Luxury Packaging Market - Growth, Trends, and Forecast (2020 - 2025)

The Luxury Packaging Market is segmented by Material (Paperboard, Wood, Plastic, and Glass, Metal), End-user (Cosmetics and Fragrances, Confectionery, Watches and Jewelry, Alcoholic Drinks, Food, and Non-alcoholic Drinks), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


4.8 %

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Market Overview

The luxury packaging market was valued at USD 16.65 billion in 2019 and is expected to reach USD 22.37 billion by 2025, at a CAGR of 4.08% over the forecast period 2020 - 2025. The cannabidiol or CBD packaging trend is spreading immensely in the lifestyle and beauty markets. The market for luxury products made from the non-psychoactive parts of the marijuana plant is exploding, as these labels are targeting the retailers, like Sephora and Neiman Marcus. These aforementioned factors add to the growth of the market.

  • The use of sustainable and bio-degradable packaging is a key driver for the market. Various companies are gradually prioritizing sustainable development over everything else, as the consumers are becoming more and more environmentally aware and are seeking out more sustainable lifestyle choices. The sustainable make-up box produced by Giorgio Armani is meant to enhance the awareness toward an eco-friendly environment.
  • The growing demand for travel and retail chains that offer luxury and premium brands of various products is augmenting the growth of the market. Owing to the rising popularity of the travel and tourism industry, the services are looking for enhancing the experience while providing low-budget deals that enable the consumers to buy premium and luxury goods at discounted prices. the cosmetics company, NARS, revealed it’s the first-ever travel retail exclusive collection for the cosmetic products and jet setter collections. 
  • However, the reluctance of the consumers and marketers to use heavy-weight and bulky packaging products is a key impediment to the market's growth.

Scope of the Report

The luxury packaging market is witnessing growth, as luxury packaging helps in establishing a brand-value. Luxury packaging is used in healthcare and medical, FMCG, and household products.  

By Material
Cosmetics and Fragrances
Watches and Jewelry
Alcoholic Drinks
Food and Non- Alcoholic Drinks
Other End Users
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Paperboard is Witnessing an Increased Adoption

  • Paper and paperboards have maintained a strong position in luxury and premium packaging, with their ability to serve as the canvas for flawless graphics and eye-catching decoration. The features, such as laminations, unique coatings, super embossing, and debossing effects, make papers much more attractive in the packaging of luxury items. These packagings also provide superior strength and smoothness. 
  • In the high-end wine and spirits segments, papers have always been popular label materials. The craft-beer brands use paper-labels to describe or advertise the products' premium or handcrafted values.
  • In addition, the five-star fragrance company, XOXO's Eau de Parfum spray features diamond glitter coating, multi-color printing, foil stamping, and embossing. The carton is converted utilizing Invercote G paperboard and offset, printed with two spot colors and dense black inks with UV gloss spot coating. These features are meant to attract customers to purchase the product.

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Asia-Pacific to Witness a Highest Growth Rate

  • Asia-Pacific is expected to be the fastest-growing region, owing to the increase in consumers' expenditure capabilities in various countries. The demand for cosmetics and food products is expected to grow, owing to the growing population and the demand for quality products. Large population and heavy urbanization have led to the increase in demand for frozen food products in the region.
  • Sustainable packaging is driving the market in the Asia-Pacific region, as the manufacturers of high-end products are focussing to produce packaging by the help of bio-degradable materials. This factor creates an eco-friendly market.
  • Many international luxury packaging companies are eyeing the China market, as the country is fast turning into the world's largest consumer of luxury goods. The company, James Cropper, offers high-quality packaging paper to many luxury brands, such as Burberry Group PLC and Alfred Dunhill, by offering personalized paper solutions.
  • The Chinese consumers are also looking for easy-to-use and quality food products. A surge in online retailing in China is expected to drive the demand for luxury packaging solutions.

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Competitive Landscape

The luxury packaging market is very fragmented and the new players are expanding their businesses to the emerging regions. The number of leading vendors operating in the global market is increasing, owing to the increasing income of the middle-class and the increasing infrastructure-developments. There is a high rate of competitive-rivalry among the international players and the regional players. This factor is intensifying the competition. Key players are 

  • April 2019 - Fresnels launched a new division to provide brand enhancement technologies and technical support to the global retail-packaging sector. Differentiation in their packaging through the use of eye-catching effects will combine elegance with value for money, as a part of an overall eco-friendly solution.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Use of Sustainable and Bio-Degradable Packaging

      2. 4.3.2 Demand for Travel and Retail Chains Due to Increase in Tourism

    4. 4.4 Market Restraints

      1. 4.4.1 Reluctance in Packaging Heavy and Bulk Products

    5. 4.5 Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Material

      1. 5.1.1 Paperboard

      2. 5.1.2 Wood

      3. 5.1.3 Plastic

      4. 5.1.4 Glass

      5. 5.1.5 Metal

    2. 5.2 End-user

      1. 5.2.1 Cosmetics and Fragrances

      2. 5.2.2 Confectionery

      3. 5.2.3 Watches and Jewelry

      4. 5.2.4 Alcoholic Drinks

      5. 5.2.5 Food and Non- Alcoholic Drinks

      6. 5.2.6 Other End Users

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Argentina

        3. Mexico

        4. Rest of Latin America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 MW Luxury Packaging

      2. 6.1.2 Progress Packaging Ltd

      3. 6.1.3 HH Deluxe Packaging

      4. 6.1.4 Prestige Packaging Industries

      5. 6.1.5 Lucas Luxury Packaging Limited

      6. 6.1.6 Crown Holdings Inc.

      7. 6.1.7 Ardagh Group

      8. 6.1.8 Pendragon Presentation Packaging Ltd

      9. 6.1.9 Owens-Illinois Inc.

  7. *List Not Exhaustive


** Subject to Availability

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