Singapore OOH And DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Singapore OOH and DOOH Market Report is Segmented by Type (Static OOH, Digital OOH [Programmatic DOOH, Interactive OOH]), Format (Billboards, Transportation, and More), Location Environment (Outdoor, Indoor), End-User Industry (Retail and Consumer Goods, Automotive, and More). The Market Forecasts are Provided in Terms of Value (USD).

Singapore OOH And DOOH Market Size and Share

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Singapore OOH And DOOH Market Analysis by Mordor Intelligence

The Singapore out-of-home advertising market size is estimated at USD 194.39 million in 2025 and is forecast to reach USD 262.70 million by 2030, advancing at a 6.21% CAGR over 2025-2030. Demand is intensifying as premium LED façades on Orchard Road and at Marina Bay Sands give brands high-impact visibility, while programmatic capabilities make inventory more measurable and flexible.[1]Urban Redevelopment Authority, “Orchard Road Rejuvenation Plan,” ura.gov.sg Static formats still dominate today, but digital out-of-home (DOOH) is accelerating at an 8.9% CAGR as advertisers shift budgets toward data-driven media. Robust transit ridership and the USD 8 billion Marina Bay Sands expansion project are unlocking new locations that sustain pricing power above regional peers. The Singapore out-of-home advertising market also benefits from open-banking regulations that encourage fintech spending, although strict Urban Redevelopment Authority (URA) caps on large-format sites constrain supply and keep CPMs elevated.

Key Report Takeaways

  • By type, Digital OOH captured 39% revenue in 2024 and is set to grow at an 8.9% CAGR, while Static retained 61% of the Singapore out-of-home advertising market share in 2024.
  • By format, Transit advertising recorded a 9.4% CAGR outlook and accounted for 25% of the Singapore out-of-home advertising market size in 2024.
  • By location environment, Indoor venues controlled 28% share in 2024 and are projected to expand at an 8.6% CAGR through 2030.
  • By end-user, Retail & Consumer Goods held 41% revenue in 2024; Banking, Financial Services and Insurance leads growth at an 11.8% CAGR.

Segment Analysis

By Type: Digital acceleration underpins revenue migration

The Singapore out-of-home advertising market size for Digital OOH reached USD 72 million in 2024 and is forecast to climb at an 8.9% CAGR through 2030. Programmatic trading already accounts for 20% of digital screen revenue, and JCDecaux expects that share to hit 30% by 2025. Dynamic creative optimisation allows advertisers to align messaging with weather, traffic, and retail promotions in real time. Static inventory, while still holding 61% of the Singapore out-of-home advertising market share in 2024, sees slower 4% annual growth thanks to lower CPMs and longer booking cycles. Many static faces in suburban town centres remain attractive for long-term brand presence, yet landlords plan phased LED retrofits that will continue to tilt revenue toward digital formats.

In the Singapore out-of-home advertising market, media owners bundle static posters with digital panels to offer tiered packages that protect legacy assets while promoting high-margin screens. Brands in FMCG and entertainment embrace full-motion video because it yields recall uplifts of up to 30% compared with static. Improved measurement tools, such as audience impression modelling validated by telecom location data, provide advertisers with confidence in the incremental reach delivered by digital. These advances reinforce Digital OOH as the primary driver of incremental spend over the next five years.

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By Format: Transit network maximises growth potential

Transit placements generated USD 46 million, equal to 25% of the Singapore out-of-home advertising market size in 2024, and exhibit the fastest trajectory at a 9.4% CAGR. MRT stations like Raffles Place and Dhoby Ghaut record weekday gate counts above 180,000, offering dense commuter impressions. The Straits Times reports that the Land Transport Authority will appoint a single concessionaire for bus advertising in 2025, allowing package sales across 5,800 buses and 100 terminals. This scale creates cross-line frequency and data-driven route planning, raising the appeal of transit media to national brands.

Billboards remain the largest individual format at 34.5% market share, yet growth lags due to site caps. Street furniture enjoys moderate expansion as Housing and Development Board (HDB) digital screens penetrate residential estates, delivering hyper-local reach at mid-range CPMs. Airport media enjoys premium pricing, and JCDecaux’s global programmatic airport network lets advertisers geofence flight destinations inside one trading console. Collectively, these innovations intensify advertiser interest and sustain the upward curve of the Singapore out-of-home advertising market.

By Location Environment: Indoor venues gain strategic weight

Indoor sites commanded 28% revenue in 2024 and are projected to grow at an 8.6% CAGR. Malls such as Ion Orchard and Jewel Changi feature digital walls with average dwell times exceeding 40 minutes, giving advertisers prolonged exposure. Air-conditioned venues also shield equipment from Singapore’s humid climate, improving screen uptime. The Singapore out-of-home advertising market share for indoor media is expected to rise to 32% by 2030 as landlords integrate new lobby screens during refurbishment cycles.

Outdoor formats still dominate with 72% share thanks to landmark billboards, bus wraps, and over-road gantries that assure mass reach. However, data-driven planning often pairs outdoor assets with indoor screens to build reach and frequency seamlessly. Combined scheduling boosts message recall, especially for launches tied to retail activation. Media owners see higher yield per location when offering packages that cover building exterior facades, atrium LEDs, and lift lobby panels, underscoring the strategic interplay between environments.

Singapore OOH And DOOH Market: Market Share by Location Environment
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By End-User Industry: BFSI takes growth lead over retail mainstay

Retail & Consumer Goods generated 41% of 2024 spend, driven by seasonal promotions and product launches in Singapore’s dense mall network. Nevertheless, the Banking, Financial Services, and Insurance vertical is on a steeper 11.8% CAGR as open-banking rules encourage challenger banks to scale brand awareness quickly.[2]Monetary Authority of Singapore, “Annual Report 2024,” mas.gov.sg Fintech firms use large LED walls in the CBD to highlight security credentials, while established banks showcase sustainability targets on green-themed creative.

Automotive advertisers maintain steady budgets around new model releases, often synchronising OOH bursts with live-stream roadshows screened on CBD megascreens. Healthcare advertisers leverage place-based screens near clinics and pharmacies, though CPM softness in 2024 hinted at tactical budget optimisations. Overall, diversified vertical demand keeps the Singapore out-of-home advertising market resilient against sector-specific slowdowns.

Geography Analysis

The Central Business District captures the highest CPMs because office workers, expatriates, and tourists converge there daily. The Singapore out-of-home advertising market size in the CBD represented about 35% of national revenue in 2024, with landmark facades such as One Raffles Place commanding USD 40,000 monthly rentals. Orchard Road, already a retail magnet, will benefit from URA’s six-kilometre green corridor, which introduces new pedestrian zones and street furniture ideal for digital panels.

Marina Bay forms the emergent premium cluster, anchored by the Marina Bay Sands expansion. Once the new hotel tower and arena open after 2028, agencies anticipate double-digit CPM uplift on nearby screens owing to sustained visitor growth. The integrated resort will draw MICE delegates, upscale shoppers, and entertainment seekers, broadening advertiser categories from luxury retail to technology conferences.

In suburban heartlands, HDB digital screens and bus-stop posters give brands cost-efficient reach. High residential density means a single HDB town can reach 200,000 residents within a five-minute walk radius. Real-time travel card data allows planners to pinpoint peak evening flows, aligning ad bursts with commuters returning home. Expanding suburban inventory ensures national campaigns achieve full-population coverage within the Singapore out-of-home advertising market.

Competitive Landscape

JCDecaux holds the leading position, controlling extensive airport, bus-shelter and mall networks. Digital revenue accounted for 36.8% of its H1 2024 turnover, reflecting ongoing screen conversion across flagship sites. Clear Channel Singapore focuses on data-enabled packages that integrate mobile retargeting, lifting post-exposure website visits by up to 12%. Both operators enhance programmatic pipes to catch incremental spend from SMEs.

Technology-centric firms such as Moving Walls supply demand-side and supply-side platforms that stitch together smaller inventory owners into one buyable pool. Hivestack partners with screen owners at MRT stations to sell by impression rather than by week, giving media buyers flexible budget control. T-Mobile’s USD 600 million purchase of Vistar Media signals a global appetite for scalable DOOH technology, eventually enriching capabilities available in Singapore. Consolidation continues as Broadsign acquires OutMoove to add dynamic creative tools that appeal to local operators.

Market rivalry also plays out through exclusive concessions. Stellar Lifestyle, the advertising arm of SMRT, introduced Hive Express retail pods at Raffles Place MRT, giving advertisers new shopper engagement points. Moove Media leverages ComfortDelGro’s bus fleet to sell full-wrap campaigns that blanket suburban corridors. As data, programmatic trading and large-venue redevelopment advance, incumbents with capital and technology scale remain best positioned within the Singapore out-of-home advertising market.

Singapore OOH And DOOH Industry Leaders

  1. JCDecaux Singapore Pte Ltd​

  2. Clear Channel Singapore Pte Ltd

  3. SPH Media Ltd

  4. Moving Walls Pte Ltd

  5. Vistar Media

  6. *Disclaimer: Major Players sorted in no particular order
Singapore OOH and DOOH Market Concentration
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Recent Industry Developments

  • January 2025: T-Mobile agreed to acquire Vistar Media for USD 600 million, broadening programmatic DOOH reach.
  • January 2025: Las Vegas Sands confirmed a USD 8 billion investment for Marina Bay Sands expansion, construction begins in June 2025.
  • November 2024: SPH Media live-streamed the BYD Denza launch on an outdoor megascreen in the CBD.
  • September 2024: Stellar Lifestyle launched Hive Express vending pods at Raffles Place MRT.

Table of Contents for Singapore OOH And DOOH Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid build-out of premium LED facades along Orchard Road and Marina Bay Sands
    • 4.2.2 Singapore Changi Airport's Jewel and T5 expansion boosting transit inventory
    • 4.2.3 Smart-nation push accelerating programmatic-DOOH adoption by local SMEs
    • 4.2.4 MAS open-banking policy catalysing fintech OOH spend
    • 4.2.5 Data-mingled commuter insights from SBS Transit/SMRT mobile apps
  • 4.3 Market Restraints
    • 4.3.1 Stringent Urban Redevelopment Authority cap on large-format sites
    • 4.3.2 High median media-buy CPM versus regional peers (Bangkok, Kuala Lumpur)
    • 4.3.3 Advertising exclusion zones near heritage districts
  • 4.4 Regulatory Outlook
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Consumers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Competitive Rivalry within the Industry
    • 4.5.5 Threat of Substitutes
  • 4.6 Industry Ecosystem Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Static (Traditional) OOH
    • 5.1.2 Digital OOH
    • 5.1.2.1 Programmatic-OOH
    • 5.1.2.2 Other DOOH Types
  • 5.2 By Format
    • 5.2.1 Billboard
    • 5.2.2 Street Furniture
    • 5.2.3 Transportation (Transit)
    • 5.2.3.1 Airports
    • 5.2.3.2 Other Transit (MRT, buses, taxis)
    • 5.2.4 Place-based Media
  • 5.3 By Location Environment
    • 5.3.1 Outdoor
    • 5.3.2 Indoor
  • 5.4 By End-User Industry
    • 5.4.1 Automotive
    • 5.4.2 Retail and Consumer Goods
    • 5.4.3 Healthcare
    • 5.4.4 BFSI
    • 5.4.5 Other End Users

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategic Moves
  • 6.2 Vendor Positioning Analysis
  • 6.3 Company Profiles (includes Market-level Overview, Core Segments, Financials as available, Strategic Information, Products and Services, and Recent Developments)
    • 6.3.1 JCDecaux Singapore Pte Ltd
    • 6.3.2 Clear Channel Singapore Pte Ltd
    • 6.3.3 Moving Walls Pte Ltd
    • 6.3.4 Talon Outdoor Ltd
    • 6.3.5 Moove Media
    • 6.3.6 Vistar Media
    • 6.3.7 Gleamedia
    • 6.3.8 SPH Media Ltd
    • 6.3.9 Hivestack Inc.
    • 6.3.10 Broadsign International LLC
    • 6.3.11 Asiaray Media Group Ltd
    • 6.3.12 Mediacorp Pte Ltd
    • 6.3.13 oOh!Media Singapore
    • 6.3.14 VGI Public Company Ltd (SG office)
    • 6.3.15 Stroer SE and Co. KGaA
    • 6.3.16 Pixel Media Mania Pte Ltd
    • 6.3.17 Ads On Cab Pte Ltd
    • 6.3.18 SY Media Advertising
    • 6.3.19 Scala Asia-Pacific Pte Ltd
    • 6.3.20 Stellar Ace

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Singapore OOH And DOOH Market Report Scope

The study tracks the advertising spending on various OOH formats, including billboards (city-light boards), street furniture (city-light posters), transit & transportation (advertising in and on vehicles used for public transportation), and place-based media (media at the point of sale). The scope of the study includes digital and static advertisements placed indoors and outdoors at shopping malls, airports, streets, and transit, among others. The commission and production costs of agencies are excluded from the scope of work.

The OOH and DOOH market in Singapore is segmented by type (static [traditional] OOH and digital OOH [programmatic OOH and other DOOH types]), application (billboards, transportation [airports and others (buses, etc.)], street furniture, and other place-based media), and end-user industry (automotive, retail and consumer goods, healthcare, BFSI, and other end users). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Static (Traditional) OOH
Digital OOH Programmatic-OOH
Other DOOH Types
By Format Billboard
Street Furniture
Transportation (Transit) Airports
Other Transit (MRT, buses, taxis)
Place-based Media
By Location Environment Outdoor
Indoor
By End-User Industry Automotive
Retail and Consumer Goods
Healthcare
BFSI
Other End Users
By Type
Static (Traditional) OOH
Digital OOH Programmatic-OOH
Other DOOH Types
By Format
Billboard
Street Furniture
Transportation (Transit) Airports
Other Transit (MRT, buses, taxis)
Place-based Media
By Location Environment
Outdoor
Indoor
By End-User Industry
Automotive
Retail and Consumer Goods
Healthcare
BFSI
Other End Users
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Key Questions Answered in the Report

What is the current value of the Singapore out-of-home advertising market?

The market is valued at USD 184.51 million in 2024 and is forecast to reach USD 262.70 million by 2030.

Which segment is growing fastest in the Singapore out-of-home advertising market?

Transit advertising shows the highest growth, advancing at a 9.4% CAGR through 2030.

How large is the digital share of the Singapore out-of-home advertising market?

Digital OOH accounted for 39% of 2024 revenue and is increasing at an 8.9% CAGR.

Why are CPMs higher in Singapore than in neighboring cities?

Strict site caps and limited space reduce inventory, while affluent audiences sustain premium pricing.

Page last updated on: June 28, 2025

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