KSA OOH And DOOH Market Size and Share
Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 0.96 Million |
| Market Size (2030) | USD 1.56 Million |
| Growth Rate (2025 - 2030) | 10.14% CAGR |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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KSA OOH And DOOH Market Analysis by Mordor Intelligence
The Saudi Arabia out-of-home advertising market size stood at USD 0.96 billion in 2025 and is forecast to reach USD 1.56 billion by 2030, reflecting a 10.14% CAGR. Vision 2030’s infrastructure build-out, from NEOM and The Line to the Riyadh Metro, is reshaping inventory supply while 5G roll-outs enable real-time programmatic bidding across thousands of screens.[1]Saudi Press Agency, “Vision 2030 Projects and Initiatives,” spa.gov.sa Digital formats already command a 54.73% slice of the Saudi Arabia out-of-home advertising market, and programmatic DOOH is advancing at 12.22% CAGR as advertisers pivot to AI-driven audience analytics and creative optimization. Transportation corridors capture 31.83% of spend thanks to 2,688 metro carriage screens and expanding airport networks, while retail environments retain the largest end-user budget share at 28.92%. Competitive intensity is moderate, with Al Arabia’s SAR 10 billion alliance with SCAI signaling scope for further consolidation and technology-led differentiation.
Key Report Takeaways
- By type, digital OOH held 54.73% of the Saudi Arabia out-of-home advertising market share in 2024, while programmatic sub-formats are projected to grow at 12.22% CAGR through 2030.
- By application, transportation accounted for 31.83% of spend within the Saudi Arabia out-of-home advertising market size in 2024 and is set to expand at an 11.67% CAGR to 2030.
- By end user, retail and consumer goods led with 28.92% share of the Saudi Arabia out-of-home advertising market size in 2024, whereas healthcare is advancing fastest at 11.33% CAGR through 2030.
KSA OOH And DOOH Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Ongoing Shift Toward Digital Advertising | +2.8% | Global, with accelerated adoption in Riyadh, Jeddah, Dammam | Medium term (2-4 years) |
| Growing Development of Public Transport Networks | +2.5% | Riyadh Metro corridors, expanding to Jeddah and Dammam transit systems | Long term (≥ 4 years) |
| Vision 2030 Smart-City Mega Projects Accelerating DOOH | +2.2% | NEOM, The Line, KAFD, Red Sea Project, Qiddiya | Long term (≥ 4 years) |
| Expansion of 5G and Fiber Enabling Programmatic DOOH | +1.8% | Major cities with stc 5G coverage (85% population coverage) | Short term (≤ 2 years) |
| AI-Driven Audience Analytics Boosting Campaign ROI | +1.5% | Urban centers with high digital infrastructure penetration | Medium term (2-4 years) |
| Rise of EV-Charging Hubs as New DOOH Inventory | +0.7% | Major highways, urban centers, EVIQ network expansion zones | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Ongoing Shift Toward Digital Advertising
Artificial-intelligence partnerships are accelerating the Saudi Arabia out-of-home advertising market’s transition from static boards to intelligent, data-rich networks. Sky and Saudi Media rolled out an AI AdTech suite in January 2025 that segments audiences in real time and adapts creatives accordingly.[2]Saudi Company for Artificial Intelligence, “Strategic Partnerships,” scai.gov.sa A 2024 Panda–SCAI–Faden initiative deployed smart in-store screens capable of facial analytics and SKU-level content triggers.[3]JCDecaux, “Cultural Intelligence Integration,” jcdecaux.com JCDecaux layered Qloo’s cultural-intelligence engine onto its inventory and logged a ten-fold ROI jump via geospatial targeting. Privacy safeguards under the PDPL bolster advertiser confidence, ensuring compliant first-party data use. Collectively, these moves deepen programmatic demand and lift the digital slice of the Saudi Arabia out-of-home advertising market.
Growing Development of Public Transport Networks
The Riyadh Metro’s 2,688 high-definition screens illustrate how transit upgrades unlock premium impressions in captive-audience contexts. King Khalid International Airport, now under Al Arabia’s exclusive ad contract, adds concourse LEDs and baggage-claim wraps that yield above-average dwell times. Highway operator SASCO is integrating DOOH-ready EV chargers that convert wait time into brand-engagement minutes. A USD 1.2 billion tower deal between PIF and stc in 2024 improves connectivity for in-vehicle and roadside assets. Predictable travel patterns allow time-of-day and route-based creatives, reinforcing transportation’s 31.83% share of the Saudi Arabia out-of-home advertising market.
Vision 2030 Smart-City Mega Projects Accelerating DOOH
NEOM and The Line weave digital screens into streetscapes, treating displays as core infrastructure rather than add-ons. KAFD’s fully networked district deploys sensors for impression verification and ambient-data-driven storytelling. Al Arabia and SCAI aim for 100% digital coverage of Riyadh assets within a decade, creating thousands of real-time addressable faces. Tourism beacons such as Qiddiya and the Red Sea Project embed immersive DOOH that blends wayfinding with branded content. These initiatives propagate global best practice and elevate the Saudi Arabia out-of-home advertising market to regional hub status.
Expansion of 5G and Fiber Enabling Programmatic DOOH
By 2024 stc’s 5G grid reached 85% population coverage, supporting millisecond-level bid responses and 4K video delivery. PIF’s extra USD 1.2 billion tower investment accelerates backhaul capacity for high-density LED clusters. Broadsign’s OutMoove DSP already taps this infrastructure, giving agencies a single pane to 1.1 million screens worldwide, including Saudi roadside, airport, and retail networks. As latency barriers shrink, programmatic CPMs converge with mobile display norms, further enlarging the digital share of the Saudi Arabia out-of-home advertising market.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Measurement and Attribution Complexity | -1.8% | National, with greater impact in emerging DOOH markets | Medium term (2-4 years) |
| High Capex and Maintenance Costs in Harsh Climate | -1.5% | Desert regions, coastal areas with high humidity and salt exposure | Long term (≥ 4 years) |
| Stringent Permit and Content Regulations | -1.2% | All major cities, with varying municipal requirements | Short term (≤ 2 years) |
| Extreme-Heat Hardware Degradation Risk | -0.8% | Central and southern regions with temperatures exceeding 50°C | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Measurement and Attribution Complexity
Advertisers still lack a single, uniform yardstick for impressions, undermining budget shifts from online display to Saudi Arabia out-of-home advertising market formats. Place Exchange’s PerView taps 100 billion monthly mobile signals for deterministic exposure metrics, yet uptake remains uneven. Veridooh now verifies programmatic DOOH buys, but buyers want cross-network comparability to mirror IAB digital standards. Multilingual creatives add layers: performance for Arabic-only versus bilingual loops requires separate baselines. LUMOS Intelligence fuses geotagging and mobility datasets yet charges a premium that mid-tier vendors cannot absorb. Compliance with PDPL further narrows data inputs, diluting attribution granularity and restraining full-funnel measurement.
High Capex and Maintenance Costs in Harsh Climate
Outdoor LEDs in Riyadh or Dammam must hit 6,000–10,000 nits and carry active cooling to survive 50 °C summers. Infinitus Outdoor’s HVAC-integrated enclosures keep internals at 25 °C but double energy draw and upfront outlay. Dust-laden winds necessitate quarterly cleaning and shorter component lifecycles, inflating total cost of ownership. Dubai-tested FAB P6.67 modules run fan-less in 40-50 °C ranges, yet list prices exceed conventional boards by 40%. Higher capex raises entry barriers, slowing the digital conversion of traditional inventory within the Saudi Arabia out-of-home advertising market.
Segment Analysis
By Type: Digital Transformation Drives Programmatic Growth
Digital formats seized 54.73% of the Saudi Arabia out-of-home advertising market share in 2024, underpinned by Vision 2030’s digitization ethos. Within digital, programmatic is racing ahead at 12.22% CAGR as advertisers embrace AI-led creative swaps and bid-level geo-decisioning powered by 5G backbones. Static billboards persist in cost-sensitive suburban pockets but relinquish city-center dominance where screen density, data triggers, and performance analytics tip ROI in favor of digital.
Programmatic vendors court agencies with unified dashboards offering audience packages bundled by demographic, time band, and location. Al Arabia and SCAI’s ten-year pact will shift 100% of Riyadh’s city furniture to digital, an action that alone can lift the Saudi Arabia out-of-home advertising market size by USD 180 million between 2025 and 2030. As PDPL-compliant data pipes mature, digital impressions become as addressable as mobile display, sustaining the segment’s premium CPMs.
By Application: Transportation Infrastructure Creates Premium Inventory
Transportation led spending with 31.83% share of the Saudi Arabia out-of-home advertising market size in 2024, helped by 2,688 Riyadh Metro carriage screens and exclusive airport concessions. Passenger journeys generate repeat, time-predictable exposures that brands leverage for route-linked messaging.
Looking ahead, rail extensions in Jeddah and Dammam, plus EVIQ’s 5,000 roadside chargers, add fresh canvases and push the application’s CAGR to 11.67%. Airports layer high-dwell luxury lounges and digital baggage belts that entice luxury, banking, and tourism advertisers. Highway billboards evolve into dynamic LED panels synchronized with congestion data, weather, or sports scores, delivering context-aware storytelling that diminishes creative wastage.
By End User: Healthcare Emerges as Growth Leader
Retail and consumer goods dominated outlays with 28.92% share in 2024 as grocers, QSRs, and malls sought conversion at point-of-purchase. Yet healthcare is pacing fastest at 11.33% CAGR, catalyzed by USD 1.31 billion in digital-health investments and the Seha Virtual Hospital campaign blitz.
Health-system advertisers deploy waiting-room screens for tele-consult prompts and vaccination drives, while pharmaceutical brands leverage pharmacy-adjacent LEDs for dayparted dosage reminders. Fintech and banking carve rising slices as cardless payments hit 45% POS penetration, using urban street furniture to push e-wallet adoption. Automotive advertisers pivot messaging toward EV launches, aligning with charging-station inventory to guide shoppers along the adoption funnel.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
Riyadh generated the largest contribution to the Saudi Arabia out-of-home advertising market in 2024, buoyed by metro screens, KAFD clusters, and a SAR 10 billion citywide digitization drive. The capital’s blend of political, financial, and retail gravity produces premium CPMs and higher asset-value multipliers.
Jeddah ranks second, leveraging Red Sea tourism upswing and King Abdulaziz International Airport upgrades that widen international audience reach. Eastern Province hubs Dammam and Khobar capitalize on petrochemical corridor traffic, providing B2B touchpoints rare elsewhere in the Kingdom.
Emerging hotspots include NEOM and The Line, forecast to exceed 15% CAGR as smart-city frameworks treat screens as default urban furniture. Secondary cities such as Medina, Taif, and Abha unlock incremental gains once stc’s 5G edge nodes and Vision 2030 road links reduce latency and logistic costs, enlarging the Saudi Arabia out-of-home advertising market size beyond the traditional tri-city axis.
Competitive Landscape
Market structure remains moderately concentrated: the top five operators controlled near-50% of booked impressions in 2024, with Al Arabia, Saudi Signs Media, and Sky leading digital conversions. Al Arabia’s SCAI tie-up grants exclusive stewardship of Riyadh’s municipal assets, setting a high technology bar competitors must match.
International majors such as JCDecaux and Clear Channel pivot toward JV formats, contributing AdTech toolkits while local partners secure permits and cultural fluency. Multiply Group’s April 2025 JV with Al Arabia provides cross-border capital to chase MENA expansion and bolster supply-side platform investments.
Technology differentiation grows sharper: firms invest in audience-verification stacks, heatproof hardware, and creative-automation engines. Vendors able to finance climate-resilient panels and comply with PDPL-compliant data flows will widen share, accelerating digital uptake across the Saudi Arabia out-of-home advertising market.
KSA OOH And DOOH Industry Leaders
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Arabian Contracting Services Co. (AlArabia)
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JCDecaux SE
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Alliance Media Holdings (Pty) Ltd
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Alan Media and Advertising Co.
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Saudi Signs Media Co.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- May 2025: Al Arabia Outdoor Advertising unveiled a SAR 10 billion partnership with SCAI to digitize Riyadh’s entire asset base over 10 years, promising 1,000 new jobs and live performance dashboards.
- April 2025: Multiply Group and Al Arabia signed an MoU to form a global OOH investment vehicle focused on AI-rich programmatic supply-side infrastructure.
- March 2025: An Al Arabia subsidiary won a SAR 502 million contract to expand billboard capacity along Riyadh’s key commercial arteries.
- January 2025: Sky and Saudi Media Company introduced an AI AdTech platform for real-time segmentation and content rotation across nationwide screens.
KSA OOH And DOOH Market Report Scope
The study tracks the advertising spending on various OOH formats, including billboards (city-light boards), street furniture (city-light posters), transit and transportation (advertising in and on vehicles used for public transportation), and place-based media (media at the point of sale). The scope of the study includes digital and static advertisements placed indoors and outdoors at shopping malls, airports, streets, and transit locations. The commission and production costs of agencies are excluded from the scope of work.
The report covers the KSA OOH and DOOH industry analysis and is segmented by type (static (traditional) OOH, digital OOH (programmatic OOH and other digital OOH types)), application (billboards, transportation (airports and other transportation applications (buses, etc.), street furniture, and other place-based media), and end-user industry (automotive, retail and consumer goods, healthcare, BFSI, and other end-user industries). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| Static (Traditional) OOH | |
| Digital OOH (LED Screens) | Programmatic OOH |
| Others |
| Billboard | |
| Transportation (Transit) | Airports |
| Others (Buses, etc.) | |
| Street Furniture | |
| Other Place-based Media |
| Automotive |
| Retail and Consumer Goods |
| Healthcare |
| BFSI |
| Other End Users |
| By Type | Static (Traditional) OOH | |
| Digital OOH (LED Screens) | Programmatic OOH | |
| Others | ||
| By Application | Billboard | |
| Transportation (Transit) | Airports | |
| Others (Buses, etc.) | ||
| Street Furniture | ||
| Other Place-based Media | ||
| By End User | Automotive | |
| Retail and Consumer Goods | ||
| Healthcare | ||
| BFSI | ||
| Other End Users | ||
Key Questions Answered in the Report
How big is the Saudi Arabia out-of-home advertising market in 2025?
The market generated USD 0.96 billion in 2025 and is heading toward USD 1.56 billion by 2030.
Which segment is expanding fastest?
Programmatic digital OOH is growing at 12.22% CAGR, fueled by 5G connectivity and AI analytics.
Why does transportation attract the most ad spend?
Metro, airport, and highway assets offer captive audiences and data-rich targeting, yielding 31.83% of 2024 spend and 11.67% CAGR.
What restrains faster DOOH adoption?
High capex for heat-resistant hardware and a lack of standardized audience measurement curb growth potential.
How are smart-city projects changing the landscape?
NEOM, The Line, and KAFD embed screens into urban fabric, setting global benchmarks and accelerating digital penetration.
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