Growing consumer awareness regarding the detrimental effects on the consumption of excessive sodium in the body is expected to boost the overall growth of the sodium reduction ingredient market. The hazards related to a high-sodium diet such as cardiac diseases, high blood pressure, and hypertension have been documented widely in the past decade. Besides, governmental interventions coupled with multi-sector efforts by several organizations have raised awareness regarding the harmful effects of excessive consumption of sodium on the body. According to INEGI, an estimated number of 141,619 deaths in Mexico, have been recorded due to heart conditions, which has been the leading reason for deaths in the year 2017. Thus, growing public awareness has anticipated boosting the overall growth in the demand for sodium reducing ingredients market.

Mineral salts are the most consumed form of sodium reduction ingredients as it contains potassium chloride which offers flavor without increasing their daily sodium intake as a substitute of salt, along with being a healthy alternative to salt. Also, its low cost compared to its counterparts makes it a more preferred choice among all the sodium reduction ingredients. Therefore, the demand for natural mineral salts food and beverage industries such as bakery, dairy, and other industries has increased extensively.