Luggage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Luggage and Suitcase Market Share by Brand and is segmented by Product Type (Travel Luggage, Business Luggage, Sports Luggage, and Other Product Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Luggage Market Size

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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.19 %
Fastest Growing Market Latin America
Largest Market Asia Pacific
Market Concentration Low

Major Players

Luggage Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Luggage Market Analysis

The luggage market was valued at USD 165,445.7 million for the current year and is projected to register a CAGR of 7.19% over the next five years.

  • The revival of the tourism industry post-coronavirus (COVID-19) pandemic represents the primary factor behind significant market growth. A survey by Central Statistics Office (Ireland) shows that the expenditure of outbound tourists from Ireland bounced back in 2022 after falling dramatically with the onset of the COVID-19 pandemic. In Ireland, Outbound tourism spending skyrocketed to nearly EUR 8.6 billion (USD 10.2 billion) in 2022 from EUR 2 billion (USD 2.36 billion) in 2021. Besides this, the increasing participation of individuals in professional sports and outdoor activities and the rise of athleisure in the fashion industry are creating a significant demand for sports backpacks and other travel accessories designed for on-the-go lifestyles.
  • Leading brands are targeting the millennial population, which is the most significant consumer of the luggage industry, through innovative, high-utility, and fashionable products. For instance, in November 2022, Australian manufacturer Strandbags revamped its brand to move away from its discount brand image to appeal to more discerning and younger demographics such as millennials and Gen Z. Meanwhile, startups focus on factors like eco-friendly offerings, sustainability, tech-enablement, and product look and feel variations to get a strong foothold in the segment.
  • For instance, Away, an American luggage and travel accessories company founded in 2015, launched its Canvas Collection in June 2023. The collection was launched in two new limited-edition colors, a pale yellow and a natural beige, featuring premium leather accents to appeal to modern-day fashion-oriented customers and help the company drive its overall sales.
  • Consumers in the market are leaning towards luxury luggage and backpacks. Many companies are crafting designer travel bags that are crafted beautifully to offer a luxury sense to their consumers. For instance, in July 2023, VistaJetlaunched a luxury luggage collection by collaborating with Valextra, a leather-goods brand, to offer a travel collection to complement its fleet of Global 7500 aircraft. The limited-edition set includes the classic Aviettatravel bag, the Boston travel bag, the Costa suitcase in small and medium, and a slimline passport holder. All items are created from Valextra'ssignature Millepuntecalfskin and are characterized by distinctive design details and handcrafted touches, including Valextra'shand-painted black lacquered Costa edging and VistaJet'strademark winglet.
  • Therefore, the abovementioned factors are anticipated to influence the market positively during the study period.

Luggage Market Trends

Rise in Workforce and Surge in Travel and Tourism

  • The demand for business bags is likely to be significantly affected by a rise in the workforce, particularly in the professional and corporate sectors. As the number of employed people grows, more professionals require business bags like briefcases, backpacks, weekenders, and laptop bags for carrying their personal belongings. With a larger workforce, professional travel is increasing as workers take part in conferences, meetings, and visits with clients. 
  • To carry work-related essentials, business travelers often require specially designed luggage such as a briefcase or rolling suitcase. Thus, the growing number of business travelers is contributing to increased demand for bags specifically designed for travel. According to UN World Tourism Organization (UNWTO), in 2021, there were approximately 251 million domestic and inbound business trips in the United States, an increase from 182.7 million in the previous year.
  • Moreover, the growth of the travel and tourism sector directly reflects the increase in demand for luggage bags. Significant growth has taken place within the global travel and tourism sector in recent years. The tourism sector is one of the most dynamic and diversified sectors in the world. Outbound tourism is strong in countries such as China, the United States, South Korea, Brazil, the Netherlands, Spain, Germany, the United Kingdom, and the United Arab Emirates. 
  • Besides, spending on leisure travel by the baby boomer generation has increased rapidly over the last few years, which in turn has contributed to the growth of the market. According to World Tourism Organization (UNWTO), the number of international tourist arrivals worldwide was approximately 962.8 million in 2022, a rise from 406.89 million in 2020.
Luggage Market: Number of Tourist Arrivals, in Million, Global, 2017-2021

Asia-Pacific Currently Dominates the Market

  • Asia-Pacific is the largest market for the luggage industry. This can be attributed to increased domestic and international travel due to higher incomes, favorable exchange rates, easier visa processes, and resilient aviation infrastructure. As per the survey published by European Travel Commission, Asia-Pacific reported the highest annual tourism visitor growth in 2022, with the volume of outbound and inbound travelers rising by around 236% and 280%, respectively, over the previous year.
  • Another leading factor behind the significant market growth includes innovation and technology adopted by manufacturers to introduce high-utility and functional products. Companies are launching travel bags with advanced materials, innovative features, and connectivity to enhance the user experience. 
  • Furthermore, as consumers become more environmentally conscious, companies are adopting sustainable production practices and introducing eco-friendly products made using recycled materials, reducing carbon emissions. With rising brand consciousness, players in the Asian market are focusing on the premium segment to attract affluent customers. 
  • For instance, in June 2023, Marven Korea, a travel bag specialist, signed a license agreement with LagarderActive Enterprises for the 'Elle' travel bag division. The 'Elle' travel bag aims for a French sensibility and competes with a trendy design and luxurious color.
Luggage Market: Market Size (%), By Region, Global, 2021

Luggage Industry Overview

The luggage market is highly competitive, with key players competing for a significant global market share and regional players catering to domestic customer demands. Some of the major players in the market are LVMH, Kering, Chanel Limited, Hermes International SA, and Tapestry Inc. The key strategies adopted by players in the market include product launches with innovative designs, followed by mergers and acquisitions. Expansion is another crucial strategy that gives manufacturers an edge to expand their global consumer base. Partnerships are also preferred by companies to strengthen their market dominance. Through this strategy, they can further focus on constantly leveraging their product portfolio to increase their market presence locally.

Luggage Market Leaders

  1. LVMH Moët Hennessy Louis Vuitton

  2. Kering

  3. Chanel Limited

  4. Hermes International SA

  5. Tapestry Inc

*Disclaimer: Major Players sorted in no particular order

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Luggage Market News

  • July 2023: Louis Vuitton launched the Taurillon Monogram collection on the Echoing Maison runway. The collection included the Christopher backpacks, the slim Sac Plat mini, and the Keepall25.
  • April 2023: Samsonite launched a Luggage Trade-In campaign offer, supporting its commitment to sustainability. The company, with its local partners WWF Philippines and Envirotech, called for trade-ins of any brand or size and offered up to 35 percent off on Samsonite's Oc2Lite and Niarmodels.
  • August 2022: Samsonite introduced a new line of luggage, "Magnum Eco," made from yogurt cups and plastic bottles. The lining of this new line of luggage is made from plastic mineral water bottles that have been converted into the exterior of hard-side cases.

Luggage Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Rise in Workforce and Surge in Travel and Tourism

      2. 4.1.2 Strategic Innovations by Market Players

    2. 4.2 Market Restraints

      1. 4.2.1 High Dominance of Counterfeit Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Travel Luggage

      2. 5.1.2 Business Luggage

      3. 5.1.3 Sports Luggage

      4. 5.1.4 Backpack

      5. 5.1.5 Other Product Types

    2. 5.2 Material

      1. 5.2.1 Hard Case

      2. 5.2.2 Soft Case

    3. 5.3 Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Stores

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Latin America

        1. Mexico

        2. Brazil

        3. Argentina

        4. Rest of Latin America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 LVMH Moet Hennessy Louis Vuitton

      2. 6.3.2 Samsonite International SA

      3. 6.3.3 Swiss Army Brands, Inc. (Victorinox AG)

      4. 6.3.4 Valigeria Roncato SPA

      5. 6.3.5 Piquadro SPA

      6. 6.3.6 PVH Corp.

      7. 6.3.7 Delsey Paris

      8. 6.3.8 Chanel Limited

      9. 6.3.9 Hermes International SA

      10. 6.3.10 Tapestry Inc

      11. 6.3.11 Kering SA.

    4. *List Not Exhaustive

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Luggage Industry Segmentation

Luggage consists of bags and suitcases used to carry personal belongings while traveling. 

The luggage market is segmented by product type, material, distribution channel, and geography. Based on product type, the market studied is segmented into travel luggage, business luggage, sports luggage, backpack, and other product types. By material, the market is segmented into hard case and soft case. By distribution channel, the market studied is segmented into offline retail stores and online retail stores. By geography, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Travel Luggage
Business Luggage
Sports Luggage
Other Product Types
Hard Case
Soft Case
Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Luggage Market Research FAQs

The Luggage Market is projected to register a CAGR of 7.19% during the forecast period (2024-2029)

LVMH Moët Hennessy Louis Vuitton, Kering , Chanel Limited , Hermes International SA and Tapestry Inc are the major companies operating in the Luggage Market.

Latin America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Luggage Market.

The report covers the Luggage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Luggage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key growth opportunities in the Smart Luggage Market are a) Integration with tracking devices b) Charging capabilities

Travel Bags Industry Report

The luggage market's evolution from conventional suitcases to smart trolley bags underscores a significant pivot towards technology-integrated solutions, driven by a surge in travel and tourism and a growing appetite for innovative luggage among younger generations. Today's travelers are drawn to smart luggage features like GPS tracking, USB charging, and digital locks, underpinned by a growing demand for eco-friendly materials and designs. This shift is further bolstered by the rise of e-commerce and social media marketing, despite the challenge of higher costs. North America stands out as a key player, due to to its travel-friendly climate and consumer spending. The industry's move towards sustainable and versatile travel bag companies is reshaping the market, catering to segments including travel, business, sports, and luxury. As reported by Mordor Intelligence™, this dynamic market is poised for continued growth, reflecting broader trends towards digital integration and environmental care in product development. Get a sample of this industry analysis as a free report PDF download.

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Luggage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)