China Organic Food Industry | Opportunities & Forecast to 2022 |
Market Entry - Organic Food Market in China: Analysis of Growth, Trends and Progress (2017 - 2022)

PUBLISHED

DEC 2017

Market Entry - Organic Food Market in China: Analysis of Growth, Trends and Progress (2017 - 2022)

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About the Market

The market for organic food has grown by leaps and bounds, driven by the US and Europe and is expected to find a largely blue ocean market in the Asian and South American nations. Global sales of organic food grew by almost 200% in the last decade. Despite their higher price, growth in this market can be seen due to rising health concerns among consumers, awareness of health benefits of organic food, increasing income levels, improved standard of living, and government initiatives aimed at encouraging widespread adoption of organic products. With 170 countries reporting organic farming activities, more farmers are cultivating organically with certified organic lands. The developed nations of North America lead the market, with supermarkets being the main distribution channel; followed by the developed regions of Europe, led by Germany & France, with specialists and supermarkets as the major source of distribution. At present, organic farmers are growing organic fruits & vegetables, grains, legumes, nuts and seeds, dairy products & eggs, livestock feed and meat & poultry. The millennials, being the current dominant drivers of market direction, are interested in food that is both fresh and healthy. Companies with market caps of more than USD five billion, like White Wave Foods and General Mills, have acquired multiple organic food producers over the years, giving them a fair portion of market share.

About the Geography

China, a USD 10 trillion economy with a strong communist government at its helm, is reshaping the global economy, like never before.  China is the world’s second largest market and is continually growing to become an attractive destination for foreign investment.

Since the late 1970s, China has moved from being a closed economy to a more market-oriented one. In the past 30 years, the Chinese government has at times opened the door wide for foreign companies while keeping it firmly closed in sectors where the government seeks to develop domestic firms into international giants. The government of China discourages investments, which intend to profit from speculation like currency and real estate. The government has also indicated that it plans to restrict foreign investment in resource intensive and highly polluting industries. Policy changes to RMB Qualified Foreign Institutional Investors (RQFII) were introduced in March 2013, which have loosened market entry requirements for registered financial institutions.

Large parts of the economy are still closed to foreign firms and there is a strong competition from state-owned industries in the remaining sectors. The country is also well-known for its tangled bureaucratic web, which along with the complex business structure and language barrier, can make doing business in China a bit tough. However, with 1.3 billion internal consumers and a rapidly growing market, China offers an endless array of opportunities for firms from across the globe.

 

Component Name

Unit

From Site

GDP

USD billion

10866

GDP Annual Growth Rate

%

6.7

GDP Per Capita

USD

6416

Unemployment Rate

%

4.05

Wages

USD/Year

9,207.37

Inflation Rate

%

1.9

Consumer Price Index (CPI)

Index Points

102

Interest Rate

%

4.35

Business Confidence

(No Units)

50.4

Manufacturing PMI

Index Points

50.1

Ease of Doing Business

(No Units)

84

Competitiveness Rank

(No Units)

28

Corruption Rank

(No Units)

83

Consumer Confidence

(No Units)

106

Bank Lending Rate (Consumers)

%

4.35

Corporate Tax Rate

%

25

Sales Tax Rate

%

17

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Organic Food Market by Type (USD millions)

                4.1 Grains & cereals

                4.2 Oilseeds & pulses

                4.3 Fruits & vegetables

                4.4 Dairy product

                4.5 Meat & meat product

                4.6 Processed food

                4.7 Beverages

                4.8 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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