Mezcal Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Mezcal Market is segmented by Type (Mezcal Joven, Mezcal Reposado, Mezcal añejo, and Other Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography.

Market Snapshot

mezcal market
Study Period:

2016 - 2026

Base Year:


Largest Market:

North America


14.2 %

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Market Overview

The mezcal market is projected to grow at a CAGR of 14.2% during the forecast period.

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period.
  • The large millennial consumer base across the world is encouraging vendors to expand their geographical presence, which, in turn, is bolstering the mezcal market's growth.
  • Consumers are preferring mezcal over other tequila products due to the availability of a variety of flavors.

Scope of the Report

The mezcal market offers different products, such as mezcal joven, mezcal reposado, mezcal anejo, and other types through offline and online retail stores. Mezcal vendors are catering primarily to this large demographic consumer base, as the consumption of tequila and mezcal is maximum among this consumer segment. 

By Product Type
Mezcal Joven
Mezcal Reposado
Mezcal anejo
Other Product Types
By Distribution Channel
Offline retail stores
Online retail stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends

Increasing Demand for Luxury and Premium Beverage

The rising trend of premiumization, which is leading to the consumption of luxury beverages, is expected to boost the demand for Mezcal. The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period. There is a rising trend amongst wealthier consumers in established spirit markets to seek out interesting and new premium products and to trade up to drinks of a niche variety with high production value. As a result, the volume of premium spirits increased greatly when compared to that of standard spirits. The demand for premium mezcal outlines the growth of the global market. Furthermore, it highlights the potential for smaller manufacturers to partner with larger players to enter new markets, which is expected to be an essential step to ensure growth in the mezcal market. 

Mezcal Market1

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North America Held Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for mezcal in the North American region. Key players in the North American region are considering the increasing popularity of mescal and are investing to open production plants in the region, which is highly popular for the production of mescal. Furthermore, the demand for spirits across the on-trade sales channels, including full-service restaurants and cafés/bars, is expected to increase significantly over the forecast period.

Mezcal Market2

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Competitive Landscape

The mezcal market is highly fragmented, owing to the number of small and giant players dominating the market. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd. Key players are investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Mezcal Joven

      2. 5.1.2 Mezcal Reposado

      3. 5.1.3 Mezcal anejo

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline retail stores

      2. 5.2.2 Online retail stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pernod Ricard

      2. 6.4.2 Ilegal Mezcal

      3. 6.4.3 William Grant & Sons Ltd

      4. 6.4.4 Rey Campero

      5. 6.4.5 El Silencio Holdings INC.

      6. 6.4.6 Mezcal Vago

      7. 6.4.7 Lagrimas de Dolores

      8. 6.4.8 Fidencio Mezcal

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Mezcal Market market is studied from 2016 - 2026.

The Mezcal Market is growing at a CAGR of 14.2% over the next 5 years.

North America holds highest share in 2020.

  • Pernod Ricard
  • Ilegal Mezcal
  • William Grant & Sons Ltd
  • Rey Campero
  • El Silencio Holdings INC.

Are the major companies operating in Mezcal Market.

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