Kennel Management Software Market Size and Share
Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Market Size (2025) | USD 2.82 Billion |
| Market Size (2030) | USD 3.67 Billion |
| Growth Rate (2025 - 2030) | 5.43% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Kennel Management Software Market Analysis by Mordor Intelligence
The kennel management software market size is valued at USD 2.82 billion in 2025 and is projected to climb to USD 3.67 billion by 2030, advancing at a 5.43% CAGR. Sustained digitization of pet‐care operations, strengthened by cloud-first architectures and artificial-intelligence modules, keeps the growth trajectory intact. Regulatory mandates that force deeper animal-welfare record keeping continue to accelerate purchase cycles, particularly among micro-kennels looking to professionalize services. Vendors that embed payment gateways and insurance APIs in their platforms capture measurable wallet share as facilities seek all-in-one systems. Headwinds still persist from data-security anxieties and the high switching costs of spreadsheets, but subscription pricing that aligns cost with usage is lowering resistance across all enterprise sizes.
Key Report Takeaways
- By deployment, cloud platforms commanded 68.0% of the kennel management software market share in 2024 and are expanding at a 6.40% CAGR to 2030.
- By end-user, boarding and daycare facilities held 46.0% revenue share in 2024, while veterinary boarding is forecast to grow at 7.20% CAGR through 2030.
- By enterprise size, small facilities with 10–49 runs led with a 41.0% share in 2024; micro-kennels (<10 runs) recorded the highest 6.80% growth outlook.
- By subscription model, SaaS agreements captured 78.0% of the kennel management software market size in 2024 and are advancing 6.90% to 2030.
- By geography, North America held a 40.0% share in 2024; Asia-Pacific exhibits the fastest 7.30% CAGR.
- IDEXX, Togetherwork, and Zoetis collectively controlled 18% market share in 2025, reflecting a fragmented competitive field.
Global Kennel Management Software Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising pet ownership & spending | +1.2% | Global; strongest in APAC & North America | Medium term (2–4 years) |
| SaaS uptake across facilities | +0.9% | North America & Europe lead | Short term (≤ 2 years) |
| Integrated payment & CRM demand | +0.7% | North America; growing in Europe & APAC | Medium term (2–4 years) |
| AI-based capacity analytics | +0.6% | North America & Europe | Long term (≥ 4 years) |
| Embedded pet-insurance APIs | +0.4% | North America mainly | Long term (≥ 4 years) |
| Hybrid workplace bolstering daycare | +0.5% | Urban North America & Europe | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Rising Global Pet Ownership & Spending
Urban pet humanization pushes facilities to digitize every touchpoint so that owners receive hotel-grade experiences. Asia–Pacific pet-care spending is on track to reach USD 34.8 billion in 2029, sustaining demand for platforms that document premium services. In Japan, lifetime dog-ownership costs climbed to JPY 2.446 million (USD 16,000) in 2023, affirming willingness to pay for value-added care tracking.[1]Ohmae Graduate School, “Domestic Pet Market,” ohmae.ac.jp Younger digital-native owners select kennels that offer mobile bookings and live pet updates, which in turn expands the kennel management software market.
Rapid Shift to SaaS-Based Deployment
Subscription models remove the capital hurdle that once blocked software investment for small operators. The European companion-animal segment, moving from USD 3.96 billion in 2022 to USD 5.37 billion by 2027, provides fertile ground for cloud rollouts.[2]EuroDev, “Exploring the Veterinary Industry in Europe,” eurodev.comContinuous upgrades, bundled compliance, and device-agnostic access have normalized SaaS as the default procurement path, intensifying competitive differentiation on user experience rather than price.
Demand for Integrated Payment & CRM Suites
Operators now expect bundled billing, loyalty, and marketing functions inside one pane of glass. PetExec’s Stripe integration, which automates recurring invoices and SMS reminders, exemplifies the push to become a full operating stack rather than a booking calendar. Cross-selling grooming, retail, and daycare services through unified CRM screens tightens retention and lifts average revenue per customer.
Need for Real-Time Capacity & Run-Utilisation Analytics (AI-Driven)
Facilities use AI to shift from static reservations to predictive occupancy optimization. The industry’s acceptance of clinical AI, underscored by Zoetis’ Vetscan Imagyst adoption, legitimizes algorithmic decision support in boarding environments. Dynamic pricing tied to demand curves delivers margin protection during peak periods and boosts run utilization on low-traffic days.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Low digital literacy among micro-kennels | -0.8% | Global; higher in rural & emerging markets | Medium term (2–4 years) |
| Data-security & PII compliance burdens | -0.6% | Europe & North America | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Low Digital Literacy Among Micro-Kennel Operators
Many micro-facilities run on family labor and informal scheduling, limiting appetite for enterprise software. Sixty-six percent of pet owners in Japan delay veterinary visits due to perceived cost, while 41% cite time constraints, hinting at operators’ sensitivity to workflow complexity. Training clinics on basic system navigation remain costly, restraining penetration even as the segment shows 6.80% CAGR potential.
Data-Security & PII-Compliance Concerns
GDPR in Europe and diverse state privacy statutes in the United States impose stringent record-handling rules. The American Veterinary Medical Association highlights veterinary practices’ duty to guard client data, raising vendor development costs for encryption, consent capture, and audit trails.[3]American Veterinary Medical Association, “VSG-AVMA Principles of Veterinary Data Ownership & Stewardship,” avma.org Smaller kennels hesitate to migrate to shared-cloud environments until vendors prove robust protection and indemnity frameworks.
Segment Analysis
By Deployment: Cloud Dominance Reshapes Market Access
Cloud platforms accounted for 68.0% of the kennel management software market in 2024 and are forecast to expand at a 6.40% CAGR. The shift reflects lower upfront spending, seamless integrations, and automatic regulatory updates. Multi-location chains benefit from centralized dashboards that standardize SOPs across sites. Meanwhile, on-premise solutions linger within large hospitals, demanding local data custody but face shrinking refresh budgets. Vendors that demonstrate ISO-27001 and SOC-2 compliance accelerate conversions among late adopters. As a result, cloud continues to expand wallet share and strengthens the overall kennel management software market position.
On-premise systems still serve niche scenarios such as rural areas with inconsistent bandwidth. However, the total cost of ownership rises as aging hardware requires replacement. Security patches become cumbersome without managed services, creating vulnerabilities that regulators scrutinize. Over time, life-cycle economics favor migration, reinforcing the long-term dominance of cloud in the kennel management software market.
Note: Segment shares of all individual segments available upon report purchase
By End-User Type: Veterinary Boarding Drives Premium Growth
Boarding and daycare facilities generated 46.0% revenue in 2024, validating their role as the core demand engine. These operators value rapid check-in workflows and mobile updates that reassure owners. Veterinary boarding, although only 12.0% share in 2024, is projected to rise at 7.20% CAGR as medical oversight merges with hospitality. Integrated electronic health records, medication alerts, and post-operative monitoring capabilities influence purchase decisions, positioning software as clinical infrastructure, not merely scheduling support.
Grooming salons and pet retail chains are leveraging CRM modules to upsell spa packages and merchandise. Home-based sitters demand mobile-first tools with quick-tap invoicing. Their growth reveals that even solo operators recognize software’s branding and compliance benefits. The kennel management software market continues to diversify in response to these varying workflows.
By Enterprise Size: Micro Facilities Embrace Digital Transformation
Small enterprises with 10–49 runs led at 41.0% in 2024, reflecting a sweet spot where operational complexity requires automation. Micro facilities (<10 runs) are the fastest climbers, growing 6.80% annually as low-code onboarding and freemium tiers remove the barrier to entry. Medium enterprises (50–199 runs) prioritize API flexibility to link accounting and HR stacks, while chains exceeding 200 runs negotiate enterprise contracts that bundle training and 24/7 support.
For micro-operators, the principal hurdle is digital literacy, yet user-interface simplification and tutorial videos mitigate friction. Payment reconciliation and auto-reminders deliver immediate cash-flow benefits, justifying subscription fees. This grassroots adoption fortifies the long-term breadth of the kennel management software market.
By Subscription Model: SaaS Transformation Accelerates
SaaS contracts captured 78.0% share in 2024 and deliver 6.90% CAGR through 2030. Predictable monthly fees align expenditures with revenue and keep functionality current without manual upgrades. Upsell paths—additional users, integration packs, analytics dashboards—extend customer lifetime value. Perpetual licenses shrink as CFOs switch from capex to opex flexibility.
BarkBox's 95% subscription retention in pet products demonstrates consumer comfort with recurring payments, indirectly encouraging kennel owners to adopt similar models. Maintenance-charged perpetual deals will persist only in highly customized multi-site environments where internal IT resources already exist.
Note: Segment shares of all individual segments available upon report purchase
By Sales Channel: Direct Engagement Builds Customer Relationships
Direct vendor sales dominate with a share of 67.2% in 2024 because they provide full control over demos, onboarding, and support, which is critical when workflows affect animal welfare. Marketplace listings and reseller networks serve long-tail customers seeking local advocates or price shopping are growing at a 6.50% CAGR through 2030. VARs in Asia-Pacific often bundle translation and localized payment gateways, lowering adoption friction. Digital content—webinars, ROI calculators, and case studies—augments lead generation, creating an inbound flywheel. Overall, blended channels ensure the kennel management software market captures demand across experience levels and economic contexts.
Marketplace platforms promoted by veterinary associations foster trust through peer endorsements. Their ranking algorithms, based on verified reviews, pressure vendors to continually elevate customer success metrics. Consequently, direct and indirect channels coexist, each matching distinct buyer personas and budget profiles.
Geography Analysis
North America retained a 40.0% share in 2024, sustained by high pet ownership and well-funded veterinary ecosystems. The United States hosts dense boarding chains that require HIPAA-like record rigor, propelling premium feature uptake. Canada’s pet-food export surge hints at wider sector maturity, indirectly increasing demand for facility software.[4]Agriculture and Agri-Food Canada, “Sector Trend Analysis – Pet Food Trends in Select CPTPP Markets,” agriculture.canada.ca Regional state privacy regulations keep data-security modules top of mind for buyers, enhancing vendor stickiness. Cross-border mergers produce consolidated chains that standardize on a single platform to leverage economies of scale, further deepening the kennel management software market.
Europe follows as the second-largest region, benefiting from established veterinary care frameworks and robust broadband penetration. Companion-animal health spending is climbing toward USD 5.37 billion by 2027, underpinning steady software conversion. GDPR compels detailed consent tracking, spurring demand for audit trails and encrypted backups. Germany, France, and the United Kingdom spearhead adoption, while Nordic countries emphasize sustainability reporting on the same platforms. Cross-functional modules that couple inventory with prescription labeling deliver compliance efficiencies, making software indispensable rather than discretionary.
Asia-Pacific is the growth engine with 7.30% CAGR through 2030. Japan’s pet population exceeded 15.9 million in 2024, sustaining facility investments in digital infrastructure. China’s Tier-1 cities introduce licensing that mandates electronic welfare logs, accelerating SaaS penetration. South Korea and Singapore, known for the quick adoption of fintech, show enthusiasm for payment-embedded kennel platforms. Localized interfaces and integration with regional e-wallets become decisive factors as Western vendors localize offerings. With disposable incomes rising and urban dwellers prioritizing pet wellness, Asia-Pacific has the potential to overtake North America in the kennel management software market revenue by the early 2030s.
Competitive Landscape
The market remains moderately fragmented; the top five suppliers control about 28% revenue, leaving ample space for niche innovators. IDEXX’s June 2025 purchase of ezyVet illustrates a vertical-integration play that fuses diagnostics with practice management to create a defensible ecosystem. Togetherwork’s December 2024 acquisition of PetExec broadens payment reach, signaling consolidation around embedded finance. Zoetis, while focused on therapeutics, invests in AI tools that dovetail into scheduling platforms, demonstrating convergence between healthcare and operations.
Technology differentiation centers on open APIs, mobile UX, and AI-driven insight layers. Vendors that accelerate feature cadence through continuous-deployment pipelines lock in client loyalty. Strategic alliances with payment networks and insurers create new revenue lines while erecting switching barriers. Conversely, data-ownership concerns keep negotiation leverage with customers, particularly in Europe. To win micro-kennels, entrants position stripped-down, modular offerings with transparent pricing, while incumbents upsell enterprise analytics to chains. Overall, strategic M&A, API ecosystems, and embedded finance define the competitive chessboard for the kennel management software market.
Kennel Management Software Industry Leaders
-
PetExec Inc.
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DaySmart Software (incl. Gingr)
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Shepherd Software
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Software Revolutions Ltd (Revelation Pets)
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Pawfinity
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: North Star Co. launched “Pet Doctor,” an after-hours tele-veterinary service that extends clinic hours virtually, driving demand for integrated scheduling and record sharing inside kennel systems
- January 2024: Zoetis reported full-year 2024 revenue of USD 9.3 billion, emphasizing companion-animal products at a 65% mix to reinforce its pivot toward software-friendly digital health services. The strategy pairs medication portfolios with AI analytics, increasing touchpoints with kennel management platforms
- August 2024: PetExec deepened its Stripe partnership, adding digital wallets and ACH transfers to widen payment choice while capturing transaction fees that enhance lifetime value per account
- March 2024: MoeGo raised USD 24 million in Series A funding to accelerate product expansion aimed at mobile groomers. Management framed the raise as a “category-creation” bet that positions the firm to capture share in niche workflows underserved by generalist incumbents
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Mordor Intelligence defines the kennel management software market as all commercially licensed digital platforms, cloud or on-premise, that help boarding, daycare, grooming, and mixed-service pet facilities schedule pets, manage client records, process payments, and coordinate staff.
Scope Exclusions: Pure-play veterinary practice management systems that hold only clinical records without boarding or daycare modules are excluded.
Segmentation Overview
- By Deployment
- Cloud
- On-premise
- By End-User Type
- Boarding and Daycare Facilities
- Grooming Salons
- Pet Retail and Multi-Service Chains
- Veterinary / Medical Boarding
- Home-based Sitters
- By Enterprise Size
- Micro (<10 runs)
- Small (10-49 runs)
- Medium (50-199 runs)
- Large (200+ runs / multi-site)
- By Subscription Model
- SaaS (Monthly / Annual)
- Perpetual Licence + Maintenance
- By Sales Channel
- Direct (Vendor-Hosted)
- Value-Added Reseller / Marketplace
- By Geography
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Rest of South America
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Nordics
- Benelux
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- ASEAN 5
- Australia and NZ
- Rest of Asia-Pacific
- Middle East and Africa
- GCC
- Turkey
- South Africa
- Rest of Middle East and Africa
- North America
Detailed Research Methodology and Data Validation
Primary Research
Mordor analysts interviewed kennel owners, multi-site pet resort managers, SaaS product heads, and regional pet-care associations across North America, Europe, and Asia-Pacific. These discussions verified adoption rates, contract values, and feature road maps, and helped fine-tune regional adjustment factors uncovered in desk work.
Desk Research
Analysts pulled foundational data from open sources such as U.S. Census Business Patterns, the American Pet Products Association, Eurostat's Structural Business Statistics, and Australia's ABN pet-services registers, which together outline the count and revenue of pet care establishments. Trade articles from Pet Business Magazine, filings of listed software vendors, and patent trends (via Questel) clarified product evolution and typical pricing tiers. D&B Hoovers supplied vendor revenue splits, while Volza shipment logs signaled regional software roll-out momentum. The sources listed here illustrate the breadth consulted; many additional references enriched validation and context.
Market-Sizing & Forecasting
We start with a top-down build that links the annual spend potential of registered boarding and daycare facilities to software penetration and average subscription prices, followed by selective bottom-up checks using disclosed vendor revenues and channel feedback to align totals. Key variables like number of active pet facilities, average runs per site, cloud adoption share, SaaS price inflation, and pet ownership growth feed a multivariate regression that projects demand to 2030. Where vendor splits were opaque, primary interviews supplied missing ratios before results were re-scaled inside the model.
Data Validation & Update Cycle
Outputs pass anomaly screens, variance thresholds, and a multi-analyst review. We refresh every twelve months, and in-cycle if material events, funding spikes, major M&A, or regulatory shifts alter the baseline. A final analyst sweep is always completed before delivery.
Why Mordor's Kennel Management Software Baseline Stands Up to Scrutiny
Published market estimates often diverge because firms choose different functional scopes, pricing assumptions, and refresh cadences.
Key gap drivers include whether boarding add-on revenues are counted, if home-based sitters are modeled, how aggressively future ASPs rise, and the vintage of primary interviews informing the forecast. Mordor's discipline in matching scope to real-world software bundles, annual model refresh, and dual validation through users and vendors makes our baseline dependable for strategy planning.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 2.82 billion (2025) | Mordor Intelligence | |
| USD 3.10 billion (2024) | Global Consultancy A | Excludes home-based sitters and holds 2019-23 average prices constant, which inflates current value |
| USD 1.60 billion (2024) | Trade Journal B | Counts scheduling and CRM modules only and omits integrated payment revenue, narrowing scope |
These comparisons show that when scope breadth, price progression, and user verification are aligned, as in Mordor's approach, the resulting figure forms a balanced and transparent baseline clients can replicate with clear variables and repeatable steps.
Key Questions Answered in the Report
What is the current size of the kennel management software market?
The kennel management software market stands at USD 2.82 billion in 2025 and is projected to reach USD 3.67 billion by 2030.
Which deployment model holds the largest share?
Cloud deployment leads with 68.0% share in 2024 and is expanding at a 6.40% CAGR through 2030.
Which region is growing fastest?
Asia-Pacific records the highest 7.30% CAGR, propelled by rising pet ownership and digitization across boarding facilities.
Who are the key consolidators shaping the market?
IDEXX, Togetherwork, and Zoetis are prominent consolidators, using acquisitions and AI investments to build integrated ecosystems.
What restrains software adoption among micro-kennels?
Low digital literacy and data-privacy compliance concerns slow uptake, especially in rural and emerging markets.
How do SaaS models benefit kennel operators?
Subscription pricing converts capex into opex, delivers continuous feature updates, and bundles compliance support, improving ROI for facilities of all sizes.
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