Data Center Transformation Market Size and Share

Data Center Transformation Market Summary
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Data Center Transformation Market Analysis by Mordor Intelligence

The data center transformation market is valued at USD 21.09 billion in 2025 and is forecast to advance to USD 32.98 billion by 2030, translating into a 9.35% CAGR. Intensifying artificial intelligence (AI) workloads, escalating rack power densities, and rising adoption of software-defined data centers are expanding demand for modernization services across consolidation, optimization, automation, and migration. Enterprises are shifting from conventional air cooling to liquid technologies as power densities for AI move from 5–10 kW per rack toward 40–140 kW. Cloud-native design principles are permeating colocation sites, while hyperscale operators accelerate edge nodes to support latency-sensitive applications. Capital inflows from institutional investors and sustainability-linked finance are compressing build times for Tier 3 and Tier 4 facilities. Asia-Pacific is racing ahead on capacity additions, yet North America retains early-mover advantages in AI infrastructure partnerships and renewable-energy sourcing.

Key Report Takeaways

  • By service type, optimization led with 28.3% revenue share in 2024, whereas automation is projected to expand at an 11.2% CAGR through 2030.
  • By data center tier, Tier 3 accounted for 51.4% of the market in 2024; Tier 4 is forecast to grow the fastest at 12.4% CAGR to 2030.
  • By deployment model, colocation held 40.6% of the data center transformation market share in 2024, while cloud-native solutions are set to rise at a 13.2% CAGR.
  • By end user, IT and Telecom commanded 34.8% share in 2024; Retail & E-commerce is on track for a 13.5% CAGR to 2030.
  • By geography, North America retained leadership with 37.4% share in 2024; Asia-Pacific is forecast to post the fastest 12.7% CAGR through 2030.

Segment Analysis

By Service Type: Automation Drives Next-Generation Efficiency

Optimization held 28.3% of the data center transformation market in 2024 as enterprises wrung extra capacity from existing assets through workload placement, right-sizing, and airflow analytics. Automation is projected to register the fastest 11.2% CAGR, propelled by AI-driven orchestration engines that calibrate power caps, initiate live migration, and trigger predictive maintenance. Consolidation projects remain relevant for carve-outs and merger integrations seeking to shrink rack footprints. Infrastructure-management contracts grow as operators outsource monitoring to managed-service experts, especially where 24×7 support is mandatory under service level agreements.

Demand for migration and upgradation strengthens when firms pivot from monolithic systems to container clusters running on GPU-dense nodes. The data center transformation market size for automation-centric engagements is forecast to reach USD 11.7 billion by 2030 compared with USD 8.4 billion in 2025. Labor constraints intensify adoption because 58% of operators report hiring challenges, leading them to deploy run-book automation that ramps capacity without linear head-count growth. Vendors embed digital-twins into service portfolios so customers can model thermal zones before re-racking equipment, trimming schedule overruns.

Data Center Transformation Market: Market Share by Service Type
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Data Center Tier: Tier 4 Leads Premium Infrastructure Demand

Tier 3 facilities delivered 99.982% uptime and captured 51.4% of the data center transformation market share in 2024, serving enterprise workloads that tolerate short maintenance windows. Tier 4 halls, however, are growing at 12.4% CAGR as AI model training, high-frequency trading, and mission-critical health platforms treat unplanned outages as unacceptable. Operators justify premium costs through differentiated service-level agreements, fault-tolerant architecture, and secure campus designs.

Tier 1 and Tier 2 sites remain niche for development labs and archival storage where budget limitations override availability targets. The data center transformation market size for Tier 4 retrofits is projected to expand from USD 5.2 billion in 2025 to USD 9.4 billion by 2030. Hyperscalers such as Equinix and Digital Realty prolong the life of older campuses by adding N+2 power paths and liquid-cooling manifolds, effectively migrating them toward Tier 4 capabilities without full rebuilds. As regulators embed uptime thresholds into digital-banking guidelines, demand for premium designs will further escalate.

By End User: Retail Acceleration Outpaces Traditional Leaders

IT and Telecom retained 34.8% market share in 2024, anchored by 5 G rollouts, network-function virtualization, and content-delivery upgrades. Retail and E-commerce is tracking a 13.5% CAGR from 2025–2030, reflecting omnichannel order spikes and personalization engines that stress real-time data processing. For instance, Etsy shifted 5.5 petabytes to Google Cloud and doubled experimentation velocity, proving how rapid iteration drives competitive edge.

Banks transform core systems to meet instant-payments mandates and generative-AI advisory tools, while insurers adopt deep-learning fraud analytics requiring GPU clusters. Healthcare modernizes electronic records and imaging archives, with Mayo Clinic earmarking 2.4 million ft² of new digital facilities by 2030. Manufacturers embed industrial IoT sensors into production lines, streaming telemetric data into edge gateways that pre-process before backhaul. Aerospace and defense organizations lean on isolated, air-gapped modules for classified workloads, prompting specialized sovereign-cloud builds.

By Deployment Model: Cloud-Native Disrupts Traditional Paradigms

Colocation hosted 40.6% of workloads in 2024, favored for cost sharing, scalability, and compliance with audit requirements that still value physical asset control. Yet cloud-native architectures are forecast to log a 13.2% CAGR as microservices, containers, and event-driven computing dominate application roadmaps. Enterprises such as 1-800-FLOWERS.COM decomposed monoliths into nearly 200 microservices to shorten release cycles and personalize customer journeys.

On-premises clusters persist in sectors bound by data-sovereignty statutes or niche latency mandates. Hybrid blueprints weave together colocation cages, private clouds, and hyperscale instances via software-defined wide-area networks. The data center transformation market size tied to cloud-native deployments is expected to multiply from USD 6.3 billion in 2025 to USD 11.6 billion in 2030. Service providers court these opportunities with connectivity fabrics granting sub-2 millisecond round-trip to major public-cloud on-ramps, while colocation campuses integrate turnkey Kubernetes stacks as value-added services.

Data Center Transformation Market: Market Share by Deployment Model
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

Geography Analysis

North America commanded 37.4% of the data center transformation market in 2024, underpinned by an entrenched hyperscale ecosystem, mature renewable-energy credits, and dense interconnect fabrics. Amazon’s USD 20 billion Pennsylvania program and Vantage Data Centers’ USD 9.2 billion equity injection signal continued build-out momentum. The region’s 9.8% projected CAGR to 2030 benefits from AI chip clusters linked to nuclear-powered campuses that mitigate grid constraints. State incentives across Virginia, Texas, and Ohio offer property-tax abatements tied to energy-efficiency benchmarks, extending the competitive advantage of incumbent operators.

Asia-Pacific is racing ahead with a 12.7% CAGR, buoyed by e-commerce expansion, smartphone penetration, and supportive policy frameworks. India plans to add 850 MW of capacity by 2026, fueled by an AWS commitment of USD 12.7 billion and NTT’s USD 1.5 billion expansion. Japan attracts sovereign-cloud investments exceeding USD 8 billion from Oracle as enterprises comply with data-localization rules and AI readiness targets. Malaysia’s Johor Bahru corridor is emerging as a regional hub with 1.6 GW installed, luring capital from Google, Nvidia, and Microsoft.

Europe emphasizes sustainability, mandating energy-consumption transparency and renewable sourcing under the Energy Efficiency Directive. Operators respond by integrating heat-re-use loops into district heating and procuring 24×7 carbon-free electricity contracts. Vantage Data Centers recently allocated EUR 1.4 billion for EMEA expansions focusing on low-carbon materials and modular batteries. The Middle East and Africa trail in absolute capacity but benefit from government-backed digital agendas; Saudi Arabia and the United Arab Emirates are fast-tracking greenfield zones aligned with smart-city blueprints.

Data Center Transformation Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Analysis on Important Geographic Markets
Download PDF

Competitive Landscape

Competition centers on scale, energy strategy, and AI workload enablement. Equinix deepened its NVIDIA alliance and lifted Q1 2025 revenue to USD 2.225 billion through 56 concurrent build projects spanning 33 metros. Digital Realty posted 17× profit growth after booking record backlog and securing USD 7.2 billion in green bonds that fund renewable-powered campuses. Operators weaponize liquid-cooling expertise, edge node placement, and software-defined interconnects to secure long-term anchor tenants.

Private-equity inflows accelerate consolidation: Vantage attracted USD 9.2 billion from DigitalBridge and Silver Lake, while KKR led a USD 1.3 billion position in ST Telemedia to expand across Southeast Asia. Deal rationales include synergies in procurement, cross-selling managed services, and faster penetration of secondary cities that support AI inference zones. Smaller specialists differentiate through sovereign-cloud compliance, regional edge presence, or sector-specific certifications such as FedRAMP High.

Technology alliances shape go-to-market. Vapor IO partners with NVIDIA to deliver AI-enhanced 5G radio-access networks in Las Vegas, illustrating how edge nodes integrate connectivity and compute. Equinix invested USD 25 million in Oklo to explore micro-nuclear reactors aimed at reducing the carbon intensity of dense AI training clusters. Vendors also unveil turnkey quantum-ready modules anticipating qubit-centric workloads. Clients evaluate providers on transparent decarbonization roadmaps, physical supply-chain resilience, and open-standards interoperability.

Data Center Transformation Industry Leaders

  1. IBM Corporation

  2. Cisco Systems, Inc.

  3. Microsoft Corporation

  4. Schneider Electric SE

  5. Dell Technologies

  6. *Disclaimer: Major Players sorted in no particular order
Data Center Transformation Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • February 2025: NTT announced a USD 16.4 billion buyout of NTT Data and nearly 1 GW of new capacity aimed at net-zero operations through renewable energy and waste-heat reuse projects
  • February 2025: CapitaLand Investment confirmed its first Japanese data center, a USD 700 million, 50 MW Osaka site engineered for 100% renewable energy
  • January 2025: Vantage Data Centers closed a USD 9.2 billion equity raise led by DigitalBridge and Silver Lake to fuel hyperscale expansions worldwide
  • January 2025: APL and Goldman Sachs’ Global Compute Infra unveiled plans for two new Japanese campuses, extending institutional capital into Asian data center growth
  • January 2025: EdgeConneX expanded into Japan’s Kansai region to meet edge-computing and cloud-service demand
  • December 2024: Google, Intersect Power, and TPG Rise Climate earmarked USD 20 billion for data centers co-located with solar and wind farms to serve energy-intensive AI clusters
  • August 2024: Fengate Asset Management led a CAD 1.8 billion investment in eStruxture Data Centers, the largest Canadian sector deal to date
  • July 2024: A KKR-Singtel consortium invested USD 1.3 billion in ST Telemedia Global Data Centres to accelerate Southeast Asian expansion

Table of Contents for Data Center Transformation Industry Report

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Need to Reduce Costs and Increase Efficiency of Data Centers
    • 5.1.2 Adoption of Cloud-based Services
    • 5.1.3 Increasing Significance of E-commerce Databases are Expected to Grow at a Significant Rate
  • 5.2 Market Restraints
    • 5.2.1 ROI Concerns Over the Investment across Low Load Data Centers

6. MARKET SEGMENTATION

  • 6.1 By Services
    • 6.1.1 Consolidation Services
    • 6.1.2 Optimization Services
    • 6.1.3 Automation Services
    • 6.1.4 Infrastructure Management
  • 6.2 By Level of Data Center
    • 6.2.1 Tier 1
    • 6.2.2 Tier 2
    • 6.2.3 Tier 3
    • 6.2.4 Tier 4
  • 6.3 By End User
    • 6.3.1 Data Center Providers
    • 6.3.2 Enterprises
    • 6.3.2.1 IT and Telecom
    • 6.3.2.2 BFSI
    • 6.3.2.3 Healthcare
    • 6.3.2.4 Retail
    • 6.3.2.5 Manufacturing
    • 6.3.2.6 Aerospace, Defense, and Intelligence
    • 6.3.2.7 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 South America
    • 6.4.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Cisco Systems, Inc.
    • 7.1.3 NetApp, Inc.
    • 7.1.4 NTT Communications
    • 7.1.5 Dell EMC (Dell Inc.)
    • 7.1.6 Microsoft Corporation
    • 7.1.7 Schneider Electric SE
    • 7.1.8 HCL Technologies Limited
    • 7.1.9 Accenture plc
    • 7.1.10 Wipro Technologies
    • 7.1.11 Hitachi Vantara Federal, Corporation
    • 7.1.12 Emerson Network Power, Inc
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Data Center Transformation Market Report Scope

The process of changing a data center in order to enhance its general functionality and performance is known as data center transformation. Some experts define and characterize data center transformation as large-scale change programs that affect many important aspects of data center use, such as hardware configurations, users, and business processes.

The data center transformation market is segmented by service (consolidation, automation, optimization, infrastructure management), level of the data center (tier 1, tier 2, tier 3, Tier 4), end user (data center providers, enterprises [BFSI, IT and telecom, retail, healthcare, manufacturing, aerospace, defense, and intelligence, and other end-users]), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Services
Consolidation Services
Optimization Services
Automation Services
Infrastructure Management
By Level of Data Center
Tier 1
Tier 2
Tier 3
Tier 4
By End User
Data Center Providers
Enterprises IT and Telecom
BFSI
Healthcare
Retail
Manufacturing
Aerospace, Defense, and Intelligence
Other End Users
By Geography
North America
Europe
Asia Pacific
South America
Middle East and Africa
By Services Consolidation Services
Optimization Services
Automation Services
Infrastructure Management
By Level of Data Center Tier 1
Tier 2
Tier 3
Tier 4
By End User Data Center Providers
Enterprises IT and Telecom
BFSI
Healthcare
Retail
Manufacturing
Aerospace, Defense, and Intelligence
Other End Users
By Geography North America
Europe
Asia Pacific
South America
Middle East and Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current size of the data center transformation market?

The market is valued at USD 21.09 billion in 2025 and is projected to reach USD 32.98 billion by 2030, reflecting a 9.35% CAGR.

Which region is growing the fastest?

Asia-Pacific is expanding at a 12.7% CAGR, driven by large-scale investments in India, Japan, and Malaysia.

Which service segment shows the highest growth potential?

Automation services are forecast to grow at 11.2% CAGR as AI-driven orchestration and software-defined data centers gain traction.

Why are Tier 4 data centers gaining popularity?

Mission-critical AI and financial workloads require 99.995% uptime, pushing demand for Tier 4’s fault-tolerant architecture and premium reliability.

How are sustainability mandates influencing data center design?

Regulations such as the EU Energy Efficiency Directive push operators to adopt renewable power, liquid cooling, and heat-re-use systems to meet carbon targets.

Regulations such as the EU Energy Efficiency Directive push operators to adopt renewable power, liquid cooling, and heat-re-use systems to meet carbon targets.

Cloud-native architectures, encompassing containers and microservices, are projected to grow at 13.2% CAGR as enterprises embrace hybrid-multi-cloud strategies.

Page last updated on:

Data Center Transformation Report Snapshots