United States Home Appliances Market - Growth, Trends, and Forecasts (2020 - 2025)

United States Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, and Other Major Appliances), by Small Appliances (Coffee or Tea Makers, Food Processors, Grills & Roasters, Vacuum Cleaners, Other Small Appliances), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Other Distribution Channels).

Market Snapshot

Study Period:


Base Year:



2.7 %

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Market Overview

The market for home appliances in the United States is highly saturated, with most of the product categories in home appliances exhibiting a high rate of penetration. Manufacturers are investing heavily in R&D for disruptive innovation, innovating on the size of products, further increasing the number of value-added services of the products. The volume growth of appliances sold was much higher than the previous several years, indicating the kind of growth to be expected in the next few years in the home appliances market. The invasion of Chinese products in the local market has led to fierce competition and competitive pricing has led to a very active market scenario in the country.

Technological innovation has improved the standard of living of people across the world. An astronomical change in the way things can be observed due to the increased disposable incomes of people and the rapid urbanization trends catching up to the different parts of the world.

Scope of the report

A complete background analysis of the United States Home Appliances Market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

Major Appliances
Dishwashing Machines
Washing Machines
Air Conditioners
Other Major Appliances
Small Appliances
Coffee/Tea Makers
Food Processors
Grills & Roasters
Vacuum Cleaners
Grills & Roasters
Other Small Appliances
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels

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Key Market Trends

Growth of the Housing Sector Driving the Market

The housing sector in the United States is likely to generate increased demand for home appliances in the country, thus boosting the future growth prospects of the market. When there is growth in the housing sector, there will be demand for home appliances and the market will continue to grow. The performance of the housing market has a direct impact on the manufacturing of home appliances. Improvement in living standards and the development of the housing sector fosters the growth of the market. Housing activities have always been there, and appliances like these are making life easier hence increasing the demand for these products.

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Growing E-commerce Sales of Home Appliances

The E-commerce segment is expected to witness rapid growth during the forecast period owing to the high penetration of internet and smartphone, along with technological advancements, change in shopping behavior due to digitalization, availability of a wide range of products, and wide range of discounts and offers on online shopping sites. In addition, improvements in after-sales services have provided an impetus to the home appliances market growth. Manufacturers are working with several other companies to ensure timely delivery and installation after the online sales of the product.

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Competitive Landscape

The report covers major international players operating in the United States Home Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of Covid-19 on the Market


    1. 5.1 Product

      1. 5.1.1 Major Appliances

        1. Refrigerators

        2. Freezers

        3. Dishwashing Machines

        4. Washing Machines

        5. Ovens

        6. Air Conditioners

        7. Other Major Appliances

      2. 5.1.2 Small Appliances

        1. Coffee/Tea Makers

        2. Food Processors

        3. Grills & Roasters

        4. Vacuum Cleaners

        5. Grills & Roasters

        6. Other Small Appliances

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 E-commerce

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Frigidaire

      3. 6.2.3 GE Appliances

      4. 6.2.4 Hamilton Beach

      5. 6.2.5 LG Electronics

      6. 6.2.6 AB Electrolux

      7. 6.2.7 Samsung

      8. 6.2.8 Viking Range

      9. 6.2.9 Kitchen Aid

      10. 6.2.10 Bosch

  7. *List Not Exhaustive

  9. 8. APPENDIX


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