United States Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

United States Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, and Other Major Appliances), by Small Appliances (Coffee or Tea Makers, Food Processors, Grills & Roasters, Vacuum Cleaners, Other Small Appliances), and Distribution Channel (Multibrand Stores Exclusive Stores, Online, and Other Distribution Channels).

US Home Appliances Market Size

United States Home Appliances Market
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Study Period 2019 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 2.70 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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US Home Appliances Market Analysis

The market for home appliances in the United States is highly saturated, with most of the product categories in home appliances exhibiting a high rate of penetration. Manufacturers are investing heavily in R&D for disruptive innovation, innovating on the size of products, further increasing the number of value-added services of the products. The volume growth of appliances sold was much higher than the previous several years, indicating the kind of growth to be expected in the next few years in the home appliances market. The invasion of Chinese products in the local market has led to fierce competition and competitive pricing has led to a very active market scenario in the country.

Technological innovation has improved the standard of living of people across the world. An astronomical change in the way things can be observed due to the increased disposable incomes of people and the rapid urbanization trends catching up to the different parts of the world.

US Home Appliances Market Trends

This section covers the major market trends shaping the US Home Appliances Market according to our research experts:

Growth of the Housing Sector Driving the Market

The housing sector in the United States is likely to generate increased demand for home appliances in the country, thus boosting the future growth prospects of the market. When there is growth in the housing sector, there will be demand for home appliances and the market will continue to grow. The performance of the housing market has a direct impact on the manufacturing of home appliances. Improvement in living standards and the development of the housing sector fosters the growth of the market. Housing activities have always been there, and appliances like these are making life easier hence increasing the demand for these products.

United States Home Appliances Market 2

Growing E-commerce Sales of Home Appliances

The E-commerce segment is expected to witness rapid growth during the forecast period owing to the high penetration of internet and smartphone, along with technological advancements, change in shopping behavior due to digitalization, availability of a wide range of products, and wide range of discounts and offers on online shopping sites. In addition, improvements in after-sales services have provided an impetus to the home appliances market growth. Manufacturers are working with several other companies to ensure timely delivery and installation after the online sales of the product.

United States Home Appliances Market 1

US Home Appliances Industry Overview

The report covers major international players operating in the United States Home Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

US Home Appliances Market Leaders

  1. Whirlpool Corporation

  2. LG Electronics

  3. Electrolux

  4. Samsung

  5. Haier Electronics Group Co. Ltd

*Disclaimer: Major Players sorted in no particular order


US Home Appliances Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights On Ecommerce Players in the Market

    8. 4.8 Insights On Consumer Behavior Analysis

    9. 4.9 Technology Innovations in the Industry

    10. 4.10 Government Regulations and Initiatives

    11. 4.11 Impact of COVID 19 on the Market


    1. 5.1 Product

      1. 5.1.1 Major Appliances

        1. Refrigerators

        2. Freezers

        3. Dishwashing Machines

        4. Washing Machines

        5. Cookers and Ovens

      2. 5.1.2 Small Appliances

        1. Vacuum Cleaners

        2. Small Kitchen Appliances

        3. Hair Clippers

        4. Irons

        5. Toasters

        6. Hair Dryers

        7. Other Small Appliances

    2. 5.2 Distribution Channel

      1. 5.2.1 Multibrand Stores

      2. 5.2.2 Exclusive Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Samsung Electronics

      2. 6.2.2 LG Electronics

      3. 6.2.3 Electrolux AB

      4. 6.2.4 Haier Electronics Group Co. Ltd

      5. 6.2.5 Whirlpool Corporation

      6. 6.2.6 Koninklijke Philips NV

      7. 6.2.7 Conair Corporation

      8. 6.2.8 Toshiba Corporation

      9. 6.2.9 Panasonic Corporation

      10. 6.2.10 Robert Bosch GMBH*

    3. *List Not Exhaustive

  8. 8. APPENDIX

**Subject to Availability

US Home Appliances Industry Segmentation

A complete background analysis of the United States Home Appliances Market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Hair Dryers
Other Small Appliances
Distribution Channel
Multibrand Stores
Exclusive Stores
Other Distribution Channels

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US Home Appliances Market Research FAQs

The United States Home Appliances Market is projected to register a CAGR of 2.7% during the forecast period (2023-2028).

Whirlpool Corporation, LG Electronics, Electrolux, Samsung and Haier Electronics Group Co. Ltd are the major companies operating in the United States Home Appliances Market.

United States Home Appliances Industry Report

Statistics for the 2023 United States Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Home Appliances analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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