incremental upside, although currency volatility and uneven after-sales infrastructure currently restrict volume acceleration.

Small Home Appliances Market CAGR(%), Growth Rate by Region
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Competitive Landscape

Small home appliances competition blends moderate concentration with intense rivalry. The five largest groups, Whirlpool Corporation, Haier Smart Home, Midea Group, Groupe SEB, and Dyson, deploy contrasting playbooks. Whirlpool was recognized among America’s Most Innovative Companies 2025 after introducing products like the JennAir Induction Downdraft Cooktop. Midea’s 2025 purchase of Küppersbusch’s parent firm extends its European premium portfolio.

Strategically, incumbents polarize, premium players tout form, connectivity, and service ecosystems, while cost leaders press supply-chain synergies. Mid-market portfolios see consolidation as brands divest commoditized SKUs to refocus R&D budgets on differentiation. Venture investments target AI cooking software and battery management for cordless devices, signaling that software will anchor future competitive edges inside the small home appliances market.

Supply chains continue rebalancing as tariffs and logistic costs fluctuate. Brands accelerate near-shoring for bulky products to mitigate freighting fees yet preserve Asia-based electronics sourcing where component clusters yield unmatched economies. The resulting hybrid networks allow speed-to-market for regional SKUs without relinquishing cost leadership derived from Chinese and Southeast Asian factories.

Small Home Appliances Industry Leaders

  1. Whirlpool Corporation

  2. Haier Smart Home Co., Ltd.

  3. Midea Group

  4. Groupe SEB

  5. Dyson Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Small Home Appliances Market Concentration
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Recent Industry Developments

  • April 2025: Midea finalized the acquisition of Küppersbusch’s parent company, strengthening its premium European line-up.
  • February 2025: GE Profile launched the Smart Compact Dishwasher at USD 499.
  • February 2025: Vorwerk began global pre-orders for Thermomix TM7 with upgraded connectivity.

Table of Contents for Small Home Appliances Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Drivers
    • 4.1.1 Urbanization Trends Driving Demand for Compact and Multi-Functional Appliances
    • 4.1.2 Time-Constrained Consumers Fueling Preference for Convenience-Oriented Products
    • 4.1.3 E-Commerce Expansion Boosting Accessibility and Category Penetration
    • 4.1.4 Rising Popularity of Smart and Energy-Efficient Small Appliances
    • 4.1.5 Disposable Income Growth in Emerging Economies Catalyzing Market Uptake
  • 4.2 Market Restraints
    • 4.2.1 Price Sensitivity and Inflationary Pressures Impacting Consumer Spending
    • 4.2.2 Fragmented Competition Creating Margin Pressures for Established Brands
    • 4.2.3 Market Saturation in Developed Economies
    • 4.2.4 Consumer Gadget-Fatigue Prolonging Replacement Cycles
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter’s Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Suppliers
    • 4.4.3 Bargaining Power of Buyers
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Competitive Rivalry
  • 4.5 Insights Into The Latest Trends And Innovations In The Market
  • 4.6 Insights On Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, Etc.) In The Market

5. Market Size & Growth Forecasts (Value)

  • 5.1 By Product
    • 5.1.1 Coffee Makers
    • 5.1.2 Food Processors
    • 5.1.3 Grills and Roasters
    • 5.1.4 Electric Kettles
    • 5.1.5 Juicers and Blenders
    • 5.1.6 Air Fryers
    • 5.1.7 Vacuum Cleaners
    • 5.1.8 Toasters
    • 5.1.9 Countertop Ovens
    • 5.1.10 Other Small Home Appliances (Waffle Makers, Deep Fryers, Egg Cookers, Tea Makers, Rice Cookers, Etc.)
  • 5.2 By Distribution Channel
    • 5.2.1 Multi-Brand Stores
    • 5.2.2 Exclusive Brand Outlets
    • 5.2.3 Online
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 Canada
    • 5.3.1.2 United States
    • 5.3.1.3 Mexico
    • 5.3.2 South America
    • 5.3.2.1 Brazil
    • 5.3.2.2 Peru
    • 5.3.2.3 Chile
    • 5.3.2.4 Argentina
    • 5.3.2.5 Rest of South America
    • 5.3.3 Europe
    • 5.3.3.1 United Kingdom
    • 5.3.3.2 Germany
    • 5.3.3.3 France
    • 5.3.3.4 Spain
    • 5.3.3.5 Italy
    • 5.3.3.6 BENELUX (Belgium, Netherlands, and Luxembourg)
    • 5.3.3.7 NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
    • 5.3.3.8 Rest of Europe
    • 5.3.4 Aisa Pacific
    • 5.3.4.1 India
    • 5.3.4.2 China
    • 5.3.4.3 Japan
    • 5.3.4.4 Australia
    • 5.3.4.5 South Korea
    • 5.3.4.6 South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • 5.3.4.7 Rest of Asia Pacific
    • 5.3.5 Middle East And Africa
    • 5.3.5.1 United Arab of Emirates
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 South Africa
    • 5.3.5.4 Nigeria
    • 5.3.5.5 Rest of Middle East And Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Whirlpool Corporation
    • 6.4.2 Groupe SEB
    • 6.4.3 Koninklijke Philips N.V.
    • 6.4.4 Robert Bosch GmbH
    • 6.4.5 Haier Smart Home Co., Ltd.
    • 6.4.6 Dyson Ltd.
    • 6.4.7 Hamilton Beach Brands Holding Company
    • 6.4.8 SharkNinja Operating LLC
    • 6.4.9 Panasonic Corporation
    • 6.4.10 Electrolux AB
    • 6.4.11 Midea Group
    • 6.4.12 Breville Group Limited
    • 6.4.13 De'Longhi S.p.A.
    • 6.4.14 iRobot Corporation
    • 6.4.15 Xiaomi Corporation
    • 6.4.16 Russell Hobbs, Inc.
    • 6.4.17 Proctor Silex, LLC
    • 6.4.18 Kenwood Limited
    • 6.4.19 Stanley Black & Decker, Inc.
    • 6.4.20 Smeg S.p.A.
    • 6.4.21 Tefal (SEB)
    • 6.4.22 GlenDimplex Group (Morphy Richards)

7. Market Opportunities & Future Outlook

  • 7.1 Rising Popularity of Smart and Energy-Efficient Small Appliances
  • 7.2 Rapid Adoption of Cordless & Robotic Technologies
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Global Small Home Appliances Market Report Scope

The report offers a complete background analysis of the small home appliances market, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview. The report also features the qualitative and quantitative assessment, by analyzing the data gathered from industry analysts and market participants across key points in the industry's value chain.

The small home appliances market is segmented by product, by distribution channel, and geography. By product, the market is segmented into vacuum cleaners, hair clippers, irons, toasters, hair dryers, coffee machines, grills and roasters, and other products. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels, and by geography the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa. The report offers market size and forecasts in value (USD) for all the above segments.

By Product Coffee Makers
Food Processors
Grills and Roasters
Electric Kettles
Juicers and Blenders
Air Fryers
Vacuum Cleaners
Toasters
Countertop Ovens
Other Small Home Appliances (Waffle Makers, Deep Fryers, Egg Cookers, Tea Makers, Rice Cookers, Etc.)
By Distribution Channel Multi-Brand Stores
Exclusive Brand Outlets
Online
Other Distribution Channels
By Geography North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, and Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
Rest of Europe
Aisa Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
Rest of Asia Pacific
Middle East And Africa United Arab of Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East And Africa
By Product
Coffee Makers
Food Processors
Grills and Roasters
Electric Kettles
Juicers and Blenders
Air Fryers
Vacuum Cleaners
Toasters
Countertop Ovens
Other Small Home Appliances (Waffle Makers, Deep Fryers, Egg Cookers, Tea Makers, Rice Cookers, Etc.)
By Distribution Channel
Multi-Brand Stores
Exclusive Brand Outlets
Online
Other Distribution Channels
By Geography
North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, and Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
Rest of Europe
Aisa Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
Rest of Asia Pacific
Middle East And Africa United Arab of Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East And Africa
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Key Questions Answered in the Report

What is the current size of the small home appliances market?

The market stands at USD 140.60 billion in 2025 and is projected to reach USD 186.44 billion by 2030 at a 5.81% CAGR

Which product segment leads the market?

Vacuum cleaners hold 21.6% of global revenue, underpinned by cordless and HEPA-filtration innovations.

Why are air fryers growing fastest?

They align with health-focused cooking trends and with food brands reformulating products for air-fryer preparation, supporting a 7.1% CAGR.

How significant is e-commerce for small-appliance sales?

Online channels already generate 45% of category revenue and are advancing at 7.6% CAGR due to video demos and rapid delivery.

Which region dominates the market?

Asia-Pacific controls 46.2% of 2025 revenue, driven by China’s export scale and India’s rising household incomes.

What factors limit faster growth?

Inflation-driven price sensitivity, saturation in mature economies and consumer gadget fatigue temper near-term acceleration.

Page last updated on: July 7, 2025

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